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Artwork for Connected Thinking

Connected Thinking

SEEN Connects
Tiktok
Influencer Marketing
London
BOL Foods
Hair Syrup
111skin
Youtube
Perfectted
Black Sheep Coffee
Social Media
Barilla Group
E-Commerce
Imposter Syndrome
Inclusion
Dragon's Den
UK Beauty Retailers
Arla Foods
TBH Talent
Matcha 2.0
Luxury Beauty

Bringing you standout voices from the world of marketing to unpack what’s trending, what’s shifting, and what’s coming next.

We're taking you behind the scenes of some of the world's most iconic brands, giving you unfiltered access to leaders that are shaping the future of influencer, social, and culture.

Brought to you by SEEN Connects.

PublishesDailyEpisodes13Founded3 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Connected Thinking

Latest Episodes

In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across b... more

In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist.

From building purpose-led communities to campaigning for L... more

In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree.

With a career spanning film, digital and social, Tom brings ... more

In this episode of Connected Thinking, Liv Kerr, our Account Director, sits down with Michael Edelmann, Chief Marketing Officer at 111SKIN. With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insi... more

In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth... more

In this episode of Connected Thinking, Lisa Bent, our Group HR Director, sits down with Richie Brave, a journalist, presenter, and host of BBC Radio 1Xtra Talks.

Richie has built a powerful voice that champions Black British Caribbean identity and a... more

In this episode of Connected Thinking, Mae Reddaway, our Managing Director, sits down with Roya Zeitoune, Head of Culture & Trends at YouTube for EMEA.

With nearly 15 years at Google and 12 of those at YouTube, Roya leads a global team tracking the ... more

In our first episode of Connected Thinking, our Senior Account Manager, Tom Milne sits down with Georgia Roads, Head of Marketing at Black Sheep Coffee.

With a career spanning hospitality startups, agency life, and high street brands like LEON, Pari... more

Key Facts

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Recent Guests

Gareth Crew
Social and Digital Communications Lead at Canon EMEA
Canon
Episode: Why B2B Marketing Is Starting to Look More Like B2C | Canon
Rain Reeta Loi
Writer, music artist, and Forbes 100 founder of Gaysians
Gaysians
Episode: Community-Led Marketing, Marginalised Voices & Brand Loyalty | Gaysians
Tom Fenwick-Smith
Senior Conceptual Creative and Strategy Social Lead at Vodafone Three
Vodafone Three
Episode: Building the UK’s Most Engaged Telecoms Brand on Social | Tom Fenwick-Smith
Michael Edelmann
Chief Marketing Officer at 111Skin
111Skin
Episode: Creating a Brand Universe, Celebrity Placements & IRL Moments | 111SKIN
Nicole Pilkington
Global Head of E-Commerce, Barilla Group
Barilla Group
Episode: How to Bridge the Gap Between Social & eCommerce | Barilla Group
Georgia Roads
Head of Marketing at Black Sheep Coffee
Black Sheep Coffee
Episode: Matcha 2.0, Building A Cult-Following & The New Blueprint For NPD | Black Sheep Coffee
Lucie Macleod
Founder and CEO of Hair Syrup
Hair Syrup
Episode: From TikTok Sensation to Dragon's Den Pitch | Hair Syrup
James Pearson
Digital Marketing Manager at Arla Foods
Arla Foods
Episode: Influencer Storytelling, Meaningful Representation & Taking Off Your Bias Lens | Arla Foods
Kelly Shaw
Marketing leader with over a decade in food and drink; Head of Marketing at PerfectTed
PerfectTed
Episode: Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live | PerfectTed

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Building the UK’s Most Engaged Telecoms Brand on Social | Tom Fenwick-Smith
Q: What made Three stand out as the most engaged telecoms brand on UK social?
The shift to an in-house agency, a focus on real people and authentic storytelling, and a strategic move to elevate micro and nano creators, which created a cohesive ecosystem that amplified brand propositions like 'Life Needs a Big Network' across platforms.
Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live | PerfectTed
Q: What makes TikTok work so well for PerfectTed, especially with live streams and affiliates?
TikTok delivers both top-of-funnel awareness and immediate purchases via TikTok Shop and affiliates; the format and audience align with our brand and allow rapid reach and measurable impact.
Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live | PerfectTed
Q: How did the Sabrina Carpenter stand come about, and what were the results?
It was a team-driven idea to spark conversation around a new blueberry matcha product; it quickly amassed millions of views, and we revealed it was our team behind the stunt to generate a second wave of engagement.
Inclusion, Community Influence & Reframing Imposter Syndrome | Richie Brave
Q: As an individual, what can you do with this new insight into imposter syndrome?
Focus on building a space that pours into you, celebrate your wins, accept compliments, and actively extend allyship to dismantle unhelpful structures while being authentic to yourself.
Inclusion, Community Influence & Reframing Imposter Syndrome | Richie Brave
Q: Is that imposter syndrome?
Richie reframes imposter syndrome as a systemic issue, arguing that environments and structures create insecurity, so the solution lies in changing the environment rather than diagnosing individuals as impostors.

Audience Metrics

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Frequently Asked Questions About Connected Thinking

What is Connected Thinking about and what kind of topics does it cover?

The show centers on practical, real-world marketing leadership at major brands, with a strong emphasis on social strategy, influencer partnerships, and creator-led campaigns. Across episodes, guests discuss how brands blend B2B and B2C approaches, build authentic communities, and leverage platform-native storytelling to fuel growth. Topics frequently cover creator ecosystems, influencer partnerships, e-commerce integration, and long-term brand narratives, with a clear focus on actionable frameworks, culture-driven marketing, and the balance between risk and brand safety. A notable through-line is turning social into a core, ongoing engine for brand building rather than a series of one-off campaigns, with an emphasis on ROI, leadership educa... more

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How many episodes of Connected Thinking are there?

Connected Thinking launched 3 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Connected Thinking?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Connected Thinking?

Recent guests on Connected Thinking include:

1. Gareth Crew
2. Rain Reeta Loi
3. Tom Fenwick-Smith
4. Michael Edelmann
5. Nicole Pilkington
6. Georgia Roads
7. Lucie Macleod
8. James Pearson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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