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The Higher Ed Marketer

Caylor Solutions
Higher Education Marketing
Higher Education
Enrollment Management
Artificial Intelligence
Zeemee
Student Engagement
Christian Higher Education
Student Recruitment
Marketing Strategies
Leadership
Storytelling
Generative AI
Enrollment Marketing
Nextgrad
Community Engagement
Email Marketing
Education
Empathy-Driven Marketing
Liberty University
Crisis Communication

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes269Founded6 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for The Higher Ed Marketer

Latest Episodes

How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross,  Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares wha... more

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blu... more

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North Ame... more

Encore Episode: Originally Aired October 2025

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Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI... more

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Recent Guests

Jerra Toms
MBA founder and principal consultant of Blue Iris Consulting
Blue Iris Consulting
Episode: Why Higher Ed Leaders Need a Personal Brand on LinkedIn
Conor Grennan
Chief AI Architect at NYU Stern School of Business and CEO of AI mindset.ai
New York University Stern School of Business; AI mindset.ai
Episode: Summer Rewind: AI, Integrity, and the Next Generation of Learners
Finn Grennan
16-year-old student providing the student perspective on AI in education
Student
Episode: Summer Rewind: AI, Integrity, and the Next Generation of Learners
Tracey Harrison
Vice President of Communications and Brand Marketing at Biola University
Biola University
Episode: Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories
Dr. James Steen
Vice President of Enrollment Management and Marketing at Houston Christian University
Houston Christian University
Episode: Enrollment Innovation Before the Funnel: NextGrad Summer Series
Derek Riordan
Digital Marketing Strategist at Southeast Missouri State University
Southeast Missouri State University
Episode: Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Dave Murray
Associate Vice President for Marketing and Communications at Ferris State University
Ferris State University
Episode: What Higher Ed Communications Can Learn From the Newsroom - NextGrad Summer Series
Harrison Soup Campbell
Chief Growth Officer at NextGrad
NextGrad
Episode: Reaching Students Before The Funnel - NextGrad Summer Series
Dr. Drew Flamm
President, Grace College and Grace Theological Seminary
Grace College and Grace Theological Seminary
Episode: Being Distinct in a Crowded Market

Hosts

Bart Caylor
Host of The Higher Ed Marketer
Troy Singer
Host of The Higher Ed Marketer, introducing guests and guiding the interview

Reviews

5.0 out of 5 stars from 67 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States4 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States6 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Concise episodes with useful takeaways for enrollment and branding.
Great combination of leadership and practical tactics for higher-ed marketing.
Quality guests and focused topics help listeners stay current with trends.
Hosts bring practical, real-world perspectives that are easy to implement.
Actionable marketing ideas for higher ed.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Summer Rewind : Launching a Brand New Website While Being New To Higher Education
Q: What are some initial learnings in the first few weeks after stepping into the new role during the website rebuild?
He emphasized the importance of leadership timing, building a capable creative team, staying true to the core mission of serving students, and recognizing that large, multi-year changes require trust-building and consistent, transparent communication.
Summer Rewind : Launching a Brand New Website While Being New To Higher Education
Q: What is interesting or something surprising that you've learned recently that our audience might find meaningful or fun?
Garner discussed how higher ed is deeply personal and governance-driven, with decision-making influenced by history and shared ownership, which contrasts with the more calendar-driven, outcome-focused pace he was used to in the corporate world.
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: How can someone connect with you after the episode?
Connect with me on LinkedIn (Derek Riordan) or via my website riordanologycreative.com for follow-up discussions.
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: What is one takeaway for enrollment or marketing leaders to act on today?
Get on CTV and explore NextGrad for early brand exposure; attribution across channels works best when started as early as possible, integrating both digital and traditional tactics.
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: How do you close the gap between the big marketing promise and what students actually experience on campus?
Authenticity is key; messages need to align with the real campus experience and walking the talk to ensure retention, with stories of real professor support and student outcomes backing the claims.

Audience Metrics

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

This show centers on practical, battle-tested marketing strategies for higher education. Episodes commonly explore brand storytelling, cross-functional alignment between marketing, enrollment, and advancement, and the use of video, AI, and data to differentiate institutions. Guests range from university presidents to senior marketing leaders, sharing real-world tactics for authentic storytelling, student recruitment, donor engagement, and digital transformation. A standout pattern is the focus on mission-driven branding, staff buy-in, and leadership approaches that scale impact across campuses. Listeners are likely practitioners seeking actionable ideas they can apply quickly, often in faith-based or smaller-to-mid-size university contexts,... more

Where can I find podcast stats for The Higher Ed Marketer?

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How many listeners does The Higher Ed Marketer get?

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How many subscribers and views does The Higher Ed Marketer have?

To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. Craig Groeschel Leadership Podcast
4. The World and Everything In It
5. The Holy Post

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 6 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Jerra Toms
2. Conor Grennan
3. Finn Grennan
4. Tracey Harrison
5. Dr. James Steen
6. Derek Riordan
7. Dave Murray
8. Harrison Soup Campbell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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