#ContentChat
Erika Heald#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.
| Publishes | Twice monthly | Episodes | 8 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Erika Heald and Catara Lane discuss leveraging YouTube for content marketing and selling books. Catara emphasizes the importance of playlists, which act as sales funnels, guiding viewers through a series of videos. She advises authors to create origi... more
Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and retention. Some organizations, however, face additional hurdles because their audiences are savvy ... more
What is content governance, and why is it essential for scaling content operations—especially with AI in the mix?
In this #ContentChat episode, host Erika Heald and guest Maureen Jann explore how content governance bridges strategy and execution, en... more
In this episode of #ContentChat, host Erika Heald is joined by marketer Maureen Jann to explore how B2B brands can craft and maintain an authentic brand voice. They discuss why many companies overlook documenting brand voice in their guidelines—and w... more
Erika Heald and Maureen Jan discuss the importance of using data-driven content strategies to create unique, relevant content. Maureen, with extensive experience in marketing and tech, emphasizes the abundance of data available, including product usa... more
In this edition of #ContentChat, host Erika Heald is joined by Maureen Jann to discuss how content marketers can create trusted, human-centered content in an AI-saturated landscape. They explore how to differentiate your brand through empathy, transp... more
In this edition of #ContentChat, host Erika Heald is joined by guest Phyllis Davidson, VP and principal analyst with Forrester, who explains how to create an AI-led content strategy. They explore the evolution of AI tooling and how AI has become a co... more
As content teams have started incorporating AI into their workflows and strategies, however, many are missing a critical foundational element they need: A documented brand voice.
Without a distinct brand voice, your generative AI outputs—or human-cr... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #160 |  Canada/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of #ContentChat are there?
#ContentChat launched 3 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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