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Escape Velocity with Tracey Halvorsen: Where Strategy Meets the Unexpected

Tracey Halvorsen, CEO of adeo
Higher Education
Artificial Intelligence
Leadership
Apple
Second Harvest
Ologie
Art
Branding
Youtube
NVIDIA
Gerona
The Infinity Within
Amherst College
Mission, Vision, Values
Human Connection
Brand Strategy
Penn State
Culture
University Of Oregon
Innovation

Escape Velocity is a podcast about brand, growth, and creative leadership in complicated industries. Hosted by Tracey Halvorsen, CEO of adeo, a Baltimore brand, digital, and communications agency working with higher education, cultural institutions, nonprofits, and complex growth brands. Each episode features strategists, founders, and creative leaders on what it actually takes to build brands, le... more

PublishesMonthlyEpisodes33Founded2 years ago
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MarketingBusiness

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Artwork for Escape Velocity

Latest Episodes

Carol Keese has spent her career marketing trust in places where trust is the whole game: Johns Hopkins Medicine, Children's National, the University of Virginia, and now the University of Oregon. So when a CMO stands up and says marketing isn't the ... more

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Jaime Hunt has spent more than two decades inside higher education marketing, including nine years as a chief marketing officer at three very different institutions. Now she is the founder of Solve Higher Ed Marketing, author of Heart Over Hype: Tran... more

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Alia Poonawala is the founding executive director of Hire Hopkins at Johns Hopkins University and a Sundance-premiering actor. For years she kept the institutional executive and the artist in separate rooms. Then she raised $50K, hired a production t... more

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What does 20 years of leading digital at one of the world's most recognized nonprofits teach you about curiosity, change, and AI?

In this episode of Escape Velocity, Tracey Halvorsen, CEO of adeo, sits down with Diane Querey, Vice President of Digit... more

In this episode of Escape Velocity, Tracey sits down with Adrienne Cooper to explore what it really takes to build organizations where people can do their best work. Adrienne shares her unconventional path from TV news producer to Allstate leader to ... more

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Tracey Halvorsen, CEO of adeo, talks with Dayana "Day" Kibilds, VP of Strategy at Ologie and author of Mailed It, about the language problem hiding in plain sight across higher education.

Day has worked in-house in admissions and now leads strategy ... more

Your website isn't the thing anymore. Your brand message is. And most companies still have it backwards.

Yianni Mathioudakis and Monica Sanchez run DEEO, a two-person design studio that made a gutsy call early on: turn down the wrong clients, say th... more

In this episode of Escape Velocity Podcast, Tracey Halvorsen sits down with Sabrina Depestre, Senior Director of Enrollment Marketing at Maryland Institute College of Art, to explore how creativity, leadership, and resilience actually develop in the ... more

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Recent Guests

Carol Keese
VP of University Communications and CMO at the University of Oregon
University of Oregon
Episode: Carol Keese - A CMO Says Marketing Isn't the Fix
Jaime Hunt
Founder of Solve Higher Ed Marketing; author and educator
Solve Higher Ed Marketing
Episode: Empathy Is Not a Soft Skill: Jaime Hunt on Higher Ed Marketing, AI, and Solving What Matters
Alia Poonawala
Builder and creative with experience in startups, higher education, filmmaking, and acting
Johns Hopkins Hire Hopkins; filmmaker and actor
Episode: Alia Poonawala on Building a Film Like a Startup Raise: A Johns Hopkins Executive, a Sundance Actor, and the Cost of Bifurcating Yourself
Diane Querey
Vice President of Digital Properties, WWF US
World Wildlife Fund
Episode: Curiosity as a Career Strategy: Diane Querey on 20 Years of Digital Transformation at World Wildlife Fund
Adrienne Cooper
Former TV news producer; former Chief People Officer at Allstate; founder of her own consultancy
Independent consultant; prior Allstate leadership roles
Episode: Building Cultures Where People and Ideas Thrive
Dayana Kibilds
Vice President of Strategy at Ologie, agency for brands on a mission
Ologie
Episode: Escape Velocity | Dayana "Day" Kibilds: Why Higher Ed Language Fails the Students It Claims to Serve
Yianni Mathioudakis
Co-founder of DEEO
DEEO
Episode: Why Brand Messaging Now Matters More Than Your Website | Yianni Mathioudakis and Monica Sanchez of DEEO
Monica Sanchez
Co-founder of DEEO
DEEO
Episode: Why Brand Messaging Now Matters More Than Your Website | Yianni Mathioudakis and Monica Sanchez of DEEO
Sabrina Depestre
Senior Director of Enrollment Marketing at Maryland Institute College of Art; founder of Buffer and Muse
Maryland Institute College of Art (MICA)
Episode: Designing Resilience: Creativity, Leadership, and Building Optionality in Uncertain Times - Sabrina Depestre

