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Artwork for Discourse in Magic
Magic
Creativity
Magic Business
Marketing
Lead Generation
$100,000 Magic Business
Google Ads
Corporate Events
Artificial Intelligence
Mastermind
Performance Art
Magic Industry
Toronto Magic Company
Marketing Strategies
Penn & Teller: Fool Us
Social Media
Holiday Season
Magic Consulting
Sales Techniques
Public Magic Shows

Jonah Babins from Discourse in Magic tackles magic’s hardest issues, theories, philosophies, discussion, and more to help you explore. He jumps into all sorts of magic, and resources, and most importantly actionable tips to help better the art and become a killer performer!

PublishesDailyEpisodes375Founded10 years ago
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Performing ArtsArts

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Artwork for Discourse in Magic

Latest Episodes

In the third episode of Magicians and Margaritas, Jonah Babins sits down with Ivan, a Long Island-based magician who successfully transitioned from performing at kids’ parties to booking high-ticket corporate events. Together, they break down the sys... more

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In this episode, magic business coach Jonah Babins outlines the foundational model for growing a magic business from a part-time hobby into a six or multi-six-figure enterprise. He breaks the growth process down into three core pillars—Leads, Sales, ... more

YouTube

In this episode of Magicians and Margaritas, Jonah sits down with Caleb Wiles to discuss his journey from doing casual side gigs to becoming a full-time, highly successful corporate magician. They break down the mindset shifts required to elevate a m... more

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This episode tackles the frustrating nightmare of “ghosting” in your magic business—when a lead inquires, has a fantastic phone call, and then completely vanishes before booking. The typical sales process involves a website form fill, a sales call, a... more

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Recent Guests

Caleb Wiles
Magician, inventor of magic effects
Self-employed magician / Mastermind participant
Episode: How Caleb Wiles Became a Professional Magician
Cameron Leo
Australian magician, Mastermind member, former undercover police officer
Mastermind program / Discourse in Magic
Episode: Magicians & Margaritas
Jamie Allan
An incredible magician, illusionist, and magic show producer known for his unique productions.
Episode: Jamie Allan: Building Big Magic With Authenticity
Xavier Mortimer
An incredible magician known for visual storytelling and engaging performances.
Episode: The Art and Hustle of Modern Magic with Xavier Mortimer
Luke Oseland
Creative performer and seasoned magician
Episode: The Business of Fringe Magic with Luke Oseland
Bill Herz
Legendary magician and magic agent
Magic Corp Productions
Episode: Pioneering Corporate Magic with Bill Herz
Leah Orleans
Expert in branding and touring performer
Episode: Leah Orleans: Pushing Boundaries in Magic
Jonathan Levit
A magician and entertainer with a background in acting and TV hosting.
Episode: Magic and Mystery with Jonathan Levit
Rachel Wax
Talented magician and performer based in New York City
Speakeasy Magic
Episode: Magic and Mystery in New York with Rachel Wax

Host

Jonah Babins
Host and creator who guides discussions, leads interviews, and shares practical frameworks.

Reviews

4.8 out of 5 stars from 175 ratings
  • Perhaps the best magician’s podcast

    Between Jonah’s guests and his show “business” advice, this is easily my favorite podcast for magicians and the best in my opinion. I’ve been listening for years.

    Apple Podcasts
    5
    iPhoneHarris
    United States3 years ago
  • Excellent!

    Set aside some time and listen to the entire catalogue (with a notebook and pen). Thank me later.

    Apple Podcasts
    5
    craigy_macp
    Canada5 years ago
  • Awesome hosts !

    Articulate, humorous, engaging. Highly recommend , even for non-magicians like myself !

    Apple Podcasts
    5
    zmednick
    Canada5 years ago
  • Phenomenal Podcast for Magicians

    I met Jonah a couple years ago while I was still in high school. He was a staff member of this leadership conference I attended, and probably the first magician I met in real life! He inspired me greatly with his wit, wisdom, and how personable he was. Fast forward to today, I’m still gleaning nuggets of wisdom from his fantastic podcast and using it to improve my craft. Highly recommended podcast for anyone who loves performing magic.

