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Creative Juice

Indepreneur
Music Marketing
Music Industry
Fan Engagement
Email Marketing
Indepreneur
E-Commerce
Social Media
Content Creation
Marketing Strategies
Independent Artists
Spotify
Digital Marketing
Tiktok
Indiex
Black Friday
Merchandise
Merchandising
Branding
Audience Growth
Audience Engagement

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music ... more

PublishesWeeklyEpisodes300Founded10 years ago
Number of ListenersCategories
MusicBusinessMarketing

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Artwork for Creative Juice

Latest Episodes

Looking across all corners of the music business can teach you a LOT as an artist...

In this episode of Creative Juice, Jack and Circa are joined by special guest Chris Ruff, head of global marketing at Activist Artists Management, to talk shop abo... more

YouTube

Is Black Friday a secret weapon for artists or just a shiny object to ignore?

In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to leverage the shopping frenzy of Black Friday to boost their music careers. L... more

YouTube

Building a team around your music career isn't just about freeing up time, it's about smart growth and picking the right opportunities...

In this episode of Creative Juice, Jack and Circa tackle the dynamics of team building for artists from the gr... more

YouTube

Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available...

In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the mo... more

YouTube

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Recent Guests

Chris Ruff
Head of Global Marketing at Activist Artists Management
Activist Artists Management
Episode: EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Patrick McCarthy
Director of Marketing and Digital Strategy at A to Z Media and Solid Merch
A to Z Media; Solid Merch; Temporal Drift
Episode: EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
Mike Mowery
Senior artist manager at 10th Street Entertainment; former president of Outerloop Group
10th Street Entertainment; Outerloop Group
Episode: EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
Vernon Jones
Kota the Friend's manager, media executive and entrepreneur
JIG Media
Episode: EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Will Hoffman
Artist manager based in Nashville, Tennessee, managing rock band Nothing More and other artists
Nothing More
Episode: EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Jack McCarthy
Co-founder of a music marketing education company, Indepreneur, helping artists grow and monetize their careers.
Indepreneur
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Dave Hamilton
Co-host of GigGab, discussing music business and strategies for musicians.
GigGab
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Jame McElroy
Founder of Two Crow Collective, clothing brand rooted in music culture
Two Crow Collective
Episode: EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
Ryan Schmidt
Music lawyer,
Episode: EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt

Hosts

Jack McCarthy
Host guiding discussions and interview flow; long-running host with a focus on practical marketing for indie artists
Circa
Co-host, producer and industry commentator, contributing to frameworks and tech-focused discussions
Cirque
Co-host and producer on Creative Juice, adds grounding and industry perspective

Reviews

4.9 out of 5 stars from 358 ratings
  • Glaring flaw

    The hosts work for a marketing agency and that clearly gives them perspective on the industry that’s valuable. Overall, I find it listenable and their rapport is pretty good.

    My issues with the show are:

    1) They often talk in platitudes and I feel like I rarely get any advice that I can put into action right now. Stuff like (making up an example) “think about branding and what works for your fans in terms of the types of content that’s going to resonate with them.”

    Huh?

    2) The AI pandering is... more

    Apple Podcasts
    3
    theothersean
    United States4 months ago
  • Keep up the great work!

    I love that thes episodes are almost exactly the length of my drive to work… I’ve been part of Indepreneur for 1.5 years now. For some reason I am still not in the FB group. How do I join that group exactly? Sometimes the little things I struggle with the most…

    Apple Podcasts
    5
    Too Deep 2020
    Canada2 years ago
  • Wicked Smart

    Super helpful information. These guys have a strong playbook for all stages of fan growth in the music industry.

    Apple Podcasts
    5
    Tm5151
    United States2 years ago
  • Insane amount of priceless information here

    I have lost count of how many times this podcast has steered me and my music in the right direction.

    Apple Podcasts
    5
    TroyTundra
    United Kingdom2 years ago
  • EP 332

    This podcast is amazing…… so much info… love y’all!!!

    Apple Podcasts
    5
    BrownTheLegacy
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience engagement strategies feel practical and testable
Excellent actionable tips for indie artists
Longtime fans praise the consistent value and community focus
Guests and hosts deliver data-driven insights and real-world case studies

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#235
Germany/Music
Apple Podcasts
#245
Denmark/Music

Talking Points

Recent interactions between the hosts and their guests.

EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Q: How important is direct-to-fan ownership in your strategy, and how do you implement it?
Direct-to-fan is the backbone for long-term fan relationships; we prioritize owned data and email lists, deploy strategic campaigns that drive engagement beyond platform algorithms, and use scarcity-driven fan experiences to reinforce loyalty and monetization.
EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Q: What does day-to-day marketing look like when you're building campaigns for diverse artists?
Day-to-day involves assembling a front-end team for creative, defining the 18–24 month goals, onboarding artists with clear milestones, and maintaining a cadence of communication across management, marketing, and creative to ensure alignment and speed.
EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Q: How did you get started in music marketing and transition from labels to a management company role?
A history student with a passion for music, I started by reaching out to labels, tried various departments at Sub Pop, and learned marketing by building hands-on experience across multiple roles, ultimately moving into international marketing and then into management where I could influence broader artist strategies.
EP432: Finding Your Workflow, Technology, and Music Marketing
Q: What is the fundamental problem for artists that Indepreneur aims to solve?
The core problem is that artists outsource critical marketing knowledge to overextended specialists who may not have aligned incentives, so Indepreneur seeks to package expert marketing insight into affordable, scalable formats and tools.
EP432: Finding Your Workflow, Technology, and Music Marketing
Q: How has Cirque's work with AI and IndiePro evolved over time?
Cirque explains that the evolution moved from one-to-one coaching to scalable, AI-assisted systems that pair specialist knowledge with an AI agent, enabling quick context-aware responses and ongoing updates to the knowledge base.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Creative Juice

What is Creative Juice about and what kind of topics does it cover?

A practical, data-driven show focused on helping independent musicians grow audiences and monetize their work through smart marketing, community-building, and modern tech. Episodes routinely cover fan growth frameworks, audience segmentation, content strategy, merch and offers, live show advertising, AI-enabled workflows, and the realities of negotiating in the music industry. Guests range from marketing technologists to veteran managers and indie labels, providing actionable tactics that listeners can implement quickly. The show stands out for its repeatable playbooks, emphasis on building genuine fan relationships over chasing virality, and a willingness to tackle both creative and business challenges in an approachable, hands-on way.

Where can I find podcast stats for Creative Juice?

Rephonic provides a wide range of podcast stats for Creative Juice. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Creative Juice and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Creative Juice get?

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What are the audience demographics for Creative Juice?

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How many subscribers and views does Creative Juice have?

To see how many followers or subscribers Creative Juice has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creative Juice?

These podcasts share a similar audience with Creative Juice:

1. The New Music Business with Ari Herstand
2. Huberman Lab
3. The Peter Attia Drive
4. The Diary Of A CEO with Steven Bartlett
5. Modern Wisdom

How many episodes of Creative Juice are there?

Creative Juice launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creative Juice?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Creative Juice?

Rephonic pulls ratings and reviews for Creative Juice from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Creative Juice?

Recent guests on Creative Juice include:

1. Chris Ruff
2. Patrick McCarthy
3. Mike Mowery
4. Vernon Jones
5. Will Hoffman
6. Jack McCarthy
7. Dave Hamilton
8. Jame McElroy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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