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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Elemis
Skincare
Community Engagement
Digital Transformation
Consumer Behavior
Youtube
Social Media
Peter Thomas Roth
Social Media Marketing
Innovation In Skincare
Pandemic Effects On Business
Muck Rack
Luxury Brand Management
Marketing Strategies
Ruggable
E-Commerce
Amazon
Live Tinted

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesTwice monthlyEpisodes209Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Dana Paolucci, Head of Influence and PR at Dove North America, to unpack how one of beauty's most iconic brands is evolving creator marketing—without losing sight of its mission. Dana... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Frank Dudley—marketing leader, Northwestern professor, and author of an upcoming Wiley book on Creator Marketing and Commerce Media—to unpack why the industry's shift from influencer ... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Gracie Schram, Head of Strategic Initiatives for Creators at Epidemic Sound, live from Dubai during the 1 Billion Followers Summit. Gracie brings a rare, dual perspective to the conve... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Sam Clanon, Director of Product, Create at LinkedIn, live from Dubai during the Billion Follower Summit, to explore how today's platforms can better serve creators, professionals, and... more

YouTube

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Recent Guests

Frank Dudley
Marketing leader, professor, and author
Northwestern University
Episode: How Creators Drive Demand Across the Customer Journey with Frank Dudley
Brit Starr
Chief Marketing Officer of CreatorIQ and host of the Earned podcast.
CreatorIQ
Episode: How to Build Brands and Influence People's Predictions for Creator Marketing in 2026
Kate Brady
Expert from PepsiCo.
PepsiCo
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Brian Manning
Expert from Wayfair.
Wayfair
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Leah Walker
Expert from Adobe.
Adobe
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Dana Paolucci
Expert from Dove.
Dove
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Amy Johnson
Expert from Wasserman.
Wasserman
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Alisa Metzger
Co-founder of INNBEAUTY Project
INNBEAUTY Project
Episode: How INNBEAUTY's Alisa Metzger Builds Trust Through Real People and Real Results
Paulie Dery
CMO of AG1 with extensive experience in branding and marketing
AG1
Episode: Building Resilient Brands: Insights from AG1, Uber and Yeti from AG1 CMO Paulie Dery

Host

Conor Begley
Host of Earned, he specializes in creator marketing and has a background in brand strategies.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States6 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging conversations and the practical insights shared by industry leaders.
Many find the discussions inspiring and valuable for their own professional development in marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Creators Drive Demand Across the Customer Journey with Frank Dudley
Q: What is the most critical approach brands should take when scaling Creator Marketing?
Brands should start with understanding their business objectives and desired outcomes, which will shape how they select and engage with creators.
How Creators Drive Demand Across the Customer Journey with Frank Dudley
Q: What advice would you give smaller brands that don't have access to advanced measurement models?
Smaller brands can still glean insights from creators who closely monitor their audience analytics, helping brands understand audience reactions and gather valuable feedback on products.
Epidemic Sound's Gracie Schram on Using Sound as a Strategy for Creators
Q: What advice would you give creators today?
Creators should look beyond the U.S. market and consider booming creator markets in regions like India and Africa.
Epidemic Sound's Gracie Schram on Using Sound as a Strategy for Creators
Q: What do you think creators get wrong about sound?
They often think sound is unnecessary, especially in educational content, but every creator needs sound in some form to resonate emotionally with their audience.
Epidemic Sound's Gracie Schram on Using Sound as a Strategy for Creators
Q: What do you think the role of sound for creators means today?
Sonic branding is crucial, as it defines how content feels and enhances emotional engagement.

Audience Metrics

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Listeners per Episode
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Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the dynamic landscape of creator marketing, bringing together insights from industry leaders who share their experiences and strategies for leveraging the creator economy effectively. Episodes explore a range of topics including influencer marketing, community building, and authentic engagement strategies that have successfully transformed brands in various sectors. The discussions often emphasize the importance of long-term relationships with creators over transactional approaches, making this series particularly valuable for marketers and brands seeking to navigate the evolving digital landscape. Additionally, the unique blend of practical advice and inspiring career journeys makes the content appealing to both new... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Creator Economy Live
2. Scalable
3. The Journal.
4. The Daily
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 209 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Frank Dudley
2. Brit Starr
3. Kate Brady
4. Brian Manning
5. Leah Walker
6. Dana Paolucci
7. Amy Johnson
8. Alisa Metzger

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