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Nonprofit Lowdown

Rhea Wong
Fundraising
Nonprofit Sector
Donor Engagement
Nonprofit Fundraising
Fundraising Strategies
Major Gifts
Donor Retention
Nonprofit Leadership
Giving Tuesday
Email Marketing
Nonprofit Management
Philanthropy
Donor Trust
Engagement Fundraising Operating System
Board Engagement
Burnout
Consent-Based Fundraising
Donor Stewardship
Relationship Building
Community Building

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

PublishesWeeklyEpisodes413Founded8 years ago
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Non-ProfitBusiness

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Artwork for Nonprofit Lowdown

Latest Episodes

When I started this podcast in 2018, I had no strategy. No content calendar. Just a cheap microphone and a genuine desire to connect with busy nonprofit friends who never had time to grab coffee. I didn't think I was doing marketing. I thought I was ... more

Here's what nobody tells you: when a founder gets $47M in liquidity, they don't call you. They call their advisor. And by the time you find out they exist, the giving decision's already locked in with someone else.

Most nonprofits are still running ... more

In this episode, I'm calling out the thing nobody says out loud: your major gift program isn't really a program. The gifts come in, but you can't predict them. Your board member lands a home run, then goes quiet. Your ED holds all the relationships i... more

The biggest gift your organization will ever receive might come from a donor who's been quietly giving you $10 a year for two decades. And most of you are ignoring them.

Planned giving evangelist Tony Martignetti, retired attorney and author of the ... more

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Recent Guests

Tony Martinetti
Author of Planned Giving Accelerated and evangelist for Planned Giving
Martinetti Planned Giving Advisors
Episode: #397 - Your Next Million-Dollar Donor Gives $10 a Year
Lucy Madden
CEO of Letters to a Pre Scientist
Letters to a Pre Scientist
Episode: #396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Claire Wang
Pricing strategist and author of The Price of Influence
Independent pricing consultant
Episode: #394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang
Glennda Testone
Founder/leader involved with nonprofit leadership and fundraising
Nonprofit Leadership Lab
Episode: #393- Burnout, Budget Cuts, and the Future of Fundraising with Glennda Testone
Andrew Murphy
Executive Director, Wisconsin Inmate Education Association
Wisconsin Inmate Education Association
Episode: #392- Fundraising Without Fear: Moving from Scarcity to Sustainability with Andrew Murphy
Amy Lester
Major Gifts Officer at Polar Bears International
Polar Bears International
Episode: #391- What Happens When You Stop Fundraising on Hope with Amy Lester
Tess Conrad
Founder and principal consultant of Full Potential Fundraising
Full Potential Fundraising
Episode: #390- The Fundraising Strategy Too Many Nonprofits Ignore with Tess Conrad
Janine Quijije
Vice President of Development for America on Tech
America on Tech
Episode: #389- The Human Side of AI with Janine Quijije
Lauren Carson
Founder and executive director of Black Girls Smile
Black Girls Smile
Episode: #387- The Real Mental Health Crisis No One Is Talking About

Hosts

Rhea Wong
Host of the show; provides leadership and fundraising expertise for nonprofits
Ria Wong
Host of the show; focuses on fundraising strategy, donor engagement, and nonprofit leadership

Reviews

4.9 out of 5 stars from 135 ratings
  • So nice and real...

    Such an honest and refreshing discussion on why boards struggle with fundraising and how leaders can approach it in a more human way. I really enjoyed listening to this episode, especially the point about shifting from “asking for money” to inviting people into the mission.

    Apple Podcasts
    5
    Mary Burruss
    United States3 months ago
  • Politics out of Nonprofits

    I’ve been a long time listener, have followed Rhea’s book and now I am signing off. If your business is politics, then be in politics. If your business is helping nonprofits grow, leave politics at the door. We’ve all been inundated with the bombardment of political scum. Most of us look to you to be the light.

