
《電商原來是醬》是由林克威主持,聲歷其境團隊製作的 Podcast 節目,以輕鬆的方式深入淺出地介紹電商產業知識,並邀請專家訪談,讓聽眾能快速掌握電商的大小事,例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威,我是一個創業者、作家,我喜歡研究電商、數位、科技、創業的商業模式,專欄文章遍怖在各數位媒體,希望你會喜歡,也歡迎您給我意見。
贊助我們一杯咖啡|open.firstory.me/join/ecpro
🎧上架時間:隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang:yifang@allaroundyou.com.tw
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| Publishes | Twice monthly | Episodes | 255 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusiness |

🗣來賓:Maktar 創辦人 陳良信
➮ 從 iPhone 骨灰級玩家到創業者,看見 Apple 生態系的機會➮ 當大家都在做手機隨身碟,為何選擇做口袋相簿?➮ 女性客戶高達八成,打破 3C 產品的客群想像➮ 備份很重要卻總是忘記做?備份豆腐因此誕生➮ 海外募資頻頻碰壁,回到台灣卻意外爆紅➮ 雲端不是唯一解答?混合式儲存將成未來趨勢➮ 攻進日本市場的關鍵:極致在地化與隱私思維➮ 跟卡娜赫拉聯名,不只換包裝,連 App 都全面客製化➮ 發明新品項有多難?真正的挑戰不是賣產品,而是教育市場
�... more
🗣來賓:米特薩 創辦人 喬治、悠悠
➮ 看見充氣床市場長年存在的痛點,決定自己出來解決!
➮ 疫情碰上客製化材質需求,怎麼找到願意從源頭改的工廠?
➮ 從衝浪槳板技術獲得的靈感,小朋友跳也不怕破的充氣床就此誕生
➮ 小品牌怎麼做行銷?「地方包圍中央」策略,從素人用戶開始做口碑
➮ 除了露營族,米特薩也意外打開了這些客群!?
➮ 送修不用等一個月!五個工作天修好的售後承諾,如何建立品牌信任度?
➮ 今年進攻日本,拿下越野車專用充氣床墊合作!
📌Metsä 米特薩
官網|me... more
🗣來賓:春一枝 業務副總 李承澤
➮ 「春一枝」名字怎麼來的?一支冰棒背後藏著什麼樣的品牌哲學?
➮ 從塑膠工廠二代到冰棒品牌創業,一趟台東旅行變成一場「美麗的誤會」
➮ 靠天吃飯的水果原料:颱風來了、收成剩十分之一,如何應對風險?
➮ 不進超商、不拚規模,反而撐起200多個觀光據點!?
➮ 從機場貴賓室到博物館紀念品店,觀光財是這樣談下來的!
➮ 把冰棒越做越小,36克小資冰如何打開飯店、餐廳的合作通路?
➮ 讓世界吃到台灣水果:國際觀光客成為下一個目標客群
➮ 做了150集的品牌Podca... more
🗣來賓:員榮醫院 院長辦公室主任 張名尚
➮ 從精品電商經驗出發,如何替老牌醫院重新建立品牌形象
➮ 面對高齡化在地市場,醫院品牌再生該怎麼抓對節奏?
➮ 醫院動線有多重要?從工作環境到看診流程全面優化體驗
➮ 父親最勇敢、最正確的決定:發展在地急重症醫院
➮ 如何讓員工願意帶著家人一起加入?不惜砸兩億培育人才?
➮ 不論是精品電商或醫院,「客戶體驗」始終是核心關鍵
➮ 大型組織牽一髮動全身,在經驗中學習「有條件的決策」
➮ AI 醫囑系統,如何增加醫病間的溫度?
📌員榮醫療體系
官網... more
People also subscribe to these shows.
最近迷上《電商原來是醬》,真的打破我對電商節目的想像!主持人用超生活化的例子講解行銷邏輯,從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間,推薦給想入門電商或在職場想升級思維的人。
克威,說話不一定會兌現,黑的能說成白的,對電商也特別了解,善用各種退貨機制,不用成本就可以獲得競爭對手產品,是個很會變通的人,果然自己不尷尬,尷尬的就是別人,在下佩服佩服
前陣子開始聽《商業原來是醬》,覺得克威和一方的搭配真的太絕了!你們不但把商業概念講得簡單易懂,還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析,讓我覺得商業原來可以這麼有趣!聽完還忍不住想跟朋友分享,真的很佩服你們的創意!喜歡 喜歡♥️♥️
業配味太濃
以前有去打工過 老闆三鐵超強!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #17 | |
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Apple Podcasts | #162 | |
Apple Podcasts | #182 |
Listeners, social reach, demographics and more for this podcast.
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5. 下一本讀什麼?
電商原來是醬 launched 6 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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