CRO & Kaffe
CRO Specialist Ole GregersenOle Gregersen er specialist i konverteringsoptimering (CRO). I podcasten taler han med ligesindede han møder på sin vej. Det bliver til samtaler om adfærd, beslutningsprocesser, UX, usability, A/B test, User Research og alle de andre aspekter af CRO. Tag en pause og bryg en god kop kaffe og lyt med her. Ole er også arrangør af konferencen Conversionboost.dk, der hvert år samler spændende talere ru... more
| Publishes | Weekly | Episodes | 30 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Danish | Categories | BusinessMarketing | ||
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Latest Episodes
Her skal du møde Mads Collin, som er den ansvarlige for at køre splittest på Cykelshoppen.dk - Mads tager os med i maskinrummet og fortæller åbent og ærligt om: Hvad de tester, hvor meget og hvordan. Du får nærmest opskriften på, hvordan du kan dit e... more
Med Daniel Clark Melander, som er Data Manager og projektleder i Bolius. Det handler om A/B splittest: Erfaringer, wins, udfordringer, management buy-in og meget mere. more
Du får lige en teaser, en smagsprøve, en lille petit-four mere - altså en bonus episode med et interview med en af talerne på Conversionboost 2024. more
Vi kender alle Spotify og måske ved du også, at Spotify i årevis har været helt fremme når det gælder A/B splittest og eksperimenter i almindelighed. Som i 1000vis af test, selvkørende teams (eller rettere selvtestende teams) - og meget mere af det g... more
Mens jeg redigerer på de kommende mange episoder med spændende personer, projekter og erfaringer - så præsenterer vi talerne på den kommende Conversionboost konference i København 19. marts 2024. Her først Terry Pierelli som... - ja, det kan du så se... more
Jeg er specialist i konverteringsoptimering, men det er i virkeligheden slet ikke det der driver mig, jeg er kun ude efter overlevelse, social status og nå ja, at videreføre mine fremragende gener. more
Denne gang handler det om friktion. Det meget udbredte begreb taler jeg med Jens Balle om. Han har holdt foredrag om nudging, adfærdsdesign og adfærdsøkonomi i mere end 15 år - og var med på Conversionboost.dk konferencen her i marts 2023. more
I denne episode taler jeg med Michael Kjeldsen om at split-test værktøjet Google Optimize - der altid har været gratis - at det bliver lukket ned af Google. more
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Apple Podcasts | #97 |  Denmark/Business/Marketing |
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CRO & Kaffe launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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