
《電商原來是醬》是由林克威主持,聲歷其境團隊製作的 Podcast 節目,以輕鬆的方式深入淺出地介紹電商產業知識,並邀請專家訪談,讓聽眾能快速掌握電商的大小事,例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威,我是一個創業者、作家,我喜歡研究電商、數位、科技、創業的商業模式,專欄文章遍怖在各數位媒體,希望你會喜歡,也歡迎您給我意見。
贊助我們一杯咖啡|open.firstory.me/join/ecpro
🎧上架時間:隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang:yifang@allaroundyou.com.tw
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| Publishes | Twice monthly | Episodes | 249 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessManagement |

🗣來賓:尚唐坊巧克力 創辦人 唐貫榮 Jerry
➮ 原來!相關名詞這樣看:巧克力含糖,可可亞不含糖!
➮ 外行入行需要多少試錯?曾經一個月產量歸零!?
➮ 到台大上巧克力課,成為唯一蓋巧克力工廠的學生
➮ 巧克力已經走到第三波浪潮?看金莎就知道!
➮ 與客戶交朋友,是最好的銷售武器
➮ 數位化管理有多重要?精準控管產銷,避免「黑字倒閉」
➮ 把握原料供應鏈,順利接到 Godiva 大單
📌尚唐坊巧克力
FB|https://... more
🗣來賓:長岐山燒酒 創辦人王詩傑
➮ 馬祖地瓜燒酒最高峰竟有數百家酒廠,如今卻幾近失傳
➮「日本燒酎」與馬祖燒酒其實同源?
➮ 從尋根到復刻巔峰風味,歷經超過 80 次失敗才找到答案
➮ 不靠砸錢行銷,而是長期累積,打造「厚實」的品牌力
➮ 不喝酒的人也能愛上!無酒精的「燒酒咖啡」熱賣!
➮ 酒商也在「去酒化」?如何降低門檻,打開更大市場
➮ 獺祭、真露的成功行銷案例,不一定適合馬祖燒酒看齊?
📌長岐山燒酒
官網|changqishan-com-tw7.webnode.t... more
🗣來賓:生生優動 策略長 林致傑 Duncan
➮ 不同於傳統復健模式,AI 能如何輔助「物理治療」?
➮ 策略長的價值:把「未來」變「現在」、把「方向」變「收入」
➮ 為大型企業打造健康促進方案,開啟全新的 2B 商機
➮ 商機可以有多大?不只是醫療單位,成為「通路」!
➮ 注入新觀點!讓物理治療師做客服,留單率翻倍!
➮ 「陪伴經濟」如何成為醫療服務的新商業模式?
➮ MarTech 不只是 chatbot,還可以如何增效?
📌生生優動
官網|www.aicarept... more
🗣來賓:日日好食創辦人 麥育瑋 Morris&劉亭妏 Alli
➮ 什麼是「機能拌麵」?一片麵竟然就有一片雞胸肉的蛋白質含量!
➮ 因為認同「減醣」理念,牛肉麵老闆轉身成為機能食品創業夥伴
➮ 只為了一個商品資金狂燒!關鍵貴人竟是「白袍」投資人
➮ 產品難度有多高?工廠甚至得開董事會討論要不要接單!
➮ 行銷不只靠基本功,創辦人親自走到幕前是最強品牌武器
➮ 癌友、糖友主動來訊鼓勵,產品真的幫助到需要的人
➮ 找人才最重要的是「價值認同」,打造自己夢想的工作環境
➮ 專業經理人的建議一定更正... more
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最近迷上《電商原來是醬》,真的打破我對電商節目的想像!主持人用超生活化的例子講解行銷邏輯,從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間,推薦給想入門電商或在職場想升級思維的人。
克威,說話不一定會兌現,黑的能說成白的,對電商也特別了解,善用各種退貨機制,不用成本就可以獲得競爭對手產品,是個很會變通的人,果然自己不尷尬,尷尬的就是別人,在下佩服佩服
前陣子開始聽《商業原來是醬》,覺得克威和一方的搭配真的太絕了!你們不但把商業概念講得簡單易懂,還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析,讓我覺得商業原來可以這麼有趣!聽完還忍不住想跟朋友分享,真的很佩服你們的創意!喜歡 喜歡♥️♥️
業配味太濃
以前有去打工過 老闆三鐵超強!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #18 | |
Apple Podcasts | #84 | |
Apple Podcasts | #209 |
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電商原來是醬 launched 6 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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