    Apple Podcasts
    1
    Concerned&Citizen
    United Statesa year ago
  • So helpful!!

    I am a new ED at a startup nonprofit and Rhea’s podcast has been so helpful at teaching me how to do this job!!

    Apple Podcasts
    5
    DiCo85!
    United States2 years ago
  • Rhea means business

    Love this podcast. Rhea approaches the non profit world with an actual business mentality. Some of the other podcasts in this space seem too “cheerleady” for me, but Rhea’s actually functions to get me focused like any other business.

    Apple Podcasts
    5
    Vanthiel
    United States2 years ago
  • Fantastic Content to Level Up

    So inspiring! As someone who has fairly recently fallen into fundraising, this podcast has really opened up so many conversations for me and my organization on how we view fundraising. I’m excited for every episode because I know I’m going to learn something new or think about an aspect of fundraising from a new perspective. Keep it up!

    Apple Podcasts
    5
    EHCortes
    United States2 years ago

Listeners Say

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This show feels actionable and practical for fundraising teams.
Hosts bring real-world experience and clear frameworks.
Guest lineups are diverse and deeply knowledgeable.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What advice would you give to someone considering joining the program or making a major investment in fundraising coaching?
She emphasizes the importance of commitment, accountability, and the value of a peer-learning community and coaching, while acknowledging timing and budget realities for smaller teams.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What was the big win you achieved and how did you navigate turning that into a sustained capability?
A donor's $10,000 pledge to bridge the gap to the year-end goal became a turning point, followed by formalizing a six-figure stock gift and building the systems (budget, proposals, board engagement) to sustain larger gifts.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: When did your major gifts strategy start taking shape and what led you to shift away from grants?
She describes the momentum in individual giving, the limitations of grants, and how a rising email list and large donor examples prompted a pivot toward a more deliberate major gifts program with strategic planning.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What inspired you to start Letters to a Pre Scientist and focus on snail-mail fundraising?
Lucy explains the origin story from teaching in middle school to founding the nonprofit, and how handwritten letters became a powerful engagement tool that deepened student-student and student-stable donor relationships, ultimately shaping fundraising strategy.
#397 - Your Next Million-Dollar Donor Gives $10 a Year
Q: What is the simplest way for a small nonprofit to start with planned giving?
Start with gifts in wills, identify a few top prospects, and begin personal conversations; you don't need complex vehicles or a big program to launch.

Audience Metrics

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Frequently Asked Questions About Nonprofit Lowdown

What is Nonprofit Lowdown about and what kind of topics does it cover?

High-signal episodes center on sustainable fundraising systems, volunteer leadership, and ethical storytelling for nonprofits. Hosts draw from hands-on experience to expose common failures—burnout, broken processes, and unclear donor pipelines—and offer concrete frameworks, such as operating systems and consent-based fundraising, to improve retention, major gifts, and board involvement. Notable guests tend to be seasoned nonprofit leaders, fundraisers, and social-sector strategists who share practical, scalable tactics for fundraising, governance, and culture. The show's strength lies in actionable takeaways, realistic budgeting, and a willingness to critique traditional approaches in favor of modern, humane fundraising practices. Potential... more

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Which podcasts are similar to Nonprofit Lowdown?

These podcasts share a similar audience with Nonprofit Lowdown:

1. The Mel Robbins Podcast
2. The Curiosity Shop with Brené Brown and Adam Grant
3. unPAUSED with Dr. Mary Claire Haver
4. The Diary Of A CEO with Steven Bartlett
5. Good Inside with Dr. Becky

How many episodes of Nonprofit Lowdown are there?

Nonprofit Lowdown launched 8 years ago and published 413 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nonprofit Lowdown?

Recent guests on Nonprofit Lowdown include:

1. Tony Martinetti
2. Lucy Madden
3. Claire Wang
4. Glennda Testone
5. Andrew Murphy
6. Amy Lester
7. Tess Conrad
8. Janine Quijije

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