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Artwork for Conversations with Masters: How to Better Understand Your Customers

Conversations with Masters: How to Better Understand Your Customers

Gold Research Inc™

We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.

So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each in... more

PublishesDailyEpisodes33Founded3 years ago
Categories
Non-ProfitManagementBusiness

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Artwork for Conversations with Masters: How to Better Understand Your Customers

Latest Episodes

Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business ... more

Hear what sets customers apart on their buying journeys. Listen how you can better understand your more “silent” customers. Learn where tailored communication can stand out in crafting customer experiences for distinct audiences, sending relevant mes... more

Hear why benchmarking is indispensable in understanding your customer’s journey in relation to competitors, and discerning the experiences that influence their preferences for one company over another. Listen how decision-makers’ preferences for qual... more

Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journ... more

Hear what it means to ground the customer experience: a unified framework that fosters the right mechanisms for an effective customer journey. Listen to why it’s important for internal stakeholders to grasp the nuances of “customer experience” and it... more

Hear how marketers can initiate positive action in a customer journey project by utilizing AI data to transform “insights” into “foresight.” Learn why managing internal expectations and over-communicating are the pillars of executing a customer journ... more

Hear why it is vital to investigate what triggers the initiation of the customer journey. Learn how customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences. Listen to what behavioral techniques (like eye-tracking) c... more

Hear why it’s crucial to align with the business’s objectives before initiating a project to prevent “research silos.” Learn how the customer journey map is an intertwined ecosystem of information rather than a linear thought concept. Listen how jour... more

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this podcast launched 3 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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