Rephonic
Artwork for Copy And
Copywriting
Sales Psychology
Email Marketing
Copy On Demand
Marketing
Sales Page
Sales Pages
Artificial Intelligence
Entrepreneurship
Nomad Copy Agency
Marketing Strategy
Call To Action
Pain Point Marketing
Messaging
Sales Copy
Conversion Copywriting
Digital Marketing
Trust Recession
Funnels
Opt-In Pages

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping d... more

PublishesWeeklyEpisodes49Foundeda year ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Copy And

Latest Episodes

In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how peopl... more

YouTube

In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and cont... more

YouTube

In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big pict... more

YouTube

In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even... more

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Nadine Nethery
Resident customer retention architect and Sam's guest for a segment
Independent strategist
Episode: 37. Copy, SEO, and a DIY Website Overhaul
Breanna Owen
Founder of Owen Your Mark and host of Own Your Mark podcast
Owen Your Mark
Episode: 34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Melissa Litchfield
Digital advertising agency owner specializing in Meta ads
Litchfield Media
Episode: 27. What Copy Goes in Ads - Funnels 101
Emily Reagan
Owner of the Unicorn Digital Marketing Assistant School and fractional CMO, helping VAs become marketing assistants.
hireunicorn.com
Episode: 12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
Morgan Specht
Creative director and branding strategist, focusing on helping service providers improve their branding and website design.
Specht and Co.
Episode: 12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
Shannon Pruitt
Founder of Sunday Muse Design with a background in writing and design, helping entrepreneurs build brands.
Sunday Muse Design
Episode: 12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)

Host

Sam Burmeister
Host and founder of Nomad Copy Agency; experienced conversion copywriter and sales psychology expert guiding the show.

Reviews

5.0 out of 5 stars from 43 ratings
  • She Knows Her Stuff!

    I love how Sam says the thing, we get the info, and there isn’t 45 min of fluff!

    So good—highly recommend!

    Apple Podcasts
    5
    melissamitt
    United States4 months ago
  • Quick & Easy wins!

    Sam delivers bite sized pieces of wisdom that are easy to implement and tweak your copy right then. It’s so wonderful to hear the reasoning behind certain topics and the quick wins to creating captivating copy.

    Apple Podcasts
    5
    Mallory McGary
    United States5 months ago
  • Add this one to your list!

    I learn something new every time I listen - whether it’s about copy in general or sales psychology … Sam always gives me a LOT to think about!

    Apple Podcasts
    5
    BowenFive
    United States5 months ago
  • Copy Gems!

    So many great, doable tips for improving your copy! And Sam shares some super helpful insights about the marketing and sales psychology behind creating copy that sells.

    Apple Podcasts
    5
    DaynelB
    United States9 months ago
  • Great insights, easy to digest

    I love how Sam breaks down the psychology behind good copy practices and makes it easy to understand, relevant, and easy to implement!

    Apple Podcasts
    5
    jlbright12
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

No-fluff, bite-sized insights that are easy to implement.
Clear, actionable copy tips with real-world results.
Strong emphasis on psychology behind conversions and authentic voice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

37. Copy, SEO, and a DIY Website Overhaul
Q: What specific changes did you make to Jessie's website to improve traffic and bookings?
We created a clean core set of pages (home, about, services, portfolio, contact/booking), simplified the URL structure to remove messy slugs, added above-the-fold copy that mentions the town and services, embedded a clear booking path, and built a Google for Business profile to improve local search and maps visibility, all while incorporating client language and testimonials to boost credibility.
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Q: How many emails are ideal in a launch, and how do you manage nurture without feeling salesy?
There isn't a one-size-fits-all, but in many launches 13-15 emails can be effective across a five-day open card, with strategic balance between educating and selling to avoid feeling pushy; non-launch periods can still include multiple touchpoints to stay relevant.
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Q: What does your post-purchase sequence look like and why is it important?
Post-purchase or post-service sequences are designed to nurture longer-term relationships, solicit reviews and referrals, and present future offers; data shows many clients are willing to rehire if given the opportunity, so these sequences should keep you top of mind and facilitate reinvitation to work together.
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Q: So what's the balance between onboarding and opening the door to future offers?
Onboarding is used to introduce the client to options and to keep doors open for continuing the work, rather than forcing a sale upfront; the aim is to position future offers as natural progressions based on the client journey.

Audience Metrics

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Frequently Asked Questions About Copy And

What is Copy And about and what kind of topics does it cover?

This show focuses on practical copywriting and sales psychology for online service providers. Episodes concentrate on crafting human, conversion-focused copy, improving emails and landing pages, launching and nurturing audiences, and applying psychology to messaging without sacrificing authenticity. Listeners can expect actionable templates, frameworks, and real-world case studies that translate into faster wins—whether optimizing welcome sequences, webinar prompts, or post-purchase communications. A notable edge is the founder's emphasis on copy that sounds like the client while driving conversions, plus a readiness to weave design, strategy, and AI considerations into copy work for tangible business results.

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How many episodes of Copy And are there?

Copy And launched a year ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Copy And?

Recent guests on Copy And include:

1. Nadine Nethery
2. Breanna Owen
3. Melissa Litchfield
4. Emily Reagan
5. Morgan Specht
6. Shannon Pruitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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