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The Higher Ed Marketer

Caylor Solutions
Higher Education Marketing
Higher Education
Enrollment Management
Zeemee
Artificial Intelligence
Student Engagement
Christian Higher Education
Student Recruitment
Marketing Strategies
Leadership
Storytelling
Generative AI
Enrollment Marketing
Community Engagement
Nextgrad
Email Marketing
Education
Empathy-Driven Marketing
Liberty University
Crisis Communication

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes263Founded6 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for The Higher Ed Marketer

Latest Episodes

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

Key Facts

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Recent Guests

Dr. James Steen
Vice President of Enrollment Management and Marketing at Houston Christian University
Houston Christian University
Episode: Enrollment Innovation Before the Funnel: NextGrad Summer Series
Derek Riordan
Digital Marketing Strategist at Southeast Missouri State University
Southeast Missouri State University
Episode: Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Dave Murray
Associate Vice President for Marketing and Communications at Ferris State University
Ferris State University
Episode: What Higher Ed Communications Can Learn From the Newsroom - NextGrad Summer Series
Harrison Soup Campbell
Chief Growth Officer at NextGrad
NextGrad
Episode: Reaching Students Before The Funnel - NextGrad Summer Series
Dr. Drew Flamm
President, Grace College and Grace Theological Seminary
Grace College and Grace Theological Seminary
Episode: Being Distinct in a Crowded Market
Phil Cook
President of Lee University
Lee University
Episode: Becoming President of Your Alma Mater
Jason Cook
Chief Marketing Officer, Baylor University
Baylor University
Episode: The Future of Higher Ed Branding, Authenticity and Alumni Stories
Adam Wright
President of Dallas Baptist University
Dallas Baptist University
Episode: Leading with Priorities, Prayer, and Mission Clarity
Dale Lemke
Vice President of Academic Affairs at Tabor College
Tabor College
Episode: Breaking Silos: Aligning Academics, Enrollment, and Innovation

Hosts

Bart Caylor
Host of The Higher Ed Marketer
Troy Singer
Host of The Higher Ed Marketer, introducing guests and guiding the interview

Reviews

5.0 out of 5 stars from 67 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States4 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Concise episodes with useful takeaways for enrollment and branding.
Great combination of leadership and practical tactics for higher-ed marketing.
Quality guests and focused topics help listeners stay current with trends.
Hosts bring practical, real-world perspectives that are easy to implement.
Actionable marketing ideas for higher ed.

Talking Points

Recent interactions between the hosts and their guests.

Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: How can someone connect with you after the episode?
Connect with me on LinkedIn (Derek Riordan) or via my website riordanologycreative.com for follow-up discussions.
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: What is one takeaway for enrollment or marketing leaders to act on today?
Get on CTV and explore NextGrad for early brand exposure; attribution across channels works best when started as early as possible, integrating both digital and traditional tactics.
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
Q: How do you close the gap between the big marketing promise and what students actually experience on campus?
Authenticity is key; messages need to align with the real campus experience and walking the talk to ensure retention, with stories of real professor support and student outcomes backing the claims.
What Higher Ed Communications Can Learn From the Newsroom - NextGrad Summer Series
Q: Hey Dave, what's something interesting or surprising you recently learned that our audience might find useful?
He shares a study noting that only 16 percent of parents prioritized prestige in college search; instead, value, fit, and affordability mattered more, aligning Ferris State's long-standing mission of widening access.
Becoming President of Your Alma Mater
Q: What has it been like to come back to your alma mater as president?
Phil describes the profound sense of calling, the careful confirmation from the board, and the whirlwind of leading a campus he deeply knows and loves.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

This show centers on practical, battle-tested marketing strategies for higher education. Episodes commonly explore brand storytelling, cross-functional alignment between marketing, enrollment, and advancement, and the use of video, AI, and data to differentiate institutions. Guests range from university presidents to senior marketing leaders, sharing real-world tactics for authentic storytelling, student recruitment, donor engagement, and digital transformation. A standout pattern is the focus on mission-driven branding, staff buy-in, and leadership approaches that scale impact across campuses. Listeners are likely practitioners seeking actionable ideas they can apply quickly, often in faith-based or smaller-to-mid-size university contexts,... more

Where can I find podcast stats for The Higher Ed Marketer?

Rephonic provides a wide range of podcast stats for The Higher Ed Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Higher Ed Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Higher Ed Marketer get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Higher Ed Marketer, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Higher Ed Marketer?

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How many subscribers and views does The Higher Ed Marketer have?

To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. Coaching for Leaders
4. Freakonomics Radio
5. The Indicator from Planet Money

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 6 years ago and published 263 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Higher Ed Marketer?

Rephonic pulls ratings and reviews for The Higher Ed Marketer from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Higher Ed Marketer?

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Dr. James Steen
2. Derek Riordan
3. Dave Murray
4. Harrison Soup Campbell
5. Dr. Drew Flamm
6. Phil Cook
7. Jason Cook
8. Adam Wright

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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