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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Creator Marketing
Social Media
Community Engagement
Youtube
Community Building
Tiktok
Social Media Marketing
Beauty Industry
E-Commerce
Consumer Behavior
Skincare
AI In Marketing
Content Creation
Entrepreneurship
Elemis
REFY Beauty
Posh Peanut
Instagram

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesTwice monthlyEpisodes216Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Damon Berger, SVP of Shared Marketing Services at Gap Inc., to discuss the evolution of digital storytelling and the growing role creators play in shaping cultur... more

YouTube

In this episode of Earned, CreatorIQ VP of Customer Success Joy Osinloye sits down with creator and storyteller Fola Amudipe to explore what it takes to build a meaningful community in today's creator economy. Known for her beauty, lifestyle, and tra... more

YouTube

In this episode of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with Archetype SVP of Strategy Chase Fitzgerald to explore how creator relationships are reshaping earned media, PR, and modern communications strategy. Drawing on exp... more

YouTube

In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Jamie Gutfreund, founder of Creator Vision, Forbes contributor, and former executive at Hasbro, Microsoft, Expedia, CAA, and Whalar, to explore why the creator e... more

YouTube

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Recent Guests

Damon Berger
SVP of Shared Marketing Services at Gap Inc
Gap Inc
Episode: What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger
Fola Amudipe
Creator focused on hair, beauty, travel, and community
Independent creator
Episode: Why Lived Experience Is Every Creator's Competitive Advantage With Fola Amudipe
Chase Fitzgerald
Senior Vice President of Strategy at Archetype
Archetype
Episode: Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Jamie Gutfreund
Founder of Creator Vision; former executive at Hasbro, Microsoft, Expedia, CAA, and Whalar
Creator Vision
Episode: From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong
Anastasia Soare
Founder of Anastasia Beverly Hills
Anastasia Beverly Hills
Episode: REPLAY: Anastasia Soare, the Legend Behind Anastasia Beverly Hills, on Mastering Makeup and Market Influence
Monica Khan
Multi-hyphenate thought leader and Creator Economy Advisor; advisor to McKinsey; founder/coach at Creator Revolution
Creator Revolution; McKinsey (advisor)
Episode: How Creators Are Transforming Marketing Strategy: From Campaigns to Infrastructure with Monica Khan
Christina McCarthy
VP of Global Media, Four Seasons
Four Seasons
Episode: REPLAY: Unveiling Luxury: Inside Four Seasons' Marketing Strategies with Christina McCarthy
Frank Dudley
Marketing leader, professor, and author
Northwestern University
Episode: How Creators Drive Demand Across the Customer Journey with Frank Dudley
Kate Brady
Expert from PepsiCo.
PepsiCo
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy

Host

Brit Starr
Chief Marketing Officer of CreatorIQ; frequent guest/host on episodes about creator strategy and marketplace insights.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States6 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for its focus on real-world creator partnerships and measurable outcomes.
Guests are consistently seen as credible experts who provide valuable frameworks for working with creators.
Listeners describe episodes as inspiring and career-accelerating, with practical, actionable guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger
Q: Reddit or X?
The host expresses a strong fondness for Reddit as a lens into genuine conversations, while acknowledging the broader reach of other platforms like X for discourse.
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Q: What do you think marketers misunderstand about creator relationships and what should they start understanding better?
Long-term partnerships outperform one-and-done posts, and you should measure both hard metrics (cost, engagement, lift) and soft factors (ease of collaboration, alignment with executives, and the creator's willingness to engage over time).
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Q: What is one piece of advice you would give to a brand marketer, comms person, or agency thinking about incorporating creators into their earned media strategy?
Recognize that every audience consumes media differently and adapt your approach to those consumption patterns; start by understanding how people actually receive information and stay flexible as the media landscape evolves.
From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong
Q: What does the future of infrastructure for the Creator Economy look like, and how can brands prepare for it?
Brands need end-to-end tech stacks that can handle scale, enable measurement tied to business outcomes, and ensure knowledge isn't siloed in one team. Consolidation in Holdco structures and closer alignment between creative, media, and product teams will be critical as creators become integral to growth.
From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong
Q: When did you see creators move from peripheral channels to central to brand building, and where was the aha moment?
The shift began during the pandemic when creators proved they could produce faster, more authentic content that still drove performance. This led to a broader realization that creators should be embedded across media, product pages, and owned channels, not just as a content afterthought.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Earned showcases how brands partner with creators to drive measurable business results, moving beyond one-off campaigns to ongoing, infrastructure-driven programs. Episodes cover governance, data-sharing, and multi-channel storytelling, with practical guidance on briefing creators, selecting partners, and aligning creator output with core KPIs. Notable themes include treating creators as long-term partners, leveraging AI responsibly, and integrating creator strategies across product, marketing, and growth. The show often features leaders from technology, beauty, hospitality, and consumer brands, plus agency and platform experts, making it valuable for marketers, PR pros, and brand builders exploring creator-led growth and community-driven m... more

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3. Pivot
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this podcast launched 6 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Damon Berger
2. Fola Amudipe
3. Chase Fitzgerald
4. Jamie Gutfreund
5. Anastasia Soare
6. Monica Khan
7. Christina McCarthy
8. Frank Dudley

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