
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping d... more
| Publishes | Weekly | Episodes | 49 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how peopl... more
In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and cont... more
In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big pict... more
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even... more
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I love how Sam says the thing, we get the info, and there isn’t 45 min of fluff!
So good—highly recommend!
Sam delivers bite sized pieces of wisdom that are easy to implement and tweak your copy right then. It’s so wonderful to hear the reasoning behind certain topics and the quick wins to creating captivating copy.
I learn something new every time I listen - whether it’s about copy in general or sales psychology … Sam always gives me a LOT to think about!
So many great, doable tips for improving your copy! And Sam shares some super helpful insights about the marketing and sales psychology behind creating copy that sells.
I love how Sam breaks down the psychology behind good copy practices and makes it easy to understand, relevant, and easy to implement!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #86 |
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This show focuses on practical copywriting and sales psychology for online service providers. Episodes concentrate on crafting human, conversion-focused copy, improving emails and landing pages, launching and nurturing audiences, and applying psychology to messaging without sacrificing authenticity. Listeners can expect actionable templates, frameworks, and real-world case studies that translate into faster wins—whether optimizing welcome sequences, webinar prompts, or post-purchase communications. A notable edge is the founder's emphasis on copy that sounds like the client while driving conversions, plus a readiness to weave design, strategy, and AI considerations into copy work for tangible business results.
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Copy And launched a year ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Copy And include:
1. Nadine Nethery
2. Breanna Owen
3. Melissa Litchfield
4. Emily Reagan
5. Morgan Specht
6. Shannon Pruitt
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