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Artwork for Content Rookie

Content Rookie

Nicole Michaelis
Content Design
UX Writing
Content Strategy
Creativity
User Experience (UX)
Accessibility
Content Marketing
AI Tools
Collaboration
Team Dynamics
User Experience
Social Media Perception
Parkinson's Law Of Triviality
Leadership
Artificial Intelligence
Writer.md
Stakeholder Engagement
Design Advisory
Documentation
Psychology

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

PublishesInfrequentlyEpisodes76Founded6 years ago
Number of ListenersCategories
DesignArts

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Artwork for Content Rookie

Latest Episodes

Episode 76: Creating and maintaining Writer.md

A candid episode about how I built Writer.md. What I started off with, who I involved, how I tested, how it works, and how we govern it. A general reflection on building for and with agents, and what th... more

Episode 75: How Content Designers are impacting AI (and vice versa)

Wow, things are moving fast right now. Some content designers are developing totally new skills, while others are trying out different tools or just trying to hang in there. But no ... more

Episode 74: Develop tone and voice that stick

How do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now there are more tools to help you ... more

Episode 73: Psst, content design is about to have a major moment

In 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.

I truly believe content design is about to have a major moment, t... more

Key Facts

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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Daily
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The Headlines
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Recent Guests

Andrew Stein
Content strategist and conversation design lead in the AI space, previously in financial services
Financial services / AI space
Episode: How Content Designers are impacting AI (and vice versa)
Aaron Burgess
Content strategist with experience in leading content design practices
Verbo, Expedia
Episode: 10+ years into a content career - here's what we're doing (and not doing)
Rachel McConnell
Leads the content design team at Miro and runs Tempo, a community for content design leaders.
Miro
Episode: How a content design team works - Meet Miro's content designers
Mario Ferrer
Staff content designer with a background in advertising and UX writing, currently residing near Barcelona.
Not specified
Episode: Content Design with care - for users and ourselves
Sara Wachter-Boettcher
CEO of Active Voice, specializing in leadership programs and training in communication and collaboration for tech and design professionals.
Active Voice
Episode: Don't let Content Design gaslight you
Bill Kurland
Content designer and UX writer with 13-14 years of experience spanning various organizations.
Episode: Get unstuck: Growing content design beyond the trivial
Iara Lucena
Content designer with a background in psychology living in the Netherlands, originally from Brazil.
Episode: Is content design still our dream job?

Host

Nicole Michaelis
Host of Content Rookie

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#78
Canada/Arts/Design
Apple Podcasts
#14
Ireland/Arts/Design
Apple Podcasts
#27
Ukraine/Arts/Design
Apple Podcasts
#69
Finland/Arts/Design
Apple Podcasts
#72
Norway/Arts/Design
Apple Podcasts
#76
Russia/Arts/Design
Apple Podcasts
#90
Poland/Arts/Design
Apple Podcasts
#145
Sweden/Arts/Design
Apple Podcasts
#159
Spain/Arts/Design
Apple Podcasts
#171
Switzerland/Arts/Design
Apple Podcasts
#184
United Arab Emirates/Arts/Design
Apple Podcasts
#205
Israel/Arts/Design
Apple Podcasts
#239
South Korea/Arts/Design
Apple Podcasts
#243
Netherlands/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Can UX Writers manage other designers?
Q: What is your opinion on the difference between being a lead and being an individual contributor?
Leadership isn't tied to roles or titles, and effective management requires a blend of skills beyond mere authority.
Can UX Writers manage other designers?
Q: How did you get into UX Writing?
It was a series of coincidences, starting from a connection who offered her a way into web copywriting which eventually led to content design.
Don't let Content Design gaslight you
Q: Sara, what is it that you do to deal with these challenges?
I recommend retaining your passion for aspects of the work while also distinguishing when you are working hard for meaningful reasons versus seeking validation.
Getting into Content Design and UX writing + Generalists vs Specialists
Q: What piece of advice would you give people that are considering getting into UX writing?
Be open to different opportunities in content, learn about the company's needs and user needs, gain experience by trying various roles, and build a list of priorities regarding your career.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Content Rookie

What is Content Rookie about and what kind of topics does it cover?

The conversations center on content design, strategy, and writing, with a strong emphasis on how AI and emerging tools are reshaping workflows, collaboration, and skill requirements. Episodes frequently explore practical steps for navigating career transitions, building tone and voice at scale, and integrating human-centric approaches with automated tools. A notable pattern is featuring senior content designers and leaders from notable tech teams (e.g., Miro), as well as practitioners sharing real-world experiences about team structure, remote collaboration, and career longevity in the content space. The show tends to blend hands-on guidance with thoughtful reflections on changing industry norms, making it a useful resource for designers, s... more

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Which podcasts are similar to Content Rookie?

These podcasts share a similar audience with Content Rookie:

1. The Daily
2. The Headlines

How many episodes of Content Rookie are there?

Content Rookie launched 6 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content Rookie?

Recent guests on Content Rookie include:

1. Andrew Stein
2. Aaron Burgess
3. Rachel McConnell
4. Mario Ferrer
5. Sara Wachter-Boettcher
6. Bill Kurland
7. Iara Lucena

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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