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Digital After Dark

Digital After Dark

Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.

PublishesTwice weeklyEpisodes25Foundeda year ago
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Latest Episodes

This episode of Andrew Talks explores the complexities and misconceptions surrounding Adobe Analytics Attribution IQ. Andrew shares his hands-on experience, highlights unexpected findings, and discusses the challenges of interpreting participation me... more

* Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the... more

In this episode, James Alexander, CEO and co-founder of Loop Horizon, joins Andrew to explore the often-overlooked use cases in digital transformation. Drawing from his experience at Sky and Loop Horizon, James outlines four types of use cases—standa... more

In this episode of Andrew Talks, Andrew reconnects with Penny, a passionate Service Designer, to explore how AI is transforming the creative and analytical landscape. From building custom GPTs in ChatGPT to using Adobe Firefly, Penny shares how AI ha... more

In this episode of Andrew Talks, Andrew shares his personal journey through the Adobe Summit 2025 in London. From initial registration hiccups to keynote highlights and breakout brilliance, Andrew reflects on the venue, the content, and the unforgett... more

YouTube

In this episode of Digital After Dark, hosts Andrew and Matt welcome their first-ever guest who reached out to join the show: Reed Hansen, Chief Growth Officer at Market Surge. Reed brings a wealth of experience in digital marketing and automation, o... more

YouTube

Matt, Andrew and special guest Ikshit discuss the concept of Cookieless Tracking. We first go into defining what do we mean by Cookieless, what are the pros and cons of cookieless tracking and how would the new UK legislation could impact the use of ... more

YouTube

In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossi... more

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Digital After Dark launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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