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Artwork for Confessions of a Higher Ed CMO

Confessions of a Higher Ed CMO — with Jaime Hunt

Enrollify
Higher Education Marketing
Artificial Intelligence
Higher Education
Enrollment
Enrollment Marketing
Purdue University
Parent Engagement In Higher Education
Data Analytics
Linkedin
Johnson & Wales University
Higher Ed Marketing
Request For Proposal
The Caring University
Element451
Public Perception Of Higher Education
UTSA (university Of Texas At San Antonio)
Marketing Mix Modeling
Alumni Magazine
Meetyourclass
Bucknell University

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narrativ... more

PublishesTwice monthlyEpisodes125Founded4 years ago
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Artwork for Confessions of a Higher Ed CMO

Latest Episodes

Jaime welcomes Lauren Griswold, Chief Communications and Marketing Officer, the University of Vermont, to discuss her bold decision to decentralize communications by re-embedding communicators into their respective colleges and divisions. Lauren shar... more

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Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing pra... more

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Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding e... more

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Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how year... more

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Recent Guests

Nate Jorgensen
Chief of Marketing and Enrollment Communications Manager, Ohio State University College of Nursing
Ohio State University College of Nursing
Episode: Ep. 112: Leading Marketing in a Decentralized Unit
Kevin McClure
Murphy Distinguished Scholar of Education and Associate Professor of Higher Education at UNC Wilmington; author of The Caring University
University of North Carolina at Wilmington
Episode: Ep. 111: Is Your Brand More Caring Than Your Campus?
Georgy Cohen
Digital strategy and content strategy leader in higher education and nonprofits
Independent consultant; former VP of Digital Strategy at OHO; former web leader at Tufts and Suffolk University
Episode: Ep. 110: Clean Out Your Website Junk Drawer
Megan Gerhardt
Professor of management and leadership at Miami University's Farmer School of Business; author of Gentelligence
Miami University
Episode: Ep. 109: Navigating Generational Differences at Work and In Marketing
Dave Hunt
Solve Higher Ed's Senior Strategic Advisor for AI Enrollment Marketing and Brand
Solve Higher Ed
Episode: Ep. 108: Range Is A Superpower in Higher Ed Marketing
Joanne Giles
Founder and Principal Consultant of All Things Content
All Things Content
Episode: Ep. 107: How Wrangling Workflows Can Solve Capacity Challenges
Louis Miller
Founder/CEO, Electric Kite (agency)
Electric Kite
Episode: Ep. 106: How to Write an RFP That Actually Works
Eden Bloss
Chief Marketing Officer at UNC Asheville
UNC Asheville
Episode: Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond
Abbigail Tumpey
Vice President for Institute Communications, Georgia Institute of Technology
Georgia Institute of Technology
Episode: Ep. 104: What It Takes to Build an AI-Enabled Comms Team

Host

Jaime Hunt
Host of Confessions of a Higher Ed CMO, interviewer who guides conversations with senior higher-ed marketers and thought leaders

Reviews

5.0 out of 5 stars from 47 ratings
  • Must-listen for all highered marketers

    Each episode of Jaime Hunt’s podcast brings valuable insights from leading higher education experts across a broad spectrum of marketing and communications — from branding and social media to licensing, marketing and more. Jaime and her guests also cover issues related to performance, work-life balance, leadership, management, and personal and professional development — all important topics for any higher ed leader or aspiring leader. Five stars and a must listen!

    Apple Podcasts
    5
    andrewcareaga
    United States3 years ago
  • A must listen for higher-ed marketers

    "Confessions of a Higher Ed CMO" is a real game-changer in the podcast world. Jaime Hunt brings a fresh, down-to-earth perspective to university marketing that’s both enlightening and totally relatable. It’s a must-listen for anyone in the higher ed scene looking for some genuine insights and a bit of inspiration.

