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Creative Juice

Indepreneur
Music Marketing
Music Industry
Fan Engagement
Email Marketing
E-Commerce
Social Media
Indepreneur
Content Creation
Marketing Strategies
Independent Artists
Spotify
Digital Marketing
Tiktok
Branding
Audience Growth
Merchandise
Indiex
Audience Engagement
Black Friday
Merchandising

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music ... more

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
MusicBusinessMarketing

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Artwork for Creative Juice

Latest Episodes

Want to move your fans from your social media to your email and text list and make sure they actually stay engaged with you? Listen up...

In this episode of Creative Juice, Jack and Circa take a fresh look at turning followers into engaged fans who... more

YouTube

If social media weirds you out, you're not alone. You might be asking the same question tons of artists and people make: How can you make it feel more like a real community?

In this episode of Creative Juice, Jack and Circa discuss social media and... more

YouTube

Wondering why your social media strategy doesn't have fans coming to your shows, buying your merch, or listening to your music? It might be time to think about the fan journey...

In this episode of Creative Juice, Jack and Circa unpack the fan jour... more

YouTube

When you get traction, you start to get attention. When you get attention, the music industry can get shady real quick. As an artist, you need to have leverage and control...

In this episode of Creative Juice, Jack and Circa discuss the importance ... more

YouTube

Key Facts

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Recent Guests

Patrick McCarthy
Director of Marketing and Digital Strategy at A to Z Media and Solid Merch
A to Z Media; Solid Merch; Temporal Drift
Episode: EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
Mike Mowery
Senior artist manager at 10th Street Entertainment; former president of Outerloop Group
10th Street Entertainment; Outerloop Group
Episode: EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
Vernon Jones
Kota the Friend's manager, media executive and entrepreneur
JIG Media
Episode: EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Will Hoffman
Artist manager based in Nashville, Tennessee, managing rock band Nothing More and other artists
Nothing More
Episode: EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Jack McCarthy
Co-founder of a music marketing education company, Indepreneur, helping artists grow and monetize their careers.
Indepreneur
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Dave Hamilton
Co-host of GigGab, discussing music business and strategies for musicians.
GigGab
Episode: BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
Jame McElroy
Founder of Two Crow Collective, clothing brand rooted in music culture
Two Crow Collective
Episode: EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
Ryan Schmidt
Music lawyer,
Episode: EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
Dame Ritter
Founder of Too Lost Music Entrepreneur Club
Too Lost Music Entrepreneur Club
Episode: EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

Hosts

Jack McCarthy
Host of Creative Juice, with deep involvement in marketing strategies and guest collaborations
Cirque
Co-host discussing marketing strategies and Indepreneur-related insights

Reviews

4.9 out of 5 stars from 357 ratings
  • Glaring flaw

    The hosts work for a marketing agency and that clearly gives them perspective on the industry that’s valuable. Overall, I find it listenable and their rapport is pretty good.

    My issues with the show are:

    1) They often talk in platitudes and I feel like I rarely get any advice that I can put into action right now. Stuff like (making up an example) “think about branding and what works for your fans in terms of the types of content that’s going to resonate with them.”

    Huh?

    2) The AI pandering is... more

    Apple Podcasts
    3
    theothersean
    United States2 months ago
  • Keep up the great work!

    I love that thes episodes are almost exactly the length of my drive to work… I’ve been part of Indepreneur for 1.5 years now. For some reason I am still not in the FB group. How do I join that group exactly? Sometimes the little things I struggle with the most…

    Apple Podcasts
    5
    Too Deep 2020
    Canadaa year ago
  • Wicked Smart

    Super helpful information. These guys have a strong playbook for all stages of fan growth in the music industry.

    Apple Podcasts
    5
    Tm5151
    United States2 years ago
  • Insane amount of priceless information here

    I have lost count of how many times this podcast has steered me and my music in the right direction.

    Apple Podcasts
    5
    TroyTundra
    United Kingdom2 years ago
  • EP 332

    This podcast is amazing…… so much info… love y’all!!!

    Apple Podcasts
    5
    BrownTheLegacy
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviewers mention the depth of practical frameworks and the consistency of valuable content.
Fans feel the hosts deliver up-to-date, practical guidance with real-world examples.
Listeners praise the show for actionable, data-driven music marketing advice written for independent artists.

Top Music Podcasts

The Joe Budden Podcast
The Joe Budden PodcastThe Joe Budden Network
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Takin’ A Walk NashvilleBuzz Knight Media Productions
Music Saved Me Podcast
Music Saved Me PodcastBuzz Knight Media Productions
DISGRACELAND
DISGRACELANDExactly Right and iHeartPodcasts
New Rory & MAL
New Rory & MALiHeartPodcasts and The Volume
The Indie Sound with Jimmy Star
The Indie Sound with Jimmy Startheindiesoundwithjimmystar

Talking Points

Recent interactions between the hosts and their guests.

EP432: Finding Your Workflow, Technology, and Music Marketing
Q: What is the fundamental problem for artists that Indepreneur aims to solve?
The core problem is that artists outsource critical marketing knowledge to overextended specialists who may not have aligned incentives, so Indepreneur seeks to package expert marketing insight into affordable, scalable formats and tools.
EP432: Finding Your Workflow, Technology, and Music Marketing
Q: How has Cirque's work with AI and IndiePro evolved over time?
Cirque explains that the evolution moved from one-to-one coaching to scalable, AI-assisted systems that pair specialist knowledge with an AI agent, enabling quick context-aware responses and ongoing updates to the knowledge base.
EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
Q: What is your core approach to taking an emerging artist to a more established level?
Build a structured convergence plan that prioritizes consistent content, authentic storytelling, and strategic revenue streams, while ensuring the artist is willing to commit to the process and work with a manager to execute the plan.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: What advice would you give younger managers entering the industry?
Focus on longevity and ownership, avoid chasing large one-time advances, build a sustainable income through diverse streams (merch, tours, direct sales), and always push for contracts, splits, and rights you fully control.
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Q: How do you balance direct-to-fan with traditional B2B monetization like syncs and royalties?
By treating direct-to-fan as the backbone of revenue while leveraging strategic licensing and publishing partnerships to complement income, all while maintaining ownership of master rights and nurturing fan data.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Creative Juice

What is Creative Juice about and what kind of topics does it cover?

This show delivers practical, framework-driven guidance for independent musicians and music marketers, with a strong emphasis on direct-to-fan strategies, revenue diversification, and pragmatic marketing systems. Episodes commonly explore how to define offers, select audiences, optimize messaging, and choose the right channels—often illustrated with real-world artist case studies and step-by-step playbooks. Notably, the hosts blend marketing theory with hands-on tactics, maintain a data-driven mindset, and frequently highlight fan engagement, merchandise, and sustainable career paths for indie acts. The format often leans into actionable frameworks over theory, making it useful for listeners who want repeatable methods they can apply immedi... more

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How many listeners does Creative Juice get?

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To see how many followers or subscribers Creative Juice has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creative Juice?

These podcasts share a similar audience with Creative Juice:

1. The New Music Business with Ari Herstand
2. SCRATCH TRACK: Build a Fearless Music Career
3. The Tim Ferriss Show
4. Modern Wisdom
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Creative Juice are there?

Creative Juice launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creative Juice?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Creative Juice from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Creative Juice?

Recent guests on Creative Juice include:

1. Patrick McCarthy
2. Mike Mowery
3. Vernon Jones
4. Will Hoffman
5. Jack McCarthy
6. Dave Hamilton
7. Jame McElroy
8. Ryan Schmidt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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