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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Galveston
AI In Marketing
Tourism
Visit Galveston
Galveston Unscripted Podcast
Juneteenth
Economic Development
Digital Marketing
Credit Card Rewards
Marketing and Communication Summit
New York City Tourism and Conventions
Custom GPT
It's Bigger Than Camping
Haiti
Tourism Industry
Tourism Marketing
Chatgpt
Durbin Bill
Electronic Payments Coalition

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes432Founded7 years ago
Number of ListenersCategories
Society & CulturePlaces & TravelMarketingBusiness

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Artwork for Destination Marketing Podcast

Latest Episodes

Welcome to a new era of the show: DMP 2.0. In this solo episode, I’m breaking down our shift to a more interactive format for Q2 2026 and diving into why the traditional, front-loaded marketing budget is headed for a "performance cliff." We discuss a... more

Adam Stoker joins the Give Me Some Good News podcast for a candid conversation about imposter syndrome, the death of "me-too" destination marketing, and why the future belongs to DMOs willing to think like strategists instead of tacticians. From auti... more

In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger competitors by taking calculated risks on owned sto... more

Digital content specialist Bethany Bee from Explore Utah Valley joins Adam to share how a modern DMO can thrive on social media without a huge team or high‑end production. Bethany walks through her journey from teenage photographer to government comm... more

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Recent Guests

Adam Stoker
Host of Destination Marketing Podcast and founder in the space
Brand Revolt / The Brand Revolt / Tourism IQ
Episode: 431: Niches, Risk, and Rewriting the DMO Playbook, A Special Episode featuring Give Me Some Good News
Rob Wells
President and CEO of Visit Beaufort, Port Royal and the Sea Islands
Visit Beaufort, Port Royal and the Sea Islands
Episode: 430: Why Your Podcast Might Be More Important Than Your Website with Robb Wells
Bethany Bee
Digital Content Specialist at Explore Utah Valley
Explore Utah Valley
Episode: 429: How Utah Valley Built a Social Media Powerhouse with Bethany Bee
Leena Atout
Producer of Destination Marketing Podcast
Destination Marketing Podcast / Brand Revolt
Episode: 428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout
Allison Yamamoto Sparks
Director, San Juan County Tourism (Utah)
San Juan County Tourism
Episode: 427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks
Rafat Ali
CEO and founder of Skift, a leading media and research company for the travel sector.
Skift
Episode: 424: Navigating the New Normal of Tourism with Rafat Ali
Gavin McKenna
Head of Marketing and Digital Communications at Visit Belfast
Visit Belfast
Episode: 421: Letting Visitors Tell the Destination’s Story with Gavin McKenna
Will Wright
Managing partner at Destination Core
Destination Core
Episode: 420: Webinar - The Future of Destination Marketing Websites with Destination Core
Jeff Williams
Former Mayor of Arlington, Texas, and President and CEO of Graham Associates, Inc.
Graham Associates, Inc.
Episode: 416: How Unity Built a Winning Destination with Jeff Williams

Host

Adam Stoker
Host of Destination Marketing Podcast; experiences leadership in tourism marketing and DMOs; co-founder of Brand Revolt

Reviews

4.8 out of 5 stars from 78 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States5 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States3 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable resource for practical DMO marketing ideas and industry trends.
Listeners appreciate the depth of marketing tactics and the focus on collaboration over buzzword hype.
Guests bring deep, real-world experience from tourism marketing and DMOs, making insights immediately useful for practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

431: Niches, Risk, and Rewriting the DMO Playbook, A Special Episode featuring Give Me Some Good News
Q: How do you see the agency-DMO relationship evolving over the next decade?
Value will shift toward strategic thinking and governance rather than execution; agencies must charge for strategy and oversight, not just fulfillment, as AI automation reduces routine work.
431: Niches, Risk, and Rewriting the DMO Playbook, A Special Episode featuring Give Me Some Good News
Q: What is your take on embracing risk with DMOs and getting a board to back bold campaigns?
Start with education and coalition-building; align on whether you are challenger or incumbent, and ensure the strategy is understood and supported at the front end so risky moves aren't derailed later by misalignment.
431: Niches, Risk, and Rewriting the DMO Playbook, A Special Episode featuring Give Me Some Good News
Q: What inspired you to start a podcast-focused approach in destination marketing, and how has that shaped your view of the industry?
Building podcasts created a twofold value: it educates the industry and serves as a perpetual, scalable content asset that helps marketers learn faster than just traditional training, ultimately boosting credibility and practical knowledge across the field.
424: Navigating the New Normal of Tourism with Rafat Ali
Q: What do destinations need to understand in order to successfully service the space?
Destinations must adapt to constant change, recognize shifting traveler behavior, and find ways to market affordability while focusing on their unique stories.
420: Webinar - The Future of Destination Marketing Websites with Destination Core
Q: Our site doesn't fully convert. As a DMO, we don't have lodging, booking or activity set up. Are most travelers looking to book via DMO sites?
DMO sites are generally meant for inspiration rather than direct booking, and users often prefer going directly to booking sites.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

The show consistently centers on destination marketing, tourism industry dynamics, and the evolving tech-enabled toolkit marketers use to engage travelers. Episodes frequently cover AI in travel marketing, content-driven website strategies, stakeholder collaboration among DMOs and partners, storytelling as a driver of visitation, and practical tactics for building sustainable destination growth. Guests tend to be senior marketers, agency leaders, and public-sector tourism executives who bring hands-on experience with campaigns, partnerships, and technology adoption. A notable strength is its ability to translate complex industry shifts into actionable guidance for overworked marketers, with a strong emphasis on collaboration, data-informed ... more

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How many listeners does Destination Marketing Podcast get?

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. The Prof G Pod with Scott Galloway
4. Airline Weekly Lounge
5. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 432 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Adam Stoker
2. Rob Wells
3. Bethany Bee
4. Leena Atout
5. Allison Yamamoto Sparks
6. Rafat Ali
7. Gavin McKenna
8. Will Wright

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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