Rephonic
Artwork for 電商讀書會

電商讀書會

Cariya & Lydia

關於電商讀書會: 電商策略 | 數位行銷 | 科技趨勢 | 使用者經驗分析,歡迎收聽 Cariya x Lydia 討論數位與電商經營發展的Podcast頻道! 皆從事數位電商行銷的工作的兩人,將數位行銷與EC電商當前的趨勢消化後,整理成數位電商的線上Podcast筆記。 希望透過這個數位電商新知分享頻道,跟大家在Podcast及電商讀書會網站上一起討論交流,探索線上購物與數位世界的無限可能。 電商讀書會Podcast重點筆記:mydigitalexperiences.com 電商讀書會IG 數位快訊:www.instagram.com/ecxstudygroup 電商讀書會LINE官方帳號:@310awwxr 電商讀書會twitter:twitter.com/ecstudygroup

PublishesTwice monthlyEpisodes84Founded5 years ago
Language
Korean
Categories
NewsTech News

Listen to this Podcast

Artwork for 電商讀書會

Latest Episodes

短影音內容消費激增,其參與度遠超過靜態圖片與純文字內容。這一趨勢預計將在 2025 年持續增長,使影片成為電商成功的重要元素。

電商讀書會將為大家在本集Podcast 整理幾個支撐影片影響力的關鍵數據:

* 超過 80% 的線上購物者 偏好觀看產品影片後再決定購買。

* 57% Z 世代與 73% 整體消費者 依賴影片內容進行產品研究。

* 運用影片行銷的品牌,其營收增長速度比未使用者 快 49%。

希望幫助在數位電商與行銷產業的同業們在 2025 年的電子商務領域取得成功,也歡... more

We Are Social 和Meltwater 2025年針對全球數位的使用狀況,推出非常詳盡的分析報告,本集電商讀書會分享5大重點:

*

數位影響力持續擴大-數位技術已深入人們的日常生活,並持續改變消費、娛樂與溝通方式。

*

AI 技術加速發展-AI 在行銷、社群媒體、內容創作等領域的應用激增,並成為企業競爭的關鍵。

*

品牌與產品發現方式演變-消費者探索品牌與商品的途徑發生變化,社群媒體、搜尋引擎及短影音內容影響力上升。

*

短影音與行動裝置影響力驚人-行動影... more

身邊有Z世代的社會新鮮人嗎?電商讀書會今天和通勤學英語的John老師要來聊聊2025年Z世代的消費行為趨勢!

據統計,Z世代已逐漸要成為社會上的主力消費者,他們獨特的消費習慣和行為模式,正在重塑改變整個市場。

本集電商讀書會重點:

* Z世代日常消費上注重「平行替換品」和「划算」

* Z世代加入會員計劃主要是因為優惠而不是喜愛品牌

* 社群媒體也是Z世代分享和找尋產品的主要來源

* 電商讀書會IG 數位快訊:⁠⁠⁠⁠www.instagram.com/ecxstudygr... more

品牌的電商網站設計,大家常考慮的就是產品夠不夠大,視覺夠不夠吸睛。但好的的品牌網站設計不僅關乎美觀,更關乎所有人的易用性及可用性。

易用性的無障礙網站設計也有強大的商業理由:研究顯示,無障礙網站有更好的搜尋結果,能觸及更大的觀眾群,對SEO友好,下載速度更快,並且總是具有更好的可用性提升消費者滿意度。

本集電商讀書會Podcast 將聊聊如何優化數位產品的無障礙性,包括表單設計、螢幕閱讀器相容性,以及易於操作的導航策略,讓你的品牌網站設計更具包容性。

* 電商讀書會IG 數位快訊:⁠⁠⁠... more

Key Facts

Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Reviews

4.5 out of 5 stars from 31 ratings
  • 音量建議可再優化

    內容很不錯,但兩位主持人的音量差距有點大,導致收聽時要一直調聲音。建議可以把兩人音量調整一致,收聽體驗會更好,謝謝

    Apple Podcasts
    4
    Kyle hs
    Taiwan3 years ago
  • 聲音好小

    內容充實

    聲音很小

    Apple Podcasts
    4
    Tinatrini
    Taiwan3 years ago
  • 深入淺出易理解

    內容紮實,但用閒聊的方式搭配實際例子,讓人很容易想像及理解,算是近期發現還不錯的Podcast!

    Apple Podcasts
    5
    Humanelegy
    Taiwan3 years ago
  • 知識性爆棚的節目

    感謝這個節目讓想了解電商的門外漢、可以輕鬆透過這個節目得到滿滿的知識,新手友善、專家雲集!慢慢一集一集的專業知識累積,主持人聲音也很好聽!

    TC

    Apple Podcasts
    5
    RedRedT
    Taiwan3 years ago
  • 很棒的資訊分享

    聲音好聽,脈絡清楚

    Apple Podcasts
    5
    ThisIsPW
    Taiwan3 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#12
Taiwan/News/Tech News
Apple Podcasts
#14
Hong Kong/News/Tech News
Apple Podcasts
#54
Singapore/News/Tech News

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender SkewLocationInterests
ProfessionsAge RangeHousehold Income
Social Media Reach

Frequently Asked Questions About 電商讀書會

Where can I find podcast stats for 電商讀書會?

Rephonic provides a wide range of podcast stats for 電商讀書會. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 電商讀書會 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does 電商讀書會 get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 電商讀書會, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for 電商讀書會?

Rephonic provides comprehensive predictive audience data for 電商讀書會, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does 電商讀書會 have?

To see how many followers or subscribers 電商讀書會 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to 電商讀書會?

These podcasts share a similar audience with 電商讀書會:

1. 下一本讀什麼?
2. 聽天下:天下雜誌Podcast
3. Gooaye 股癌
4. 兆華與股惑仔
5. 通勤學英語 15Mins Today

How many episodes of 電商讀書會 are there?

電商讀書會 launched 5 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact 電商讀書會?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for 電商讀書會?

Rephonic pulls ratings and reviews for 電商讀書會 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for 電商讀書會?

Rephonic provides full transcripts for episodes of 電商讀書會. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days