電商讀書會
Cariya & Lydia關於電商讀書會: 電商策略 | 數位行銷 | 科技趨勢 | 使用者經驗分析，歡迎收聽 Cariya x Lydia 討論數位與電商經營發展的Podcast頻道！ 皆從事數位電商行銷的工作的兩人，將數位行銷與EC電商當前的趨勢消化後，整理成數位電商的線上Podcast筆記。 希望透過這個數位電商新知分享頻道，跟大家在Podcast及電商讀書會網站上一起討論交流，探索線上購物與數位世界的無限可能。 電商讀書會Podcast重點筆記：mydigitalexperiences.com 電商讀書會IG 數位快訊：www.instagram.com/ecxstudygroup 電商讀書會LINE官方帳號：@310awwxr 電商讀書會twitter：twitter.com/ecstudygroup
| Publishes | Twice monthly | Episodes | 84 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | NewsTech News | ||
Listen to this Podcast
Latest Episodes
短影音內容消費激增，其參與度遠超過靜態圖片與純文字內容。這一趨勢預計將在 2025 年持續增長，使影片成為電商成功的重要元素。
電商讀書會將為大家在本集Podcast 整理幾個支撐影片影響力的關鍵數據：
* 超過 80% 的線上購物者 偏好觀看產品影片後再決定購買。
* 57% Z 世代與 73% 整體消費者 依賴影片內容進行產品研究。
* 運用影片行銷的品牌，其營收增長速度比未使用者 快 49%。
希望幫助在數位電商與行銷產業的同業們在 2025 年的電子商務領域取得成功，也歡... more
We Are Social 和Meltwater 2025年針對全球數位的使用狀況，推出非常詳盡的分析報告，本集電商讀書會分享5大重點：
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數位影響力持續擴大-數位技術已深入人們的日常生活，並持續改變消費、娛樂與溝通方式。
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AI 技術加速發展-AI 在行銷、社群媒體、內容創作等領域的應用激增，並成為企業競爭的關鍵。
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品牌與產品發現方式演變-消費者探索品牌與商品的途徑發生變化，社群媒體、搜尋引擎及短影音內容影響力上升。
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短影音與行動裝置影響力驚人-行動影... more
身邊有Z世代的社會新鮮人嗎？電商讀書會今天和通勤學英語的John老師要來聊聊2025年Z世代的消費行為趨勢！
據統計，Z世代已逐漸要成為社會上的主力消費者，他們獨特的消費習慣和行為模式，正在重塑改變整個市場。
本集電商讀書會重點：
* Z世代日常消費上注重「平行替換品」和「划算」
* Z世代加入會員計劃主要是因為優惠而不是喜愛品牌
* 社群媒體也是Z世代分享和找尋產品的主要來源
* 電商讀書會IG 數位快訊：www.instagram.com/ecxstudygr... more
品牌的電商網站設計，大家常考慮的就是產品夠不夠大，視覺夠不夠吸睛。但好的的品牌網站設計不僅關乎美觀，更關乎所有人的易用性及可用性。
易用性的無障礙網站設計也有強大的商業理由：研究顯示，無障礙網站有更好的搜尋結果，能觸及更大的觀眾群，對SEO友好，下載速度更快，並且總是具有更好的可用性提升消費者滿意度。
本集電商讀書會Podcast 將聊聊如何優化數位產品的無障礙性，包括表單設計、螢幕閱讀器相容性，以及易於操作的導航策略，讓你的品牌網站設計更具包容性。
* 電商讀書會IG 數位快訊：... more
Key Facts
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Reviews
- 音量建議可再優化
內容很不錯，但兩位主持人的音量差距有點大，導致收聽時要一直調聲音。建議可以把兩人音量調整一致，收聽體驗會更好，謝謝
Apple Podcasts4Kyle hs
Taiwan3 years ago - 聲音好小
內容充實
聲音很小
Apple Podcasts4TinatriniTaiwan3 years ago - 深入淺出易理解
內容紮實，但用閒聊的方式搭配實際例子，讓人很容易想像及理解，算是近期發現還不錯的Podcast！
Apple Podcasts5HumanelegyTaiwan3 years ago - 知識性爆棚的節目
感謝這個節目讓想了解電商的門外漢、可以輕鬆透過這個節目得到滿滿的知識，新手友善、專家雲集！慢慢一集一集的專業知識累積，主持人聲音也很好聽！
TC
Apple Podcasts5RedRedTTaiwan3 years ago - 很棒的資訊分享
聲音好聽，脈絡清楚
Apple Podcasts5ThisIsPWTaiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #12 | Taiwan/News/Tech News |
Apple Podcasts | #14 |  Hong Kong/News/Tech News |
Apple Podcasts | #54 |  Singapore/News/Tech News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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How many episodes of 電商讀書會 are there?
電商讀書會 launched 5 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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