
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping d... more
| Publishes | Weekly | Episodes | 31 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So ... more
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster.
And, on a more personal note, I tell a few stories about things I bought that ... more
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.
In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.
Hear what's really o... more
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend).
Melissa digs in to what copy goes where in your ads s... more
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Sam delivers bite sized pieces of wisdom that are easy to implement and tweak your copy right then. It’s so wonderful to hear the reasoning behind certain topics and the quick wins to creating captivating copy.
I learn something new every time I listen - whether it’s about copy in general or sales psychology … Sam always gives me a LOT to think about!
So many great, doable tips for improving your copy! And Sam shares some super helpful insights about the marketing and sales psychology behind creating copy that sells.
I love how Sam breaks down the psychology behind good copy practices and makes it easy to understand, relevant, and easy to implement!
A must listen for anyone who wants to get better at connecting with their audience. Incredibly concise and insightful! We need more episodes!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
This show targets service-based professionals looking to sharpen their copywriting and marketing strategy with a psychology-led lens. Episodes consistently explore how copy, design, and strategy intersect to boost conversions, from sales-page optimization and funnels to pricing transparency and leveraging AI tools. A recurring thread is actionable, practitioner-focused guidance—short, digestible episodes with real-world examples that viewers can apply immediately. A standout aspect is the emphasis on authentic, human-centered messaging, building trust, and using copy to drive measurable outcomes, whether through onboarding funnels, reengagement tactics, or client storytelling.
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Copy And launched 6 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Copy And include:
1. Emily Reagan
2. Morgan Specht
3. Shannon Pruitt
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