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Creator Economy Live

Creator Economy Live
Influencer Marketing
Creator Economy
Youtube
Linkedin
Tiktok
Brand Partnerships
Content Creation
Social Media
Instagram
Digital Media Strategy
Social Media Engagement
Tiktok Shop
Content Marketing
Southwest Airlines
Scrub Daddy
Canva
Saturday Night Live
Digital Shorts
Community Building
Salesforce

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the indus... more

PublishesTwice monthlyEpisodes99Founded3 years ago
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Artwork for Creator Economy Live

Latest Episodes

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 Live from CEL East in New York, Keith and Brendan sit down with Sam Friedman, the NFL's Senior Director of Global Social & Creator Strategy, to unpack how the league builds its creator ecosystem — from player social support to plat... more

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Keith and Brendan welcome Michael Kaye, global brand comms lead at Match Group, for a wide-ranging talk on dating apps and creator culture. 

News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback... more

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Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings,  and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikT... more

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This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival... more

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Recent Guests

Jason Feifer
Editor-in-Chief of Entrepreneur Magazine, author, podcaster, and accelerator founder
Entrepreneur Magazine
Episode: Episode 95: Legacy Media, Personal Brands, and Why Change Isn't the Enemy with Jason Feifer
Brianna McDevitt
Influencer Marketing Lead, Scrub Daddy
Scrub Daddy
Episode: Episode 94: The Sponge That Broke the Internet: Inside Scrub Daddy's Influencer Strategy
Kailyn Nunn
Head of Influencer Marketing at Canva
Canva
Episode: Episode 93: Designing for Creators: The Canva Playbook with Kailyn Nunn
Patrick Benson
Leads influencer marketing and social at PF Chang's
PF Chang's
Episode: Inside P.F. Chang’s Viral Creator Strategy with Patrick Benson
Dari El-Sydney
Vice President of Global Philanthropy at RevitaLash Cosmetics
RevitaLash Cosmetics
Episode: RevitaLash's $10M bet that generosity is good business
Fiona Turko
Creator Partnerships Lead at Gamma
Gamma
Episode: Inside the Rise of B2B Creators with Fiona Turko
Camille Moore
Marketing creator, host of The Art of the Brand
The Art of the Brand
Episode: Inside “The Art of the Brand” with Camille Moore: Building Strategy That Actually Works
Parker Butler
Managing partner and founder at Luminary Strategies; Gen Z-led digital agency founder; involved with Kamala HQ
Luminary Strategies
Episode: How Kamala’s Campaign Went Viral with Parker Butler
Beatrice Mustocea
Creator and Public Figures Lead, TikTok UK
TikTok
Episode: How TikTok Is Rewriting the Entertainment Playbook

Hosts

Brendan Gahan
Host of Creator Economy Live (co-host); marketing veteran with Mekanism
Keith Bendes
Co-host on Creator Economy Live; marketing and influencer marketing veteran

Reviews

4.9 out of 5 stars from 47 ratings
  • Great format

    I love the interviews as well as the quick short takes and lightning rounds. Great format! Never boring.

    Apple Podcasts
    5
    ahuterzi
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts bring clear expertise and a candid, actionable approach suitable for sponsorship discussions.
Great format that balances in-depth interviews with quick takes and rounds.
Listeners praise practical insights and real-world examples.
Guests come from diverse brands and agencies, providing broad perspective on creator strategy.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Episode 95: Legacy Media, Personal Brands, and Why Change Isn't the Enemy with Jason Feifer
Q: What can modern creators learn from legacy media?
Creators should focus on building brands and audiences that trust them, avoid becoming interchangeable by crafting ownable language and distinct voices, and use content as a connector to longer-term products and experiences.
Episode 94: The Sponge That Broke the Internet: Inside Scrub Daddy's Influencer Strategy
Q: How does Scrub Daddy decide between long-term partnerships versus broader, short-term activations?
The team values long-term partnerships because they build durable storytelling and sustained engagement. They balance this with shorter-term, retail-focused activations and UGC/affiliate content to reach different funnel stages, using data and gut judgment to determine where each creator fits.
Episode 94: The Sponge That Broke the Internet: Inside Scrub Daddy's Influencer Strategy
Q: What was it like when Brianna joined Scrub Daddy, and how has the role evolved?
The influencer program started with strong momentum from a TikTok-driven boom, but bandwidth was thin; Brianna inherited a need to expand, formalize a process, and scale by investing in long-term creator partnerships while maintaining creative freedom and authenticity.
Episode 93: Designing for Creators: The Canva Playbook with Kailyn Nunn
Q: What was your job when you first joined Canva and how big was the company then?
Kailyn explains she joined when Canva had around 2,000 employees and was among the first US hires; the company has since grown to over 5,000 employees, with a global footprint and a strong US presence.
Episode 71: Jennifer Brown on How SHEIN Made Affordable Fashion a Global Influencer Machine
Q: Can you talk a little bit about Shein's influencer strategy? You hear a lot about affordable fashion. And I think a lot of people assume that this is a straight up affiliate play. Is that true? What's your approach?
Jennifer describes a holistic approach where influencer partnerships are chosen to meet a range of objectives—brand alignment, campaign goals, and product storytelling—bocusing on partnerships that drive both awareness and conversion, not just affiliate sales. She emphasizes intentional collaborations like cross-promoting a new book launch with a fashion collection, and creating authentic narratives around affordability rather than purely transactional deals.

Audience Metrics

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Frequently Asked Questions About Creator Economy Live

What is Creator Economy Live about and what kind of topics does it cover?

This show consistently centers on influencer marketing, the creator economy, and how brands collaborate with creators to drive real business results. Recent episodes highlight legacy media versus creator-led strategies, scalable influencer programs, rapid activation with real-world brands, and the evolving role of creators in hardware, beauty, hospitality, and tech. Notably, the format often blends practical case studies with industry-wide moves (platform changes, IP partnerships, and live events), offering concrete playbooks for building durable creator-driven brands rather than chasing one-off virality. The tone tends to be hands-on and strategic, with a strong emphasis on governance, partnerships, and community-building as enduring asset... more

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To see how many followers or subscribers Creator Economy Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creator Economy Live?

These podcasts share a similar audience with Creator Economy Live:

1. Creator Upload
2. Earned: Unlocking the Power of the Creator Economy
3. The Colin and Samir Show
4. The Digiday Podcast
5. Aspire with Emma Grede

How many episodes of Creator Economy Live are there?

Creator Economy Live launched 3 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Economy Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Creator Economy Live?

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What guests have appeared on Creator Economy Live?

Recent guests on Creator Economy Live include:

1. Jason Feifer
2. Brianna McDevitt
3. Kailyn Nunn
4. Patrick Benson
5. Dari El-Sydney
6. Fiona Turko
7. Camille Moore
8. Parker Butler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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