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Nonprofit Lowdown

Rhea Wong
Fundraising
Nonprofit Sector
Donor Engagement
Nonprofit Fundraising
Fundraising Strategies
Major Gifts
Donor Retention
Email Marketing
Nonprofit Leadership
Giving Tuesday
Nonprofit Management
Engagement Fundraising Operating System
Philanthropy
Donor Trust
Board Engagement
Burnout
Consent-Based Fundraising
Donor Stewardship
Artificial Intelligence
Relationship Building

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

PublishesWeeklyEpisodes422Founded8 years ago
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Non-ProfitBusiness

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Artwork for Nonprofit Lowdown

Latest Episodes

I came into this conversation thinking I knew how to raise money. Turns out, I've been fundraising with a broken financial house and didn't notice until Susan DeMarco walked me through it.

Susan DeMarco is the CEO of Brand K Partners, an accounting ... more

I came into this thinking email was dead. Ben Smithee and Brad Duff-Hudkins from NextAfter walked me back from the ledge with 17 million email subscribers worth of actual data. Spoiler: email is fine. You're just bad at it.

Ben Smithee is Chief Grow... more

I'll admit it. I came into this conversation ready to talk about "those damn kids." They give me the blank stare. They call me bro. My friend in staffing says they show up for one day of work and never come back. Phil Putnam walked me back from the l... more

Most nonprofit leaders think the problem is the workload. I had a week that told me otherwise, and it took a coaching call to see it.

I was venting about year eight feeling harder than year three when my coach said, "You're upset because life does n... more

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Recent Guests

Ben Smithee
Chief Growth Officer
NextAfter
Episode: #408 - Email's Hidden Value: Why Donors Wait
Brad Duff-Hudkins
VP of Data and Analytics
NextAfter
Episode: #408 - Email's Hidden Value: Why Donors Wait
Phil Putnam
Workforce behavior expert and keynote speaker
Phil Putnam Speaks
Episode: #407 - The Gen Z Donor Strategy Nobody's Building
Ny Whitaker
Founder and chief strategist of Project NYNE, former White House senior advisor, and nonprofit leadership expert
Project NYNE
Episode: #405 - Yes! Your Nonprofit Is Allowed To Do This
Liza Carballeira
Fundraising expert with experience at a DAF institution and Epic Philanthropy
Epic Philanthropy
Episode: #404 - The DAF Money You're Probably Missing
Tony Martinetti
Author of Planned Giving Accelerated and evangelist for Planned Giving
Martinetti Planned Giving Advisors
Episode: #397 - Your Next Million-Dollar Donor Gives $10 a Year
Lucy Madden
CEO of Letters to a Pre Scientist
Letters to a Pre Scientist
Episode: #396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Claire Wang
Pricing strategist and author of The Price of Influence
Independent pricing consultant
Episode: #394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang
Glennda Testone
Founder/leader involved with nonprofit leadership and fundraising
Nonprofit Leadership Lab
Episode: #393- Burnout, Budget Cuts, and the Future of Fundraising with Glennda Testone

Hosts

Ria Wong
Host of Nonprofit Lowdown; focuses on fundraising strategies and donor engagement.
Rhea Wong
Host of Nonprofit Lowdown; leads discussions on fundraising systems and nonprofit leadership.

Reviews

4.9 out of 5 stars from 136 ratings
  • So nice and real...

    Such an honest and refreshing discussion on why boards struggle with fundraising and how leaders can approach it in a more human way. I really enjoyed listening to this episode, especially the point about shifting from “asking for money” to inviting people into the mission.

    Apple Podcasts
    5
    Mary Burruss
    United States5 months ago
  • Politics out of Nonprofits

    I’ve been a long time listener, have followed Rhea’s book and now I am signing off. If your business is politics, then be in politics. If your business is helping nonprofits grow, leave politics at the door. We’ve all been inundated with the bombardment of political scum. Most of us look to you to be the light.

