
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping d... more
| Publishes | Weekly | Episodes | 41 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form.... more
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on th... more
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right i... more
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small busine... more
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I love how Sam says the thing, we get the info, and there isn’t 45 min of fluff!
So good—highly recommend!
Sam delivers bite sized pieces of wisdom that are easy to implement and tweak your copy right then. It’s so wonderful to hear the reasoning behind certain topics and the quick wins to creating captivating copy.
I learn something new every time I listen - whether it’s about copy in general or sales psychology … Sam always gives me a LOT to think about!
So many great, doable tips for improving your copy! And Sam shares some super helpful insights about the marketing and sales psychology behind creating copy that sells.
I love how Sam breaks down the psychology behind good copy practices and makes it easy to understand, relevant, and easy to implement!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #62 |
Listeners, social reach, demographics and more for this podcast.
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This show targets service-based professionals looking to sharpen their copywriting and marketing strategy with a psychology-led lens. Episodes consistently explore how copy, design, and strategy intersect to boost conversions, from sales-page optimization and funnels to pricing transparency and leveraging AI tools. A recurring thread is actionable, practitioner-focused guidance—short, digestible episodes with real-world examples that viewers can apply immediately. A standout aspect is the emphasis on authentic, human-centered messaging, building trust, and using copy to drive measurable outcomes, whether through onboarding funnels, reengagement tactics, or client storytelling.
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Copy And launched 9 months ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Copy And include:
1. Emily Reagan
2. Morgan Specht
3. Shannon Pruitt
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