
《電商原來是醬》是由林克威主持,聲歷其境團隊製作的 Podcast 節目,以輕鬆的方式深入淺出地介紹電商產業知識,並邀請專家訪談,讓聽眾能快速掌握電商的大小事,例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威,我是一個創業者、作家,我喜歡研究電商、數位、科技、創業的商業模式,專欄文章遍怖在各數位媒體,希望你會喜歡,也歡迎您給我意見。
贊助我們一杯咖啡|open.firstory.me/join/ecpro
🎧上架時間:隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang:yifang@allaroundyou.com.tw
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| Publishes | Twice monthly | Episodes | 253 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusiness |

🗣來賓:春一枝 業務副總 李承澤
➮ 「春一枝」名字怎麼來的?一支冰棒背後藏著什麼樣的品牌哲學?
➮ 從塑膠工廠二代到冰棒品牌創業,一趟台東旅行變成一場「美麗的誤會」
➮ 靠天吃飯的水果原料:颱風來了、收成剩十分之一,如何應對風險?
➮ 不進超商、不拚規模,反而撐起200多個觀光據點!?
➮ 從機場貴賓室到博物館紀念品店,觀光財是這樣談下來的!
➮ 把冰棒越做越小,36克小資冰如何打開飯店、餐廳的合作通路?
➮ 讓世界吃到台灣水果:國際觀光客成為下一個目標客群
➮ 做了150集的品牌Podca... more
🗣來賓:員榮醫院 院長辦公室主任 張名尚
➮ 從精品電商經驗出發,如何替老牌醫院重新建立品牌形象
➮ 面對高齡化在地市場,醫院品牌再生該怎麼抓對節奏?
➮ 醫院動線有多重要?從工作環境到看診流程全面優化體驗
➮ 父親最勇敢、最正確的決定:發展在地急重症醫院
➮ 如何讓員工願意帶著家人一起加入?不惜砸兩億培育人才?
➮ 不論是精品電商或醫院,「客戶體驗」始終是核心關鍵
➮ 大型組織牽一髮動全身,在經驗中學習「有條件的決策」
➮ AI 醫囑系統,如何增加醫病間的溫度?
📌員榮醫療體系
官網... more
🗣來賓:Asce Fashion 創辦人 張名尚
➮ 從高中就創業,是興趣?還是被機緣推著走?
➮ 線上經營如何做到高回購率?
➮ 精品業看似奢華夢幻,本質其實是訊息爆量的服務業!
➮ 黑道大哥是「大戶」,員工送貨差點回不來!
➮ 精品真偽被考驗!甚至跟 Dior 打過官司?
➮ 代購業者的責任感,展現在朔源到出貨的每個細節
➮ 創業最重要的是「自學能力」,再一次還是會創業?
📌Asce Fashion
IG|https:... more
🗣來賓:蜂蜜先生 負責人 王長添
➮ 養蜂傳承三代,走向品牌化契機來自「禮品市場」?
➮ 從山上帶著自家蜂蜜去公園擺攤,結果是?
➮ 同樣是養蜂,全球多屬畜牧業,台灣卻被歸類為農糧業?
➮ 全台少見的「搬遷式農業」,要帶著蜜蜂四處追花採蜜
➮ 蜂蜜價差好大!品名多兩個字價值完全不同!?
➮ 台灣蜂蜜風味獨特,卻難以打入國際市場的真正原因是?
➮ 蜜蜂讓人害怕,養蜂產業有機會創造「觀光商機」嗎?
📌蜂蜜先生
IG|https:/... more
People also subscribe to these shows.
最近迷上《電商原來是醬》,真的打破我對電商節目的想像!主持人用超生活化的例子講解行銷邏輯,從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間,推薦給想入門電商或在職場想升級思維的人。
克威,說話不一定會兌現,黑的能說成白的,對電商也特別了解,善用各種退貨機制,不用成本就可以獲得競爭對手產品,是個很會變通的人,果然自己不尷尬,尷尬的就是別人,在下佩服佩服
前陣子開始聽《商業原來是醬》,覺得克威和一方的搭配真的太絕了!你們不但把商業概念講得簡單易懂,還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析,讓我覺得商業原來可以這麼有趣!聽完還忍不住想跟朋友分享,真的很佩服你們的創意!喜歡 喜歡♥️♥️
業配味太濃
以前有去打工過 老闆三鐵超強!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #33 | |
Apple Podcasts | #116 | |
Apple Podcasts | #120 |
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電商原來是醬 launched 6 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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