    Apple Podcasts
    1
    Concerned&Citizen
    United States2 years ago
  • So helpful!!

    I am a new ED at a startup nonprofit and Rhea’s podcast has been so helpful at teaching me how to do this job!!

    Apple Podcasts
    5
    DiCo85!
    United States2 years ago
  • Rhea means business

    Love this podcast. Rhea approaches the non profit world with an actual business mentality. Some of the other podcasts in this space seem too “cheerleady” for me, but Rhea’s actually functions to get me focused like any other business.

    Apple Podcasts
    5
    Vanthiel
    United States2 years ago
  • Fantastic Content to Level Up

    So inspiring! As someone who has fairly recently fallen into fundraising, this podcast has really opened up so many conversations for me and my organization on how we view fundraising. I’m excited for every episode because I know I’m going to learn something new or think about an aspect of fundraising from a new perspective. Keep it up!

    Apple Podcasts
    5
    EHCortes
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate honest, real discussions and practical takeaways on fundraising and board dynamics.
Many praise the host's business-minded approach to nonprofits and actionable strategies.
Audience values diverse guest expertise and relatable fundraising case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#405 - Yes! Your Nonprofit Is Allowed To Do This
Q: What practical steps can an overwhelmed nonprofit take to engage with policymakers without turning advocacy into a full-time job?
Start small: schedule one interaction per week, stay visible through newsletters and social media tagging, invite officials to your programs, and build relationships with staff such as the chief of staff or legislative director to streamline advocacy efforts.
#405 - Yes! Your Nonprofit Is Allowed To Do This
Q: Why should nonprofit organizations focus on connecting with elected officials in this time of economic turbulence?
Ny argues that there is real currency in influence; building trusted relationships with those who have influence before a crisis ensures nonprofits are top of mind when funding decisions are made, facilitating stronger partnerships and more stable funding during tough times.
#407 - The Gen Z Donor Strategy Nobody's Building
Q: How should a fundraiser approach the first gift and retention with Gen Z donors?
Make the first gift easy and nonjudgmental, then rapidly build a community where donors see themselves as part of a long-term relationship, including cross-generational mentorship and opportunities to connect with peers.
#407 - The Gen Z Donor Strategy Nobody's Building
Q: What is the Gen Z impact on fundraising strategy and donor engagement?
Gen Z is deeply values-driven and safety-focused; fundraising should start with alignment, listen to what they care about, and create pathways that help them get what they want from supporting the cause, including a sense of community and personal connection.
#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift
Q: What advice would you give to someone considering joining the program or making a major investment in fundraising coaching?
She emphasizes the importance of commitment, accountability, and the value of a peer-learning community and coaching, while acknowledging timing and budget realities for smaller teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Nonprofit Lowdown

What is Nonprofit Lowdown about and what kind of topics does it cover?

This show targets nonprofit fundraising and leadership professionals, offering practical frameworks, step-by-step systems, and real-world case studies to boost donor engagement and major gifts. Episodes repeatedly emphasize consent-based fundraising, sustainable pipelines, board involvement, and practical tactics like donor audits, journey mapping, and relationship-driven outreach. The host leans into actionable playbooks, featuring guests who are practitioners and consultants in major gifts, planned giving, pricing psychology, and donor data, making it useful for organizations of various sizes aiming to scale impact without relying on luck or one-off campaigns. Noteworthy moments often center on building repeatable processes, stewarding do... more

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1. Wild Card with Rachel Martin
2. Happier with Gretchen Rubin
3. Fresh Air
4. Radio Atlantic
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Nonprofit Lowdown launched 8 years ago and published 422 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nonprofit Lowdown?

Recent guests on Nonprofit Lowdown include:

1. Ben Smithee
2. Brad Duff-Hudkins
3. Phil Putnam
4. Ny Whitaker
5. Liza Carballeira
6. Tony Martinetti
7. Lucy Madden
8. Claire Wang

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