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Artwork for デジタルプロデューサーのScope of work

デジタルプロデューサーのScope of work

Kensuke Utsumi

元広告代理店デジタルプロデューサーが、デジタル業界で思ったことや考えたことを皆さんに共有する番組です。 Special Thanks: Art Director: Naoto Kato

PublishesMonthlyEpisodes29Founded3 years ago
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Japanese
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Artwork for デジタルプロデューサーのScope of work

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国内大手系・グローバル系両方の広告代理店で活躍され、その後起業して会社経営もされているストラテジープランナーのヨシさんをゲストにお招きし、広告賞の審査員経験者として、広告賞というイベントについて語っていただきました。

広告代理店にとっての発注主であるクライアントや、発注先である協力会社との関係構築についてお話してみました。

今回は失敗することについて話ました。

成功には失敗がつきものですが、失敗して凹んでしまうということの意味を話してみました。

会社の物差しで評価されることだけが絶対ではないという視点を持ってみるのはどうか、というご提案として聞いてみてください。

これからの時代、学ぶ先は必ずしも先輩ではない。

世代の違う人、自分とは違う視点を持つ人全てが先生になると思っているのでそのエピソードを共有します。

「バックキャスティング」をご紹介しながら、バックキャスティングに対する自分の見解、使い方などを解説します。

外資系広告代理店への就職を考えている人必聴。

そもそもみんな英語話せるのか?そうでもないのか?

昇進に英語は必要なのか?についてお伝えします。

今回は、株式会社MAPSの代表取締役、岩堀 真弓さん(まゆみさん)にお話をお聞きしました。

広告代理店を独立後、家庭の環境に合わせてご自身の働き方を変えながら自身の特技でスパークしてこられた、まゆみさんのキャリア論をお聞きください。

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