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Demand Gen Confidential

Logan Rivenes

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer. In each episode, you'll walk away with actionable insights and a new perspective.

PublishesTwice monthlyEpisodes7Founded6 months ago
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BusinessMarketing

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Latest Episodes

Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real cust... more

Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.

In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing statu... more

In this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and execut... more

Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics t... more

In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.

We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline g... more

Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of exp... more

In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.

Frederik shares... more

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Demand Gen Confidential launched 6 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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