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The Higher Ed Marketer

Caylor Solutions
Higher Education Marketing
Higher Education
Enrollment Management
Zeemee
Student Engagement
Christian Higher Education
Artificial Intelligence
Student Recruitment
Marketing Strategies
Leadership
Storytelling
Generative AI
Enrollment Marketing
Community Engagement
Email Marketing
Education
Empathy-Driven Marketing
Liberty University
Crisis Communication
Enrollment Strategies

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes257Founded5 years ago
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EducationMarketingBusiness

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Artwork for The Higher Ed Marketer

Latest Episodes

Faith Leaders Mini-Series - Episode 251 (3 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded l... more

Faith Leaders Mini-Series - Episode 250 (2 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded l... more

Faith Leaders Mini-Series - Episode 249 (1 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded l... more

One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithful Leaders Series, recorded live at the CCCU International Forum in Dallas. This ... more

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Recent Guests

Adam Wright
President of Dallas Baptist University
Dallas Baptist University
Episode: Leading with Priorities, Prayer, and Mission Clarity
Dale Lemke
Vice President of Academic Affairs at Tabor College
Tabor College
Episode: Breaking Silos: Aligning Academics, Enrollment, and Innovation
Eric Hogue
President, Colorado Christian University
Colorado Christian University
Episode: Why Higher Ed Leaders Must Think Like CEOs
Paul Garner
Executive Director of Marketing and Communications at Western Carolina University
Western Carolina University
Episode: Launching a Brand New Website While Being New To Higher Education
Julia Ferrante
Vice President for Communications and Marketing at Middlebury College
Middlebury College
Episode: How Journalists Are Transforming Higher Ed Marketing
Rachel Colquitt
Vice President of Marketing and Communications at South Piedmont Community College
South Piedmont Community College
Episode: How Journalists Are Transforming Higher Ed Marketing
Vince Slomsky
Assistant Vice President of Marketing and Brand at the University of South Florida
University of South Florida
Episode: Video First. Story Wins. Stop Avoiding Video.
Stacey Berggren
Vice President of Enrollment at Northwest Nazarene University (NNU)
Northwest Nazarene University
Episode: How to Align Higher Education Marketing with Enrollment Growth
Amanda Slaughter
Vice President of Enrollment at Fresno Pacific University
Fresno Pacific University
Episode: Identity, AI and the Enrollment Advantages

Hosts

Troy Singer
Host with deep experience in higher ed marketing leadership and strategy; frequently collaborates on cross-functional topics and AI discussions.
Bart Caylor
Seasoned higher-ed marketing expert and author; frequent host/guest discussing leadership, marketing literacy, and practical frameworks.
Zach Coffin
Vice President at The Higher Ed Marketer; leads episodes and cross-promotional initiatives; often discusses AI, leadership, and strategy.

Reviews

5.0 out of 5 stars from 67 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States4 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is concise and highly useful for marketers and enrollment professionals.
The show is seen as a go-to resource for staying on the cutting edge of higher-ed marketing.
Guests bring real-world experience, with a focus on leadership and tangible outcomes.
Listeners praise the show for practical, actionable higher-ed marketing insights.
Hosts are knowledgeable and engage well with guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Journalists Are Transforming Higher Ed Marketing
Q: Now, both of you in the past have made a transition from journalism into higher ed marketing, and we would love for you to tell us what drew you to the sector.
Both guests describe a pull toward storytelling and a belief in education's mission; Rachel explains moving from obituary clerk to storyteller at a community college, while Julia notes loving journalism, storytelling, and later finding purpose in higher education's mission and the chance to tell stories that matter.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: If someone listening wants to start applying nonprofit-style storytelling and relationship building to their higher ed marketing work, what's one first step you would recommend?
Conduct a department audit by meeting with leaders and asking what they need and how marketing can show up differently. The core insight is to identify system bottlenecks and then build relationships with faculty to surface authentic stories that reflect real impact.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: Kristen, a common conversation that I often hear in Higher Ed is the desire or maybe the need of busting down silos between marketing, advancement and alumni relations. What are your thoughts on how to get this done both practically and relationally?
Start small with a collaborative program or campaign, explain your thought process, and build it back up together. Build trust by listening, and create systems that help different departments work together rather than operate in isolation. Leadership should support cross-functional initiatives and provide the right people and processes to sustain collaboration.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What should NACCAP focus on to support admissions leaders in the coming years?
NACCAP should emphasize graduate/adult enrollment, strengthen partnerships with other associations, expand K-12 and international outreach, and provide data-driven insights and collaboration opportunities to demonstrate value to members and institutions.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: How should graduate and adult enrollment reshape the role of admissions offices?
Graduate enrollment requires distinct processes and collaboration with faculty and programs; admissions staff must understand curriculum, faculty expectations, and career outcomes, and marketing should align with these realities rather than applying undergraduate approaches.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

This show centers on practical, action-oriented marketing strategies for higher education. Across episodes, discussions frequently orbit enrollment growth, cross-functional marketing and enrollment alignment, branding and storytelling in academic settings, digital strategy (including websites, SEO, and AI-driven outreach), and fundraising leadership. Guests range from enrollment and marketing leaders at universities to chief marketing and development officers at faith-based and Christian institutions, with a steady emphasis on turning insights into tangible improvements for campus recruitment, donor engagement, and brand health. A standout trait is the blend of leadership lessons with hands-on tactics, often anchored by real-world examples ... more

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How many listeners does The Higher Ed Marketer get?

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To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Freakonomics Radio
3. Future U Podcast - The Pulse of Higher Ed
4. The Journal.
5. The Daily

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Adam Wright
2. Dale Lemke
3. Eric Hogue
4. Paul Garner
5. Julia Ferrante
6. Rachel Colquitt
7. Vince Slomsky
8. Stacey Berggren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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