Rephonic
Artwork for Scalable
Creator Economy
Youtube
Meta
Tiktok
Netflix
Lighthouse Studios
Artificial Intelligence
Dubai, United Arab Emirates
Social Media
Live Tours
In-House Creator Agencies
Dhar Mann
Linkedin
Instagram
Tiktok Shop
Olympics
Cannes Film Festival
B2B Influencer Marketing
Chicago Bulls
Branded Entertainment

Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies ... more

PublishesWeeklyEpisodes44Founded9 months ago
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EntrepreneurshipBusinessNewsTech News

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Artwork for Scalable

Latest Episodes

The youngest millennials are turning 30 this year.

Kaya Yurieff and Jasmine Enberg break down the real differences (and surprising similarities) between millennial and Gen Z women across three big areas: What is their relationship to the creator eco... more

The Atlantic is one of the bright spots in legacy media. Founded in 1857, the magazine has gone from losing money to turning a profit in recent years, while expanding its newsroom and even adding back print editions. 

Kaya Yurieff sits down with The... more

YouTube

Spain may have won the 2026 World Cup, but plenty of athletes, brands and fans also emerged as winners on social media. The most boring part? Content from creators who actually attended matches. 

Kaya Yurieff and Jasmine Enberg break down the best (... more

YouTube

Are we at peak newsletter? Newsletters have quietly become one of the most reliable businesses in the creator economy, with top writers earning millions of dollars from their work. Meanwhile, platforms like Substack, Beehiiv, Kit and Patreon are batt... more

YouTube

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Recent Guests

Toni Cowan-Brown
Formula 1 commentator and creator
Formula 1 / Creator economy
Episode: Spain Won the World Cup. The Internet Won the Content.
Tyler Denk
CEO and co-founder of Beehiiv
Beehiiv
Episode: Why Everyone Has a Newsletter Now
Don Lemon
Independent media owner and host; former CNN journalist
The Don Lemon Show on YouTube
Episode: Don Lemon on Facts, Fear and the Future of Media
Marian Lee
CMO of Netflix
Netflix
Episode: The Battle for Smart Glasses and an Exclusive Interview with Netflix CMO Marian Lee
Kim Tipton
Senior Social Media Manager at Kimberly-Clark
Kimberly-Clark
Episode: The $44 Billion Creator Boom
Jonathan Hunt
Vice President of Media and Content at HubSpot
HubSpot
Episode: Meta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.
Reese Feldman
Film-focused creator (briefly referenced)
Episode: Meta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.
Piers Morgan
Former media personality interviewed on stage; discussed his Uncensored venture and media ambitions
Uncensored/Time Magazine partnership
Episode: Piers Morgan Wants a Billion-Dollar Media Company and Corporate Natalie on Her Career and AI
Corporate Natalie
A leading B2B creator focused on bridging creator economy with corporate brands; founder of Expand CoLab
Expand CoLab
Episode: Piers Morgan Wants a Billion-Dollar Media Company and Corporate Natalie on Her Career and AI

Hosts

Kaya Yurieff
Host of Scalable
Jasmine Enberg
Co-host of Scalable

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Everyone Has a Newsletter Now
Q: Hi Tyler. Welcome to Scalable. What's happening in the industry and why are newsletters now multi-channel?
Tyler explains that successful creators today diversify across newsletters, podcasts, video, events, and other formats; Beehiiv is built to be an all-in-one operating system for creators, focusing on simplicity, data portability, and multi-channel strategy to help creators manage and monetize their audience.
Spain Won the World Cup. The Internet Won the Content.
Q: What are the biggest challenges you see with brands and creators at major events like F1 races?
Access is often limited, and brands struggle to ensure messaging is authentic while protecting broadcast rights, so the opportunity lies in meaningful, educational content rather than generic sponsorship shots.
Spain Won the World Cup. The Internet Won the Content.
Q: How do you balance being a journalist and a creator at the same event, and what access does that afford you?
I switch between roles depending on the objective; I'm sometimes a friend of the team for access and other times a journalist, and I always push for clarity on what I'm allowed to film or share.
Spain Won the World Cup. The Internet Won the Content.
Q: What drew you to Formula 1 and how does your commentary differ from other voices in the space?
I connect through storytelling rather than focusing on stats; I bring a policy lens and an accessibility angle, explaining how the sport works and why it matters to viewers, which helps broaden the audience beyond traditional fans.
Don Lemon on Facts, Fear and the Future of Media
Q: How do you balance being informative and providing a personal point of view without sacrificing accuracy?
The core is to be fact-based and truth-based, admitting when corrections are needed, and applying strong editorial standards. The host emphasizes that independent journalists should inform and educate, while still sharing perspectives, but never compromising on factual accuracy.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Scalable

What is Scalable about and what kind of topics does it cover?

The show consistently analyzes the business side of the creator economy, focusing on how traditional media, platforms, brands, and creator-led businesses intersect. Across episodes, topics include how brands partner with creators, the shift toward B2B creator marketing, AI-enabled tools in production and shopping, and the evolving monetization models for independent creators and creator-led companies. Guests range from senior platform executives to founders and executives steering creator-focused agencies, studios, and sports/entertainment brands, providing practical takeaways for marketers, investors, and creators. Notable strengths include data-driven context, on-the-ground reporting from major industry events, and frank discussions about... more

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How many subscribers and views does Scalable have?

To see how many followers or subscribers Scalable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Scalable?

These podcasts share a similar audience with Scalable:

1. The Grill Room
2. The Powers That Be: Daily
3. Pivot
4. The Daily
5. The Ezra Klein Show

How many episodes of Scalable are there?

Scalable launched 9 months ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Scalable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Scalable?

Recent guests on Scalable include:

1. Toni Cowan-Brown
2. Tyler Denk
3. Don Lemon
4. Marian Lee
5. Kim Tipton
6. Jonathan Hunt
7. Reese Feldman
8. Piers Morgan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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