Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business ow... more
Publishes | Weekly | Episodes | 111 | Founded | 2 years ago |
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Number of Listeners | Categories | BusinessMarketingEntrepreneurship |
"What actually makes you a creative business owner?" Last week, I was asked this brilliant question at a creative business event and it made me think deeply: While it sounds simple, how you answer this question could fundamentally change everything a... more
Last week, I had dinner with a brand strategist named Sarah who was completely deflated. She'd just lost a potential client to someone charging half her rates.
But here's the fascinating part: that client had spent twenty minutes explaining why Sar... more
The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion - driven primarily by solo entrepreneurs and small teams. So why in these seemingly booming times do many creative entrepreneu... more
One month into my Pinterest experiment and I've discovered that everything I'd heard about Pinterest was wrong. Everyone says post daily (some say 30 times a day!). But three strategic pins per week actually works better than seven rushed ones. The r... more
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This podcast is what every small creative business owner needs to listen to whether they are just starting out or been going for 16 years like me and need a fresh perspective and kick up the bum!
I am new to Philippa’s podcasts but have caught up with them and am loving them. She is a delight to listen to. Philippa comes across as being completely authentic and genuinely determined to help other creatives and offers sensible, relatable and encouraging advice. Thank you !
Philippa makes business strategy feel doable, even for the most creative minds.
Philippa is relatable and generous, and it's always an infusion of motivation to listen to her. But my favorite part is that she talks from a stand point of experience backed up by studies and research. She's not another poser claiming to be an expert. She is the real deal and her podcast is loaded with useful information instead of self-promoting nonsense.
Full of such inspiring, insightful tips and advice, very easy to listen to. I totally agree having a comprehensive profile of your target market can drastically enhance your brand communication and product or services
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #137 | |
Apple Podcasts | #208 | |
Apple Podcasts | #220 |
Listeners, social reach, demographics and more for this podcast.
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Aimed at creative entrepreneurs, this show focuses on building profitable and sustainable businesses by embracing one's natural strengths. The host, drawing on her experience of transforming her own design business into a seven-figure global brand, offers practical insights on pricing, marketing strategies, and fostering the right mindset for growth. Episodes discuss overcoming common challenges in the creative business landscape, such as perfectionism and comparison, while advocating for authenticity in business practices. With actionable advice and a supportive tone, the content inspires listeners to charge what they're worth and create fulfilling careers without succumbing to burnout. Noteworthy is the focus on developing a unique entrep... more
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PASSION to PROFIT launched 2 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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