Customer Champions
Jeff ReekersMost B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth. In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy? This show is for marketers who want to turn customer advocacy into... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagement | |||
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Latest Episodes
Demand gen and customer marketing are often seen as separate. But what happens when they work as one?
Rodrigo Souto, Senior Director of Demand Generation at Zappi and former customer marketing leader at HubSpot, shares lessons from a career leading ... more
Customer advocacy is often measured like demand gen, but what if it’s closer to brand?
Lauren Turner, CEO and Founder of CustomerCentrx, explains why advocacy is a long-term play, how communities can unlock retention rates as high as 99%, and why ev... more
Customer success and customer marketing are often seen as separate functions. But what happens when they work as one?
Emily Cid, Senior Director of Customer Success at Champion, shares her journey from account executive to customer advocacy leader, ... more
Customer marketing is about turning your happiest customers into your biggest growth engine.
Taylor Bogar, founder of Social Animal, shares how she helps B2B brands build community-driven marketing strategies that generate real revenue. With a wealt... more
Customer marketing is about creating meaningful connections with customers and building advocacy programs that drive business growth.
Brittnee Dawson, Director of Customer Marketing at AlphaSense, shares her expertise in the world of customer market... more
Customer trust is built through life cycle marketing.
JoAnne Baldwin, Senior Manager of Customer Lifecycle Marketing at Bitly, shares her journey in customer marketing and how she’s transformed onboarding programs into revenue-driving engines. She d... more
Customer marketing is all about turning your customers into champions who help drive growth. Taylor Page, Director of Customer and Growth Marketing at Kong, shares her journey in customer marketing and why having a broad skill set can be so valuable.... more
If customers don’t know how to use your product, they won’t stick around—and they definitely won’t advocate.
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares why customer education is one of the most overlooked drivers ... more
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Customer Champions launched 7 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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