Rephonic
Artwork for Craft to Career

Craft to Career

Elizabeth Chappell
Quilting
Entrepreneurship
Creative Entrepreneurship
Social Media Marketing
Sewing
Email Marketing
Instagram
Creativity
Fabric Design
Haircare
Quilt Along
Embroidery
Mental Health
Social Media
MMR Beauty
Marketing Strategies
Craft Entrepreneurship
Marketing
Youtube
Teaching

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

PublishesWeeklyEpisodes217Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Craft to Career

Latest Episodes

What happens when you build a business, then rebuild it, then rebuild it again? In this episode, we sit down with Missy Luukkonen of The Little Green Bean to talk about a decade of growth that looked nothing like a straight line.

Missy started out ... more

Quilting is centuries old, so how does a brand-new product become a must-have in an industry that's already full of tools and traditions? In this episode, we sit down with the team behind Sew Tites to find out.

SewTites makes magnetic cutting mats ... more

If you sell digital quilt patterns, you've probably wondered whether a marketplace is worth it, and what actually goes on behind the scenes to make one work. Ruth Erdei joins the podcast to talk about Quilting Books Patterns & Notions (QBPN), the fam... more

Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle

What happens when a group of older women who quilt together also happen to be full of secrets, rivalries, and sharp opinions? Author Eli McCann joins the podcast t... more

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Recent Guests

Missy Luukkonen
Owner of The Little Green Bean, quilt pattern designer
The Little Green Bean
Episode: The Little Green Bean: A Decade of Pivots, Mentors, and Growth
Jessica Drain
Founder of SewTites, co-owner with sister Jamie Trenier
SewTites
Episode: From Idea to Industry Staple: How SewTites Built a Product for Quilters
Ruth Erdei
Serial entrepreneur, designer, and creative business strategist
QBPN (Quilting Books Patterns & Notions)
Episode: What Pattern Writers Should Know About Selling with QBPN, with Ruth Erdei
Eli McCann
Lawyer and writer, author of Stitched
Episode: Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle
Jamie Bright
Founder of Craft a Dream; quilt pattern designer and educator
Craft a Dream
Episode: Building a Self-Sustaining Quilting Business with Jamie Bright
Joshua Dunn
Designer/Quilter, Lifting and Stitching
Lifting and Stitching
Episode: Joshua Dunn on Memory Quilts, Space, and a Quiltmaker Magazine Feature
Mim Jenkinson
Sticker creator and educator teaching 20,000+ crafters to make stickers
Secret Sticker Society, Unstuck
Episode: How Mim Jenkinson Built a Million Dollar Sticker Business
Katherine Center
New York Times bestselling author, quilter, and award-winning writer
Author
Episode: From Blank Page to Bestseller: A Conversation with Katherine Center
Eva Saunders
Designer of Gingerly Quilt Co., modern quilter
Gingerly Quilt Co.
Episode: Turning Art History into Quilt Patterns: A Conversation with Eva Saunders

Host

Elizabeth Chappell
Host of Craft to Career

Reviews

4.9 out of 5 stars from 516 ratings
  • Inspired and Encouraged!

    I just came across this podcast and as a brand new online quilt shop owner, this podcast has been on constantly!! I have been feeling inspired, encouraged and energized to keep going and growing!! I LOVE the guests and Elizabeth does an amazing job letting them say all the things they want to say and when she asks questions they are bang on exactly what you want to hear! Thank you Elizabeth!!

    Apple Podcasts
    5
    Bboybtw
    Canada3 months ago
  • Sharing knowledge

    This podcast is amazing. I can’t wait for each new episode. This industry is so vast and this podcast helps bring it all together for me and connect me with experts in all areas. Just because I am a quilter doesn’t matter. The information shared is so relevant for all craft industries. Thank you for doing this and sharing information that many would consider proprietary and gate keep it. The more we share, the more we all grow. And by individually growing, it grows this industry and helps us all... more

    Apple Podcasts
    5
    Lambdesigner
    United States3 months ago
  • Excellent Podcast!

