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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Elemis
Skincare
Community Engagement
Consumer Behavior
Digital Transformation
Social Media
Youtube
Social Media Marketing
Peter Thomas Roth
Innovation In Skincare
Pandemic Effects On Business
E-Commerce
Muck Rack
Luxury Brand Management
Marketing Strategies
Ruggable
Amazon
Content Creation

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today’s top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesWeeklyEpisodes198Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

In Episode 182 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Roya Zeitoune, Head of YouTube Culture & Trends, EMEA. Diving in, Roya shares her journey—from early days in the matchmaking industry to leading YouTube’s whimsic... more

YouTube

In Episode 181 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed int... more

YouTube

In Episode 180 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Ted Raad—founder and CEO of Trend, a top U.S. creator management agency—to explore what happens when business acumen meets creative purpose. After a career in mer... more

YouTube

In this special episode of Earned, we’re compiling the best moments from our conversations with five powerhouse beauty brand founders: Sarah Gibson Tuttle of Olive & June, Lilly Ghalichi of Lilly Lashes, Rea Ann Silva of Beautyblender, Taylor Frankel... more

YouTube

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Recent Guests

Jasmine Enberg
Vice President and Principal Analyst at Emarketer, specializing in social media and the Creator Economy
Emarketer
Episode: Data-Driven Creator Marketing with Jasmine Enberg
Katie Carroll
Senior Editor at Large at LinkedIn
LinkedIn
Episode: Why Authenticity Is the Currency of Influence on LinkedIn
Terrence Sweeney
Former CMO at Hintwater with extensive experience in various industries including technology and consumer goods.
Hintwater
Episode: The Link Between Marketing Momentum & Virality with Terrence Sweeney
Jessie Young
Director of Brand Marketing at Eventbrite
Eventbrite
Episode: Transforming Digital Connections into Real-World Experiences: The Eventbrite Evolution with Jessie Young
Adrian Guzman
Director of Influence Relations at Tiffany & Co.
Tiffany & Co.
Episode: 159 - Adrian Guzman, Tiffany & Co.
Josie Maran
Founder of Josie Maran Cosmetics
Josie Maran Cosmetics
Episode: How Beauty Brands are Banding Together to Help LA Recovery Efforts — and How You Can Help
Ahad Khan
CEO of Kajabi
Kajabi
Episode: 155 - Ahad Khan, Kajabi
Ukonwa Ojo
Former CMO of MAC and Amazon Prime Video, and founder of Zaia Ventures.
Zaia Ventures
Episode: 153 - Ukonwa Ojo, Zaia Ventures
Vivienne Walsh
Marketing Strategy Consultant with experience in global brands
Episode: 152 - Vivienne Walsh, Marketing Strategy Consultant, Meta, VISA, Uber

Host

Conor Begley
Host of discussions exploring the Creator Economy and effective marketing strategies with industry leaders.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States5 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and actionable advice on marketing and community building.
Many find the content to be inspiring and relevant, particularly for navigating the evolving landscape of creator marketing.

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Talking Points

Recent interactions between the hosts and their guests.

Building Brand Influence through Authenticity with Haley Kaliszewski
Q: What should hiring managers and leadership look for when they're trying to find people to work in their influencer marketing programs?
Leaders should look for candidates who are not only creative but also possess a strong business mindset, capable of analyzing data while building relationships.
Building Brand Influence through Authenticity with Haley Kaliszewski
Q: What got you into influencer marketing in the first place? What do you love about what you do?
Kaliszewski transitioned from merchandising to marketing, drawn to influencer work due to her personal interest in social media and relationships with brands. Her analytical background helped her succeed in this creative role.
132 - Kim Larson, YouTube Creators
Q: How do you think that's affected your relationship with that community of creators?
Kim elaborates on YouTube's long-term commitment to creators and its significance in fostering a supportive ecosystem.
132 - Kim Larson, YouTube Creators
Q: What was it that motivated you to make that transition?
Kim shares her background in storytelling and brand marketing and how she yearned for more from her time at Google, leading her to join YouTube.
133 - Neahle Jones, L’Oréal
Q: Is that a path you'd recommend to others and how do you think that time on the agency side impacted your ability to be successful more on the brand side?
I loved my time on the agency side. It gave me a really strong foundation in understanding data and pulling out insights, which is essential in my current role at L'Oréal.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the transformative power of creator marketing, discussions cover the latest trends and strategies employed by industry leaders. Topics frequently revolve around creator economy insights, influencer marketing practices, and community engagement, making each episode a valuable resource for marketers and entrepreneurs alike. The podcast connects theory and practical application, often featuring guests who are pioneers in their fields, sharing their experiences and insights on building successful brands and communities. Listeners can expect actionable advice and inspiration drawn from real-world examples, making it particularly valuable for both seasoned professionals and newcomers in the marketing space.

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1. Aspire with Emma Grede
2. The Glossy Podcast
3. The GaryVee Audio Experience
4. Gloss Angeles
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 198 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jasmine Enberg
2. Katie Carroll
3. Terrence Sweeney
4. Jessie Young
5. Adrian Guzman
6. Josie Maran
7. Ahad Khan
8. Ukonwa Ojo

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