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Artwork for Content Rookie

Content Rookie

Nicole Michaelis
Content Design
UX Writing
Content Strategy
Creativity
User Experience (UX)
Accessibility
AI Tools
Collaboration
Team Dynamics
User Experience
Parkinson's Law Of Triviality
Social Media Perception
Leadership
Design Advisory
Content Marketing
Documentation
Psychology
Growth Teams
Burnout
Self-Value

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

PublishesInfrequentlyEpisodes73Founded6 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for Content Rookie

Latest Episodes

Episode 73: Psst, content design is about to have a major moment

In 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.

I truly believe content design is about to have a major moment, t... more

Episode 72: 10+ years into a content career

Between the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC wo... more

Episode 71: How a content design team works - Meet Miro's content designers

Welcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things conte... more

Episode 70: Content Design with care - for users and ourselves

In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge, where we find those special ... more

Key Facts

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Recent Guests

Aaron Burgess
Content strategist with experience in leading content design practices
Verbo, Expedia
Episode: 10+ years into a content career - here's what we're doing (and not doing)
Mario Ferrer
Staff content designer with a background in advertising and UX writing, currently residing near Barcelona.
Not specified
Episode: Content Design with care - for users and ourselves
Rachel McConnell
Design leader, author, and founder of Tempo, a community for content design leaders.
Tempo
Episode: Leading Content Design and a look at the job market
Andrew Stein
Principal content designer at a financial services company with experience since 2007.
Financial Services Company
Episode: Getting into Content Design and UX writing + Generalists vs Specialists
Sara Wachter-Boettcher
CEO of Active Voice, specializing in leadership programs and training in communication and collaboration for tech and design professionals.
Active Voice
Episode: Don't let Content Design gaslight you
Bill Kurland
Content designer and UX writer with 13-14 years of experience spanning various organizations.
Episode: Get unstuck: Growing content design beyond the trivial
Iara Lucena
Content designer with a background in psychology living in the Netherlands, originally from Brazil.
Episode: Is content design still our dream job?

Host

Nicole Michaelis
Host of Content Rookie

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#97
Canada/Arts/Design
Apple Podcasts
#211
United Kingdom/Arts/Design
Apple Podcasts
#81
Ukraine/Arts/Design
Apple Podcasts
#87
South Korea/Arts/Design
Apple Podcasts
#99
Finland/Arts/Design
Apple Podcasts
#108
United Arab Emirates/Arts/Design
Apple Podcasts
#142
Israel/Arts/Design
Apple Podcasts
#145
Norway/Arts/Design
Apple Podcasts
#156
Switzerland/Arts/Design
Apple Podcasts
#166
Belgium/Arts/Design
Apple Podcasts
#231
Poland/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Can UX Writers manage other designers?
Q: What is your opinion on the difference between being a lead and being an individual contributor?
Leadership isn't tied to roles or titles, and effective management requires a blend of skills beyond mere authority.
Can UX Writers manage other designers?
Q: How did you get into UX Writing?
It was a series of coincidences, starting from a connection who offered her a way into web copywriting which eventually led to content design.
Don't let Content Design gaslight you
Q: Sara, what is it that you do to deal with these challenges?
I recommend retaining your passion for aspects of the work while also distinguishing when you are working hard for meaningful reasons versus seeking validation.
Getting into Content Design and UX writing + Generalists vs Specialists
Q: What piece of advice would you give people that are considering getting into UX writing?
Be open to different opportunities in content, learn about the company's needs and user needs, gain experience by trying various roles, and build a list of priorities regarding your career.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Content Rookie

What is Content Rookie about and what kind of topics does it cover?

Exploring the realms of content marketing, strategy, and copywriting, this podcast serves as a resource for individuals looking to enhance their skills in content creation and management. Engaging discussions with industry professionals reveal insights on balancing personal creativity with professional responsibilities, as well as practical strategies for career advancement in content design. The content often delves into evergreen topics such as work-life balance, leadership in content teams, and emerging trends influenced by technology, including artificial intelligence. Listeners seeking a comprehensive understanding of content practices and real-world applications within design and marketing will find valuable insights throughout the ep... more

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Which podcasts are similar to Content Rookie?

These podcasts share a similar audience with Content Rookie:

1. Writers of Silicon Valley
2. The Daily
3. The Mel Robbins Podcast
4. Up First from NPR
5. Pod Save the UK

How many episodes of Content Rookie are there?

Content Rookie launched 6 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Content Rookie?

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What guests have appeared on Content Rookie?

Recent guests on Content Rookie include:

1. Aaron Burgess
2. Mario Ferrer
3. Rachel McConnell
4. Andrew Stein
5. Sara Wachter-Boettcher
6. Bill Kurland
7. Iara Lucena

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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