
Follow The Money offers college sports fans a detailed and inside look into the big, BIG business of collegiate athletics ... from NIL, The Portal and opt-outs to conference realignment, the CFP and more. FTM is co-hosted by Dr. R. Bowen Loftin, Jon Heidtke and Gabe Bock.
| Publishes | Monthly | Episodes | 88 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Sports | |||

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of Texas A&M head coach Mike Elko's contract, commercial logo patches on college jerseys and much more.
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest news regarding the College Sports Commission, the volatility and danger of predictive markets in college athletics and more.
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by College Football Playoff senior director of communications and branding Brett Daniels as the 12-team tournament kicks off on Friday night.
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the Disney-Google dispute as TV carriage agreements adapt. The trio also reacts to Mike Elko's extension at Texas A&M, cultural divides in the Big T... more
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Love Gabe and follow Texags religiously but the audio issues in these podcasts make it difficult to follow in some instances. I’ve waited to comment because I figured time would allow you to work out the kinks. Hasn’t happened.
Gabe doing good work as usual. Very timely topics for all that faces college sports right now. Co hosts Dr. Lofton and John both bring phenomenal perspectives to the business side of college sports.
Excellent job, Gabe! I miss not hearing you every morning but you’re doing a great job here. This information is nothing you will hear on mainstream sports media and I love it. Keep up the good work.
Great personalities discussing the implications of the cutting edge topics in college sports. Very informative and entertaining!
Thank you all for the fun discussions. We always enjoy!
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Recent interactions between the hosts and their guests.
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The show offers a sharp, business-focused view of college athletics, frequently centering on NIL dynamics, revenue sharing, conference realignment, and media rights. Across episodes, the hosts unpack contract economics for coaches, the implications of the Transfer Portal, the evolving CFP landscape, and the increasing role of private equity and sponsorship in college sports. Guests with deep experience in athletics administration and sports business provide practitioner-level perspectives, making it a strong match for listeners who want to understand how money, policy, and strategy shape college sports today. A notable pattern is the willingness to connect on-field developments with broader financial and strategic implications, including fa... more
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College Sports: Follow The Money launched 5 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on College Sports: Follow The Money include:
1. Brett Daniels
2. Kristi Dosh
3. Jon Bishop
4. Zina Ahmed
5. Travis Brown
6. Jason Penry
7. Mike Perrin
8. J.T. Higgins
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