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Nonprofit Lowdown

Rhea Wong
Fundraising
Nonprofit Sector
Donor Engagement
Nonprofit Fundraising
Fundraising Strategies
Major Gifts
Donor Retention
Nonprofit Leadership
Giving Tuesday
Email Marketing
Nonprofit Management
Philanthropy
Donor Trust
Engagement Fundraising Operating System
Board Engagement
Burnout
Consent-Based Fundraising
Donor Stewardship
Relationship Building
Community Building

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

PublishesWeeklyEpisodes416Founded8 years ago
Number of ListenersCategories
Non-ProfitBusiness

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Artwork for Nonprofit Lowdown

Latest Episodes

Your year-end plan is actively insulting a segment of your donor file. It's September and that plan is nearly locked, so let's fix it before it goes out.

When I was a baby ED, we'd get a $7,500 check from Schwab Charitable in December and I'd code i... more

I had a board member, let's call her Lena, who told me she'd rather stick hot needles in her eye than ask her friends for money. So I asked if we could count on her for the $35,000 check instead. She said yes, done, no problem. Then she spent the nex... more

Why AI Cannot Replace Fundraising Strategy

I use Claude every day, he's literally my side piece. And I'm telling you to stop buying AI tools.

Here's what I'm seeing across nonprofit shops right now: everyone's buying wealth screening software, AI d... more

When I started this podcast in 2018, I had no strategy. No content calendar. Just a cheap microphone and a genuine desire to connect with busy nonprofit friends who never had time to grab coffee. I didn't think I was doing marketing. I thought I was ... more

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Recent Guests

Tony Martinetti
Author of Planned Giving Accelerated and evangelist for Planned Giving
Martinetti Planned Giving Advisors
Episode: #397 - Your Next Million-Dollar Donor Gives $10 a Year
Lucy Madden
CEO of Letters to a Pre Scientist
Letters to a Pre Scientist
Episode: #396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Claire Wang
Pricing strategist and author of The Price of Influence
Independent pricing consultant
Episode: #394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang
Glennda Testone
Founder/leader involved with nonprofit leadership and fundraising
Nonprofit Leadership Lab
Episode: #393- Burnout, Budget Cuts, and the Future of Fundraising with Glennda Testone
Andrew Murphy
Executive Director, Wisconsin Inmate Education Association
Wisconsin Inmate Education Association
Episode: #392- Fundraising Without Fear: Moving from Scarcity to Sustainability with Andrew Murphy
Amy Lester
Major Gifts Officer at Polar Bears International
Polar Bears International
Episode: #391- What Happens When You Stop Fundraising on Hope with Amy Lester
Tess Conrad
Founder and principal consultant of Full Potential Fundraising
Full Potential Fundraising
Episode: #390- The Fundraising Strategy Too Many Nonprofits Ignore with Tess Conrad
Janine Quijije
Vice President of Development for America on Tech
America on Tech
Episode: #389- The Human Side of AI with Janine Quijije
Lauren Carson
Founder and executive director of Black Girls Smile
Black Girls Smile
Episode: #387- The Real Mental Health Crisis No One Is Talking About

Hosts

Ria Wong
Host of Nonprofit Lowdown; focuses on fundraising strategies and donor engagement.
Rhea Wong
Host of Nonprofit Lowdown; leads discussions on fundraising systems and nonprofit leadership.

Reviews

4.9 out of 5 stars from 136 ratings
  • So nice and real...

    Such an honest and refreshing discussion on why boards struggle with fundraising and how leaders can approach it in a more human way. I really enjoyed listening to this episode, especially the point about shifting from “asking for money” to inviting people into the mission.

    Apple Podcasts
    5
    Mary Burruss
    United States4 months ago
  • Politics out of Nonprofits

    I’ve been a long time listener, have followed Rhea’s book and now I am signing off. If your business is politics, then be in politics. If your business is helping nonprofits grow, leave politics at the door. We’ve all been inundated with the bombardment of political scum. Most of us look to you to be the light.

