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Values-First Marketing

Megan Kachigan
Copywriting
Email Marketing
Marketing Strategy
Coaching
Brand Voice
Linkedin
Storytelling
Business Growth
Values-First Marketing
Podcasting
Marketing
Authenticity
Burnout
Audience Engagement
Low Content Books
SEO
Networking
Client Engagement
Print On Demand
Marketing Tools

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feel... more

PublishesWeeklyEpisodes86Founded2 years ago
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MarketingBusiness

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Artwork for Values-First Marketing

Latest Episodes

Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched m... more

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now?

And how can I incorporate this for website copywriting for my clients?

Goo... more

LINKS MENTIONED:

- Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean

- How To Relax Without Reducing Rest to Productivity 

CONNECT WITH MEGAN:

Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.co... more

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? 

This is the rig... more

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Recent Guests

Laura Jawad
SEO strategist who helps service providers build a stronger online reputation and connect with people who are actively searching for their services
Episode: The SEO Content Marketing Strategy That's Working Now with Laura Jawad
Destini Copp
Business growth strategist and founder of Hobby School and Creators MBA
Creator Growth Flywheel framework/Affiliations mentioned
Episode: How Tripwire Funnels Retain Clients Longer with Destini Copp
Holly Ostrout
Book and publishing coach who helps established impact-driven entrepreneurs write a good book
Independent book and publishing coaching
Episode: Your Book As A Long-Term Marketing Strategy with Holly Ostrout
Jess Freeman
Jess Creatives, web designer and SEO expert
Jess Creatives
Episode: Book Out Clients Months Ahead with Jess Freeman
Amanda Bennett
Podcast guesting and marketing strategist who helps mom podcasters connect with more listeners, partners, and clients
Mom podcasters community / MomFriends Media Collective
Episode: How to Promote Your Podcast to Get More Clients with Amanda Bennett
Tracy Beavers
Creator of Create Online Business Success podcast; featured by CBS, Wall Street Journal, Kajabi
Create Online Business Success
Episode: 5 Email Marketing Tips For Daily List Growth with Tracy Beavers
Kinsey Soderberg
Founder of Authentic AI for Entrepreneurs, advocate of human-first AI tools
Authentic AI for Entrepreneurs
Episode: AI Copywriting That Sounds Like You with Kinsey Soderberg
Kate Ahl
Owner and founder of Simple Pin Media, a Pinterest marketing agency
Simple Pin Media
Episode: Pinterest Marketing For More Organic Traffic with Kate Ahl
Ellie Steinbrink
Personal branding expert and stylist for female entrepreneurs
Self-employed/Brand: Style Decoded
Episode: The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink

Hosts

Megan Katchigan
Host of Values-First Marketing; focuses on values-driven marketing, copywriting, and branding strategies
Megan Catchigan
Co-hosts and frequent guest with focus on podcasting, marketing partnerships, and values-aligned growth

Reviews

5.0 out of 5 stars from 36 ratings
  • Practical strategies

    Megan asks the right questions and creates space for real conversation. Fo you’re building a business and want strategies that actually work, this show is worth your time.

    Apple Podcasts
    5
    adcopp
    United States3 months ago
  • Great, Actionable Advice and Information!

    We all struggle with giving our businesses the marketing love it needs without making it a full-time job. And, we want it to be effortless to sell to our ideal clients. I love how your episodes help cut through the clutter and focus on what makes a real difference.

    Apple Podcasts
    5
    Nina Froriep
    United States3 months ago
  • Relateable

    Just wrapped up an episode that addressed all the fears I have for emailing my subscribers too often! Feeling empowered to send more often but with a more clear direction!

    Apple Podcasts
    5
    relledixon
    United States4 months ago
  • Easy + actionable + informative

    Easy to fit into your day and you come out if it with really actionable and useful info. I really like the way Megan interviews people and gets to the point. I feel like I get really valuable insights and it doesn’t just keep dragging on with side conversations. LOVE IT. SO helpful!

    Apple Podcasts
    5
    HollyHollyHollyyy
    United States4 months ago
  • Quick and Actionable

    I love a 30 min podcast that’s filled with actionable takeaways! So helpful!

    Apple Podcasts
    5
    Samantha Fine
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineups provide diverse perspectives on copy and marketing ethics.
Episodes deliver practical, actionable marketing strategies.
Listeners appreciate concise, value-driven insights.
Content is easy to implement and journal-ready for real results.
The host asks the right questions and creates space for real conversation.

Talking Points

Recent interactions between the hosts and their guests.

AI Copywriting That Sounds Like You with Kinsey Soderberg
Q: Practically, what are some best-prompting practices that we could try?
Use formula prompts, be explicit about the desired outcome, start with an engaging hook, and clearly state the problem you want to address; prefer back-and-forth conversation over one-off perfect prompts and brain-dump ideas to set context.
Watch This Website Copy Audit — Then Apply It to Yours
Q: How did you feel listening to the audit and what was the implementation process like?
The client found the feedback reassuring and affirmed that while the site wasn't perfect, the suggested changes felt doable and aligned with her goals; she implemented all recommended changes, often in a single day or over a short period, and noticed the messaging becoming tighter and the site more in line with her values.
Try This PR Strategy For More Brand Visibility with Nicole Pearl
Q: What are some of the most common fears or identity shifts you see when entrepreneurs start becoming more visible?
The fears include doubting whether they are big enough to be featured and concerns about being noticed or judged, which can be alleviated by recognizing the value of their share and staying grounded in their mission.
Case Study: The AI Copywriting System That Worked While She Vacationed
Q: What evidence demonstrated the system's value?
Three-month engagement culminated in a shift to biweekly reviews and ultimately a three-week vacation stress test where content still published and downloads increased without active management.
Case Study: The AI Copywriting System That Worked While She Vacationed
Q: What made the collaboration with Megan different from other copywriters?
Megan helped design an end-to-end system including SOPs, brand voice documentation, and a custom GPT, enabling reproducible outputs and a scalable content engine rather than just monthly copywriting on retainer.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Values-First Marketing

What is Values-First Marketing about and what kind of topics does it cover?

The show centers on practical, values-driven marketing for small businesses and solo founders. It emphasizes authentic messaging, long-term client relationships, and sustainable growth over flashy tactics. Guests range from copywriting and SEO experts to publishing and podcasting strategists, all sharing actionable frameworks to align marketing with core beliefs while maintaining human, relationship-first outreach. Noteworthy is a consistent focus on long-term value, ethical positioning, and home-base strategies (email, podcasting, SEO) over social media dependence, making it attractive for listeners who want clear, doable steps rooted in their values.

Where can I find podcast stats for Values-First Marketing?

Rephonic provides a wide range of podcast stats for Values-First Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Values-First Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Values-First Marketing get?

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What are the audience demographics for Values-First Marketing?

Rephonic provides comprehensive predictive audience data for Values-First Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Values-First Marketing have?

To see how many followers or subscribers Values-First Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Values-First Marketing are there?

Values-First Marketing launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Values-First Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Values-First Marketing?

Rephonic pulls ratings and reviews for Values-First Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Values-First Marketing?

Rephonic provides full transcripts for episodes of Values-First Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Values-First Marketing?

Recent guests on Values-First Marketing include:

1. Laura Jawad
2. Destini Copp
3. Holly Ostrout
4. Jess Freeman
5. Amanda Bennett
6. Tracy Beavers
7. Kinsey Soderberg
8. Kate Ahl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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