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Artwork for College Sports: Follow The Money

College Sports: Follow The Money

TexAgs
NIL
NCAA
Texas A&M University
College Football Playoff
Transfer Portal
Coaching Changes
Jimbo Fisher
Elijah Robinson
College Athletics
Conference Realignment
Economic Costs Of College Athletics
SEC
College Sports
ESPN
Florida State University
Cotton Bowl
Florida State Football
Unionization Of College Athletes
Texas Aggies United
Pac-2

Follow The Money offers college sports fans a detailed and inside look into the big, BIG business of collegiate athletics ... from NIL, The Portal and opt-outs to conference realignment, the CFP and more. FTM is co-hosted by Dr. R. Bowen Loftin, Jon Heidtke and Gabe Bock.

PublishesMonthlyEpisodes88Founded5 years ago
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Artwork for College Sports: Follow The Money

Latest Episodes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of Texas A&M head coach Mike Elko's contract, commercial logo patches on college jerseys and much more.

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On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest news regarding the College Sports Commission, the volatility and danger of predictive markets in college athletics and more.

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On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by College Football Playoff senior director of communications and branding Brett Daniels as the 12-team tournament kicks off on Friday night.

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On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the Disney-Google dispute as TV carriage agreements adapt. The trio also reacts to Mike Elko's extension at Texas A&M, cultural divides in the Big T... more

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Recent Guests

Brett Daniels
Senior Director of Communications and Branding for the College Football Playoff
College Football Playoff
Episode: FTM, Ep. 85: Playoff primer with CFP comms director Brett Daniels
Kristi Dosh
Author of The Athletes' NIL Playbook and founder of Business of College Sports
Business of College Sports
Episode: FTM, Ep. 81: A chat with Business of College Sports founder Kristi Dosh
Jon Bishop
Vice President at Playfly Max
Playfly Sports
Episode: FTM, Ep. 73: Playfly Max's Jon Bishop on Texas A&M's new MMR deal
Zina Ahmed
Executive Vice President of Marketing and Branding at Cotton Holdings
Cotton Holdings
Episode: FTM, Ep. 69: Cotton's Zinat Ahmed speaks on Lone Star Showdown partnership
Travis Brown
Senior Texas A&M sportswriter at KBTX
KBTX
Episode: FTM, Ep. 64: NIL deep dive in Aggieland courtesy of KBTX's Travis Brown
Jason Penry
Works with baseball searches for College Sports Associates, founder of Surefire Baseball, former chair of the College Baseball Foundation
College Sports Associates
Episode: FTM, Ep. 61: College baseball topics with Jason Penry of Penry Advisors
Mike Perrin
Former interim athletic director at Texas and attorney.
Winstead
Episode: FTM, Ep 56: Former Texas interim AD and longtime attorney Mike Perrin
J.T. Higgins
Head of Texas Aggies United, the NIL Collective for Texas A&M.
Texas Aggies United
Episode: FTM, 54: J.T. Higgins of Texas Aggies United talks NIL collectives
Michael Konradi
Chief Marketing Officer of the Goodyear Cotton Bowl Classic
Goodyear Cotton Bowl
Episode: FTM, Ep. 52: Talkin' Bowl Season with Cotton Bowl CMO Michael Konradi

Hosts

Andrew Monaco
Co-host with extensive experience in college sports broadcasting and business-focused discussions.
Jon Heidtke
Co-host with a background in athletic administration and sports media.
Dr. R. Bowen Loftin
Co-host with leadership experience in university administration and governance.

Reviews

5.0 out of 5 stars from 219 ratings
  • Audio issues

    Love Gabe and follow Texags religiously but the audio issues in these podcasts make it difficult to follow in some instances. I’ve waited to comment because I figured time would allow you to work out the kinks. Hasn’t happened.

    Apple Podcasts
    3
    Ronstead3
    United States4 years ago
  • Good stuff

    Gabe doing good work as usual. Very timely topics for all that faces college sports right now. Co hosts Dr. Lofton and John both bring phenomenal perspectives to the business side of college sports.

    Apple Podcasts
    5
    ak3
    United States4 years ago
  • Very Informative and Fun!

    Excellent job, Gabe! I miss not hearing you every morning but you’re doing a great job here. This information is nothing you will hear on mainstream sports media and I love it. Keep up the good work.

    Apple Podcasts
    5
    MarkTSU10
    United States4 years ago
  • I’m hooked

    Great personalities discussing the implications of the cutting edge topics in college sports. Very informative and entertaining!

    Apple Podcasts
    5
    MTH78613
    United States5 years ago
  • Great show!

    Thank you all for the fun discussions. We always enjoy!

    Apple Podcasts
    5
    SECAggies
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights production quality and the value of having practitioners explain complex topics.
Listeners note strong coverage of NIL, revenue sharing, and CFP dynamics, with ongoing interest in realignment and media rights.
The show is praised for its insider perspectives on the business of college sports and the depth of expertise from guests and hosts.

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Talking Points

Recent interactions between the hosts and their guests.

FTM, Ep. 80: Cody Campbell vs. the SCORE Act, early coach firings & more
Q: Is this a sign of impatience in college athletics?
Yes, patience is very limited now; losing makes donors and fans intolerant of poor performance.
FTM, Ep. 80: Cody Campbell vs. the SCORE Act, early coach firings & more
Q: What was it like going there as an Aggie?
It was fun being a fan; experiencing a game from a fan's perspective is different from previous executive roles.
FTM, Ep. 72: The domino effect of renewing multi-media rights & more
Q: What's it worth to have one more conference game, to go from eight to nine?
Anytime you can match up an SEC and a Big Ten team, that's going to guarantee you probably a top 20 rating for that game each season.
FTM, Ep. 72: The domino effect of renewing multi-media rights & more
Q: Does that spur Alabama? Does that spur Florida State maybe to speed up the process and say, hey, we saw what they got?
Anytime you see a new deal, everybody looks at it and says, okay, why don't I have what they have?
FTM, Ep. 71: Entering a 'post-NIL' world, creative collaborations & more
Q: If you manage it, how do you enforce the compliance with the terms of a contract across thousands of people?
Enforcement will be challenging due to the vast number of student athletes, and the ability to track whether contract obligations are being met is uncertain.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About College Sports: Follow The Money

What is College Sports: Follow The Money about and what kind of topics does it cover?

The show offers a sharp, business-focused view of college athletics, frequently centering on NIL dynamics, revenue sharing, conference realignment, and media rights. Across episodes, the hosts unpack contract economics for coaches, the implications of the Transfer Portal, the evolving CFP landscape, and the increasing role of private equity and sponsorship in college sports. Guests with deep experience in athletics administration and sports business provide practitioner-level perspectives, making it a strong match for listeners who want to understand how money, policy, and strategy shape college sports today. A notable pattern is the willingness to connect on-field developments with broader financial and strategic implications, including fa... more

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Which podcasts are similar to College Sports: Follow The Money?

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1. The Shawn Ryan Show
2. Jocko Podcast
3. Morning Wire
4. The Tucker Carlson Show
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How many episodes of College Sports: Follow The Money are there?

College Sports: Follow The Money launched 5 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on College Sports: Follow The Money?

Recent guests on College Sports: Follow The Money include:

1. Brett Daniels
2. Kristi Dosh
3. Jon Bishop
4. Zina Ahmed
5. Travis Brown
6. Jason Penry
7. Mike Perrin
8. J.T. Higgins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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