Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...
Jon Cook | Keynote ContentSpoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriti... more
| Publishes | Weekly | Episodes | 66 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, a... more
You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them w... more
"I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attrac... more
Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert. more
One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the bes... more
"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects ... more
Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn: more
Growing your business through podcast guest opportunities gives you the flexibility and reach you need from anywhere at any time. The challenge is finding the right podcast guest openings that align with your message. In this episode of Copy & Conte... more
Insights
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Reviews
- Real Value
Jon gives valuable advice without the hype of some other influencers. Integrity and Experience is evident.
Apple Podcasts5StarTrust Communications
Canada5 years ago - Educational
I am new in my career and really appreciate listening to men and women who have gone before me and have been successful. Thanks Jon.
Apple Podcasts5Beep 2
United States5 years ago - Inspiring and Motivational
Jon has gift when it comes to all types of communication. His ability to inspire and motivate through these interviews is remarkable. Because of his excellent listening skills, Jon is able to pull out many new and valuable insights, ideas, and values from the thought leaders he interviews. Most importantly, his focus zeros in on helping change people's lives. I highly recommend making these podcasts part of your regular listening library.
Apple Podcasts5Judy CarlsonUnited States5 years ago - Insightful + Actionable
What I love about this copywriting podcast is I'm learning a ton but also have many actionable tips and tricks with copy that I can implement with my website and other copy needs. As a small business this is a MUST listen. Highly recommend! ⭐⭐⭐⭐⭐
Apple Podcasts5MikeRuman.comUnited States6 years ago - Refreshingly valuable
As an avid podcaster, you can quickly become inundated with “talk show” style hosting; where the host is the one consistently talking just to hear the sound of his/her own voice. more
Apple Podcasts5JayBFinPlannerUnited States6 years ago
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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Copy & Content launched 6 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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