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Artwork for Earned: Unlocking the Power of the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CreatorIQ
Creator Economy
Influencer Marketing
Creator Marketing
Social Media
Youtube
Community Engagement
Community Building
Tiktok
Social Media Marketing
Beauty Industry
E-Commerce
Creatoriq
Consumer Behavior
Skincare
AI In Marketing
Content Creation
Entrepreneurship
Elemis
REFY Beauty
Posh Peanut

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more

PublishesTwice monthlyEpisodes219Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Earned: Unlocking the Power of the Creator Economy

Latest Episodes

In this special 200th episode of Earned, CreatorIQ celebrates a major milestone with the official introduction of its four new hosts: Ashley Waxman, Vice President of Brand Marketing; Jennifer Cho, Chief Customer Officer; Joy Osinloye, Vice President... more

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In this special Cannes Lions edition of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman is joined by creator economy experts Lia Haberman, Antoine Hery, and Shira Lazar to unpack the biggest conversations shaping the future of creator marketing... more

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In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Karthik Suri, Chief Product & Corporate Strategy Officer at Sprinklr, to discuss how creator marketing is becoming a core part of the customer experience. Drawin... more

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In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Damon Berger, SVP of Shared Marketing Services at Gap Inc., to discuss the evolution of digital storytelling and the growing role creators play in shaping cultur... more

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Recent Guests

Shira Lazar
Founder and CEO of What's Trending and Creators for Mental Health
What's Trending / Creators for Mental Health
Episode: What Cannes Lions 2026 Revealed About the Future of Creator Marketing
Karthik Suri
Chief Product and Corporate Strategy Officer at Sprinklr
Sprinklr
Episode: From Reach to Relationship: Why the Future of Creator Marketing Is Customer Experience
Damon Berger
SVP of Shared Marketing Services at Gap Inc
Gap Inc
Episode: What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger
Fola Amudipe
Creator focused on hair, beauty, travel, and community
Independent creator
Episode: Why Lived Experience Is Every Creator's Competitive Advantage With Fola Amudipe
Chase Fitzgerald
Senior Vice President of Strategy at Archetype
Archetype
Episode: Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Jamie Gutfreund
Founder of Creator Vision; former executive at Hasbro, Microsoft, Expedia, CAA, and Whalar
Creator Vision
Episode: From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong
Anastasia Soare
Founder of Anastasia Beverly Hills
Anastasia Beverly Hills
Episode: REPLAY: Anastasia Soare, the Legend Behind Anastasia Beverly Hills, on Mastering Makeup and Market Influence
Monica Khan
Multi-hyphenate thought leader and Creator Economy Advisor; advisor to McKinsey; founder/coach at Creator Revolution
Creator Revolution; McKinsey (advisor)
Episode: How Creators Are Transforming Marketing Strategy: From Campaigns to Infrastructure with Monica Khan
Christina McCarthy
VP of Global Media, Four Seasons
Four Seasons
Episode: REPLAY: Unveiling Luxury: Inside Four Seasons' Marketing Strategies with Christina McCarthy

Host

Brit Starr
Chief Marketing Officer of CreatorIQ; frequent guest/host on episodes about creator strategy and marketplace insights.

Reviews

4.9 out of 5 stars from 51 ratings
  • Great Podcast

    An inspiring piece during this quarantine period. Thank you tribe!

    Apple Podcasts
    5
    i love vanessawilliams
    United States6 years ago
  • Inspired!

    Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

    Apple Podcasts
    5
    radiodano
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for its focus on real-world creator partnerships and measurable outcomes.
Guests are consistently seen as credible experts who provide valuable frameworks for working with creators.
Listeners describe episodes as inspiring and career-accelerating, with practical, actionable guidance.

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Talking Points

Recent interactions between the hosts and their guests.

From Reach to Relationship: Why the Future of Creator Marketing Is Customer Experience
Q: What is the ideal social plus CX now plus creator stack look like in the coming years for brands?
Three-stack vision evolves into a unified experience, with persistent context, unified data, and an open ecosystem where three stacks converge into one end-to-end journey and ACTION on insights through a single pane of glass.
What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger
Q: Reddit or X?
The host expresses a strong fondness for Reddit as a lens into genuine conversations, while acknowledging the broader reach of other platforms like X for discourse.
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Q: What do you think marketers misunderstand about creator relationships and what should they start understanding better?
Long-term partnerships outperform one-and-done posts, and you should measure both hard metrics (cost, engagement, lift) and soft factors (ease of collaboration, alignment with executives, and the creator's willingness to engage over time).
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR
Q: What is one piece of advice you would give to a brand marketer, comms person, or agency thinking about incorporating creators into their earned media strategy?
Recognize that every audience consumes media differently and adapt your approach to those consumption patterns; start by understanding how people actually receive information and stay flexible as the media landscape evolves.
From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong
Q: What does the future of infrastructure for the Creator Economy look like, and how can brands prepare for it?
Brands need end-to-end tech stacks that can handle scale, enable measurement tied to business outcomes, and ensure knowledge isn't siloed in one team. Consolidation in Holdco structures and closer alignment between creative, media, and product teams will be critical as creators become integral to growth.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Earned showcases how brands partner with creators to drive measurable business results, moving beyond one-off campaigns to ongoing, infrastructure-driven programs. Episodes cover governance, data-sharing, and multi-channel storytelling, with practical guidance on briefing creators, selecting partners, and aligning creator output with core KPIs. Notable themes include treating creators as long-term partners, leveraging AI responsibly, and integrating creator strategies across product, marketing, and growth. The show often features leaders from technology, beauty, hospitality, and consumer brands, plus agency and platform experts, making it valuable for marketers, PR pros, and brand builders exploring creator-led growth and community-driven m... more

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1. The Daily
2. Hard Fork
3. Uncensored CMO
4. Aspire with Emma Grede
5. Pivot

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this podcast launched 6 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shira Lazar
2. Karthik Suri
3. Damon Berger
4. Fola Amudipe
5. Chase Fitzgerald
6. Jamie Gutfreund
7. Anastasia Soare
8. Monica Khan

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