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Artwork for CMOs Unscripted

CMOs Unscripted

Lisa Martin
Artificial Intelligence
Netapp
Cybersecurity
Snowflake
Generative AI
Crowdstrike
Celigo
Integration Platform As a Service
Analysts
Brand Rebranding
Palo Alto Networks
Product Marketing
SAP
Everpure
Brand Equity
Coreweave
Agentic Automation
AI In Marketing
Glean
Go-To-Market

CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the eve... more

PublishesMonthlyEpisodes22Foundeda year ago
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Artwork for CMOs Unscripted

Latest Episodes

What happens when a widely recognized B2B technology company realizes its name no longer represents its future?

In this episode of CMOs Unscripted, Lisa Martin speaks with Lynn Lucas, CMO of Everpure, formerly Pure Storage, about what it took to ren... more

AI is transforming how marketing operates, but not in the way most people think.

In this episode of CMOs Unscripted, Lisa Martin talks with Palo Alto Networks CMO Kelly Waldher to break down how AI is transforming marketing execution, storytelling, ... more

What if your biggest brand breakthrough didn’t start with marketing…but with a customer?

In this episode of CMOs Unscripted, Lisa Martin talks with NetApp CMO Gabie Boko as she breaks down how a long-time customer relationship with the NFL turned in... more

What does it take to join a company and find out you have 28 days to prepare for an IPO?

In this episode of CMOs Unscripted, Lisa Martin sits down with Jean English, CoreWeave’s first CMO, to unpack what it really takes to build a brand, lead throug... more

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Recent Guests

Lynn Lucas
CMO of Everpure
Everpure
Episode: Inside the Everpure Rebrand with CMO Lynn Lucas
Kelly Waldher
CMO of Palo Alto Networks
Palo Alto Networks
Episode: How the CMO of Palo Alto Networks is Turning AI Into a Growth Engine
Jean English
CMO of CoreWeave, first CMO of the company
CoreWeave
Episode: From First CMO to IPO in 28 Days: How Jean English Helped Build CoreWeave’s Brand
Brenda Bown
CMO for SAP Business AI
SAP
Episode: From AI Pilots to Performance: How CMOs Drive Real ROI with Enterprise AI
Kipp Bodnar
CMO of HubSpot
HubSpot
Episode: CMOs Unscripted, Season 2, Ep 03—How AI Broke Marketing Metrics and What CMOs Must Do Next — Kipp Bodnar, CMO of HubSpot
Jason McClelland
Five-time CMO who helped shape marketing at Adobe, Salesforce, Heroku, DataStax
Former marketing leader at Adobe, Salesforce, Heroku, DataStax
Episode: CMOs Unscripted, Season 2, Episode 02: Technical Storytelling in the Age of AI: Why CMOs Must Embrace the Tools or Get Left Behind
Gabie Boko
NetApp Chief Marketing Officer
NetApp
Episode: CMOs Unscripted, Season 2, Ep 01—Inside NetApp’s Brand Transformation: AI, Data, & Unleashing Genius
Rena Fallstrom
Head of Communications at Glean
Glean
Episode: CMOs Unscripted, Episode 12: Building Credibility and Influence with Analysts and Customers
Madhukar Kumar
Founder & CEO of Robynn, former CMO
Robynn
Episode: CMOs Unscripted, Episode 11: Agents, GEO, and the AI-Driven Future of Marketing

Host

Lisa Martin
Host of CMOs Unscripted

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CMOs Unscripted, Episode 6: How CMOs Are Scaling GenAI in Turbulent Times
Q: Tell us a little bit more, anything that I didn't share about you that you want the audience to know.
Denise expands on her background, emphasizing international experience, global perspective, and a track record of scaling Snowflake's growth, while highlighting how her career informs her approach to global marketing and AI-driven strategy.
CMOs Unscripted, Episode 13: Dissecting the CMO Responsibilities
Q: What role does AI play in the modern CMO toolkit, and how can marketers avoid AI project failure?
Treat AI as a core capability with defined skills and context for models, focus on actionable, KPI-driven initiatives, and prioritize two to three high-impact uses that improve conversion and revenue rather than chasing every new AI trend.
CMOs Unscripted, Episode 13: Dissecting the CMO Responsibilities
Q: What are the pathways after becoming a CMO?
Potential paths include becoming a CEO, starting a company, or broadening impact by leading Go-To-Market functions and board involvement, with emphasis on guiding rather than operating when on boards.
CMOs Unscripted, Episode 13: Dissecting the CMO Responsibilities
Q: How should CMOs think about expanding their scope into a Chief Go-To-Market Officer role?
Focus on three parts (Chief, Marketing, and O rganization), reduce ambiguity, and orchestrate across functions like product marketing, demand generation, alliances, and GTM operations. Measure success by wind rates, ASP, and pipeline quality rather than vanity metrics.
From AI Pilots to Performance: How CMOs Drive Real ROI with Enterprise AI
Q: What one word should CMOs focus on regarding AI in 2026?
Imagine—the ability to envision how AI can augment and accelerate work, empower teams, and create new value, while maintaining responsibility and trust.

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Frequently Asked Questions About CMOs Unscripted

What is CMOs Unscripted about and what kind of topics does it cover?

Candid conversations with senior marketing leaders from technology, cybersecurity, fintech, and enterprise software illuminate how CMOs drive growth in complex markets. Episodes frequently center on turning AI into measurable ROI, building platform narratives, and aligning brand with product strategy through data-driven GTM, partnerships, and cross-functional leadership. Listeners can expect practical lessons on brand transformation, customer storytelling at scale, managing communications and analyst relations, and the evolving CMO role in an increasingly AI-enabled business landscape. Noteworthy angles include high-velocity brand launches, sports and entertainment partnerships, international campaigns, and the shift from vanity metrics to ... more

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Which podcasts are similar to CMOs Unscripted?

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1. Fly on the Wall with Dana Carvey and David Spade
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How many episodes of CMOs Unscripted are there?

CMOs Unscripted launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMOs Unscripted?

Recent guests on CMOs Unscripted include:

1. Lynn Lucas
2. Kelly Waldher
3. Jean English
4. Brenda Bown
5. Kipp Bodnar
6. Jason McClelland
7. Gabie Boko
8. Rena Fallstrom

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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