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Artwork for Confessions of a Higher Ed CMO

Confessions of a Higher Ed CMO — with Jaime Hunt

Enrollify
Higher Education Marketing
Artificial Intelligence
Higher Education
Purdue University
Parent Engagement In Higher Education
Data Analytics
Linkedin
Johnson & Wales University
Request For Proposal
Element451
Enrollment
Public Perception Of Higher Education
UTSA (university Of Texas At San Antonio)
Marketing Mix Modeling
Alumni Magazine
Meetyourclass
Bucknell University
University Of Idaho
Crisis Communications
Kettering University

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narrativ... more

PublishesTwice monthlyEpisodes119Founded4 years ago
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Artwork for Confessions of a Higher Ed CMO

Latest Episodes

Is your team really at capacity, or is your operating model broken? In this episode, Jaime Hunt speaks with Joanne Giles about the common friction points in higher education marketing teams. They discuss why buying project management software isn't a... more

Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advic... more

YouTube

Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility. Together, they discuss why faculty experts are one of higher edu... more

YouTube

Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership. From ... more

YouTube

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Recent Guests

Louis Miller
Founder/CEO, Electric Kite (agency)
Electric Kite
Episode: Ep. 106: How to Write an RFP That Actually Works
Eden Bloss
Chief Marketing Officer at UNC Asheville
UNC Asheville
Episode: Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond
Abbigail Tumpey
Vice President for Institute Communications, Georgia Institute of Technology
Georgia Institute of Technology
Episode: Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Shane Baglini
Executive Director of Marketing and Branding at the College of William & Mary
College of William & Mary
Episode: Ep. 103: Busting the Myths Around Small Marketing Teams
Justin Bell
Vice President for Marketing and Communications at Fordham University
Fordham University
Episode: Ep. 102: Getting Big Ideas Across the Line
Allison Steinke
Faculty member at the University of Minnesota's Hubbard School of Journalism and Mass Communication, author of Brand Thinking
University of Minnesota
Episode: Ep. 101: Building a Believable Higher Ed Brand
Jeff Selingo
Author of Dream School; New York Times bestselling author
Author, Dream School
Episode: Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment
Jason Smith
Founder and managing director of OHO, a digital agency focused on higher education
OHO
Episode: Ep. 99: What AI Search Means for College Marketing
Jennifer Umberger
Vice President and Chief Marketing and Communications Officer, Kettering University
Kettering University
Episode: Ep. 98: How a Rebrand Boosted Enrollment 50%

Host

Jaime Hunt
Host of Confessions of a Higher Ed CMO; founder of Solve Higher Ed; author; former campus CMO

Reviews

5.0 out of 5 stars from 45 ratings
  • Must-listen for all highered marketers

    Each episode of Jaime Hunt’s podcast brings valuable insights from leading higher education experts across a broad spectrum of marketing and communications — from branding and social media to licensing, marketing and more. Jaime and her guests also cover issues related to performance, work-life balance, leadership, management, and personal and professional development — all important topics for any higher ed leader or aspiring leader. Five stars and a must listen!

    Apple Podcasts
    5
    andrewcareaga
    United States2 years ago
  • A must listen for higher-ed marketers

    "Confessions of a Higher Ed CMO" is a real game-changer in the podcast world. Jaime Hunt brings a fresh, down-to-earth perspective to university marketing that’s both enlightening and totally relatable. It’s a must-listen for anyone in the higher ed scene looking for some genuine insights and a bit of inspiration.

    Apple Podcasts
    5
    ChrisJR1983
    United States3 years ago
  • Higher Ed Gold Mine

    The breadth of guests interviewed and their extensive experience makes this my go-to podcast for the latest thinking in higher ed marketing ( and marketing in general!).

    Apple Podcasts
    5
    Griffin aka griffylamps
    United States3 years ago
  • One of the most insightful marketing podcasts anywhere

    I listen to LOTS of marketing and higher ed podcasts and the guests and conversations that Jaime has on this show are some of the most insightful and inspirational that I have found anywhere.

    Thanks for all the epic content you keep creating and already looking forward to the next episode!

    Apple Podcasts
    5
    Brian W. Piper
    United States3 years ago
  • Relevant, Insightful Conversations

    Jaime curates conversations with a wide variety of guests on some of the most pressing topics for higher ed marketing leaders. This is a must-listen for current and aspiring head marketers, and anyone who wants to better understand marketing in higher education.

    Apple Podcasts
    5
    LizGross144
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are insightful and often inspirational for higher-ed marketers.
Content is relevant for current and aspiring CMOs in higher education.
Valuable insights from leading higher-ed experts across marketing and comms.
Broad, practical coverage of marketing topics in higher education.
Host brings a down-to-earth perspective with relatable industry storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment
Q: Why should higher-ed marketers care about Dream School beyond marketing copy?
Because the book provides a data-informed lens on what families actually consider important—outcomes, belonging, and value—allowing institutions to craft stories that resonate with parents and students and to differentiate themselves using real evidence.
Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Q: How do you balance automation with human oversight in content production?
Automation handles efficiency and data-backed insights, but every final piece—whether a web page, social post, or pitch—goes through human review to ensure brand voice, accuracy, and ethical considerations are preserved.
Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Q: Can you share a concrete example of how the audience lab impacted a real messaging decision?
The lab produced a bipartisan, real-world messaging concept around 'research for real life,' shifting the focus from a Georgia Tech researcher to a relatable beneficiary like a farmer, which improved policy-maker and public resonance.
Ep. 101: Building a Believable Higher Ed Brand
Q: What inspired the book Brand Thinking and what gaps did you want to fill?
The book emerged from a donor-funded research project at the Hubbard School, where we interviewed CMOs and conducted focus groups with consumers to build a practical framework for brand believability that blends rigorous research with actionable guidance for higher ed leaders.
Ep. 93: Navigating a Website Redesign
Q: How did you ensure campus buy-in and reduce friction during the project?
From the outset they secured leadership backing, conducted regular campus emails and town-hall-style updates, held departmental meetings and focus groups, and created a single source of truth online for updates to keep everyone aligned and informed.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Confessions of a Higher Ed CMO

What is Confessions of a Higher Ed CMO about and what kind of topics does it cover?

The show centers on higher education marketing leadership, exploring how CMOs and senior marketers drive brand, enrollment, and student engagement in a complex, data-driven landscape. Episodes frequently tackle practical challenges such as cross-department collaboration, content governance, website and digital strategy, AI adoption and governance, crisis and reputation management, and the role of storytelling in mission-driven branding. Guests are often senior marketers and communications leaders from colleges and universities, sharing hands-on case studies, frameworks, and lessons learned from large-scale campaigns, campus redesigns, and multi-channel enrollment initiatives. A standout quality is the host's warm, candid interview style tha... more

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Which podcasts are similar to Confessions of a Higher Ed CMO?

These podcasts share a similar audience with Confessions of a Higher Ed CMO:

1. Higher Ed Pulse
2. The Application with Allison Turcio
3. The Higher Ed Marketer
4. Talking Tactics
5. Confessions of a Higher Ed Social Media Manager

How many episodes of Confessions of a Higher Ed CMO are there?

Confessions of a Higher Ed CMO launched 4 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Confessions of a Higher Ed CMO?

Recent guests on Confessions of a Higher Ed CMO include:

1. Louis Miller
2. Eden Bloss
3. Abbigail Tumpey
4. Shane Baglini
5. Justin Bell
6. Allison Steinke
7. Jeff Selingo
8. Jason Smith

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