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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Tourism Marketing
Tourism
Community Engagement
Content Marketing
Tourism Industry
Sports Tourism
Destination Marketing Organizations
AI In Marketing
Social Media Marketing
Paid Media
Marketing Strategy
Utah Tourism Collective
Economic Development
Artificial Intelligence
Consumer Behavior
Myrtle Beach
Covid-19
Digital Marketing
Economic Impact

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes456Founded7 years ago
Number of ListenersCategories
Places & TravelBusinessMarketingSociety & Culture

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Artwork for Destination Marketing Podcast

Latest Episodes

Recorded live in July, CMO Jam 2026 put six destination marketing leaders at one virtual table with Adam Stoker: Joshua Albrecht of Visit Milwaukee, Allison Brown of Discover Long Island, Karina Anthony of Visit Atlantic City, Megan Buchbinder of Wil... more

YouTube

Adam Stoker opens with the conveyor belt of audience and visitation: the generation that grew up loving your destination is aging off it, and their kids are bored. Adam Stoker opens with the conveyor belt of audience and visitation: the generation t... more

YouTube

Shannon Carter, Executive Director of the Wayne County Tourism Bureau in Ohio, joins Adam Stoker to walk through a funding fight she may not win. Her operating contract with the county expired in 1991 and was never renewed — thirty years of handshake... more

YouTube

Adam Stoker opens with the numbers that should worry every destination: US fertility hit a record low under 1.6 in 2025, net immigration fell from 2.2 million to 410,000, and the places people most want to visit are the ones your staff can least affo... more

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Recent Guests

Shannon Carter
Executive Director of Wayne County Tourism Bureau, Ohio
Wayne County Tourism Bureau
Episode: 454: The Funding Crisis Is Not A Myth with Shannon Carter
Cristal Rodriguez
Director of Marketing for Tempe Tourism
Tempe Tourism
Episode: 453: Your Next Hire is Visiting Right Now with Cristal Rodriguez
Travis Scott
CEO of Visit Big Bear
Visit Big Bear
Episode: 452: Build the Relationships Before You Need Them with Travis Scott
Jason Gamel
President & CEO of ARDA
ARDA (American Resort Development Association)
Episode: 451: The Untapped Partnership Opportunity in your DMO with Jason Gamel
Collin Norman
Executive Director of Visit Clearfield County, Pennsylvania
Visit Clearfield County
Episode: 450: DMO Hiring is Broken with Collin Norman
Keelie Cox
Chief Marketing Officer, Travel Nevada
Travel Nevada
Episode: 448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Tori Ward Davis
President and CEO of Experience Ruston
Experience Ruston
Episode: 447: Experience Ruston's New CEO Reveals the 3-Word Framework Every DMO Needs with Tori Davis
Lance Fite
VP of Sports, Visit Mesa
Visit Mesa
Episode: 446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite
Crister Naess
Head of Visit Voss (Norway)
Visit Voss
Episode: 444: Why Reddit and ChatGPT Are the New SEO for Destinations with Crister Aalberg Næss

Host

Adam Stoker
Host of Destination Marketing Podcast

Reviews

4.8 out of 5 stars from 81 ratings
  • Great Conversations

    I always enjoy listening to Adam and the thoughtful conversations he brings to the industry. He asks great questions and creates space for meaningful discussion and new ideas. It was also a lot of fun getting to join him for an episode!

    Apple Podcasts
    5
    MichelleGville
    United States10 days ago
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United Statesa year ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States4 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring in-the-trenches experience that translates to actionable takeaways.
Audience-friendly yet rigorous discussions with real-world impact.
Shows depth on industry trends and practical tactics for DMOs.
High-quality discussions that are valuable for both new and veteran destination marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

454: The Funding Crisis Is Not A Myth with Shannon Carter
Q: What was Shannon's reaction to the monologue at the start of the episode?
She agrees with the core assessment and explains Wayne County's realignment to a focused, local approach with a lean website that serves the community's needs.
453: Your Next Hire is Visiting Right Now with Cristal Rodriguez
Q: What does Tempe's long-term funding strategy look like and how are TIAs influencing that?
TIAs present a path for more predictable, long-term funding, and Tempe is watching how Visit Phoenix and others roll out plans, while continuing to engage stakeholders to ensure the community supports a sustainable funding model beyond five years.
453: Your Next Hire is Visiting Right Now with Cristal Rodriguez
Q: What stood out about the agency selection process and why did you choose Attic Salt?
We explored many options, conducted a thorough listening tour, and selected Attic Salt because they brought an outsider perspective, strong branding discipline, and a fresh viewpoint that fit our goal of breaking away from cookie-cutter DMOs.
453: Your Next Hire is Visiting Right Now with Cristal Rodriguez
Q: What were the biggest challenges in the branding process for Tempe and how did you address them?
The hardest part was aligning internal visions across leadership to create a unified brand, which required extensive listening sessions, education about tourism, and collaborative decision-making with an external agency to ensure the new brand reflected Tempe's core identity.
450: DMO Hiring is Broken with Collin Norman
Q: What does the ideal hiring strategy look like for a DMO like Visit Clearfield County?
Start with a concise screener to filter for criteria and culture fit, followed by deeper interviews with a small, focused panel, a culture-check stage (like a lunch), and then targeted follow-ups to resolve any remaining questions before an offer.

Audience Metrics

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Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

The show centers on real-world destination marketing strategy, with guests and discussions that span agency relationships, budgeting, and evolving media models. Across recent episodes, topics include the shift from traditional agency-of-record to thinking-partner arrangements, the rising importance of content-driven and AI-enabled approaches, and practical case studies from DMOs pursuing live events, sports, and asset-led marketing. Notable moments highlight long-form content partnerships, multi-partner collaboration, and how destinations balance internal vision with external expertise to sustain impact. This mix likely appeals to tourism marketers seeking actionable tactics, vendor selection insights, and a forward-looking view of how AI a... more

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. The Oprah Podcast
4. The Mel Robbins Podcast
5. Criminal

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 456 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Shannon Carter
2. Cristal Rodriguez
3. Travis Scott
4. Jason Gamel
5. Collin Norman
6. Keelie Cox
7. Tori Ward Davis
8. Lance Fite

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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