
Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design bus... more
| Publishes | Weekly | Episodes | 154 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipMarketingBusiness | |||

Why work you're genuinely proud of can quietly wash past people and the small shift you can make that changes everything about how they see it.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ What people are really paying for when they choose you and why it'... more
Someone looks at a service you provided or a product you've made and asks, "how on earth did you make/design that?" and you find yourself shrugging, because honestly, the solution came easily; it was just how you work. But that thing you shrugged off... more
There's a moment I see again and again: a creative starts talking about their work, and they simply light up, the passion pours out, and the person listening is quietly won over without a single thing being pitched.
And then that same person looks ... more
There's a quiet two-minute test I'd love you to run on your business today: on your own, no tools, just said out loud. It shows you two things at once: how clear your business really is, and how much it actually sounds like you, rather than like ever... more
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I can’t say enough positive things about the life and career changing power of Philippa’s podcast and online community. After years struggling on the business side of my creative business Philippa’s wisdom has unlocked my success!
This podcast is what every small creative business owner needs to listen to whether they are just starting out or been going for 16 years like me and need a fresh perspective and kick up the bum!
I am new to Philippa’s podcasts but have caught up with them and am loving them. She is a delight to listen to. Philippa comes across as being completely authentic and genuinely determined to help other creatives and offers sensible, relatable and encouraging advice. Thank you !
Philippa makes business strategy feel doable, even for the most creative minds.
Philippa is relatable and generous, and it's always an infusion of motivation to listen to her. But my favorite part is that she talks from a stand point of experience backed up by studies and research. She's not another poser claiming to be an expert. She is the real deal and her podcast is loaded with useful information instead of self-promoting nonsense.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #40 | |
Apple Podcasts | #145 | |
Apple Podcasts | #187 | |
Apple Podcasts | #194 | |
Apple Podcasts | #214 | |
Apple Podcasts | #249 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, strength-led approach to building a sustainable creative business is the throughline across episodes. Listeners hear how clarity of core offering, audience targeting, and pricing transformations can reduce effort while boosting impact. Techniques range from defining a precise ideal client and communicating transformation, to using AI thoughtfully, automating where possible, and maintaining human ownership of high-value work. The host frequently shares actionable frameworks, real-world examples, and invites audiences to engage with ongoing programs for deeper guidance. A notable trait is the emphasis on staying true to personal strengths and operating at a professional, founder-level mindset without sacrificing authenticity or w... more
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3. grow, cook, eat, arrange with Sarah Raven & friends
4. Desert Island Discs
5. This Cultural Life
CREATIVE STRENGTHS launched 3 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on CREATIVE STRENGTHS include:
1. Justine Fear
2. Vicky Hagen
3. Cath Kidston
4. Sophie Perkins
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