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Demand Gen Confidential

Logan Rivenes

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer. In each episode, you'll walk away with actionable insights and a new perspective.

PublishesTwice monthlyEpisodes9Founded7 months ago
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BusinessMarketing

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Latest Episodes

How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)?

In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn,... more

YouTube

Marketers are being asked to do more with less and still hit the same (or bigger) goals.

In this episode, Brianna Ruiz (Director of Digital Advertising, Closed Loop) lays out how to balance brand and performance when budgets are tight, how to actua... more

YouTube

Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real cust... more

YouTube

Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.

In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing statu... more

YouTube

In this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and execut... more

YouTube

Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics t... more

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In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.

We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline g... more

YouTube

Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of exp... more

YouTube

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Demand Gen Confidential launched 7 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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