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The Higher Ed Marketer

Caylor Solutions
Higher Education Marketing
Higher Education
Enrollment Management
Zeemee
Student Engagement
Christian Higher Education
Artificial Intelligence
Student Recruitment
Marketing Strategies
Leadership
Storytelling
Generative AI
Enrollment Marketing
Community Engagement
Email Marketing
Education
Empathy-Driven Marketing
Liberty University
Crisis Communication
Enrollment Strategies

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes253Founded5 years ago
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EducationBusinessMarketing

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Artwork for The Higher Ed Marketer

Latest Episodes

Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful fo... more

Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped ... more

Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire te... more

What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a... more

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Recent Guests

Stacey Berggren
Vice President of Enrollment at Northwest Nazarene University (NNU)
Northwest Nazarene University
Episode: How to Align Higher Education Marketing with Enrollment Growth
Amanda Slaughter
Vice President of Enrollment at Fresno Pacific University
Fresno Pacific University
Episode: Identity, AI and the Enrollment Advantages
Nate Mouttet
Senior Director of University Partnerships at US News and World Report
US News and World Report
Episode: Why US News Rankings Still Matter in an AI-Driven College Search
Kristen Eaton
Interim vice president of external relations at the University of Maine at Augusta
University of Maine at Augusta
Episode: Breaking Down Silos and Telling More Human Stories in Higher Ed
Terry Munday
Assistant to the president at Indiana Wesleyan University and seasoned donor development expert
Indiana Wesleyan University
Episode: Boldness, Relationships, and the Heart of Fundraising Leadership
Bart Caylor
Author of Know What You Don't Know, consultant focusing on higher education marketing
Know What You Don't Know (book) / marketing consultant
Episode: Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Keith Ramsdell
President of the North American Coalition for Christian Admission Professionals (NACCAP)
North American Coalition for Christian Admission Professionals
Episode: The State of Christian Admissions and the Future of Enrollment Leadership
Meaghan Milliorn
Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock
University of Arkansas at Little Rock
Episode: Your Digital Front Door, Aligning Website Redesign With Strategy
Dave Gladson
Associate Vice President for Marketing at Point Loma Nazarene University
Point Loma Nazarene University
Episode: Rethinking Higher Ed Marketing Teams

Hosts

Troy Singer
Host with deep experience in higher ed marketing leadership and strategy; frequently collaborates on cross-functional topics and AI discussions.
Bart Caylor
Seasoned higher-ed marketing expert and author; frequent host/guest discussing leadership, marketing literacy, and practical frameworks.
Zach Coffin
Vice President at The Higher Ed Marketer; leads episodes and cross-promotional initiatives; often discusses AI, leadership, and strategy.

Reviews

5.0 out of 5 stars from 66 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States3 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is concise and highly useful for marketers and enrollment professionals.
The show is seen as a go-to resource for staying on the cutting edge of higher-ed marketing.
Guests bring real-world experience, with a focus on leadership and tangible outcomes.
Listeners praise the show for practical, actionable higher-ed marketing insights.
Hosts are knowledgeable and engage well with guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: If someone listening wants to start applying nonprofit-style storytelling and relationship building to their higher ed marketing work, what's one first step you would recommend?
Conduct a department audit by meeting with leaders and asking what they need and how marketing can show up differently. The core insight is to identify system bottlenecks and then build relationships with faculty to surface authentic stories that reflect real impact.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: Kristen, a common conversation that I often hear in Higher Ed is the desire or maybe the need of busting down silos between marketing, advancement and alumni relations. What are your thoughts on how to get this done both practically and relationally?
Start small with a collaborative program or campaign, explain your thought process, and build it back up together. Build trust by listening, and create systems that help different departments work together rather than operate in isolation. Leadership should support cross-functional initiatives and provide the right people and processes to sustain collaboration.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What should NACCAP focus on to support admissions leaders in the coming years?
NACCAP should emphasize graduate/adult enrollment, strengthen partnerships with other associations, expand K-12 and international outreach, and provide data-driven insights and collaboration opportunities to demonstrate value to members and institutions.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: How should graduate and adult enrollment reshape the role of admissions offices?
Graduate enrollment requires distinct processes and collaboration with faculty and programs; admissions staff must understand curriculum, faculty expectations, and career outcomes, and marketing should align with these realities rather than applying undergraduate approaches.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What is the current state of higher education admissions and what has changed recently?
Key shifts include ongoing demographic pressures, policy changes, and the need for admissions teams to be more mission-aligned, collaborative with faculty, and focused on storytelling to differentiate Christian institutions.

Audience Metrics

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

This show centers on practical, action-oriented marketing strategies for higher education. Across episodes, discussions frequently orbit enrollment growth, cross-functional marketing and enrollment alignment, branding and storytelling in academic settings, digital strategy (including websites, SEO, and AI-driven outreach), and fundraising leadership. Guests range from enrollment and marketing leaders at universities to chief marketing and development officers at faith-based and Christian institutions, with a steady emphasis on turning insights into tangible improvements for campus recruitment, donor engagement, and brand health. A standout trait is the blend of leadership lessons with hands-on tactics, often anchored by real-world examples ... more

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How many listeners does The Higher Ed Marketer get?

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Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. Higher Ed Storytelling University
4. Future U Podcast - The Pulse of Higher Ed
5. College Matters from The Chronicle

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Stacey Berggren
2. Amanda Slaughter
3. Nate Mouttet
4. Kristen Eaton
5. Terry Munday
6. Bart Caylor
7. Keith Ramsdell
8. Meaghan Milliorn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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