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Destination Marketing Podcast

Brand Revolt
Destination Marketing
Tourism Marketing
Tourism
Community Engagement
Content Marketing
Tourism Industry
Sports Tourism
Destination Marketing Organizations
AI In Marketing
Social Media Marketing
Paid Media
Marketing Strategy
Utah Tourism Collective
Economic Development
Consumer Behavior
Myrtle Beach
Covid-19
Digital Marketing
Artificial Intelligence
Economic Impact

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do a... more

PublishesWeeklyEpisodes450Founded7 years ago
Number of ListenersCategories
Places & TravelBusinessMarketingSociety & Culture

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Artwork for Destination Marketing Podcast

Latest Episodes

Collin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback.

Today he's the Executive Director of Visit Clearfield Co... more

In a solo episode, Adam Stoker unpacks a shift he can't stop thinking about since the latest CMO Jam: the agency-of-record model in destination marketing is about to change — whether agencies drive it or clients do. Adam walks through the forces quie... more

Travel Nevada CMO Keelie Cox joins the show to break down "Get a Little Out There," the destination's five-episode series with free solo climber Alex Honnold — from the initial pitch and contracting logistics to the numbers behind it: 1.75 billion ea... more

Tori Davis, President & CEO of Experience Ruston, Louisiana, joins Adam Stoker to talk about her path from marketing intern to DMO CEO, and the "three I's" framework she's using to guide the destination — Impact, Investment, and Identity. She and Ada... more

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Recent Guests

Keelie Cox
Chief Marketing Officer, Travel Nevada
Travel Nevada
Episode: 448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Tori Ward Davis
President and CEO of Experience Ruston
Experience Ruston
Episode: 447: Experience Ruston's New CEO Reveals the 3-Word Framework Every DMO Needs with Tori Davis
Lance Fite
VP of Sports, Visit Mesa
Visit Mesa
Episode: 446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite
Crister Naess
Head of Visit Voss (Norway)
Visit Voss
Episode: 444: Why Reddit and ChatGPT Are the New SEO for Destinations with Crister Aalberg Næss
Katie Conner
Director of Destination Development for the Virginia Tourism Corporation
Virginia Tourism Corporation
Episode: 443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Allison Brown
From Discover Long Island
Discover Long Island
Episode: 442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown
Adam Geller
Leads tourism in Page, Arizona
City of Page, Arizona
Episode: 441: Stop Letting Other Destinations Own Your Story with Adam Geller
Sue O'Shea
Representative, Visit Anaheim
Visit Anaheim
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
Ashley Mays
Leader, Newark Alliance / Newark DMO integration
Newark Alliance
Episode: 440: A Special Episode of Destination Discourse: Live from DI MarCom 2026

Host

Adam Stoker
Host and founder in the destination marketing space; leads industry discussions and strategic insights.

Reviews

4.8 out of 5 stars from 80 ratings
  • The Duo You Didn’t Know You Needed

    Adam!

    Thank you so much for adding me to your line up of wonderful guests in the DMO space! The way you can effortlessly guide a conversation, regroup and bring the guest back to questions to want to elaborate on is unlike anything I’ve experienced! It was a blast sitting down and sharing my story! Can’t wait to do it again!

    Apple Podcasts
    5
    Ashley Stwertnik
    United States10 months ago
  • Destination Marketing is the best!

    Adam,

    Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

    You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

    From,

    Joe (a really big fan of the show)

    Apple Podcasts
    5
    Joseph Trahan
    United States3 years ago
  • A Must Listen for the Destination Marketers

    I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

    Apple Podcasts
    5
    dcharno
    United States4 years ago
  • Great Resource

    This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

    Apple Podcasts
    5
    Hulia15440
    United States4 years ago
  • Love this podcast!

    Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

    Apple Podcasts
    5
    mhames72
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

conveys highly actionable insights for DMOs
content remains practical and ROI-focused for tourism marketers
guests bring real-world experience and case studies
often highlights emerging trends like AI in marketing and content diversification

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Q: How was the funding and approval process handled for this integrated project?
Funding came from a mix of the paid media budget and creative elements. The project was presented to the commission with a full yearly media recommendation, and the commission endorsed proceeding due to its potential to create significance in the community.
448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Q: Why not use Alex Honnold in a one-off 30-second spot instead of a long-term content partnership?
A long-term partnership creates lasting significance and aligns with Travel Nevada's culture and sustainability goals. It allows a content-driven approach that extends beyond a single ad, leveraging longevity across owned and earned media, and integrates with Alex Honnold's authentic story and regional relevance, rather than a transient flash of celebrity presence.
448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Q: How many episodes were produced and is there potential for more seasons?
Five episodes, about 20 minutes each, were produced. There is interest in continuing with more seasons, depending on budget and opportunities to split costs across fiscal years, though no firm commitment was announced.
448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse
Q: How did Get a Little Out There come about and what were the major steps to make it happen?
The show was pitched to align with Travel Nevada's brand messaging and values. After identifying Alex Honnold as a natural fit due to his outdoor ethos and Nevada ties, the team explored production routes, ultimately choosing a model where a production company would film and assist with promotion while Travel Nevada retained all asset ownership. The process included contracting, budget alignment, and rapid execution from pre-planning in June to filming by October, with the commission's buy-in enabling the project.
443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner
Q: What's a memorable project your team mobilized that exemplifies this approach?
One notable effort involved Damascus and the Virginia Creeper Trail, where proactive outreach, local trust, and a feasibility plan helped repurpose a recovery space into a durable community asset.

Audience Metrics

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Frequently Asked Questions About Destination Marketing Podcast

What is Destination Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, behind-the-scenes strategies for destination marketing, with a strong emphasis on earned media, AI-enabled workflows, and data-driven budgeting. Episodes frequently explore how DMOs can adapt to rapid changes in content formats, vendor relationships, and storytelling across paid and owned channels. Notable hooks include hands-on case studies (e.g., meal-driven campaigns, heritage marketing partnerships) and a willingness to challenge traditional procurement and budgeting norms, all aimed at helping overworked tourism marketers elevate impact with measurable results. A standout quality is the emphasis on owning narrative, cross-channel content, and pragmatic tactics that listeners can apply in real-world DMOs ... more

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How many listeners does Destination Marketing Podcast get?

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Which podcasts are similar to Destination Marketing Podcast?

These podcasts share a similar audience with Destination Marketing Podcast:

1. Destination Discourse
2. DMOU: Destination Marketing Organization University
3. Destination On The Left
4. The Daily Beast Podcast
5. The Bowery Boys: New York City History

How many episodes of Destination Marketing Podcast are there?

Destination Marketing Podcast launched 7 years ago and published 450 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Destination Marketing Podcast?

Recent guests on Destination Marketing Podcast include:

1. Keelie Cox
2. Tori Ward Davis
3. Lance Fite
4. Crister Naess
5. Katie Conner
6. Allison Brown
7. Adam Geller
8. Sue O'Shea

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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