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Collab Connection

Branded Merch Network

Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forwa... more

PublishesMonthlyEpisodes3Foundeda month ago
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MarketingBusiness

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Artwork for Collab Connection

Latest Episodes

Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from ... more

In Episode 2 of Collab Connection, Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transfo... more

A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).

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Reviews

4.9 out of 5 stars from 7 ratings
  • Host & Hostess with the Mostest

    I was honored to be their first guest and loved their energy and topics. Jay & Lauren are great listeners and bring in their expertise to highlight the guests insight. If you are in the merch space, I recommend adding this podcast to your queue. Fashion to the people⚡️🙌🏻

    Apple Podcasts
    5
    JWPicker
    United States4 days ago
  • Great Ideas for The Merch Industry

    I love listening to this podcast. Lauren and Jay provide such great insights and words of wisdom. Highly recommend to anyone in the industry or who is interested in marketing!

    Apple Podcasts
    5
    AdLipps
    United States4 days ago
  • love love love !

    love the podcast! Always so collaborative and informative exploring ways we elevate merch. So excited for what’s to come!

    Apple Podcasts
    5
    A fellow merch lover!
    United States4 days ago

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How many episodes of Collab Connection are there?

Collab Connection launched a month ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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