Epsilon Loyalty Index
EpsilonThe “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide. The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time. The Epsilon Loyalty Indexes features research wit... more
| Publishes | Weekly | Episodes | 20 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this final episode of the Epsilon Loyalty Index UK, we consolidate the powerful insights we've gathered along our journey.
Throughout the series, we have advocated for a value-led approach, emphasizing the need for brands to clearly understand ... more
Dive into the findings of the Epsilon Loyalty Index UK report as it explores consumer attitudes and behaviors shaping loyalty in banking.
From investment products to insurance and credit cards, we share the factors driving customer loyalty in an ... more
In this episode, we explore the world of grocery consumer loyalty.
With insights gathered from the Epsilon Loyalty Index, we uncover the pivotal factors driving long-term customer loyalty in the grocery sector in the UK.
From the importance of ... more
Dive into the realm of brand loyalty in the electronics and appliances sector as we share the latest insights from the Epsilon Loyalty Index.
With disruption, demand shifts and rising prices for electronics and appliances, understanding consumer at... more
Featuring insights from Epsilon's study on UK multi-brand fashion retailers who offer clothes, footwear, bags and accessories.
This sector that has been impacted in recent years by many market issues, and it is rapidly adapting to suit changing c... more
In this episode, we delve into the Epsilon Loyalty Index framework and the insights it offers on UK consumer behaviour in 2024, which has changed dramatically in recent years. .
We discuss whether traditional loyalty programmes are still effective... more
In this short episode, discover how to enhance customer loyalty through Epsilon's Value-Led Loyalty approach.
We explain how you can anticipate, activate, prove, and optimize customer interactions based on rich data insights.
This episode of th... more
The Epsilon Loyalty Index has been created with loyalty insights exclusively for UK loyalty marketers.
In this first UK-focused episode, discover how Epsilon's value-led loyalty approach can transform customer engagement, driving meaningful exchang... more
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Apple Podcasts | #44 |  India/Business/Marketing |
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Epsilon Loyalty Index launched 3 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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