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Artwork for Confessions of a Higher Ed CMO

Confessions of a Higher Ed CMO — with Jaime Hunt

Enrollify
Higher Education Marketing
Higher Education
Artificial Intelligence
Parent Engagement In Higher Education
Data Analytics
Purdue University
Marketing Mix Modeling
UTSA (university Of Texas At San Antonio)
Public Perception Of Higher Education
Bucknell University
AI In Higher Education
Campus Visit Experience
Babson College
University Of Nevada, Reno
Nevada College Town Pass
Social Media Strategy
Crisis Communications
Proud Sponsor Of America At Its Best Campaign
Website Redesign
UA Little Rock

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narrativ... more

PublishesTwice monthlyEpisodes112Founded4 years ago
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MarketingManagementBusiness

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Artwork for Confessions of a Higher Ed CMO

Latest Episodes

Jaime Hunt sits down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’s Right for You. Drawing from two years of research—including surveys of more th... more

YouTube

Jaime Hunt sits down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for colleges. As AI tools like ChatGPT and Gemini increasingly shape the student journ... more

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Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed’s “sea of sameness” and build an enrollment marketing engine that actuall... more

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Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesi... more

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Recent Guests

Jason Smith
Founder and managing director of OHO, a digital agency focused on higher education
OHO
Episode: Ep. 99: What AI Search Means for College Marketing
Jennifer Umberger
Vice President and Chief Marketing and Communications Officer, Kettering University
Kettering University
Episode: Ep. 98: How a Rebrand Boosted Enrollment 50%
Adam Stoltz
Director of Enrollment Marketing at the University of Idaho
University of Idaho
Episode: Ep. 96: Marketing Academic Programs
Kelly Hiller
Chief Marketing Officer, Purdue University
Purdue University
Episode: Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing
Jen Brock
Vice President for Marketing and Communications, Mount Holyoke College
Mount Holyoke College
Episode: Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era
Meaghan Milliorn
Senior Director of Web Strategy and Operations at UA Little Rock
University of Arkansas at Little Rock
Episode: Ep. 93: Navigating a Website Redesign
Tamalyn Powell
SVP of Higher Education at BVK
BVK
Episode: Ep. 92: The “Why College Matters” Campaign
Joseph A. Brennan
Vice President for Communications and Marketing at Montclair State University
Montclair State University
Episode: Ep. 91: What it Really Takes to Counsel a President
Justin Bouldt
Assistant Director of Admissions at University of Nevada, Reno
University of Nevada, Reno
Episode: Ep. 90: Finding Fit Beyond the Campus Walls

Host

Jaime Hunt
Host of Confessions of a Higher Ed CMO; experienced higher-ed marketing leader guiding conversations with guests and shaping the show's strategic focus

Reviews

5.0 out of 5 stars from 45 ratings
  • Must-listen for all highered marketers

    Each episode of Jaime Hunt’s podcast brings valuable insights from leading higher education experts across a broad spectrum of marketing and communications — from branding and social media to licensing, marketing and more. Jaime and her guests also cover issues related to performance, work-life balance, leadership, management, and personal and professional development — all important topics for any higher ed leader or aspiring leader. Five stars and a must listen!

    Apple Podcasts
    5
    andrewcareaga
    United States2 years ago
  • A must listen for higher-ed marketers

    "Confessions of a Higher Ed CMO" is a real game-changer in the podcast world. Jaime Hunt brings a fresh, down-to-earth perspective to university marketing that’s both enlightening and totally relatable. It’s a must-listen for anyone in the higher ed scene looking for some genuine insights and a bit of inspiration.

    Apple Podcasts
    5
    ChrisJR1983
    United States2 years ago
  • Higher Ed Gold Mine

    The breadth of guests interviewed and their extensive experience makes this my go-to podcast for the latest thinking in higher ed marketing ( and marketing in general!).

    Apple Podcasts
    5
    Griffin aka griffylamps
    United States2 years ago
  • One of the most insightful marketing podcasts anywhere

    I listen to LOTS of marketing and higher ed podcasts and the guests and conversations that Jaime has on this show are some of the most insightful and inspirational that I have found anywhere.