Host

Tracey Halvorsen
Host of the show

Talking Points

Recent interactions between the hosts and their guests.

Why Brand Messaging Now Matters More Than Your Website | Yianni Mathioudakis and Monica Sanchez of DEEO
Q: How do you manage the balance between consistency and experimentation in your studio?
We aim for a sweet spot between chaos and order, maintaining a core brand identity while allowing room for creative exploration and new tools, particularly in social content and workflow.
Why Brand Messaging Now Matters More Than Your Website | Yianni Mathioudakis and Monica Sanchez of DEEO
Q: What was something you believed a year ago that has completely reversed or changed?
We discussed how our approach to process versus creativity has evolved; we no longer rely on a fixed 'proven process' and instead emphasize curiosity, listening, and adaptability to the client's needs, especially as AI and methods change rapidly.
Empathy Is Not a Soft Skill: Jaime Hunt on Higher Ed Marketing, AI, and Solving What Matters
Q: What drove Jaime to start Solve Higher Ed Marketing and write Heart Over Hype?
Her focus on empathy as the central driver for marketing and leadership, plus a realization that being able to solve problems for higher ed institutions required a practical, human-centered approach.
Designing Resilience: Creativity, Leadership, and Building Optionality in Uncertain Times - Sabrina Depestre
Q: What are Sabrina's views on AI in the context of art and design education?
She views AI as a tool to augment creativity and curriculum development, not replace human creativity, and notes that ethics and responsibility are integrated into AI-related coursework and surveys to gauge sentiment and guide implementation.
Designing Resilience: Creativity, Leadership, and Building Optionality in Uncertain Times - Sabrina Depestre
Q: What вызвал the shift to modern marketing at MICA, and how did she approach getting buy-in?
She observed the shift from traditional communications to modern marketing, social media, and digital strategy at MICA, and she approached buy-in by presenting well-thought-out marketing plans and briefs that clearly defined target audiences, channels, and goals, while educating stakeholders about marketing as a strategic function.

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Frequently Asked Questions About Escape Velocity

What is Escape Velocity about and what kind of topics does it cover?

The show centers on brand strategy, growth, and creative leadership within complex industries, especially higher education, culture, and mission-driven organizations. Guests tend to be senior marketers, founders, or leaders who discuss practical pathways to building and scaling brands, leading teams through organizational change, and navigating AI, data, and culture in ambitious environments. Episodes frequently blend personal career narratives with actionable frameworks for branding, storytelling, and governance, often touching on resilience, collaboration across campuses or clients, and the balance between experimentation and institutional realities. Notably, guests come from education, technology, and agency backgrounds, and the conversa... more

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Which podcasts are similar to Escape Velocity?

These podcasts share a similar audience with Escape Velocity:

1. Confessions of a Higher Ed CMO — with Jaime Hunt

How many episodes of Escape Velocity are there?

Escape Velocity launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Escape Velocity?

Recent guests on Escape Velocity include:

1. Carol Keese
2. Jaime Hunt
3. Alia Poonawala
4. Diane Querey
5. Adrienne Cooper
6. Dayana Kibilds
7. Yianni Mathioudakis
8. Monica Sanchez

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