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Creative Juice

Indepreneur
Music Marketing
Music Industry
Content Creation
Indiex
Marketing Strategy
Email Marketing
Spotify
Entrepreneurship
Indepreneur
Merchandising
Organic Social Media
Customer Segmentation
December
Tiktok
Instagram
Nfts
Tour Promotion
Promotional Planning
Music Promotion
Branding

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music ... more

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
MusicBusinessMarketing

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Artwork for Creative Juice

Latest Episodes

There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex...

In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ... more

Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager...

In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the F... more

YouTube

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...

In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their ... more

YouTube

Are you juggling too much to focus on what actually matters in your music career?

In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and... more

YouTube

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Recent Guests

Vernon Jones
Kota the Friend's manager, media executive and entrepreneur
JIG Media
Episode: EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Will Hoffman
Artist manager based in Nashville, Tennessee, managing rock band Nothing More and other artists
Nothing More
Episode: EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Jack McCarthy
Co-founder of a music marketing education company, Indepreneur, helping artists grow and monetize their careers.
Indepreneur
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Dave Hamilton
Co-host of GigGab, discussing music business and strategies for musicians.
GigGab
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Jame McElroy
Founder of Two Crow Collective, clothing brand rooted in music culture
Two Crow Collective
Episode: EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
Ande Hunter
IndieX strategist and guitarist of As December Falls
As December Falls
Episode: EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Ryan Schmidt
Music lawyer,
Episode: EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
Jonah McLean
Operations master and strategist at Indepreneur
Indepreneur
Episode: EP320: Removing The Bottlenecks from Your Music Business
Seamus Menihane
Founder of Down Right Merch, former touring musician
Down Right Merch
Episode: EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch

Host

Circa
Co-host with a focus on marketing, strategy, and direct-to-fan approaches; frequently collaborates on campaigns and frameworks.

Reviews

4.9 out of 5 stars from 353 ratings
  • Keep up the great work!

    I love that thes episodes are almost exactly the length of my drive to work… I’ve been part of Indepreneur for 1.5 years now. For some reason I am still not in the FB group. How do I join that group exactly? Sometimes the little things I struggle with the most…

    Apple Podcasts
    5
    Too Deep 2020
    Canadaa year ago
  • Wicked Smart

    Super helpful information. These guys have a strong playbook for all stages of fan growth in the music industry.

    Apple Podcasts
    5
    Tm5151
    United Statesa year ago
  • Insane amount of priceless information here

    I have lost count of how many times this podcast has steered me and my music in the right direction.

    Apple Podcasts
    5
    TroyTundra
    United Kingdoma year ago
  • EP 332

    This podcast is amazing…… so much info… love y’all!!!

    Apple Podcasts
    5
    BrownTheLegacy
    United States2 years ago
  • Greatful for you guys

    Yall are like family to me..I’ve learned a lot and growing and because it hat my dream will never die..The value you guys give away!

    Apple Podcasts
    5
    mrautomatic4000
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the show's usefulness for growing fan bases and revenue streams.
High-quality, data-driven, and actionable insights for independent musicians.
listeners praise practical frameworks and real-world anecdotes from practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#59
Poland/Music
Apple Podcasts
#247
New Zealand/Music

Talking Points

Recent interactions between the hosts and their guests.

EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: What advice would you give younger managers entering the industry?
Focus on longevity and ownership, avoid chasing large one-time advances, build a sustainable income through diverse streams (merch, tours, direct sales), and always push for contracts, splits, and rights you fully control.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: How do you balance direct-to-fan with traditional B2B monetization like syncs and royalties?
By treating direct-to-fan as the backbone of revenue while leveraging strategic licensing and publishing partnerships to complement income, all while maintaining ownership of master rights and nurturing fan data.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: What became the top three priorities as a manager when Kota started building the business?
The priorities were to maximize long-term, direct revenue for Kota by securing publishing administration, ensuring proper contract structures and splits, and developing direct-to-fan channels to own fan relationships and data.
EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
Q: Are re-engagement ads still useful?
Yes, re-engagement ads ensure distribution and visibility among existing audiences, crucial in a landscape with declining organic reach.
EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
Q: What should I do if I can't get my band on board with e-commerce?
Analyze the band's lack of progress in engaging with e-commerce, using data to advocate for trying different strategies to generate interest.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Creative Juice

What is Creative Juice about and what kind of topics does it cover?

A practical, data-driven look at independent music careers, marketing, and revenue strategies. Episodes center on hands-on tactics for artist growth, direct-to-fan monetization, merchandise, and smart budgeting in the modern music landscape. Guests range from artist managers to marketers and industry operators, sharing real-world war stories, action-oriented frameworks, and tools that help independent musicians build sustainable businesses. The show often emphasizes fan relationships, actionable marketing calendars, and how to navigate evolving tech and platforms to keep control of an artist's career. A standout aspect is the consistent focus on tangible outcomes—whether it's scaling engagement, optimizing ads, or planning year-round promot... more

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Which podcasts are similar to Creative Juice?

These podcasts share a similar audience with Creative Juice:

1. The New Music Business with Ari Herstand
2. Ram Dass Here And Now
3. This American Life
4. Making Sense with Sam Harris
5. The Tim Ferriss Show

How many episodes of Creative Juice are there?

Creative Juice launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creative Juice?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Creative Juice?

Rephonic pulls ratings and reviews for Creative Juice from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Creative Juice?

Recent guests on Creative Juice include:

1. Vernon Jones
2. Will Hoffman
3. Jack McCarthy
4. Dave Hamilton
5. Jame McElroy
6. Ande Hunter
7. Ryan Schmidt
8. Jonah McLean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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