電商原來是醬
林克威 & Yifang《電商原來是醬》是由林克威主持，聲歷其境團隊製作的 Podcast 節目，以輕鬆的方式深入淺出地介紹電商產業知識，並邀請專家訪談，讓聽眾能快速掌握電商的大小事，例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威，我是一個創業者、作家，我喜歡研究電商、數位、科技、創業的商業模式，專欄文章遍怖在各數位媒體，希望你會喜歡，也歡迎您給我意見。
贊助我們一杯咖啡｜open.firstory.me/join/ecpro
🎧上架時間：隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang：yifang@allaroundyou.com.tw
Powered by Firstory Hosting
| Publishes | Twice monthly | Episodes | 242 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessManagement |
Listen to this Podcast
Latest Episodes
🗣來賓：法布甜創辦人甜姐 Angel
➮ 為了讓糖尿病母也能安心吃甜點，打造全新「少糖」品牌
➮ 生活都是靈感！從親戚賣橘子、手搖飲找到新品靈感！
➮ 好幸運！遇上地溝油事件爆發，無油鳳梨酥訂單暴增
➮ 鎖定伴手禮市場，因為觀察到顧客一次下單就是 20 盒！
➮ 馬卡龍與鳳梨酥價差極大，「馬卡龍鳳梨酥」又該如何定價？
➮ 創業最難的是「團隊」：往前衝了，後面卻跟不上怎麼辦？
➮ 快閃店小賺就擴張，卻換來幾百萬虧損的慘痛教訓
➮ 短影音兩天一更，找到商業邏輯後，真的省下不少廣... more
🗣來賓：浪人黑水 創辦人 老王
➮ 香港出生，因為咖啡選擇留在台灣，一待就是 30 年
➮ 親眼見證台灣咖啡三波浪潮，從喝提神到喝風味、喝體驗
➮ 咖啡不只是品項，空間設計與消費行為也隨著時代演進
➮ 沒有所謂「喝不懂咖啡」的消費者，只是還在探索自己的偏好
➮ 當大品牌全面投入精品咖啡，小品牌的優勢在「彈性」
➮ 搭餐、提神、活動合作，咖啡服務走向高度客製化
➮ 原料成本上漲兩到三成，咖啡市場也正走向 M 型化
➮ 從衣索比亞耶加雪菲開始，第一次感受到咖啡的「瘋狂」
more
🗣來賓：空服員的手作甜點 創辦人 帥飛
➮ 打造「空服員氣質」甜點：優雅、端莊、質感
➮ 從請同事吃開始爆紅！熱愛甜點的一念之間，意外帶來流量
➮ 完全沒流程！50 張訂單來就烤 50 次，前兩年瞎忙卻累積能量
➮ 百貨快閃轉街邊店，沒有人潮靠品牌力，該怎麼撐住？
➮ 英國學甜點後重新思考，如何把國外經驗轉換到台灣市場
➮ 好吃是基本！讓消費者「吃感覺」才是品牌的靈魂
➮ 專心做產品被大品牌看見，默默耕耘換來拓展新商機
➮ 以空服標準服務客人，團隊擴大後如何傳遞共同價值？ ... more
-----未滿十八歲禁止飲酒-----
🗣來賓：湧金啤酒創辦人 泓聿
➮ 人稱「酒空美少女」，不只愛喝，還有全酒類證照！
➮ 理想很豐滿！想賣進熱炒店，卻發現太天真了！
➮ 為了完整風味保留酵母，考驗啤酒工藝
➮ 當精釀啤酒百家爭鳴，反而用經典款式打天下
➮ 果斷放棄超商＆超市通路，成功開拓飯店市場
➮ 打造「珍珠啤酒」，在市集和消費者活潑互動
➮ 就像超商自製調酒永遠玩不膩，在經典裡加入新鮮感
➮ 精釀啤酒愛好者 VS 一般消費者 各有什麼喜好？
📌湧金啤酒 more
Reviews
- 🤩🤩
最近迷上《電商原來是醬》，真的打破我對電商節目的想像！主持人用超生活化的例子講解行銷邏輯，從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間，推薦給想入門電商或在職場想升級思維的人。
Apple Podcasts5Celia__5890
Taiwan3 months ago - 克威老闆很厲害
克威，說話不一定會兌現，黑的能說成白的，對電商也特別了解，善用各種退貨機制，不用成本就可以獲得競爭對手產品，是個很會變通的人，果然自己不尷尬，尷尬的就是別人，在下佩服佩服
Apple Podcasts1克威粉Taiwan6 months ago - 醬迷一號
前陣子開始聽《商業原來是醬》，覺得克威和一方的搭配真的太絕了！你們不但把商業概念講得簡單易懂，還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析，讓我覺得商業原來可以這麼有趣！聽完還忍不住想跟朋友分享，真的很佩服你們的創意！喜歡 喜歡♥️♥️
Apple Podcasts5醬迷一號Taiwana year ago - 滿滿的業配感
業配味太濃
Apple Podcasts1原油菜雞Taiwana year ago - 樂高虎哥是個好老闆
以前有去打工過 老闆三鐵超強！
Apple Podcasts5泰哥好帥Taiwan2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #30 | Taiwan/Business/Management |
Apple Podcasts | #87 | South Korea/Business/Management |
Apple Podcasts | #185 |  Hong Kong/Business/Management |
Apple Podcasts | #245 |  Brazil/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 電商原來是醬
Where can I find podcast stats for 電商原來是醬?
Rephonic provides a wide range of podcast stats for 電商原來是醬. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 電商原來是醬 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 電商原來是醬 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 電商原來是醬, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 電商原來是醬?
Rephonic provides comprehensive predictive audience data for 電商原來是醬, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 電商原來是醬 have?
To see how many followers or subscribers 電商原來是醬 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 電商原來是醬?
These podcasts share a similar audience with 電商原來是醬:
How many episodes of 電商原來是醬 are there?
電商原來是醬 launched 6 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 電商原來是醬?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 電商原來是醬?
Rephonic pulls ratings and reviews for 電商原來是醬 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 電商原來是醬?
Rephonic provides full transcripts for episodes of 電商原來是醬. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.