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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Tourism Marketing
Tourism
Community Engagement
Tourism Industry
Content Marketing
Destination Marketing Organizations
AI In Marketing
Paid Media
Social Media Marketing
Sports Tourism
Marketing Strategy
Utah Tourism Collective
Economic Development
Consumer Behavior
Myrtle Beach
Covid-19
Digital Marketing
Artificial Intelligence
Economic Impact

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes438Founded7 years ago
Number of ListenersCategories
Society & CultureMarketingPlaces & TravelBusiness

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Artwork for Destination Marketing Podcast

Latest Episodes

Jesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner video co-op program. Adam opens with a challenge to... more

Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched touris... more

The rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content lead Matt Henson to unpack why every podcast is real... more

In episode 435, host Adam Stoker explores the critical intersection of AI strategy and creative community activation with Aaron Jumper from Visit Cumberland Valley. The conversation begins with a deep dive into the 2026 AI landscape, specifically why... more

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Recent Guests

Molly Castano
Vice President of Public Relations and Communications at the Las Vegas Convention and Visitors Authority
Las Vegas Convention and Visitors Authority (LVCVA)
Episode: 437: The PR Strategy Keeping Las Vegas on Top with Molly Castano
Aaron Jumper
Representative of Visit Cumberland Valley
Visit Cumberland Valley
Episode: 435: AI Strategy and Meal Madness with Aaron Jumper
Caleb Sullivan
Marketing professional with experience at DMO, media vendor, and ad agency; transitioning to Datify
Datify (upcoming)
Episode: 434: What’s Broken About RFPs—and How DMOs Can Build Better Partnerships with Caleb Sullivan
Jake Wynn
Senior Marketing and Communications Manager for Visit Frederick, Maryland; background in Heritage Tourism
Visit Frederick, Maryland
Episode: 433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag
Heidi Schlag
Heritage Tourism Marketing Strategist; founder of Heritage Tourism Studio
Heritage Tourism Studio
Episode: 433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag
Rob Wells
President and CEO of Visit Beaufort, Port Royal and the Sea Islands
Visit Beaufort, Port Royal and the Sea Islands
Episode: 430: Why Your Podcast Might Be More Important Than Your Website with Robb Wells
Bethany Bee
Digital Content Specialist at Explore Utah Valley
Explore Utah Valley
Episode: 429: How Utah Valley Built a Social Media Powerhouse with Bethany Bee
Leena Atout
Producer of Destination Marketing Podcast
Destination Marketing Podcast / Brand Revolt
Episode: 428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout
Allison Yamamoto Sparks
Director, San Juan County Tourism (Utah)
San Juan County Tourism
Episode: 427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks

Host

Adam Stoker
Host of Destination Marketing Podcast; experiences leadership in tourism marketing and DMOs; co-founder of Brand Revolt

Reviews

4.8 out of 5 stars from 79 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States7 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States3 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable resource for practical DMO marketing ideas and industry trends.
Listeners appreciate the depth of marketing tactics and the focus on collaboration over buzzword hype.
Guests bring deep, real-world experience from tourism marketing and DMOs, making insights immediately useful for practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

437: The PR Strategy Keeping Las Vegas on Top with Molly Castano
Q: What made you flip the usual media training approach and train journalists instead of just the CEO?
The strategy emerged from the observation that providing journalists with a living, up-to-date briefing on visitation data helped them craft more informed questions, resulting in better coverage and saving time for the CEO and reporters alike.
435: AI Strategy and Meal Madness with Aaron Jumper
Q: Can you explain Meal Madness and why it mattered for Cumberland Valley?
Meal Madness is a collaborative, March Madness–style campaign that showcased local restaurants, generated earned media, and created stories that drove engagement and tangible business outcomes for participants.
435: AI Strategy and Meal Madness with Aaron Jumper
Q: What drew you to Claude Cowork and how has it changed your workflow?
Switching from ChatGPT to Claude provided broader, more actionable insights; the shift was driven by the platform's ability to generate more useful prompts and outputs for their needs.
435: AI Strategy and Meal Madness with Aaron Jumper
Q: What's your reaction to the host's monologue on AI and context?
Aaron emphasizes balancing AI with human ideation, valuing context, and comparing tools while highlighting the need for experimentation to unlock real insights.
436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson
Q: First of all, talk to us a little about your reaction to the trend discussed in the monologue.
Matt confirms the shift toward distributing content beyond the full show, emphasizing how to capture interest at the forefront and then bring people into the deeper content, with a focus on multiple formats and platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

The show consistently centers on destination marketing, tourism industry dynamics, and the evolving tech-enabled toolkit marketers use to engage travelers. Episodes frequently cover AI in travel marketing, content-driven website strategies, stakeholder collaboration among DMOs and partners, storytelling as a driver of visitation, and practical tactics for building sustainable destination growth. Guests tend to be senior marketers, agency leaders, and public-sector tourism executives who bring hands-on experience with campaigns, partnerships, and technology adoption. A notable strength is its ability to translate complex industry shifts into actionable guidance for overworked marketers, with a strong emphasis on collaboration, data-informed ... more

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How many listeners does Destination Marketing Podcast get?

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What are the audience demographics for Destination Marketing Podcast?

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How many subscribers and views does Destination Marketing Podcast have?

To see how many followers or subscribers Destination Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. Freakonomics Radio
5. Prof G Markets

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 438 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Destination Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Destination Marketing Podcast?

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Molly Castano
2. Aaron Jumper
3. Caleb Sullivan
4. Jake Wynn
5. Heidi Schlag
6. Rob Wells
7. Bethany Bee
8. Leena Atout

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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