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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Galveston
AI In Marketing
Tourism
Visit Galveston
Galveston Unscripted Podcast
Juneteenth
Economic Development
Digital Marketing
Credit Card Rewards
Marketing and Communication Summit
New York City Tourism and Conventions
Custom GPT
It's Bigger Than Camping
Haiti
Tourism Industry
Tourism Marketing
Chatgpt
Durbin Bill
Electronic Payments Coalition

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes429Founded7 years ago
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BusinessMarketingSociety & CulturePlaces & Travel

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Artwork for Destination Marketing Podcast

Latest Episodes

Digital content specialist Bethany Bee from Explore Utah Valley joins Adam to share how a modern DMO can thrive on social media without a huge team or high‑end production. Bethany walks through her journey from teenage photographer to government comm... more

In this episode of the Destination Marketing Podcast, host Adam Stoker steps behind the scenes to interview the show's own producer, Leena Atout. Leena shares her journey from being a journalism student at UNLV to becoming a multifaceted strategist a... more

In this episode, host Adam Stoker sits down with Allison Yamamoto Sparks, the Director of San Juan County Tourism, to discuss the complexities of managing a destination the size of New Jersey with only 15,000 residents. Allison shares her 17-year jou... more

In this special episode of the Destination Marketing Podcast, Adam Stoker shares a keynote from the NAFDMA Agritourism Convention focused on the growing role agritourism plays in the visitor economy. Adam discusses why building relationships with loc... more

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Recent Guests

Leena Atout
Producer of Destination Marketing Podcast
Destination Marketing Podcast / Brand Revolt
Episode: 428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout
Allison Yamamoto Sparks
Director, San Juan County Tourism (Utah)
San Juan County Tourism
Episode: 427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks
Rafat Ali
CEO and founder of Skift, a leading media and research company for the travel sector.
Skift
Episode: 424: Navigating the New Normal of Tourism with Rafat Ali
Gavin McKenna
Head of Marketing and Digital Communications at Visit Belfast
Visit Belfast
Episode: 421: Letting Visitors Tell the Destination’s Story with Gavin McKenna
Will Wright
Managing partner at Destination Core
Destination Core
Episode: 420: Webinar - The Future of Destination Marketing Websites with Destination Core
Jeff Williams
Former Mayor of Arlington, Texas, and President and CEO of Graham Associates, Inc.
Graham Associates, Inc.
Episode: 416: How Unity Built a Winning Destination with Jeff Williams
Yomand Brown
VP of Marketing, Sales, and Communication at the College Football Hall of Fame
College Football Hall of Fame
Episode: 415: How Attractions Lead Destination Strategy with Yomand Brown
Michelle Denogean
Chief Marketing Officer of Mindtrip
Mindtrip
Episode: 414: How AI Is Transforming Visitor Experience with Michelle Denogean
Rita McClenny
President at Virginia Tourism
Virginia Tourism
Episode: 413: The Power of “Virginia is for Lovers” with Rita McClenny

Host

Adam Stoker
Host of Destination Marketing Podcast; experiences leadership in tourism marketing and DMOs; co-founder of Brand Revolt

Reviews

4.8 out of 5 stars from 78 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States5 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States3 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable resource for practical DMO marketing ideas and industry trends.
Listeners appreciate the depth of marketing tactics and the focus on collaboration over buzzword hype.
Guests bring deep, real-world experience from tourism marketing and DMOs, making insights immediately useful for practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

424: Navigating the New Normal of Tourism with Rafat Ali
Q: What do destinations need to understand in order to successfully service the space?
Destinations must adapt to constant change, recognize shifting traveler behavior, and find ways to market affordability while focusing on their unique stories.
420: Webinar - The Future of Destination Marketing Websites with Destination Core
Q: Our site doesn't fully convert. As a DMO, we don't have lodging, booking or activity set up. Are most travelers looking to book via DMO sites?
DMO sites are generally meant for inspiration rather than direct booking, and users often prefer going directly to booking sites.
414: How AI Is Transforming Visitor Experience with Michelle Denogean
Q: How do you capture what's happening on these sites and learn from it?
We watch engagement metrics and analyze chat conversations to discover content gaps and learn about visitor questions and interests.
414: How AI Is Transforming Visitor Experience with Michelle Denogean
Q: What part of your past would you say prepared you the most for what you're experiencing now in tourism?
My experience in various relationship-oriented industries like automotive and real estate has prepared me significantly for the tourism industry, as it involves deep partnerships and understanding people.
413: The Power of “Virginia is for Lovers” with Rita McClenny
Q: Where did it start and how did you end up at the role that you're in now as the president of Virginia Tourism?
Rita explains her journey through various roles in different states, all leading her back to Virginia for its community and personal connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

The show consistently centers on destination marketing, tourism industry dynamics, and the evolving tech-enabled toolkit marketers use to engage travelers. Episodes frequently cover AI in travel marketing, content-driven website strategies, stakeholder collaboration among DMOs and partners, storytelling as a driver of visitation, and practical tactics for building sustainable destination growth. Guests tend to be senior marketers, agency leaders, and public-sector tourism executives who bring hands-on experience with campaigns, partnerships, and technology adoption. A notable strength is its ability to translate complex industry shifts into actionable guidance for overworked marketers, with a strong emphasis on collaboration, data-informed ... more

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How many listeners does Destination Marketing Podcast get?

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. The Mel Robbins Podcast
4. The Layover Live
5. The Prof G Pod with Scott Galloway

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 429 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Destination Marketing Podcast?

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Leena Atout
2. Allison Yamamoto Sparks
3. Rafat Ali
4. Gavin McKenna
5. Will Wright
6. Jeff Williams
7. Yomand Brown
8. Michelle Denogean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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