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Nonprofit Lowdown

Rhea Wong
Fundraising
Nonprofit Sector
Donor Engagement
Nonprofit Fundraising
Fundraising Strategies
Major Gifts
Donor Retention
Email Marketing
Nonprofit Leadership
Giving Tuesday
Nonprofit Management
Engagement Fundraising Operating System
Philanthropy
Donor Trust
Board Engagement
Donor Stewardship
Burnout
Consent-Based Fundraising
Artificial Intelligence
Relationship Building

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

PublishesWeeklyEpisodes424Founded8 years ago
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Non-ProfitBusiness

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Artwork for Nonprofit Lowdown

Latest Episodes

We’re in what I like to call the Super Bowl of fundraising, that mad sprint to December 31st. Before you pour all your time and energy into your year-end campaign, I want to make sure you’re not losing money through hidden leaks in your donor funnel.... more

A board member once read me the riot act because I never told her that a friend of hers had given to our year-end campaign. She was right. I hadn’t closed the loop, and her friend ended up asking her why nobody had thanked them. I still think about t... more

I came into this conversation thinking I knew how to raise money. Turns out, I've been fundraising with a broken financial house and didn't notice until Susan DeMarco walked me through it.

Susan DeMarco is the CEO of Brand K Partners, an accounting ... more

I came into this thinking email was dead. Ben Smithee and Brad Duff-Hudkins from NextAfter walked me back from the ledge with 17 million email subscribers worth of actual data. Spoiler: email is fine. You're just bad at it.

Ben Smithee is Chief Grow... more

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Recent Guests

Susan DeMarco
CEO of Brand K Partners, an accounting firm serving small and mid-size nonprofits
Brand K Partners
Episode: #409 - The 5 Financial Red Flags Fundraisers Miss
Ben Smithee
Chief Growth Officer
NextAfter
Episode: #408 - Email's Hidden Value: Why Donors Wait
Brad Duff-Hudkins
VP of Data and Analytics
NextAfter
Episode: #408 - Email's Hidden Value: Why Donors Wait
Phil Putnam
Workforce behavior expert and keynote speaker
Phil Putnam Speaks
Episode: #407 - The Gen Z Donor Strategy Nobody's Building
Ny Whitaker
Founder and chief strategist of Project NYNE, former White House senior advisor, and nonprofit leadership expert
Project NYNE
Episode: #405 - Yes! Your Nonprofit Is Allowed To Do This
Liza Carballeira
Fundraising expert with experience at a DAF institution and Epic Philanthropy
Epic Philanthropy
Episode: #404 - The DAF Money You're Probably Missing
Tony Martinetti
Author of Planned Giving Accelerated and evangelist for Planned Giving
Martinetti Planned Giving Advisors
Episode: #397 - Your Next Million-Dollar Donor Gives $10 a Year
Lucy Madden
CEO of Letters to a Pre Scientist
Letters to a Pre Scientist
Episode: #396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Claire Wang
Pricing strategist and author of The Price of Influence
Independent pricing consultant
Episode: #394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang

Hosts

Ria Wong
Host of Nonprofit Lowdown; focuses on fundraising strategies and donor engagement.
Rhea Wong
Host of Nonprofit Lowdown; leads discussions on fundraising systems and nonprofit leadership.

Reviews

4.9 out of 5 stars from 136 ratings
  • Rhea is the real deal!

    Being a guest made me a bigger fan.

    I've been on both sides of the mic with Rhea, as a listener and as a guest (episode 404, The DAF Money You're Probably Missing), and she is the real deal. As a host, she asks the questions fundraisers are actually asking and then lets you answer like a human.

    And she is exactly who she seems to be off the mic, too. In our LinkedIn messages she is generous with introductions, generous with her ideas (her "Who Should I Call?" checklist is gold), and always ch... more

    Apple Podcasts
    5
    Epic Philanthropy
    United States6 days ago
  • Just awful

    I tried to do no stars. Not one piece of helpful information for nonprofits. Rhea is completely out of touch with today’s fundraising world.

    Apple Podcasts
    1
    KTTMP
    United States15 days ago
  • So nice and real...

