Couch Confidentials by Martech Therapy
Matthew NiederbergerWelcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive. Read more martechtherapy.com
| Publishes | Weekly | Episodes | 44 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessTechnologyMarketing | ||||
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Latest Episodes
Tiankai Feng wrote Humanizing AI Strategy because almost no one else is talking about the human behaviors that determine whether AI implementations succeed or fail. Everyone's focused on architecture and capabilities while ignoring the organizational... more
Paul Meinshausen is CEO and co-founder at Aampe, where he applies cognitive science and statistical methods to consumer technology. Duarte Garrido is co-founder at DOJO AI, an integrated marketing operating system for challenger brands. Both are buil... more
This episode of Couch Confidentials was pure fun from the moment we hit record. I sat down with Elad Simon, the newly crowned ZEO of Zeotap (yes… that happened in real time), and we covered everything from CDPs and data politics to German basketball ... more
When you move from consulting in Southeast Asia to leading Martech at one of the UK’s largest telcos, you notice things. Not just in how data flows or platforms integrate, but in how people work, collaborate, and make decisions. In this episode, Teik... more
I’ve wanted this conversation for years. Simo Ahava, co-founder of Simmer and partner at 8-bit-sheep, sits down with me to talk about the messy middle where marketing and engineering meet. We get honest about Google Tag Manager as a bridge, not a bac... more
If you’ve ever tried to explain adtech to a Martech person, you’ll enjoy this one. I sat down with Bob Regular, CEO of Infolinks Media, who’s been building in this space since before ad servers even existed. We talked about what it was like when ever... more
I’ll admit it, I’m a complete novice when it comes to AdTech. So when I sat down with Mike Hauptman, co-founder and CEO of AdLib DSP, I basically showed up with curiosity and a mild sense of panic. Mike walked me through the world of programmatic adv... more
I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually l... more
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Apple Podcasts | #187 |  United Arab Emirates/Business/Marketing |
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