
《電商原來是醬》是由林克威主持,聲歷其境團隊製作的 Podcast 節目,以輕鬆的方式深入淺出地介紹電商產業知識,並邀請專家訪談,讓聽眾能快速掌握電商的大小事,例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威,我是一個創業者、作家,我喜歡研究電商、數位、科技、創業的商業模式,專欄文章遍怖在各數位媒體,希望你會喜歡,也歡迎您給我意見。
贊助我們一杯咖啡|open.firstory.me/join/ecpro
🎧上架時間:隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang:yifang@allaroundyou.com.tw
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| Publishes | Twice monthly | Episodes | 244 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusiness |

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➮ 從小愛買東西,買到變紐約精品採購!
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➮ 客群以 35-55 歲的媽媽為主,甚至每個月回購
➮ 珠寶文化有何不同?在台灣是紀念,在歐美是日常
➮ 最重要的不是銷售,而是「選物品味+誠信」
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📌珠寶選品 TRÈS C Jewelry... more
🗣來賓:膳馨集團副總 宸瑋
➮ 技術副總過去是理工男,30歲入行從廚房學徒做到副總
➮ 決心比別人更努力!發現自己可以在「算成本」幫上忙
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➮ 把台菜料理包送到國際,品項除了「代表性」還有什麼標準?
📌膳馨民間創作料理
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🗣來賓:法布甜創辦人甜姐 Angel
➮ 為了讓糖尿病母也能安心吃甜點,打造全新「少糖」品牌
➮ 生活都是靈感!從親戚賣橘子、手搖飲找到新品靈感!
➮ 好幸運!遇上地溝油事件爆發,無油鳳梨酥訂單暴增
➮ 鎖定伴手禮市場,因為觀察到顧客一次下單就是 20 盒!
➮ 馬卡龍與鳳梨酥價差極大,「馬卡龍鳳梨酥」又該如何定價?
➮ 創業最難的是「團隊」:往前衝了,後面卻跟不上怎麼辦?
➮ 快閃店小賺就擴張,卻換來幾百萬虧損的慘痛教訓
➮ 短影音兩天一更,找到商業邏輯後,真的省下不少廣... more
🗣來賓:浪人黑水 創辦人 老王
➮ 香港出生,因為咖啡選擇留在台灣,一待就是 30 年
➮ 親眼見證台灣咖啡三波浪潮,從喝提神到喝風味、喝體驗
➮ 咖啡不只是品項,空間設計與消費行為也隨著時代演進
➮ 沒有所謂「喝不懂咖啡」的消費者,只是還在探索自己的偏好
➮ 當大品牌全面投入精品咖啡,小品牌的優勢在「彈性」
➮ 搭餐、提神、活動合作,咖啡服務走向高度客製化
➮ 原料成本上漲兩到三成,咖啡市場也正走向 M 型化
➮ 從衣索比亞耶加雪菲開始,第一次感受到咖啡的「瘋狂」
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People also subscribe to these shows.
最近迷上《電商原來是醬》,真的打破我對電商節目的想像!主持人用超生活化的例子講解行銷邏輯,從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間,推薦給想入門電商或在職場想升級思維的人。
克威,說話不一定會兌現,黑的能說成白的,對電商也特別了解,善用各種退貨機制,不用成本就可以獲得競爭對手產品,是個很會變通的人,果然自己不尷尬,尷尬的就是別人,在下佩服佩服
前陣子開始聽《商業原來是醬》,覺得克威和一方的搭配真的太絕了!你們不但把商業概念講得簡單易懂,還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析,讓我覺得商業原來可以這麼有趣!聽完還忍不住想跟朋友分享,真的很佩服你們的創意!喜歡 喜歡♥️♥️
業配味太濃
以前有去打工過 老闆三鐵超強!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #18 | |
Apple Podcasts | #47 | |
Apple Podcasts | #64 |
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電商原來是醬 launched 6 years ago and published 244 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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