
Escape Velocity is a podcast about brand, growth, and creative leadership in complicated industries. Hosted by Tracey Halvorsen, CEO of adeo, a Baltimore brand, digital, and communications agency working with higher education, cultural institutions, nonprofits, and complex growth brands. Each episode features strategists, founders, and creative leaders on what it actually takes to build brands, le... more
| Publishes | Monthly | Episodes | 33 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Carol Keese has spent her career marketing trust in places where trust is the whole game: Johns Hopkins Medicine, Children's National, the University of Virginia, and now the University of Oregon. So when a CMO stands up and says marketing isn't the ... more
Jaime Hunt has spent more than two decades inside higher education marketing, including nine years as a chief marketing officer at three very different institutions. Now she is the founder of Solve Higher Ed Marketing, author of Heart Over Hype: Tran... more
Alia Poonawala is the founding executive director of Hire Hopkins at Johns Hopkins University and a Sundance-premiering actor. For years she kept the institutional executive and the artist in separate rooms. Then she raised $50K, hired a production t... more
What does 20 years of leading digital at one of the world's most recognized nonprofits teach you about curiosity, change, and AI?
In this episode of Escape Velocity, Tracey Halvorsen, CEO of adeo, sits down with Diane Querey, Vice President of Digit... more
In this episode of Escape Velocity, Tracey sits down with Adrienne Cooper to explore what it really takes to build organizations where people can do their best work. Adrienne shares her unconventional path from TV news producer to Allstate leader to ... more
Tracey Halvorsen, CEO of adeo, talks with Dayana "Day" Kibilds, VP of Strategy at Ologie and author of Mailed It, about the language problem hiding in plain sight across higher education.
Day has worked in-house in admissions and now leads strategy ... more
Your website isn't the thing anymore. Your brand message is. And most companies still have it backwards.
Yianni Mathioudakis and Monica Sanchez run DEEO, a two-person design studio that made a gutsy call early on: turn down the wrong clients, say th... more
In this episode of Escape Velocity Podcast, Tracey Halvorsen sits down with Sabrina Depestre, Senior Director of Enrollment Marketing at Maryland Institute College of Art, to explore how creativity, leadership, and resilience actually develop in the ... more
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The show centers on brand strategy, growth, and creative leadership within complex industries, especially higher education, culture, and mission-driven organizations. Guests tend to be senior marketers, founders, or leaders who discuss practical pathways to building and scaling brands, leading teams through organizational change, and navigating AI, data, and culture in ambitious environments. Episodes frequently blend personal career narratives with actionable frameworks for branding, storytelling, and governance, often touching on resilience, collaboration across campuses or clients, and the balance between experimentation and institutional realities. Notably, guests come from education, technology, and agency backgrounds, and the conversa... more
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Escape Velocity launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Escape Velocity include:
1. Carol Keese
2. Jaime Hunt
3. Alia Poonawala
4. Diane Querey
5. Adrienne Cooper
6. Dayana Kibilds
7. Yianni Mathioudakis
8. Monica Sanchez
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