    Apple Podcasts
    5
    matthew.ao
    Canada6 years ago
  • Best Resource in Magic!

    This is the first podcast review I have written, but I feel compelled… As a lover of magic and listener to the Discourse in Magic podcast for over one year, I have to say, in my personal opinion, this this the #1 resource we have in all of Magic. Really… paid/unpaid… it doesn’t matter. The amount of content and richness of each episode is unparalleled compared to everything else. Maybe, I just love Jonah’s interview style, but every single episode leaves you with something (or many things) to i... more

    Apple Podcasts
    5
    Farleybt
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is well-prepared and asks thoughtful questions that unlock guests' insights.
Highly insightful and practical for magicians looking to improve business skills.
Guests bring deep expertise; this is a top resource for the magic community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Caleb Wiles Became a Professional Magician
Q: What's your approach to gigs once you're booked?
Caleb emphasizes over-delivery, selling date flexibility, adapting the magic to fit real-world settings, and focusing on connecting with the right people to create meaningful experiences for the client and guests.
How Caleb Wiles Became a Professional Magician
Q: What role did Mastermind play in your growth?
He describes Mastermind as a catalyst for adopting structure around sales calls, marketing, and long-term planning, emphasizing slower, sustainable progress through a series of deliberate steps rather than quick wins.
How Caleb Wiles Became a Professional Magician
Q: Tell me about the shift from your earlier career to going full-time as a corporate magician.
Caleb explains that the shift came when he began treating business as a service to clients and focusing on delivering value, which allowed him to raise prices, secure higher-end gigs, and recognize the importance of human connection over pure gimmickry.
How Ivan Went From Kids Magic to Corporate Parties
Q: What role did the Mastermind play in your growth?
Being around high-performing peers provided permission and inspiration to raise prices, expand offerings, and test new show elements, with concrete examples of lead generation and sales processes.
How Ivan Went From Kids Magic to Corporate Parties
Q: How did you land the $12,000 gig?
A lead came in via a gig site, initial contact was followed up repeatedly, and the client eventually accepted a larger package after seeing past work improve and after the mastermind-style guidance on offering bigger options.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Discourse in Magic

What is Discourse in Magic about and what kind of topics does it cover?

A practitioner-focused show that centers magicians turning artistry into a scalable business. Episodes repeatedly cover practical marketing, lead generation, pricing, contracts, and proof through video and testimonials, with guests sharing step-by-step tactics for landing high-ticket corporate gigs, weddings, and public shows. A notable thread is the emphasis on clear systems—CRM, onboarding, and repeatable sales processes—paired with authentic storytelling and personal branding to justify premium pricing. Occasional deep-dives into AI, mastermind communities, and structured playbooks suggest a hands-on, growth-oriented approach aimed at professional magicians seeking sustainable income.

Where can I find podcast stats for Discourse in Magic?

Rephonic provides a wide range of podcast stats for Discourse in Magic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Discourse in Magic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Discourse in Magic get?

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What are the audience demographics for Discourse in Magic?

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How many subscribers and views does Discourse in Magic have?

To see how many followers or subscribers Discourse in Magic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Discourse in Magic?

These podcasts share a similar audience with Discourse in Magic:

1. The Magic Guys
2. Penguin Magic Podcast
3. The Insider
4. The Magic Word Podcast
5. The Steve Faulkner Podcast

How many episodes of Discourse in Magic are there?

Discourse in Magic launched 10 years ago and published 375 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Discourse in Magic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Discourse in Magic?

Rephonic pulls ratings and reviews for Discourse in Magic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Discourse in Magic?

Rephonic provides full transcripts for episodes of Discourse in Magic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Discourse in Magic?

Recent guests on Discourse in Magic include:

1. Caleb Wiles
2. Cameron Leo
3. Jamie Allan
4. Xavier Mortimer
5. Luke Oseland
6. Bill Herz
7. Leah Orleans
8. Jonathan Levit

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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