    Thanks for all the epic content you keep creating and already looking forward to the next episode!

    Apple Podcasts
    5
    Brian W. Piper
    United States3 years ago
  • Relevant, Insightful Conversations

    Jaime curates conversations with a wide variety of guests on some of the most pressing topics for higher ed marketing leaders. This is a must-listen for current and aspiring head marketers, and anyone who wants to better understand marketing in higher education.

    Apple Podcasts
    5
    LizGross144
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Breadth and depth of guests make it a go-to source for higher-ed marketing ideas
Conversations are insightful, relevant, and entertaining for those in higher education marketing
A must-listen for current and aspiring higher-ed marketers seeking practical, inspirational insights
Fresh, down-to-earth perspective on university marketing that's relatable
High-quality host with strong guest lineups and practical takeaways
Valuable insights from leading higher ed experts across marketing and communications

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 93: Navigating a Website Redesign
Q: How did you ensure campus buy-in and reduce friction during the project?
From the outset they secured leadership backing, conducted regular campus emails and town-hall-style updates, held departmental meetings and focus groups, and created a single source of truth online for updates to keep everyone aligned and informed.
Ep. 93: Navigating a Website Redesign
Q: What was involved in this particular redesign?
The team did not switch CMS, moved hosting to the cloud, conducted an extensive content overhaul with a dedicated content strategist, updated information architecture, and implemented in-house development with two talented developers, all while maintaining ongoing campus-wide communication and stakeholder engagement.
Ep. 87: Breaking Free of “Best Kept Secret” Status
Q: What is the hardest part about raising the profile of a university, and how do you address it?
The hardest part is aligning leadership, maintaining patience in the long game, and busting silos in a decentralized system; success comes from persistent relationship-building, making the case for the strategic value of marketing, and showing tangible outcomes through regular data packaging for leadership.
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers
Q: How can teams with limited data science resources start using data more effectively?
Start with the basics, get consistent with analytics, then upskill using accessible tools and open‑source or low‑cost platforms. Collaboration with IT and other departments, plus translating data requests into the language of other teams, helps build useful dashboards and a shared view of progress.
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers
Q: What is good data in the context of higher ed marketing, and how do you make it trustworthy and actionable?
Good data isn't about perfection; it's about consistency in collecting basic tracking data (GA4, GTM) and ensuring there's a clear line from marketing activities to outcomes like enrollments or donations, so you can act on meaningful insights rather than chasing flawless datasets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Confessions of a Higher Ed CMO

What is Confessions of a Higher Ed CMO about and what kind of topics does it cover?

Conversations with senior higher education marketers and leaders often center on real-world branding, enrollment strategy, and cross-department collaboration. Episodes consistently explore topics like brand storytelling, multi-channel enrollment campaigns, data-driven marketing, governance around AI and analytics, and the human side of leading marketing in universities. A standout pattern is the emphasis on practical, repeatable playbooks—ranging from rebrands and site redesigns to parent engagement and crisis-ready messaging—paired with candid war stories about silos, budget constraints, and leadership dynamics. The show tends to blend strategic thinking with concrete examples, guest expertise, and actionable takeaways, making it useful fo... more

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Which podcasts are similar to Confessions of a Higher Ed CMO?

These podcasts share a similar audience with Confessions of a Higher Ed CMO:

1. Higher Ed Pulse
2. The Application with Allison Turcio
3. The Higher Ed Marketer
4. Confessions of a Higher Ed Social Media Manager
5. Future U Podcast - The Pulse of Higher Ed

How many episodes of Confessions of a Higher Ed CMO are there?

Confessions of a Higher Ed CMO launched 4 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Confessions of a Higher Ed CMO?

Recent guests on Confessions of a Higher Ed CMO include:

1. Jason Smith
2. Jennifer Umberger
3. Adam Stoltz
4. Kelly Hiller
5. Jen Brock
6. Meaghan Milliorn
7. Tamalyn Powell
8. Joseph A. Brennan

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