    Love this podcast! Elizabeth shares honest and actionable views about business and art! Her guests provide such a wide variety of insights from various fields and the information shared is priceless! Go listen now, you won’t regret it :)

    Apple Podcasts
    5
    Blessedwife_andmama
    United States5 months ago
  • Insightful, Encouraging, and Actually Actionable

    Elizabeth has created something truly special with The Craft to Career Podcast. Every episode is packed with real insight, thoughtful questions, and practical takeaways that I immediately want to apply to my own business.

    As a surface pattern designer, I find myself constantly thinking about how to implement what I’m learning here in a meaningful, sustainable way.

    What sets this podcast apart is Elizabeth herself—her genuine care for creative entrepreneurs comes through so clearly. She doesn’t... more

    Apple Podcasts
    5
    Cara | Raspberry Tapestry
    United States5 months ago
  • Valuable and varied information

    Elizabeth always presents a variety of information and topics around quilting which I appreciate. Always valuable to me. Thank you!

    Apple Podcasts
    5
    colofarmgirl
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A minority note concerns about AI discussions in some episodes.
Many find the episodes inspiring and reassuring for turning crafts into sustainable businesses.
Listeners praise practical, actionable advice and the host's genuine, down-to-earth approach.
Guests are diverse, with insights across crafting, design, and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle
Q: Okay, awesome. I am curious to hear, how did you get into being a humor columnist?
I started as a blogger in 2008, gained viral attention around 2011, and eventually became a monthly humor columnist for the Salt Lake Tribune after they asked me to replace their retiring columnist; it evolved from there into broader writing and authorship.
Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle
Q: Well, Eli, thank you so much for being here. Can you introduce who you are and what you do?
I'm Eli McCann, a lawyer and writer based in Salt Lake City who writes humor essays, has a humor column, and is publishing my first novel, Stitch, which comes out September 8. I've also published a book of humor essays earlier this year.
Building a Self-Sustaining Quilting Business with Jamie Bright
Q: What role do ads play in your business now, and what would you say to someone just starting out with ads?
Ads can amplify what already works, but they are not a magic solution for a low-ticket product. Start with organic growth, ensure you have a strong offer, and only then invest in ads. Track what works, use them to scale, and be prepared for the learning curve and costs involved.
How Mim Jenkinson Built a Million Dollar Sticker Business
Q: Can I ask, how big is your email list?
The email list is about 85,000 subscribers at various stages, with growth driven by ads, live events like summits, sponsorships, and thoughtful list-building strategies.
Joshua Dunn on Memory Quilts, Space, and a Quiltmaker Magazine Feature
Q: What's your strategy for getting magazine features or patterns published?
He emphasizes preparing a strong pitch with a clear key message and at least three proof points, targeting publishers who fit the magazine's aesthetic, and leveraging local quilt shops for connections to publishers and media partners.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Craft to Career

What is Craft to Career about and what kind of topics does it cover?

The show centers on turning a handmade passion into a scalable business, featuring deep-dive conversations with makers, pattern designers, retail shop owners, and authors who share practical steps to grow creative ventures. Episodes mix storytelling with actionable guidance on marketing, product development, collaborations, and building sustainable income from craft skills, often highlighting communities, storytelling, and niche strategies. A standout edge is the practical, step-by-step insights from real-world makers who've built multi-channel businesses, plus a willingness to tackle contemporary topics like AI in creative work and IP considerations. Potential listeners will find this especially helpful if they want to turn a craft into a ... more

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How many episodes of Craft to Career are there?

Craft to Career launched 5 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Craft to Career?

Recent guests on Craft to Career include:

1. Missy Luukkonen
2. Jessica Drain
3. Ruth Erdei
4. Eli McCann
5. Jamie Bright
6. Joshua Dunn
7. Mim Jenkinson
8. Katherine Center

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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