    Apple Podcasts
    1
    Concerned&Citizen
    United States2 years ago
  • So helpful!!

    I am a new ED at a startup nonprofit and Rhea’s podcast has been so helpful at teaching me how to do this job!!

    Apple Podcasts
    5
    DiCo85!
    United States2 years ago
  • Rhea means business

    Love this podcast. Rhea approaches the non profit world with an actual business mentality. Some of the other podcasts in this space seem too “cheerleady” for me, but Rhea’s actually functions to get me focused like any other business.

    Apple Podcasts
    5
    Vanthiel
    United States2 years ago
  • Fantastic Content to Level Up

    So inspiring! As someone who has fairly recently fallen into fundraising, this podcast has really opened up so many conversations for me and my organization on how we view fundraising. I’m excited for every episode because I know I’m going to learn something new or think about an aspect of fundraising from a new perspective. Keep it up!

    Apple Podcasts
    5
    EHCortes
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate honest, real discussions and practical takeaways on fundraising and board dynamics.
Many praise the host's business-minded approach to nonprofits and actionable strategies.
Audience values diverse guest expertise and relatable fundraising case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What advice would you give to someone considering joining the program or making a major investment in fundraising coaching?
She emphasizes the importance of commitment, accountability, and the value of a peer-learning community and coaching, while acknowledging timing and budget realities for smaller teams.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What was the big win you achieved and how did you navigate turning that into a sustained capability?
A donor's $10,000 pledge to bridge the gap to the year-end goal became a turning point, followed by formalizing a six-figure stock gift and building the systems (budget, proposals, board engagement) to sustain larger gifts.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: When did your major gifts strategy start taking shape and what led you to shift away from grants?
She describes the momentum in individual giving, the limitations of grants, and how a rising email list and large donor examples prompted a pivot toward a more deliberate major gifts program with strategic planning.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What inspired you to start Letters to a Pre Scientist and focus on snail-mail fundraising?
Lucy explains the origin story from teaching in middle school to founding the nonprofit, and how handwritten letters became a powerful engagement tool that deepened student-student and student-stable donor relationships, ultimately shaping fundraising strategy.
#397 - Your Next Million-Dollar Donor Gives $10 a Year
Q: What is the simplest way for a small nonprofit to start with planned giving?
Start with gifts in wills, identify a few top prospects, and begin personal conversations; you don't need complex vehicles or a big program to launch.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Nonprofit Lowdown

What is Nonprofit Lowdown about and what kind of topics does it cover?

This show targets nonprofit fundraising and leadership professionals, offering practical frameworks, step-by-step systems, and real-world case studies to boost donor engagement and major gifts. Episodes repeatedly emphasize consent-based fundraising, sustainable pipelines, board involvement, and practical tactics like donor audits, journey mapping, and relationship-driven outreach. The host leans into actionable playbooks, featuring guests who are practitioners and consultants in major gifts, planned giving, pricing psychology, and donor data, making it useful for organizations of various sizes aiming to scale impact without relying on luck or one-off campaigns. Noteworthy moments often center on building repeatable processes, stewarding do... more

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Which podcasts are similar to Nonprofit Lowdown?

These podcasts share a similar audience with Nonprofit Lowdown:

1. Financial Feminist
2. The Curiosity Shop with Brené Brown and Adam Grant
3. 10% Happier with Dan Harris
4. On with Kara Swisher
5. Letters from an American

How many episodes of Nonprofit Lowdown are there?

Nonprofit Lowdown launched 8 years ago and published 416 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nonprofit Lowdown?

Recent guests on Nonprofit Lowdown include:

1. Tony Martinetti
2. Lucy Madden
3. Claire Wang
4. Glennda Testone
5. Andrew Murphy
6. Amy Lester
7. Tess Conrad
8. Janine Quijije

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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