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The Higher Ed Marketer

Caylor Solutions
Higher Education
Higher Education Marketing
Enrollment Management
Email Marketing
Student Engagement
Empathy-Driven Marketing
Student Recruitment
Defiance College
Online Education
Generative AI
Kingswood Learn
Demographic Trends
Financial Aid Strategies
Storytelling
Crisis Communication
Marketing Strategies
Athletic Scholarships
Accessibility In Marketing
Inclusivity
Tuition Reset

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted b... more

PublishesWeeklyEpisodes234Founded5 years ago
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MarketingBusinessEducation

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Artwork for The Higher Ed Marketer

Latest Episodes

How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, ... more

A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer.

4 Big Things

• Special Episode Dec 9th - Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026.... more

Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, Vice President for Communications and Brand Marketing, is redefining what campus events can be through a framework called... more

How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadershi... more

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Recent Guests

Philip Dearborn
President of the Association of Biblical Higher Ed and host of the Biblical Higher Ed Talk Podcast
Association of Biblical Higher Ed
Episode: 4 Big Things for 2026
Tracey M. Harrison
Vice President of Communication and Brand Marketing at Biola University
Biola University
Episode: Eventful Branding: How to Turn Campus Events into Living Brand Stories
Randy Byers
Vice President of International Affairs and Assistant Professor of Distance Learning
Dallas Baptist University
Episode: Rethinking Global Recruitment: Agility and Authentic AI
Tom Cook
Vice President for Enrollment and Marketing at Emmaus University
Emmaus University
Episode: Small Budgets, Big Impact: Marketing Beyond the Constraints
Dr. John Chopka
Vice President for Enrollment Management and Marketing at Ringling College of Art and Design
Ringling College of Art and Design
Episode: Leading in Niche Institutions: How being unique helps you stand out.
Dr. Jamie Caridi
Interim president of Bethany College and president of Terra Firma Consulting Services, with expertise in institutional turnaround and strategic planning in higher education.
Bethany College
Episode: Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy
Dr. Amy Carey
President at Friends University, expert in turnaround leadership in higher education
Friends University
Episode: A Higher Ed Comeback Story
Dr. Kathie Fleck
Vice President of Marketing and Communication at Ivy Tech Community College
Ivy Tech Community College
Episode: Leading Consistent Brand Strategy Across 19 Campuses
Kesha Boyce Williams
Senior Associate Vice Chancellor for Strategic Communications and Marketing at USC Upstate
USC Upstate
Episode: Turning Your Website Into a Recruitment Powerhouse

Host

Ausha
Host of discussions centering on innovative marketing strategies within higher education.

Reviews

5.0 out of 5 stars from 65 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States2 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States3 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States4 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized as a valuable resource for marketing professionals seeking to adapt to the changing higher education landscape.
Many reviews highlight the engaging nature of the discussions, suggesting they are both informative and enjoyable to listen to.
Listeners appreciate the practical and actionable insights provided, noting the hosts' effectiveness in delivering relevant content.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Eventful Branding: How to Turn Campus Events into Living Brand Stories
Q: What's one practical strategy that smaller institutions could use to really impact upcoming events?
Pick an existing event and create a moment of recognition or surprise to enhance that event without needing a big budget.
Eventful Branding: How to Turn Campus Events into Living Brand Stories
Q: What lessons did you learn from telling stories in print that now guide how you create live brand-centered experiences?
When telling stories in a magazine, the focus should not be just on accomplishments, but rather on the impact the institution has had on individuals' lives.
Rethinking Global Recruitment: Agility and Authentic AI
Q: Randy, now we would like to ask you about leveraging generative AI without losing the human touch. How do you see generative AI transforming enrollment marketing and communication with perspective students?
Generative AI is transforming communication by enhancing translation capabilities and assisting with application processing while maintaining a human-centered approach in engagement.
Small Budgets, Big Impact: Marketing Beyond the Constraints
Q: What would your advice be for marketing enrollment leaders at small colleges facing big challenges?
Lean into your mission, be authentic, and identify your ideal students along with where they gather.
GenAI for Teams with Bart Caylor and Zach Coffin
Q: How are you equipping teams to embrace generative AI?
Zach explained that they provide a master class that combines theory on generative AI with practical, real-time problem-solving for their clients.

Audience Metrics

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

Focused on the intricacies of marketing within higher education, this podcast provides a platform for leading professionals to share insights and experiences that resonate with today's educational landscape. Episodes explore a variety of topics including enrollment management, innovative marketing strategies, the integration of artificial intelligence in communications, and collaboration among educational institutions. This podcast is likely to attract listeners eager for actionable advice and expert perspectives that can directly influence their marketing efforts in the goal of enhancing student recruitment and retention.

What distinguishes this podcast is its commitment to addressing real-world challenges faced by marketing professional... more

Where can I find podcast stats for The Higher Ed Marketer?

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How many listeners does The Higher Ed Marketer get?

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What are the audience demographics for The Higher Ed Marketer?

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How many subscribers and views does The Higher Ed Marketer have?

To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. The Application with Allison Turcio
4. Stuff You Should Know
5. Future U Podcast - The Pulse of Higher Ed

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Philip Dearborn
2. Tracey M. Harrison
3. Randy Byers
4. Tom Cook
5. Dr. John Chopka
6. Dr. Jamie Caridi
7. Dr. Amy Carey
8. Dr. Kathie Fleck

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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