
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more
| Publishes | Weekly | Episodes | 442 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingPlaces & TravelSociety & CultureBusiness | |||

In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, t... more
Adam Geller manages tourism for Page, Arizona — a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: buildin... more
In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: W... more
Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it ... more
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Adam!
Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!
Adam,
Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!
You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!
From,
Joe (a really big fan of the show)
I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.
This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!
Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #167 | |
Apple Podcasts | #244 |
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This show centers on practical, behind-the-scenes strategies for destination marketing, with a strong emphasis on earned media, AI-enabled workflows, and data-driven budgeting. Episodes frequently explore how DMOs can adapt to rapid changes in content formats, vendor relationships, and storytelling across paid and owned channels. Notable hooks include hands-on case studies (e.g., meal-driven campaigns, heritage marketing partnerships) and a willingness to challenge traditional procurement and budgeting norms, all aimed at helping overworked tourism marketers elevate impact with measurable results. A standout quality is the emphasis on owning narrative, cross-channel content, and pragmatic tactics that listeners can apply in real-world DMOs ... more
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These podcasts share a similar audience with Destination Marketing Podcast:
1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. Up First from NPR
5. The Daily
Destination Marketing Podcast launched 7 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Destination Marketing Podcast include:
1. Sue O'Shea
2. Ashley Mays
3. Christian Mengel
4. Corey (Last name not disclosed)
5. Matt Pavonic
6. Megan Buchbinder
7. Jesse Salazar
8. Molly Castano
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