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The Higher Ed Marketer

Caylor Solutions
Higher Education Marketing
Higher Education
Enrollment Management
Zeemee
Student Engagement
Christian Higher Education
Artificial Intelligence
Student Recruitment
Marketing Strategies
Leadership
Storytelling
Generative AI
Enrollment Marketing
Community Engagement
Email Marketing
Education
Empathy-Driven Marketing
Liberty University
Crisis Communication
Enrollment Strategies

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes261Founded5 years ago
Number of ListenersCategories
EducationBusinessMarketing

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Artwork for The Higher Ed Marketer

Latest Episodes

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North A... more

Faith Leaders Mini-Series - Episode 252 (4 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded l... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Dr. Drew Flamm
President, Grace College and Grace Theological Seminary
Grace College and Grace Theological Seminary
Episode: Being Distinct in a Crowded Market
Phil Cook
President of Lee University
Lee University
Episode: Becoming President of Your Alma Mater
Jason Cook
Chief Marketing Officer, Baylor University
Baylor University
Episode: The Future of Higher Ed Branding, Authenticity and Alumni Stories
Adam Wright
President of Dallas Baptist University
Dallas Baptist University
Episode: Leading with Priorities, Prayer, and Mission Clarity
Dale Lemke
Vice President of Academic Affairs at Tabor College
Tabor College
Episode: Breaking Silos: Aligning Academics, Enrollment, and Innovation
Eric Hogue
President, Colorado Christian University
Colorado Christian University
Episode: Why Higher Ed Leaders Must Think Like CEOs
Paul Garner
Executive Director of Marketing and Communications at Western Carolina University
Western Carolina University
Episode: Launching a Brand New Website While Being New To Higher Education
Julia Ferrante
Vice President for Communications and Marketing at Middlebury College
Middlebury College
Episode: How Journalists Are Transforming Higher Ed Marketing
Rachel Colquitt
Vice President of Marketing and Communications at South Piedmont Community College
South Piedmont Community College
Episode: How Journalists Are Transforming Higher Ed Marketing

Hosts

Bart Caylor
Host of The Higher Ed Marketer
Troy Singer
Host of The Higher Ed Marketer, introducing guests and guiding the interview

Reviews

5.0 out of 5 stars from 67 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States4 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Concise episodes with useful takeaways for enrollment and branding.
Great combination of leadership and practical tactics for higher-ed marketing.
Quality guests and focused topics help listeners stay current with trends.
Hosts bring practical, real-world perspectives that are easy to implement.
Actionable marketing ideas for higher ed.

Talking Points

Recent interactions between the hosts and their guests.

Becoming President of Your Alma Mater
Q: What has it been like to come back to your alma mater as president?
Phil describes the profound sense of calling, the careful confirmation from the board, and the whirlwind of leading a campus he deeply knows and loves.
How Journalists Are Transforming Higher Ed Marketing
Q: Now, both of you in the past have made a transition from journalism into higher ed marketing, and we would love for you to tell us what drew you to the sector.
Both guests describe a pull toward storytelling and a belief in education's mission; Rachel explains moving from obituary clerk to storyteller at a community college, while Julia notes loving journalism, storytelling, and later finding purpose in higher education's mission and the chance to tell stories that matter.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: If someone listening wants to start applying nonprofit-style storytelling and relationship building to their higher ed marketing work, what's one first step you would recommend?
Conduct a department audit by meeting with leaders and asking what they need and how marketing can show up differently. The core insight is to identify system bottlenecks and then build relationships with faculty to surface authentic stories that reflect real impact.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: Kristen, a common conversation that I often hear in Higher Ed is the desire or maybe the need of busting down silos between marketing, advancement and alumni relations. What are your thoughts on how to get this done both practically and relationally?
Start small with a collaborative program or campaign, explain your thought process, and build it back up together. Build trust by listening, and create systems that help different departments work together rather than operate in isolation. Leadership should support cross-functional initiatives and provide the right people and processes to sustain collaboration.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What should NACCAP focus on to support admissions leaders in the coming years?
NACCAP should emphasize graduate/adult enrollment, strengthen partnerships with other associations, expand K-12 and international outreach, and provide data-driven insights and collaboration opportunities to demonstrate value to members and institutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

This show centers on practical, battle-tested marketing strategies for higher education. Episodes commonly explore brand storytelling, cross-functional alignment between marketing, enrollment, and advancement, and the use of video, AI, and data to differentiate institutions. Guests range from university presidents to senior marketing leaders, sharing real-world tactics for authentic storytelling, student recruitment, donor engagement, and digital transformation. A standout pattern is the focus on mission-driven branding, staff buy-in, and leadership approaches that scale impact across campuses. Listeners are likely practitioners seeking actionable ideas they can apply quickly, often in faith-based or smaller-to-mid-size university contexts,... more

Where can I find podcast stats for The Higher Ed Marketer?

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How many listeners does The Higher Ed Marketer get?

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To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. The Working Genius Podcast with Patrick Lencioni
4. At The Table with Patrick Lencioni
5. Coaching for Leaders

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 261 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Dr. Drew Flamm
2. Phil Cook
3. Jason Cook
4. Adam Wright
5. Dale Lemke
6. Eric Hogue
7. Paul Garner
8. Julia Ferrante

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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