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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Tourism Marketing
Tourism
Community Engagement
Tourism Industry
Content Marketing
Destination Marketing Organizations
AI In Marketing
Social Media Marketing
Paid Media
Sports Tourism
Marketing Strategy
Utah Tourism Collective
Economic Development
Consumer Behavior
Myrtle Beach
Covid-19
Digital Marketing
Artificial Intelligence
Economic Impact

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes442Founded7 years ago
Number of ListenersCategories
MarketingPlaces & TravelSociety & CultureBusiness

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Artwork for Destination Marketing Podcast

Latest Episodes

In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, t... more

Adam Geller manages tourism for Page, Arizona — a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: buildin... more

In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: W... more

Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it ... more

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Recent Guests

Sue O'Shea
Representative, Visit Anaheim
Visit Anaheim
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Ashley Mays
Leader, Newark Alliance / Newark DMO integration
Newark Alliance
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Christian Mengel
Guest on show (referenced)
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Corey (Last name not disclosed)
Guest mentioned as defender of the industry in debate
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Matt Pavonic
CEO of Greater Model Beach Collaborative / Visit Myrtle Beach / Partnership Grand Strand
Greater Model Beach Collaborative / Myrtle Beach entities
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Megan Buchbinder
Director of Marketing, Wilmington and Beaches Convention and Visitors Bureau
Wilmington and Beaches CVB
Episode: 439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder
Jesse Salazar
Video Production Manager at Visit Lodi
Visit Lodi
Episode: 438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
Molly Castano
Vice President of Public Relations and Communications at the Las Vegas Convention and Visitors Authority
Las Vegas Convention and Visitors Authority (LVCVA)
Episode: 437: The PR Strategy Keeping Las Vegas on Top with Molly Castano
Matt Henson
Member of Brand Revolt, leads video production and content
Brand Revolt
Episode: 436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson

Host

Adam Stoker
Host and founder in the destination marketing space; leads industry discussions and strategic insights.

Reviews

4.8 out of 5 stars from 79 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States8 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States3 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States4 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

conveys highly actionable insights for DMOs
content remains practical and ROI-focused for tourism marketers
guests bring real-world experience and case studies
often highlights emerging trends like AI in marketing and content diversification

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder
Q: What was your approach to shaking things up at Wilmington and how did you structure the RFP process?
She explains transitioning from an agency-dominant approach to a multi-phased, discovery-driven process that included paid discovery, collaboration, and a selective pool of agencies. This approach helped clarify the right partner, align on vision, and ensure a credible, high-trust selection with meaningful involvement from stakeholders.
439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder
Q: Megan, can you share your background and journey into the DMO space?
Megan discusses moving from North Carolina to Springfield and then Wilmington, starting in adjacent marketing roles, discovering the broader scope of Destination Marketing, and ultimately embracing a leadership role with a fresh perspective that values internal capability, team development, and community-focused strategies.
438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
Q: What's your best piece of advice for destinations regarding video production?
Focus on finding a videographer you genuinely connect with and who understands the DMO's vision; be flexible with schedules to foster creativity, because the right cultural fit and storytelling ability will drive better long-term results more than hardware alone.
438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
Q: Why is having an in-house video production important for a destination, as opposed to outsourcing?
He explains that being involved from the idea phase helps craft relevant campaigns, ensures the event's meaning is preserved in video, and allows for closer collaboration with marketing objectives, which improves output and alignment with the destination's goals.
438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
Q: Tell us about your background and how you got connected with Wes.
Jesse describes his path from filming weddings to working with Wes at a previous DMO, highlighting how those early experiences built a strong foundation in storytelling and event coverage, which naturally translated to the DMOs' needs and led to his current role at Visit Lodi.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, behind-the-scenes strategies for destination marketing, with a strong emphasis on earned media, AI-enabled workflows, and data-driven budgeting. Episodes frequently explore how DMOs can adapt to rapid changes in content formats, vendor relationships, and storytelling across paid and owned channels. Notable hooks include hands-on case studies (e.g., meal-driven campaigns, heritage marketing partnerships) and a willingness to challenge traditional procurement and budgeting norms, all aimed at helping overworked tourism marketers elevate impact with measurable results. A standout quality is the emphasis on owning narrative, cross-channel content, and pragmatic tactics that listeners can apply in real-world DMOs ... more

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How many listeners does Destination Marketing Podcast get?

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To see how many followers or subscribers Destination Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. Up First from NPR
5. The Daily

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Destination Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Sue O'Shea
2. Ashley Mays
3. Christian Mengel
4. Corey (Last name not disclosed)
5. Matt Pavonic
6. Megan Buchbinder
7. Jesse Salazar
8. Molly Castano

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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