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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Galveston
AI In Marketing
Tourism
Visit Galveston
Galveston Unscripted Podcast
Juneteenth
Economic Development
Digital Marketing
Credit Card Rewards
Marketing and Communication Summit
New York City Tourism and Conventions
Custom GPT
It's Bigger Than Camping
Haiti
Tourism Industry
Tourism Marketing
Chatgpt
Electronic Payments Coalition
Durbin Bill

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes402Founded6 years ago
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Artwork for Destination Marketing Podcast

Latest Episodes

In this episode, Adam is joined by Brand Revolt’s creative director, Camden Bernatz, to discuss modern research—an approach that focuses on observing consumer behavior rather than relying on traditional surveys or focus groups. Because behavior is th... more

In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, a... more

For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning,... more

In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a competitive edge, teaching her the importance of ef... more

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Recent Guests

Kristen Adamo
President and CEO of Go Providence
Go Providence
Episode: 399: Where Marketing Meets Advocacy with Kristen Adamo
Stephen Ekstrom
Founder of Learn Tourism and tourism education expert with over 27 years of experience.
Learn Tourism
Episode: 397: Expanding Destination Education with Stephen Ekstrom
Danielle Hollander
Chief Marketing Officer at Visit Orlando
Visit Orlando
Episode: 395: How Strategic Planning Drives Success with Danielle Hollander
Deana Ivey
CEO of the Nashville Convention and Visitors Corporation
Nashville Convention and Visitors Corporation
Episode: 394: Building a Brand That Lasts with Deana Ivey
Rochelle Hicks
Director of Visit Mississippi
Visit Mississippi
Episode: 392: How To Secure Permanent Funding For Your Destination with Rochelle Hicks
Eric Knopsnyder
Director of Public Relations and Community Outreach at Go Laurel Highlands
Go Laurel Highlands
Episode: 390: Mastering Your Market: Identifying Personas and Tailoring Content with Eric Knopsnyder
Mike Testa
President and CEO of Visit Sacramento
Visit Sacramento
Episode: 389: Redefining a City Through Culinary, Culture, and Strategic Risk-Taking with Mike Testa
Kevin Boyle
General Manager of Seaside, Florida
Seaside, Florida
Episode: 386: Choreographing The Perfect Destination Experience with Kevin Boyle
Matt Libber
Executive Director of the Maryland SoccerPlex
Maryland SoccerPlex
Episode: 385: How DMOs and Sports Facilities Can Build a Winning Team with Matt Libber

Host

Adam Stoker
Host of the Destination Marketing Podcast

Reviews

4.8 out of 5 stars from 77 ratings
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States2 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States3 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States3 years ago
  • Great insight into the industry

    I’m a newcomer to the DMO industry. I found Adam’s podcast about a week before starting my job as director of public relations at GO Laurel Highlands in southwestern Pennsylvania, and it’s been a phenomenal resource. I started with Episode 1 and listen any time I can. It’s like a getting a college course on DMOs that features a guest lecturer every week. I absolutely love it!

    Apple Podcasts
    5
    EKnop2016
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights and actionable strategies provided in each episode, specifically tailored for those in the tourism marketing industry.
Many reviews highlight the engaging conversations with expert guests who share valuable industry experiences and knowledge.
The podcast is recognized as a trusted resource for understanding current trends and challenges in destination marketing.
Audience members express gratitude for the host's ability to simplify complex topics and make them accessible for both veterans and newcomers to the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

401: Live at ESTO: Are DMO Websites Doomed? AI, Paid vs. Owned, and the Fight for Relevance
Q: What role should DMOs play in relation to community management and development?
DMOs should focus on improving the quality of life for residents through tourism and not just marketing the destination.
401: Live at ESTO: Are DMO Websites Doomed? AI, Paid vs. Owned, and the Fight for Relevance
Q: Will DMO websites be irrelevant in five years?
The debate revolves around whether websites will evolve or become obsolete as consumer behavior and technology change.
400: A Live AMA Celebration of the Destination Marketing Podcast
Q: What topics do you want to tackle in the future?
I want to focus on crisis management and modern research, particularly the importance of understanding consumer behavior through actions rather than surveys.
400: A Live AMA Celebration of the Destination Marketing Podcast
Q: What's one lesson or piece of advice from a guest that stuck with you the most, personally or professionally?
The ability to think different and look at the world differently is a lesson that has resonated with me through my interviews.
400: A Live AMA Celebration of the Destination Marketing Podcast
Q: Looking back over 400 episodes, what's the biggest shift you've seen in destination marketing?
The shift from brand marketing to performance marketing had a significant impact, leading to many destinations sacrificing their brand for short-term success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

The focus is on tourism marketing, addressing the unique challenges faced by professionals in the industry. Episodes typically feature discussions about practical strategies and innovative practices that can enhance the effectiveness of marketing efforts for various destinations. The insights are derived from the experiences of both hosts and expert guests, offering a blend of theoretical knowledge and real-world application. Listeners can expect to hear about performance marketing, branding, the role of technology, and successful case studies in destination marketing. The podcast aims to equip its audience with actionable techniques rather than general motivation, making it particularly valuable for those seeking to improve their marketing... more

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How many listeners does Destination Marketing Podcast get?

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. Modern Wisdom
5. No Laying Up - Golf Podcast

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 6 years ago and published 402 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Kristen Adamo
2. Stephen Ekstrom
3. Danielle Hollander
4. Deana Ivey
5. Rochelle Hicks
6. Eric Knopsnyder
7. Mike Testa
8. Kevin Boyle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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