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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Elemis
Skincare
Community Engagement
Digital Transformation
Consumer Behavior
Social Media
Youtube
Peter Thomas Roth
Social Media Marketing
Innovation In Skincare
Pandemic Effects On Business
E-Commerce
Muck Rack
Luxury Brand Management
Marketing Strategies
Ruggable
Amazon
Live Tinted

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesTwice monthlyEpisodes206Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Jenna Habayeb, President of Posh Peanut and four-time CMO (formerly of IPSY and Ruggable), to unpack how community, speed, and product obsession power sustainable brand growth. Jenna ... more

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As 2025 comes to a close, Alex Rawitz—CreatorIQ's Director of Research & Insights—hosts the final How to Build Brands and Influence People: Live of the year with a special crossover guest: Brit Starr, CreatorIQ's Chief Marketing Officer and host of t... more

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In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Leah Walker, Director of Social Media at Adobe, to unpack how one of the world's leading creative companies is scaling its creator strategy. Leah reflects on her decade at Adobe and s... more

YouTube

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Nina Zadeh, co-founder of Sidewalker Daily, to explore the evolving landscape of the creator economy and the transition of creators into savvy entrepreneurs. Nina shares her extensive... more

YouTube

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Recent Guests

Kate Brady
Expert from PepsiCo.
PepsiCo
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Brian Manning
Expert from Wayfair.
Wayfair
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Leah Walker
Expert from Adobe.
Adobe
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Dana Paolucci
Expert from Dove.
Dove
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Amy Johnson
Expert from Wasserman.
Wasserman
Episode: Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy
Alisa Metzger
Co-founder of INNBEAUTY Project
INNBEAUTY Project
Episode: How INNBEAUTY's Alisa Metzger Builds Trust Through Real People and Real Results
Paulie Dery
CMO of AG1 with extensive experience in branding and marketing
AG1
Episode: Building Resilient Brands: Insights from AG1, Uber and Yeti from AG1 CMO Paulie Dery
Jasmine Enberg
Vice President and Principal Analyst at Emarketer, specializing in social media and the Creator Economy
Emarketer
Episode: Data-Driven Creator Marketing with Jasmine Enberg
Katie Carroll
Senior Editor at Large at LinkedIn
LinkedIn
Episode: Why Authenticity Is the Currency of Influence on LinkedIn

Host

Conor Begley
Host of Earned, he specializes in creator marketing and has a background in brand strategies.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States6 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging conversations and the practical insights shared by industry leaders.
Many find the discussions inspiring and valuable for their own professional development in marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Creator to Co-Founder: Jess Hunt's REFY Journey from CreatorIQ Connect Europe
Q: What lesson would you impart for brands looking to work with creators?
Jess advises brands to not overthink their collaborations with creators and to focus on building authentic relationships.
From Aussie Brand to Culture Shaper: Outcast's Bold Brand Identity with CMO Christina McGonagle
Q: How are you using AI within your team or company?
Using AI for various tasks, including graphic design and optimizing workflows, while striving to maintain authenticity.
From Aussie Brand to Culture Shaper: Outcast's Bold Brand Identity with CMO Christina McGonagle
Q: What keeps you up at night regarding the brand's growth?
The saturated fashion market and the importance of continuous differentiation.
From Aussie Brand to Culture Shaper: Outcast's Bold Brand Identity with CMO Christina McGonagle
Q: How do you ensure that you hire the right team members?
By focusing on cultural fit and understanding of the brand, rather than just marketing skills.
From Aussie Brand to Culture Shaper: Outcast's Bold Brand Identity with CMO Christina McGonagle
Q: What was your mandate when you joined OutKast?
To establish marketing strategies and grow the brand's presence in the US, bringing a new identity to the company.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the dynamic landscape of creator marketing, bringing together insights from industry leaders who share their experiences and strategies for leveraging the creator economy effectively. Episodes explore a range of topics including influencer marketing, community building, and authentic engagement strategies that have successfully transformed brands in various sectors. The discussions often emphasize the importance of long-term relationships with creators over transactional approaches, making this series particularly valuable for marketers and brands seeking to navigate the evolving digital landscape. Additionally, the unique blend of practical advice and inspiring career journeys makes the content appealing to both new... more

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1. The Town with Matthew Belloni

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this podcast launched 6 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kate Brady
2. Brian Manning
3. Leah Walker
4. Dana Paolucci
5. Amy Johnson
6. Alisa Metzger
7. Paulie Dery
8. Jasmine Enberg

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