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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Elemis
Skincare
Community Engagement
Youtube
Digital Transformation
Consumer Behavior
Social Media
Social Media Marketing
Peter Thomas Roth
Innovation In Skincare
Pandemic Effects On Business
Muck Rack
Luxury Brand Management
Marketing Strategies
Ruggable
Amazon
E-Commerce
Content Creation

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesTwice monthlyEpisodes205Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

As 2025 comes to a close, Alex Rawitz—CreatorIQ's Director of Research & Insights—hosts the final How to Build Brands and Influence People: Live of the year with a special crossover guest: Brit Starr, CreatorIQ's Chief Marketing Officer and host of t... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Leah Walker, Director of Social Media at Adobe, to unpack how one of the world's leading creative companies is scaling its creator strategy. Leah reflects on her decade at Adobe and s... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Nina Zadeh, co-founder of Sidewalker Daily, to explore the evolving landscape of the creator economy and the transition of creators into savvy entrepreneurs. Nina shares her extensive... more

YouTube

This week on Earned, we dive into the dynamic evolution of the creator marketing landscape. Recorded onsite at our CreatorIQ Connect LA event, this episode brings you insights from industry leaders like Kate Brady from PepsiCo, Brian Manning from Way... more

YouTube

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Recent Guests

Jasmine Enberg
Vice President and Principal Analyst at Emarketer, specializing in social media and the Creator Economy
Emarketer
Episode: Data-Driven Creator Marketing with Jasmine Enberg
Katie Carroll
Senior Editor at Large at LinkedIn
LinkedIn
Episode: Why Authenticity Is the Currency of Influence on LinkedIn
Terrence Sweeney
Former CMO at Hintwater with extensive experience in various industries including technology and consumer goods.
Hintwater
Episode: The Link Between Marketing Momentum & Virality with Terrence Sweeney
Jessie Young
Director of Brand Marketing at Eventbrite
Eventbrite
Episode: Transforming Digital Connections into Real-World Experiences: The Eventbrite Evolution with Jessie Young
Adrian Guzman
Director of Influence Relations at Tiffany & Co.
Tiffany & Co.
Episode: 159 - Adrian Guzman, Tiffany & Co.
Josie Maran
Founder of Josie Maran Cosmetics
Josie Maran Cosmetics
Episode: How Beauty Brands are Banding Together to Help LA Recovery Efforts — and How You Can Help
Ahad Khan
CEO of Kajabi
Kajabi
Episode: 155 - Ahad Khan, Kajabi
Ukonwa Ojo
Former CMO of MAC and Amazon Prime Video, and founder of Zaia Ventures.
Zaia Ventures
Episode: 153 - Ukonwa Ojo, Zaia Ventures
Vivienne Walsh
Marketing Strategy Consultant with experience in global brands
Episode: 152 - Vivienne Walsh, Marketing Strategy Consultant, Meta, VISA, Uber

Host

Conor Begley
Host of Earned, he specializes in creator marketing and has a background in brand strategies.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States6 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States6 years ago

Listeners Say

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Listeners appreciate the engaging conversations and the practical insights shared by industry leaders.
Many find the discussions inspiring and valuable for their own professional development in marketing.

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Talking Points

Recent interactions between the hosts and their guests.

Building Brand Influence through Authenticity with Haley Kaliszewski
Q: What should hiring managers and leadership look for when they're trying to find people to work in their influencer marketing programs?
Leaders should look for candidates who are not only creative but also possess a strong business mindset, capable of analyzing data while building relationships.
Building Brand Influence through Authenticity with Haley Kaliszewski
Q: What got you into influencer marketing in the first place? What do you love about what you do?
Kaliszewski transitioned from merchandising to marketing, drawn to influencer work due to her personal interest in social media and relationships with brands. Her analytical background helped her succeed in this creative role.
132 - Kim Larson, YouTube Creators
Q: How do you think that's affected your relationship with that community of creators?
Kim elaborates on YouTube's long-term commitment to creators and its significance in fostering a supportive ecosystem.
132 - Kim Larson, YouTube Creators
Q: What was it that motivated you to make that transition?
Kim shares her background in storytelling and brand marketing and how she yearned for more from her time at Google, leading her to join YouTube.
133 - Neahle Jones, L'Oréal
Q: Is that a path you'd recommend to others and how do you think that time on the agency side impacted your ability to be successful more on the brand side?
I loved my time on the agency side. It gave me a really strong foundation in understanding data and pulling out insights, which is essential in my current role at L'Oréal.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the dynamic landscape of creator marketing, bringing together insights from industry leaders who share their experiences and strategies for leveraging the creator economy effectively. Episodes explore a range of topics including influencer marketing, community building, and authentic engagement strategies that have successfully transformed brands in various sectors. The discussions often emphasize the importance of long-term relationships with creators over transactional approaches, making this series particularly valuable for marketers and brands seeking to navigate the evolving digital landscape. Additionally, the unique blend of practical advice and inspiring career journeys makes the content appealing to both new... more

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1. The School of Greatness
2. The Daily
3. The Town with Matthew Belloni

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jasmine Enberg
2. Katie Carroll
3. Terrence Sweeney
4. Jessie Young
5. Adrian Guzman
6. Josie Maran
7. Ahad Khan
8. Ukonwa Ojo

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