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Cut Through!

Simon Baugh

How to communicate with clarity in a noisy world simonbaugh.substack.com

PublishesWeeklyEpisodes6Foundeda month ago
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How ToEducationBusinessMarketing

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The number one rule of great communications is: know your audience. Yet most communicators still design messages for how they wish people thought, not how they actually do.

Decades of behavioural science research reveal that most human decisions are... more

We like to think of ourselves as rational beings. Being "emotional" can even be a term of abuse, but the truth is human beings do not make decisions by weighing up the pros and cons of each option. We rely on mental shortcuts known as heuristics whic... more

How prepared are you for a crisis? I have led the communications response to plane crashes, terrorist attacks, bankruptcies, riots and wars. Yet every time a crisis hits, I still get a sinking feeling in my stomach and a taste of adrenaline in my mou... more

In today's episode I reveal five common communication strategy mistakes to avoid:

1. The everything, everywhere, all at once strategy.

2. The self-justification strategy

3. The platitudinous truisms strategy

4. The shooting for the moon without a... more

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1. When It Hits the Fan
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How many episodes of Cut Through! are there?

Cut Through! launched a month ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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