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Artwork for CREATIVE STRENGTHS

CREATIVE STRENGTHS

Philippa Craddock
Creative Entrepreneurship
Creative Business
Business Growth
Entrepreneurship
Creative Entrepreneurs
Marketing
Creativity
Client Relationships
Authenticity
Instagram
Creative Strengths
Creative Businesses
The Base Notes Handbook
Pinterest
Content Creation
Pricing Strategy
Artificial Intelligence
Pricing Strategies
Networking
Ambition

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design bus... more

PublishesWeeklyEpisodes154Founded3 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

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Artwork for CREATIVE STRENGTHS

Latest Episodes

Why work you're genuinely proud of can quietly wash past people and the small shift you can make that changes everything about how they see it.

IN THIS EPISODE YOU'LL DISCOVER:

◼️ What people are really paying for when they choose you and why it'... more

Someone looks at a service you provided or a product you've made and asks, "how on earth did you make/design that?" and you find yourself shrugging, because honestly, the solution came easily; it was just how you work. But that thing you shrugged off... more

There's a moment I see again and again: a creative starts talking about their work, and they simply light up, the passion pours out, and the person listening is quietly won over without a single thing being pitched.

And then that same person looks ... more

There's a quiet two-minute test I'd love you to run on your business today: on your own, no tools, just said out loud. It shows you two things at once: how clear your business really is, and how much it actually sounds like you, rather than like ever... more

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Recent Guests

Justine Fear
Creative entrepreneur who transformed her business approach
Episode: 113. THE FOUNDATION THAT MAKES EVERYTHING ELSE WORK
Vicky Hagen
Founder of Hattie & Vic, a personal styling business.
Hattie & Vic
Episode: 112. GIVING YOURSELF PERMISSION TO SHOW UP AS YOURSELF
Cath Kidston
The founder of one of the UK's most loved and iconic brands.
Cath Kidston Ltd
Episode: 095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS
Sophie Perkins
An organizer and collaborator introducing Philippa to Cath.
Episode: 095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS

Host

Philippa Craddock
Host of Creative Strengths

Reviews

4.9 out of 5 stars from 84 ratings
  • Life Changing!

    I can’t say enough positive things about the life and career changing power of Philippa’s podcast and online community. After years struggling on the business side of my creative business Philippa’s wisdom has unlocked my success!

    Apple Podcasts
    5
    EDARTDESIGN33
    United States7 months ago
  • Wonderful and inspiring

    This podcast is what every small creative business owner needs to listen to whether they are just starting out or been going for 16 years like me and need a fresh perspective and kick up the bum!

    Apple Podcasts
    5
    HeidiBakerFlowerStudio
    United Kingdoma year ago
  • Generous and inspiring

    I am new to Philippa’s podcasts but have caught up with them and am loving them. She is a delight to listen to. Philippa comes across as being completely authentic and genuinely determined to help other creatives and offers sensible, relatable and encouraging advice. Thank you !

    Apple Podcasts
    5
    crushedoncolour
    United Kingdoma year ago
  • Inspiring, clear, and actionable!

    Philippa makes business strategy feel doable, even for the most creative minds.

    Apple Podcasts
    5
    JessicaMarx
    Philippinesa year ago
  • If you only listen to one podcast for creative professionals... this is it.

    Philippa is relatable and generous, and it's always an infusion of motivation to listen to her. But my favorite part is that she talks from a stand point of experience backed up by studies and research. She's not another poser claiming to be an expert. She is the real deal and her podcast is loaded with useful information instead of self-promoting nonsense.

    Apple Podcasts
    5
    MartaMenzel
    Spaina year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive reflections on community and ongoing programs
High regard for how content blends theory with real-world steps
Listeners praise the actionable, no-fluff approach
Relatable, authentic host delivering practical guidance
Appreciation for concise episodes and clear frameworks

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

137. WHAT'S THE SO WHAT?
Q: What is the so what, and why does it matter for a creative business?
It's a guiding question that ensures every action, service, and marketing effort is connected to a clear underlying purpose, helping builders avoid busywork and focus on what truly moves the business forward.
091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER
Q: Where in your business could you bring more of your creative thinking?
Consider which business aspects might be transformed if you approached them with the same creative sensibility that you bring to your core design work.
094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS
Q: What is one area of your business where you may well have been following someone else's approach instead of trusting your own instincts?
It's about reflecting on how to reshape your business to align better with your natural strengths instead of conventional approaches.
090. WHY CARE AND DESIGN MATTER IN BUSINESS
Q: Where in your business could you add a small act of care that might go unnoticed, but you know would make a difference for the people that you serve?
Small acts like a thoughtful note or an extra check-in can enhance client experience.
105. IN DEPTH: 5 QUESTIONS TO CREATE YOUR NEXT CHAPTER
Q: What's the real reason you haven't taken the next step?
This delves into deeper fears or anxieties that may be holding you back, beyond the logical explanations often given.

Audience Metrics

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Frequently Asked Questions About CREATIVE STRENGTHS

What is CREATIVE STRENGTHS about and what kind of topics does it cover?

A practical, strength-led approach to building a sustainable creative business is the throughline across episodes. Listeners hear how clarity of core offering, audience targeting, and pricing transformations can reduce effort while boosting impact. Techniques range from defining a precise ideal client and communicating transformation, to using AI thoughtfully, automating where possible, and maintaining human ownership of high-value work. The host frequently shares actionable frameworks, real-world examples, and invites audiences to engage with ongoing programs for deeper guidance. A notable trait is the emphasis on staying true to personal strengths and operating at a professional, founder-level mindset without sacrificing authenticity or w... more

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Which podcasts are similar to CREATIVE STRENGTHS?

These podcasts share a similar audience with CREATIVE STRENGTHS:

1. How To Fail With Elizabeth Day
2. Table Manners with Jessie and Lennie Ware
3. grow, cook, eat, arrange with Sarah Raven & friends
4. Desert Island Discs
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CREATIVE STRENGTHS launched 3 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CREATIVE STRENGTHS?

Recent guests on CREATIVE STRENGTHS include:

1. Justine Fear
2. Vicky Hagen
3. Cath Kidston
4. Sophie Perkins

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