Diary of a first-time CMO
CognismThe diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
| Publishes | Daily | Episodes | 84 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
Listen to the Podcast
Latest Episodes
Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.
Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
Insights
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Chart Rankings
Apple Podcasts | #50 |  Belgium/Business/Marketing |
Apple Podcasts | #97 |  Denmark/Business/Marketing |
Apple Podcasts | #127 |  Russia/Business/Marketing |
Apple Podcasts | #154 |  Norway/Business/Marketing |
Apple Podcasts | #247 |  New Zealand/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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