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Artwork for Creative Juice

Creative Juice

Indepreneur
Music Marketing
Music Industry
Email Marketing
Fan Engagement
E-Commerce
Content Creation
Indepreneur
Marketing Strategies
Independent Artists
Social Media
Digital Marketing
Tiktok
Spotify
Branding
Audience Growth
Indiex
Audience Engagement
Black Friday
Merchandising
Marketing

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music ... more

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
MusicBusinessMarketing

Listen to this Podcast

Artwork for Creative Juice

Latest Episodes

Feeling stuck on what to sell to your fans first? Let's clear that up right now.

In this episode of Creative Juice, Jack and Circa break down the million-dollar question almost every artist asks (sometimes more than once): "What should I sell first... more

Selling out shows isn't just about your music - it's about knowing how to get fans in the door!

In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to content crea... more

YouTube

If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress...

In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing t... more

YouTube

Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone.

In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media content. Lea... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Mike Mowery
Senior artist manager at 10th Street Entertainment; former president of Outerloop Group
10th Street Entertainment; Outerloop Group
Episode: EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
Vernon Jones
Kota the Friend's manager, media executive and entrepreneur
JIG Media
Episode: EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Will Hoffman
Artist manager based in Nashville, Tennessee, managing rock band Nothing More and other artists
Nothing More
Episode: EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Jack McCarthy
Co-founder of a music marketing education company, Indepreneur, helping artists grow and monetize their careers.
Indepreneur
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Dave Hamilton
Co-host of GigGab, discussing music business and strategies for musicians.
GigGab
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Jame McElroy
Founder of Two Crow Collective, clothing brand rooted in music culture
Two Crow Collective
Episode: EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
Ryan Schmidt
Music lawyer,
Episode: EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
Dame Ritter
Founder of Too Lost Music Entrepreneur Club
Too Lost Music Entrepreneur Club
Episode: EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career
Ande Hunter
Lead strategist at IndieX
IndieX
Episode: EP336: What's Working Now With Paid Social in Music Marketing

Hosts

Jack McCarthy
Host of Creative Juice, with deep involvement in marketing strategies and guest collaborations
Cirque
Co-host discussing marketing strategies and Indepreneur-related insights

Reviews

4.9 out of 5 stars from 356 ratings
  • Keep up the great work!

    I love that thes episodes are almost exactly the length of my drive to work… I’ve been part of Indepreneur for 1.5 years now. For some reason I am still not in the FB group. How do I join that group exactly? Sometimes the little things I struggle with the most…

    Apple Podcasts
    5
    Too Deep 2020
    Canadaa year ago
  • Wicked Smart

    Super helpful information. These guys have a strong playbook for all stages of fan growth in the music industry.

    Apple Podcasts
    5
    Tm5151
    United Statesa year ago
  • Insane amount of priceless information here

    I have lost count of how many times this podcast has steered me and my music in the right direction.

    Apple Podcasts
    5
    TroyTundra
    United Kingdom2 years ago
  • EP 332

    This podcast is amazing…… so much info… love y’all!!!

    Apple Podcasts
    5
    BrownTheLegacy
    United States2 years ago
  • Greatful for you guys

    Yall are like family to me..I’ve learned a lot and growing and because it hat my dream will never die..The value you guys give away!

    Apple Podcasts
    5
    mrautomatic4000
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviewers mention the depth of practical frameworks and the consistency of valuable content.
Fans feel the hosts deliver up-to-date, practical guidance with real-world examples.
Listeners praise the show for actionable, data-driven music marketing advice written for independent artists.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Ireland/Music

Talking Points

Recent interactions between the hosts and their guests.

EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
Q: What is your core approach to taking an emerging artist to a more established level?
Build a structured convergence plan that prioritizes consistent content, authentic storytelling, and strategic revenue streams, while ensuring the artist is willing to commit to the process and work with a manager to execute the plan.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: What advice would you give younger managers entering the industry?
Focus on longevity and ownership, avoid chasing large one-time advances, build a sustainable income through diverse streams (merch, tours, direct sales), and always push for contracts, splits, and rights you fully control.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: How do you balance direct-to-fan with traditional B2B monetization like syncs and royalties?
By treating direct-to-fan as the backbone of revenue while leveraging strategic licensing and publishing partnerships to complement income, all while maintaining ownership of master rights and nurturing fan data.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: What became the top three priorities as a manager when Kota started building the business?
The priorities were to maximize long-term, direct revenue for Kota by securing publishing administration, ensuring proper contract structures and splits, and developing direct-to-fan channels to own fan relationships and data.
EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
Q: Are re-engagement ads still useful?
Yes, re-engagement ads ensure distribution and visibility among existing audiences, crucial in a landscape with declining organic reach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Creative Juice

What is Creative Juice about and what kind of topics does it cover?

This show delivers practical, framework-driven guidance for independent musicians and music marketers, with a strong emphasis on direct-to-fan strategies, revenue diversification, and pragmatic marketing systems. Episodes commonly explore how to define offers, select audiences, optimize messaging, and choose the right channels—often illustrated with real-world artist case studies and step-by-step playbooks. Notably, the hosts blend marketing theory with hands-on tactics, maintain a data-driven mindset, and frequently highlight fan engagement, merchandise, and sustainable career paths for indie acts. The format often leans into actionable frameworks over theory, making it useful for listeners who want repeatable methods they can apply immedi... more

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How many listeners does Creative Juice get?

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How many episodes of Creative Juice are there?

Creative Juice launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creative Juice?

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What guests have appeared on Creative Juice?

Recent guests on Creative Juice include:

1. Mike Mowery
2. Vernon Jones
3. Will Hoffman
4. Jack McCarthy
5. Dave Hamilton
6. Jame McElroy
7. Ryan Schmidt
8. Dame Ritter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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