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Artwork for Destination Marketing Podcast

Destination Marketing Podcast

Brand Revolt
Destination Marketing
Tourism Marketing
Tourism
Community Engagement
Tourism Industry
Content Marketing
Sports Tourism
Destination Marketing Organizations
AI In Marketing
Social Media Marketing
Paid Media
Marketing Strategy
Utah Tourism Collective
Economic Development
Consumer Behavior
Myrtle Beach
Covid-19
Digital Marketing
Artificial Intelligence
Economic Impact

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes445Founded7 years ago
Number of ListenersCategories
BusinessSociety & CulturePlaces & TravelMarketing

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Artwork for Destination Marketing Podcast

Latest Episodes

Adam Stoker talks with Will Wright, managing partner of UK-based Destination Core, about the content-centric, owned-media-first website platform they've quietly built together. They dig into why traditional destination websites function as glorified ... more

Visit Voss, a Norwegian village of 15,000, is showing up in ChatGPT and Google AI Overviews without a big ad budget. Host Adam Stoker breaks down why attention + trust = action, then Visit Voss's Crister Aalberg Naess explains how reviews, Reddit, an... more

Katie Conner, Director of Destination Development at Virginia Tourism Corporation, joins Adam to talk about how a team of six supports 133 localities across the state. They dig into what communities actually need from a state tourism office, why proa... more

In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, t... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Katie Conner
Director of Destination Development for the Virginia Tourism Corporation
Virginia Tourism Corporation
Episode: 443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Allison Brown
From Discover Long Island
Discover Long Island
Episode: 442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown
Adam Geller
Leads tourism in Page, Arizona
City of Page, Arizona
Episode: 441: Stop Letting Other Destinations Own Your Story with Adam Geller
Sue O'Shea
Representative, Visit Anaheim
Visit Anaheim
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Ashley Mays
Leader, Newark Alliance / Newark DMO integration
Newark Alliance
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Christian Mengel
Guest on show (referenced)
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Corey (Last name not disclosed)
Guest mentioned as defender of the industry in debate
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Matt Pavonic
CEO of Greater Model Beach Collaborative / Visit Myrtle Beach / Partnership Grand Strand
Greater Model Beach Collaborative / Myrtle Beach entities
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Megan Buchbinder
Director of Marketing, Wilmington and Beaches Convention and Visitors Bureau
Wilmington and Beaches CVB
Episode: 439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder

Host

Adam Stoker
Host and founder in the destination marketing space; leads industry discussions and strategic insights.

Reviews

4.8 out of 5 stars from 80 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States8 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States4 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

conveys highly actionable insights for DMOs
content remains practical and ROI-focused for tourism marketers
guests bring real-world experience and case studies
often highlights emerging trends like AI in marketing and content diversification

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Q: What's a memorable project your team mobilized that exemplifies this approach?
One notable effort involved Damascus and the Virginia Creeper Trail, where proactive outreach, local trust, and a feasibility plan helped repurpose a recovery space into a durable community asset.
443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Q: How does the six-person team manage 133 localities, and what makes that model effective?
The team is complemented by Virginia's broader network of marketing, research, and welcome centers, allowing a distributed yet coordinated approach that leverages local knowledge while maintaining statewide alignment.
443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Q: What specific support do communities typically look for from the state, and how do you decide what to prioritize?
The state offers a range of resources including marketing grants and collaboration tools, and the team prioritizes responsiveness to each community's needs, using data and local context to guide which supports—funding, planning assistance, or technical resources—are most effective.
442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown
Q: What role do major events, like the US Open, play in your marketing strategy?
The team uses these events to showcase Long Island's golf assets and to design a blueprint for sports marketing that can be extended to other activities and regions.
442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown
Q: How has the Long Island Tea Podcast evolved as a destination asset?
She describes the podcast as a storytelling platform that features local talents and sustainable partnerships, designed to engage both locals and visitors without feeling salesy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, behind-the-scenes strategies for destination marketing, with a strong emphasis on earned media, AI-enabled workflows, and data-driven budgeting. Episodes frequently explore how DMOs can adapt to rapid changes in content formats, vendor relationships, and storytelling across paid and owned channels. Notable hooks include hands-on case studies (e.g., meal-driven campaigns, heritage marketing partnerships) and a willingness to challenge traditional procurement and budgeting norms, all aimed at helping overworked tourism marketers elevate impact with measurable results. A standout quality is the emphasis on owning narrative, cross-channel content, and pragmatic tactics that listeners can apply in real-world DMOs ... more

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How many listeners does Destination Marketing Podcast get?

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. All-In with Chamath, Jason, Sacks & Friedberg
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 445 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Katie Conner
2. Allison Brown
3. Adam Geller
4. Sue O'Shea
5. Ashley Mays
6. Christian Mengel
7. Corey (Last name not disclosed)
8. Matt Pavonic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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