耳听唯实
呆房子NumbHouse「耳听唯实」是由David、Royce和大耳合作发起的商业观察类播客。我们对街头巷尾的人生百态永远充满好奇心和求知欲，我们也相信商业的真谛并非高深莫测、遥不可及。通过对谈、访谈、聊天等方式，「耳听唯实」将和大家一起探索商业的第一性原理，同时通过真实数据和业内信息，解析大家生活和工作中的困惑和不解。
| Publishes | Twice monthly | Episodes | 5 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | InvestingBusinessEntrepreneurship | ||
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本期节目是直播电商系列节目的第三期，我们邀请到了前辛选集团生活家电部总监Grace作为节目嘉宾。在节目里她为我们分享了辛巴和辛选团队成功背后，容易被人忽略的另一面。相比于外界普遍质疑的「暴发户」印象，也许我们低估了辛选的供应链布局能力和直播网红的带货功力。
如果您喜欢本节目，欢迎点赞，收藏及转发，您的支持是我们更新的最大动力。时间轴
* 00:00:00 节目介绍
* 00:00:49 Grace是如何进入直播电商行业的
* 00:03:38 挟流量以令诸侯，辛巴如何开始平台型寻源 more
本期节目直播带货系列节目的第二期，我们采访了某国内服装品牌直播间的负责人，墨导。
墨导是在阿里蹲到了十年金卡的营销老司机，他专注研究消费主义十五年，是淘宝内容营销元老，参与过淘宝许多内容和商业化项目。目前墨导转战了腾讯视频号平台，在节目里，我们从品牌视频号开始，不仅介绍了目前腾讯的视频号直播带货现状，也从淘宝直播带货的崛起，纵览了过去近十年直播带货对于大众消费习惯的改变。时间轴
* 00:00:00 节目介绍
* 00:01:02 墨导介绍：从研究消费者如何花钱，到让消费者花钱
* ... more
说起直播带货，你会想起什么？是李佳琦的一句“OMG，买它”，还是薇娅一场场破纪录的直播销售？作为一种新兴的电商模式，直播带货迅速在中国崛起，成为消费者和品牌之间的重要桥梁。无论是从产品展示的直观性，还是互动的即时性，直播带货都在不断刷新我们的购物体验。但直播带货到底为何能火爆全网，相信每个人的答案都不尽相同。为了探寻直播电商的秘密，过去一段时间，我们分别采访了某国内服装品牌直播间负责人墨导和辛选集团生活家电部总监Grace，从不同的视角为您揭开直播带货背后的奥秘。时间轴
* 00:00:00... more
从2020年的浑水事件开始，过去几年来，瑞幸咖啡的新闻不断，在做空事件之后，本以为会一蹶不振的瑞幸却在近几年牢牢夯实住了国内咖啡品牌的龙头地位。瑞幸在中国的崛起，不仅打造了全新的消费品牌，也在此过程中打破了国人对于咖啡的固有印象，潜移默化地改变了许多人的咖啡消费习惯。本期节目，我们就从瑞幸绝境反击的逆袭开始，一起聊聊中国咖啡消费的国民化过程。时间轴
* 00:00:00 节目介绍
* 00:00:50 对于瑞幸的初印象
* 00:03:19 回顾 2020 年浑水事件
* 00:... more
各位听众大家好，欢迎收听「耳听唯实」。
我是主持人大耳。
「耳听唯实」是由我和我的两位好朋友David还有Royce合作发起的商业观察类播客。
David是一个热爱商业的ENTJ。在拿到伦敦政经学院的金融硕士后，做过投行分析师，也实操过两家腾讯系公司的，全球化战略与落地，现在在国内专注经营一家市场研究公司。
Royce是一位连续创业者，喜欢科技文化的同时，也很喜欢了解各种商业模式的逻辑。
我个人毕业于上海交通大学与MIT联合打造中国全球运营领袖项目，一直从事制造业和国际供应链运营等相关工作。... more
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Apple Podcasts | #127 | China/Business/Entrepreneurship |
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耳听唯实 launched 2 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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