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The Higher Ed Marketer

Caylor Solutions
Higher Education
Higher Education Marketing
Enrollment Management
Email Marketing
Student Engagement
Empathy-Driven Marketing
Student Recruitment
Defiance College
Online Education
Generative AI
Kingswood Learn
Demographic Trends
Financial Aid Strategies
Storytelling
Marketing Strategies
Leadership
Athletic Scholarships
Inclusivity
Accessibility In Marketing
Crisis Communication

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes250Founded5 years ago
Number of ListenersCategories
EducationMarketingBusiness

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Artwork for The Higher Ed Marketer

Latest Episodes

What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a... more

Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape.... more

Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern aud... more

Enrollment decline rarely comes from a lack of effort. More often, it stems from misalignment. When marketing operates separately from enrollment strategy, even strong branding and storytelling can fail to move the needle. Live from the CCCU Internat... more

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Recent Guests

Stacey Berggren
Vice President of Enrollment at Northwest Nazarene University (NNU)
Northwest Nazarene University
Episode: How to Align Higher Education Marketing with Enrollment Growth
Amanda Slaughter
Vice President of Enrollment at Fresno Pacific University
Fresno Pacific University
Episode: Identity, AI and the Enrollment Advantages
Nate Mouttet
Senior Director of University Partnerships at US News and World Report
US News and World Report
Episode: Why US News Rankings Still Matter in an AI-Driven College Search
Kristen Eaton
Interim vice president of external relations at the University of Maine at Augusta
University of Maine at Augusta
Episode: Breaking Down Silos and Telling More Human Stories in Higher Ed
Terry Munday
Assistant to the president at Indiana Wesleyan University and seasoned donor development expert
Indiana Wesleyan University
Episode: Boldness, Relationships, and the Heart of Fundraising Leadership
Bart Caylor
Author of Know What You Don't Know, consultant focusing on higher education marketing
Know What You Don't Know (book) / marketing consultant
Episode: Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Keith Ramsdell
President of the North American Coalition for Christian Admission Professionals (NACCAP)
North American Coalition for Christian Admission Professionals
Episode: The State of Christian Admissions and the Future of Enrollment Leadership
Meaghan Milliorn
Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock
University of Arkansas at Little Rock
Episode: Your Digital Front Door, Aligning Website Redesign With Strategy
Dave Gladson
Associate Vice President for Marketing at Point Loma Nazarene University
Point Loma Nazarene University
Episode: Rethinking Higher Ed Marketing Teams

Hosts

Zach Coffin
Vice President for The Higher Ed Marketer, with experience in marketing strategies for educational institutions.
Troy Singer
Host of The Higher Ed Marketer, with a background in marketing for higher education.
Bart Caylor
Co-host of The Higher Ed Marketer Podcast, focused on marketing strategies in the education sector.

Reviews

5.0 out of 5 stars from 66 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States3 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States5 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High quality content and practical advice for higher ed marketers.
Listeners appreciate the focus on current trends and technology in marketing.
Hosts are knowledgeable and engaging, making the episodes enjoyable.
The insights from guests are actionable and beneficial for tackling real challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: If someone listening wants to start applying nonprofit-style storytelling and relationship building to their higher ed marketing work, what's one first step you would recommend?
Conduct a department audit by meeting with leaders and asking what they need and how marketing can show up differently. The core insight is to identify system bottlenecks and then build relationships with faculty to surface authentic stories that reflect real impact.
Breaking Down Silos and Telling More Human Stories in Higher Ed
Q: Kristen, a common conversation that I often hear in Higher Ed is the desire or maybe the need of busting down silos between marketing, advancement and alumni relations. What are your thoughts on how to get this done both practically and relationally?
Start small with a collaborative program or campaign, explain your thought process, and build it back up together. Build trust by listening, and create systems that help different departments work together rather than operate in isolation. Leadership should support cross-functional initiatives and provide the right people and processes to sustain collaboration.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What should NACCAP focus on to support admissions leaders in the coming years?
NACCAP should emphasize graduate/adult enrollment, strengthen partnerships with other associations, expand K-12 and international outreach, and provide data-driven insights and collaboration opportunities to demonstrate value to members and institutions.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: How should graduate and adult enrollment reshape the role of admissions offices?
Graduate enrollment requires distinct processes and collaboration with faculty and programs; admissions staff must understand curriculum, faculty expectations, and career outcomes, and marketing should align with these realities rather than applying undergraduate approaches.
The State of Christian Admissions and the Future of Enrollment Leadership
Q: What is the current state of higher education admissions and what has changed recently?
Key shifts include ongoing demographic pressures, policy changes, and the need for admissions teams to be more mission-aligned, collaborative with faculty, and focused on storytelling to differentiate Christian institutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

Focusing on practical advice and insights for marketing professionals in higher education, this podcast explores a multitude of themes including innovative marketing strategies, enrollment management, and the integration of technology within the marketing landscape. Regular discussions with experts highlight trends such as artificial intelligence, branding, and student engagement, making it a valuable resource for those navigating the complexities of marketing in the educational sector. Unique in its approach, the show combines actionable strategies with real-life experiences from successful leaders in the field, providing listeners with the tools they need to elevate their marketing efforts effectively.

Where can I find podcast stats for The Higher Ed Marketer?

Rephonic provides a wide range of podcast stats for The Higher Ed Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Higher Ed Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Higher Ed Marketer get?

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What are the audience demographics for The Higher Ed Marketer?

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How many subscribers and views does The Higher Ed Marketer have?

To see how many followers or subscribers The Higher Ed Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Pulse
3. The Application with Allison Turcio
4. Future U Podcast - The Pulse of Higher Ed
5. Confessions of a Higher Ed Social Media Manager

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 250 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Higher Ed Marketer?

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Stacey Berggren
2. Amanda Slaughter
3. Nate Mouttet
4. Kristen Eaton
5. Terry Munday
6. Bart Caylor
7. Keith Ramsdell
8. Meaghan Milliorn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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