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Creator Economy Live

Creator Economy Live
Influencer Marketing
Creator Economy
Youtube
Linkedin
Tiktok
Content Creation
Social Media
Brand Partnerships
Instagram
Digital Media Strategy
Social Media Engagement
Content Marketing
Southwest Airlines
Saturday Night Live
Digital Shorts
Community Building
Salesforce
Live Streaming
Private Social Communities
Gruns

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the indus... more

PublishesTwice monthlyEpisodes93Founded3 years ago
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Latest Episodes

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 What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 ye... more

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What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok coll... more

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This week Keith and Brendan sit down with Dari Cohen, VP of Global Philanthropy at RevitaLash Cosmetics — a brand that has quietly donated $10 million to breast cancer research, stayed fiercely independent in a category where everyt... more

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B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C... more

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Recent Guests

Patrick Benson
Leads influencer marketing and social at PF Chang's
PF Chang's
Episode: Inside P.F. Chang’s Viral Creator Strategy with Patrick Benson
Dari El-Sydney
Vice President of Global Philanthropy at RevitaLash Cosmetics
RevitaLash Cosmetics
Episode: RevitaLash's $10M bet that generosity is good business
Fiona Turko
Creator Partnerships Lead at Gamma
Gamma
Episode: Inside the Rise of B2B Creators with Fiona Turko
Camille Moore
Marketing creator, host of The Art of the Brand
The Art of the Brand
Episode: Inside “The Art of the Brand” with Camille Moore: Building Strategy That Actually Works
Parker Butler
Managing partner and founder at Luminary Strategies; Gen Z-led digital agency founder; involved with Kamala HQ
Luminary Strategies
Episode: How Kamala’s Campaign Went Viral with Parker Butler
Beatrice Mustocea
Creator and Public Figures Lead, TikTok UK
TikTok
Episode: How TikTok Is Rewriting the Entertainment Playbook
Naomi Horan
Head of Social and Partnerships at Cloud Nine
Cloud Nine
Episode: UK Creator Marketing Insights with Naomi Horan of Cloud Nine
Christina Le
Head of Marketing at Slate
Slate
Episode: Christina Le on LinkedIn Influence, Slate’s Marketing Playbook & the Future of B2B Creators
Jessica Dove
Director of Social Media and Influencer Marketing at MGM Resorts
MGM Resorts
Episode: The Strategy Behind MGM’s Influencer Empire with Jessica Dove

Hosts

Brendan Gahan
Co-host of Creator Economy Live, with a focus on influencer strategies and brand development.
Keith Bendes
Co-host of Creator Economy Live, specializing in influencer marketing and digital strategies.

Reviews

4.9 out of 5 stars from 46 ratings
  • Great format

    I love the interviews as well as the quick short takes and lightning rounds. Great format! Never boring.

    Apple Podcasts
    5
    ahuterzi
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging format, highlighting the strong interviews and interactive content style.
The podcast is praised for providing valuable insights into influencer marketing strategies and industry trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#241
Germany/Business/Marketing
Apple Podcasts
#200
Poland/Business/Marketing
Apple Podcasts
#201
Israel/Business/Marketing
Apple Podcasts
#226
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 71: Jennifer Brown on How SHEIN Made Affordable Fashion a Global Influencer Machine
Q: Can you talk a little bit about Shein's influencer strategy? You hear a lot about affordable fashion. And I think a lot of people assume that this is a straight up affiliate play. Is that true? What's your approach?
Jennifer describes a holistic approach where influencer partnerships are chosen to meet a range of objectives—brand alignment, campaign goals, and product storytelling—bocusing on partnerships that drive both awareness and conversion, not just affiliate sales. She emphasizes intentional collaborations like cross-promoting a new book launch with a fashion collection, and creating authentic narratives around affordability rather than purely transactional deals.
What’s Next for Creators and Brands? A Deep Dive with Tom Goodwin
Q: What concerns you most about AI-driven content and platforms changing the creator landscape?
Tom expresses concern about quality and authenticity, warning that mass-generated content can erode taste and brand confidence. He advocates for maintaining human craft, critical thinking, and a clear purpose behind creative work to preserve value.
What’s Next for Creators and Brands? A Deep Dive with Tom Goodwin
Q: How do you balance the demand for measurable ROI with the need for creative experimentation and cultural impact?
Tom argues that ROI is important but often overemphasized; brands should recognize that culture and human response drive long-term value, and not everything meaningful can be quantified immediately. He suggests focusing on trusted judgment and long-horizon thinking, while using numbers as proxies rather than endpoints.
What’s Next for Creators and Brands? A Deep Dive with Tom Goodwin
Q: What does the term 'creator' mean to you, Tom, given you come from outside the core influencer marketing space?
Tom explains that he sees himself as someone who connects ideas and sparks conversations rather than a traditional influencer; his role is to observe, question, and juxtapose thoughts to reveal clearer patterns about human behavior and the broader market, rather than delivering fixed formulas.
The Rise Of Corporate Bro: Ross Pomerantz Unfiltered
Q: What sparked your transition from a corporate role to full-time content creation?
Ross explains the slow burn—from doing side projects during nights and weekends to recognizing the potential after business school, eventually deciding to quit his corporate job and fully commit when the timing and cash flow allowed him to sustain the effort without risking his livelihood.

Audience Metrics

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Frequently Asked Questions About Creator Economy Live

What is Creator Economy Live about and what kind of topics does it cover?

This podcast centers around the vibrant landscape of influencer marketing and the creator economy, featuring insightful conversations with industry leaders and innovators. Topics of discussion span practical strategies for successful influencer partnerships, the evolving nature of brand collaborations, and the impact of creator content on various platforms. The podcast also highlights personal stories and experiences from guests, providing a dynamic mix of expert advice and contemporary challenges faced by creators and marketers alike.

Where can I find podcast stats for Creator Economy Live?

Rephonic provides a wide range of podcast stats for Creator Economy Live. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Creator Economy Live and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Creator Economy Live get?

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What are the audience demographics for Creator Economy Live?

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How many subscribers and views does Creator Economy Live have?

To see how many followers or subscribers Creator Economy Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creator Economy Live?

These podcasts share a similar audience with Creator Economy Live:

1. Earned: Unlocking the Power of the Creator Economy
2. Pivot
3. More or Less
4. The Comeback Official Podcast

How many episodes of Creator Economy Live are there?

Creator Economy Live launched 3 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Economy Live?

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Where can I see ratings and reviews for Creator Economy Live?

Rephonic pulls ratings and reviews for Creator Economy Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Creator Economy Live?

Recent guests on Creator Economy Live include:

1. Patrick Benson
2. Dari El-Sydney
3. Fiona Turko
4. Camille Moore
5. Parker Butler
6. Beatrice Mustocea
7. Naomi Horan
8. Christina Le

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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