Earned: Unlocking the Power of the Creator Economy
CreatorIQWelcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry... more
| Publishes | Twice monthly | Episodes | 214 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
In this episode of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with Archetype SVP of Strategy Chase Fitzgerald to explore how creator relationships are reshaping earned media, PR, and modern communications strategy. Drawing on exp... more
In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Jamie Gutfreund, founder of Creator Vision, Forbes contributor, and former executive at Hasbro, Microsoft, Expedia, CAA, and Whalar, to explore why the creator e... more
REPLAY: Conor Begley sits down (in the iconic flagship location) with Anastasia Soare—legendary founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills—to discuss her journey to creating a beauty (and brow) empire. To start, we discuss A... more
In this episode of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with Monica Khan—multihyphenate creator economy advisor, operator, and founder—to explore how brands must evolve from campaign thinking to creator-led infrastructure. ... more
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An inspiring piece during this quarantine period. Thank you tribe!
Apple Podcasts5i love vanessawilliams
United States6 years ago - Inspired!
Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!
Apple Podcasts5radiodanoUnited States6 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Explores how brands leverage creators to drive demand, build communities, and stay culturally fluid in a fast-moving digital landscape. Episodes cover shifting from traditional campaigns to always-on, creator-led programs, governance and risk in creator partnerships, and how metrics like ROI, audience care, and trust shape decision-making. Notable angles include the balance of earned and paid content, the role of micro and nano creators, and the growing importance of AI, sound, and authentic storytelling across platforms. A standout thread is how legacy brands stay modern by listening to creators and audiences, while large consumer brands share concrete playbooks from beauty to tech and retail. The show is likely valuable for marketers, bra... more
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1. The Bossticks
2. Pivot
3. The Glossy Podcast
4. The Diary Of A CEO with Steven Bartlett
5. Giggly Squad
How many episodes of this podcast are there?
this podcast launched 6 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jamie Gutfreund
2. Anastasia Soare
3. Monica Khan
4. Christina McCarthy
5. Frank Dudley
6. Kate Brady
7. Brian Manning
8. Leah Walker
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