    Such an honest and refreshing discussion on why boards struggle with fundraising and how leaders can approach it in a more human way. I really enjoyed listening to this episode, especially the point about shifting from “asking for money” to inviting people into the mission.

    Apple Podcasts
    5
    Mary Burruss
    United States6 months ago
  • Politics out of Nonprofits

    I’ve been a long time listener, have followed Rhea’s book and now I am signing off. If your business is politics, then be in politics. If your business is helping nonprofits grow, leave politics at the door. We’ve all been inundated with the bombardment of political scum. Most of us look to you to be the light.

    Apple Podcasts
    1
    Concerned&Citizen
    United States2 years ago
  • So helpful!!

    I am a new ED at a startup nonprofit and Rhea’s podcast has been so helpful at teaching me how to do this job!!

    Apple Podcasts
    5
    DiCo85!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate honest, real discussions and practical takeaways on fundraising and board dynamics.
Many praise the host's business-minded approach to nonprofits and actionable strategies.
Audience values diverse guest expertise and relatable fundraising case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#409 - The 5 Financial Red Flags Fundraisers Miss
Q: What should signal that an organization needs to move beyond a bookkeeper to a CFO or fractional CFO?
DeMarco says the trigger is financial complexity, including complicated revenue, restricted funding, cash-flow forecasting, and the need for strategic planning, rather than a particular budget threshold.
#409 - The 5 Financial Red Flags Fundraisers Miss
Q: How important is it to hire someone with a nonprofit background for a CFO or finance position?
DeMarco says nonprofit accounting experience matters because revenue recognition and restricted funding require reading and interpreting each grant letter, knowledge that may not come from a general accounting degree or for-profit work.
#405 - Yes! Your Nonprofit Is Allowed To Do This
Q: What practical steps can an overwhelmed nonprofit take to engage with policymakers without turning advocacy into a full-time job?
Start small: schedule one interaction per week, stay visible through newsletters and social media tagging, invite officials to your programs, and build relationships with staff such as the chief of staff or legislative director to streamline advocacy efforts.
#405 - Yes! Your Nonprofit Is Allowed To Do This
Q: Why should nonprofit organizations focus on connecting with elected officials in this time of economic turbulence?
Ny argues that there is real currency in influence; building trusted relationships with those who have influence before a crisis ensures nonprofits are top of mind when funding decisions are made, facilitating stronger partnerships and more stable funding during tough times.
#407 - The Gen Z Donor Strategy Nobody's Building
Q: How should a fundraiser approach the first gift and retention with Gen Z donors?
Make the first gift easy and nonjudgmental, then rapidly build a community where donors see themselves as part of a long-term relationship, including cross-generational mentorship and opportunities to connect with peers.

Audience Metrics

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Frequently Asked Questions About Nonprofit Lowdown

What is Nonprofit Lowdown about and what kind of topics does it cover?

This show targets nonprofit fundraising and leadership professionals, offering practical frameworks, step-by-step systems, and real-world case studies to boost donor engagement and major gifts. Episodes repeatedly emphasize consent-based fundraising, sustainable pipelines, board involvement, and practical tactics like donor audits, journey mapping, and relationship-driven outreach. The host leans into actionable playbooks, featuring guests who are practitioners and consultants in major gifts, planned giving, pricing psychology, and donor data, making it useful for organizations of various sizes aiming to scale impact without relying on luck or one-off campaigns. Noteworthy moments often center on building repeatable processes, stewarding do... more

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Which podcasts are similar to Nonprofit Lowdown?

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1. Seattle Now
2. IMO with Michelle Obama and Craig Robinson
3. 10% Happier with Dan Harris
4. Nonprofit Mastermind Podcast
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of Nonprofit Lowdown are there?

Nonprofit Lowdown launched 8 years ago and published 424 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nonprofit Lowdown?

Recent guests on Nonprofit Lowdown include:

1. Susan DeMarco
2. Ben Smithee
3. Brad Duff-Hudkins
4. Phil Putnam
5. Ny Whitaker
6. Liza Carballeira
7. Tony Martinetti
8. Lucy Madden

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