電商原來是醬
林克威 & Yifang《電商原來是醬》是由林克威主持，聲歷其境團隊製作的 Podcast 節目，以輕鬆的方式深入淺出地介紹電商產業知識，並邀請專家訪談，讓聽眾能快速掌握電商的大小事，例如網紅行銷、AI 推薦引擎和不同消費通路等議題。
我是林克威，我是一個創業者、作家，我喜歡研究電商、數位、科技、創業的商業模式，專欄文章遍怖在各數位媒體，希望你會喜歡，也歡迎您給我意見。
贊助我們一杯咖啡｜open.firstory.me/join/ecpro
🎧上架時間：隔週日 早上7:00
本節目由【聲歷其境】團隊製作播出
📩聯繫請洽製作人 Yifang：yifang@allaroundyou.com.tw
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| Publishes | Twice monthly | Episodes | 252 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | ManagementBusiness |
Listen to this Podcast
Latest Episodes
🗣來賓：員榮醫院 院長辦公室主任 張名尚
➮ 從精品電商經驗出發，如何替老牌醫院重新建立品牌形象
➮ 面對高齡化在地市場，醫院品牌再生該怎麼抓對節奏？
➮ 醫院動線有多重要？從工作環境到看診流程全面優化體驗
➮ 父親最勇敢、最正確的決定：發展在地急重症醫院
➮ 如何讓員工願意帶著家人一起加入？不惜砸兩億培育人才？
➮ 不論是精品電商或醫院，「客戶體驗」始終是核心關鍵
➮ 大型組織牽一髮動全身，在經驗中學習「有條件的決策」
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🗣來賓：Asce Fashion 創辦人 張名尚
➮ 從高中就創業，是興趣？還是被機緣推著走？
➮ 線上經營如何做到高回購率？
➮ 精品業看似奢華夢幻，本質其實是訊息爆量的服務業！
➮ 黑道大哥是「大戶」，員工送貨差點回不來！
➮ 精品真偽被考驗！甚至跟 Dior 打過官司？
➮ 代購業者的責任感，展現在朔源到出貨的每個細節
➮ 創業最重要的是「自學能力」，再一次還是會創業？
📌Asce Fashion
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➮ 養蜂傳承三代，走向品牌化契機來自「禮品市場」？
➮ 從山上帶著自家蜂蜜去公園擺攤，結果是？
➮ 同樣是養蜂，全球多屬畜牧業，台灣卻被歸類為農糧業？
➮ 全台少見的「搬遷式農業」，要帶著蜜蜂四處追花採蜜
➮ 蜂蜜價差好大！品名多兩個字價值完全不同！？
➮ 台灣蜂蜜風味獨特，卻難以打入國際市場的真正原因是？
➮ 蜜蜂讓人害怕，養蜂產業有機會創造「觀光商機」嗎？
📌蜂蜜先生
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🗣來賓：尚唐坊巧克力 創辦人 唐貫榮 Jerry
➮ 原來！相關名詞這樣看：巧克力含糖，可可亞不含糖！
➮ 外行入行需要多少試錯？曾經一個月產量歸零！？
➮ 到台大上巧克力課，成為唯一蓋巧克力工廠的學生
➮ 巧克力已經走到第三波浪潮？看金莎就知道！
➮ 與客戶交朋友，是最好的銷售武器
➮ 數位化管理有多重要？精準控管產銷，避免「黑字倒閉」
➮ 把握原料供應鏈，順利接到 Godiva 大單
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Key Facts
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Reviews
- 🤩🤩
最近迷上《電商原來是醬》，真的打破我對電商節目的想像！主持人用超生活化的例子講解行銷邏輯，從平台操作到品牌經營都講得很清楚。每一集聽完都會有「啊原來是這樣啊」的瞬間，推薦給想入門電商或在職場想升級思維的人。
Apple Podcasts5Celia__5890
Taiwan8 months ago - 克威老闆很厲害
克威，說話不一定會兌現，黑的能說成白的，對電商也特別了解，善用各種退貨機制，不用成本就可以獲得競爭對手產品，是個很會變通的人，果然自己不尷尬，尷尬的就是別人，在下佩服佩服
Apple Podcasts1克威粉Taiwana year ago - 醬迷一號
前陣子開始聽《商業原來是醬》，覺得克威和一方的搭配真的太絕了！你們不但把商業概念講得簡單易懂，還用幽默的方式讓人聽了完全停不下來。那些經典案例和貼近生活的分析，讓我覺得商業原來可以這麼有趣！聽完還忍不住想跟朋友分享，真的很佩服你們的創意！喜歡 喜歡♥️♥️
Apple Podcasts5醬迷一號Taiwana year ago - 滿滿的業配感
業配味太濃
Apple Podcasts1原油菜雞Taiwan2 years ago - 樂高虎哥是個好老闆
以前有去打工過 老闆三鐵超強！
Apple Podcasts5泰哥好帥Taiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #35 | Taiwan/Business/Management |
Apple Podcasts | #56 |  Indonesia/Business/Management |
Apple Podcasts | #104 |  Hong Kong/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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電商原來是醬 launched 6 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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