    Apple Podcasts
    5
    ChrisJR1983
    United States3 years ago
  • Higher Ed Gold Mine

    The breadth of guests interviewed and their extensive experience makes this my go-to podcast for the latest thinking in higher ed marketing ( and marketing in general!).

    Apple Podcasts
    5
    Griffin aka griffylamps
    United States3 years ago
  • One of the most insightful marketing podcasts anywhere

    I listen to LOTS of marketing and higher ed podcasts and the guests and conversations that Jaime has on this show are some of the most insightful and inspirational that I have found anywhere.

    Thanks for all the epic content you keep creating and already looking forward to the next episode!

    Apple Podcasts
    5
    Brian W. Piper
    United States3 years ago
  • Relevant, Insightful Conversations

    Jaime curates conversations with a wide variety of guests on some of the most pressing topics for higher ed marketing leaders. This is a must-listen for current and aspiring head marketers, and anyone who wants to better understand marketing in higher education.

    Apple Podcasts
    5
    LizGross144
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host keeps conversations relatable and engaging while unpacking complex topics.
Listeners praise practical, actionable insights for higher-ed marketing.
The mix of campus and agency perspectives is repeatedly highlighted as a strength.
Guests are described as credible experts who elevate the show beyond generic marketing talk.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 110: Clean Out Your Website Junk Drawer
Q: Where should institutions begin when tackling a bloated website?
Begin with a high-impact, mission-critical area (like admissions or program pages), use data to identify easy wins, and build governance to sustain improvements over time.
Ep. 110: Clean Out Your Website Junk Drawer
Q: What makes content debt such a problem for higher ed websites?
Content debt complicates search, confuses visitors, wastes resources, and undermines brand credibility; addressing it requires governance, a planned archive, and an ecosystem-wide inventory.
Ep. 107: How Wrangling Workflows Can Solve Capacity Challenges
Q: What is the very first thing someone should do to begin addressing capacity and workflow issues?
Pull five to ten recent projects, work with current data, and ask the key routing questions about how requests come in, what slows things down, and what the current approval path looks like, then use those findings to guide a focused, initial improvement.
Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment
Q: Why should higher-ed marketers care about Dream School beyond marketing copy?
Because the book provides a data-informed lens on what families actually consider important—outcomes, belonging, and value—allowing institutions to craft stories that resonate with parents and students and to differentiate themselves using real evidence.
Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Q: How do you balance automation with human oversight in content production?
Automation handles efficiency and data-backed insights, but every final piece—whether a web page, social post, or pitch—goes through human review to ensure brand voice, accuracy, and ethical considerations are preserved.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Confessions of a Higher Ed CMO

What is Confessions of a Higher Ed CMO about and what kind of topics does it cover?

This show centers on strategic marketing, branding, and communications in higher education, with episodes that routinely tackle governance, enrollment strategy, content operations, and the evolving role of AI in university marketing. Guests are senior marketers, agency partners, and campus leaders who share practical frameworks, cross-functional lessons, and real-world case studies drawn from large public universities to smaller shops, making complex topics approachable for listeners looking to improve institutional impact and efficiency. Distinctive strengths include a warm, conversational host style, a bias toward actionable takeaways, and a steady stream of insights from the intersection of academic culture and modern marketing practice.... more

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Which podcasts are similar to Confessions of a Higher Ed CMO?

These podcasts share a similar audience with Confessions of a Higher Ed CMO:

1. Higher Ed Pulse
2. The Application with Allison Turcio
3. Confessions of a Higher Ed Social Media Manager
4. Future U Podcast - The Pulse of Higher Ed
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of Confessions of a Higher Ed CMO are there?

Confessions of a Higher Ed CMO launched 4 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Confessions of a Higher Ed CMO?

Recent guests on Confessions of a Higher Ed CMO include:

1. Nate Jorgensen
2. Kevin McClure
3. Georgy Cohen
4. Megan Gerhardt
5. Dave Hunt
6. Joanne Giles
7. Louis Miller
8. Eden Bloss

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