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Artwork for Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

Laura Petersen, M.A.E.D.
Personal Finance
Podcast Production
My Family's Income Works For the Life We Want To Live
Blogging
Chatgpt
11AI
AI Voice Generation
Content Creation
Entrepreneurship
Psychology Of Money
Family Dynamics
Amazon
San Diego
Life Coaching
Writing
Workshops

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your boo... more

PublishesInfrequentlyEpisodes230Founded10 years ago
Categories
How ToMarketingBusinessEducation

Listen to this Podcast

Artwork for Copy That Pops: Writing Tips and Psychology Hacks for Business

Latest Episodes

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and b... more

Future Pacing is an important psychological concept and tactic. We dive into why selling the "benefits" of your product is so much more effective than selling the "features" and how to do it with an example.

• What my real estate agent taught me a... more

Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works.

First interview with Jonathan: Book Writing, Amazon Bestselling Book Launc... more

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com!

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!).

This is the first live stream I've done in a ... more

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word

Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help w... more

Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies

I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genr... more

Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Ro... more

Have a children's book in you? Ever read a kid's book and thought, "I could do better than this!"? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children'... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Ayami Shireshi
Co-author and Jonathan's wife
Episode: 228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Jennifer LeConte
Co-author and life coach
Episode: 228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA

Reviews

4.9 out of 5 stars from 131 ratings
  • Hidden Secret

    Laura has a heart of gold and full of such great advice. Must listen to podcast if you have any interest in writing or publishing.

    Apple Podcasts
    5
    CCharmed
    United States2 years ago
  • Powered me through tough times

    This channel has powered me through times when I was out of work and I took some freelance online work. Helped me compose something for my writing gigs.

    Apple Podcasts
    5
    Mr. H. Yap
    Philippines5 years ago
  • Good quality advice and a broad range of guests

    I don’t love every episode but that is to be expected. There are lots of interviews with a really broad range of people so that I think there is something for everyone. The episodes that are relevant to me always knock my socks off.

    Apple Podcasts
    4
    Curious Kids Zone
    Australia6 years ago
  • All over the place

    He is an excellent host, and a heck of a lot of fun to listen to. But the subject matter is rarely about copywriting. I think it was the episode about the dominatrix that sent me over the edge. They spent most of the time discussing sexuality, childhood trauma, and kink as a form of therapy.

    The podcast is more of a lifestyle podcast, rather than a discussion of copywriting. I think there’s a lot of potential with the host, but in a world of so many choices, you’ve got to dial in and perfect y... more

    Apple Podcasts
    3
    Streamfinder
    United States6 years ago
  • A True Gem

    Laura is the best, as a guest and podcast colleague. She helps you realize your true potential and what you’re capable of as a human being. I highly recommend this podcast, it needs to be in your current rotation!

    Apple Podcasts
    5
    eat@joes2020
    United States6 years ago
  • You have to listen!!

    Laura is an incredible resource on all things copy, psychology, and becoming an Amazon best-selling author! I've used the tips from her podcast and from her books to improve the show notes and copy for my podcast. I'm loving the results! Listen to this podcast immediately!

    Apple Podcasts
    5
    Keselea
    United States7 years ago
  • Brilliant. Actionable. Powerful.

    Laura is great at giving clear direction and proven strategies to help grow your business. She pulls great insights and tips from her guests and is an extremely talented interviewer. If you want real information, no nonsense and bottom line wisdom, then this is for you.

    Apple Podcasts
    5
    Wade Galt
    United States7 years ago
  • Wealth of information

    If you're an entrepreneur or business owner, this show is a must listen to help you grow your business

    Apple Podcasts
    5
    LeonAtla
    Australia7 years ago
  • My Get-Results Podcast

    Laura is a great teacher & influencer. She not only teaches, but “walks the walk“ and shares her experiences. Her podcasts are well organized and have actionable takeaways - regardless of where you are in your business. Add this podcast to your list! You’ll learn a lot and you may be inspired to become a published author, even when you never believed it was possible ;)

    Apple Podcasts
    5
    Stephanie Andrews
    United States7 years ago
  • Wow!

    Just listened to Episode 132 with Larry Roberts. I’ve been thinking of starting a podcast and there were so many practical tips. Everything from how and when to edit your audio, or not. How to increase traffic, including free options. Thank you Laura and Larry for sharing your experience with me. Super helpful, and entertaining, podcast!

    Apple Podcasts
    5
    92130mama
    United States7 years ago
  • Brilliant show!

    I love this podcast! I listened to so many episodes to help me when I was writing my memoir. I found the content so helpful that I recommended this show to my agent so she could share it with her clients! As a podcast host, I also love many of these episode for helping me improve my podcast. I just listened to Ep 148 with Kelly Glover and I LOVED it. I learned soooo much!! The hardest thing is selecting which Ep I want to listen to next. Laura is a wonderful host- she really connects with her gu... more

    Apple Podcasts
    5
    Anex65
    Hong Kong7 years ago
  • Mystery & Intrigue into your Strategy!

    I met Laura at Podcast Movement 18. She was a guest speaker on introducing mystery & intrigue into your website, copy & podcast scripting. It was brilliant and I took a ton of notes. I had a chance to connect with Laura at a mixer later on and chatter. She is very smart, for sure, but also easy to talk to. I wanted to check out her podcast to see if the same person was being recorded. This 5 star review answers that question!

    Apple Podcasts
    5
    kencarfagno
    United States7 years ago
  • Love it!

    They had me at IT Crowd. Laura is a great host and she has a lot of insightful advice to share, besides having an excellent taste in sitcoms!

    Apple Podcasts
    5
    mmstff
    United States7 years ago
  • You must have a note book ready

    Laura, I am a new fan and I am so looking forward to listening to ALL of your shows. The 3 episodes I've listened to so far...I ran to get a notebook because there are so many mic drop moments that I want to savor. Thank you and I'm excited to fill that notebook!

    Apple Podcasts
    5
    MagickalMarie
    United States7 years ago
  • So much fun and knowledge!

    I love Laura’s easy approach to writing! I have found it so helpful as I attempt to write my own book. I am forever grateful!

    Apple Podcasts
    5
    LeslieDurso
    United States7 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Q: What is the difference between the matte and gloss versions of the book?
Jonathan and Laura discuss the tactile experiences of both finishes and the consumer perceptions of gloss versus matte covers in marketing.
228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Q: What have you noticed from your kids in just being an author?
His kids are excited about him being an author and are influenced by it; they now produce their own authoring work in school and realize they have a voice in their lives.
228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Q: What advice would you give to other entrepreneurs, other creators, or even kids that might want to write their own book?
Start with writing 10-15 minutes every day and find an accountability partner to help keep you motivated.
228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Q: So how did you drill down into your target audience?
The audience originally started as business owners, but Jonathan realized it was applicable to anyone earning an income, and so he expanded the language to make it inclusive.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

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this podcast launched 10 years ago and published 230 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ayami Shireshi
2. Jennifer LeConte

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