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Artwork for Chasing K-pop: Music Industry & Fan Culture

Chasing K-pop: Music Industry & Fan Culture

Chase | LA K-pop Journalist
K-Pop
BTS
Katseye
HYBE
Enhypen
Latin Music
Army
English Lyrics In K-Pop
Korean Language Authenticity
Production In Korea Vs Western
Fan Culture
Korea
Seoul
K-Pop Visuals
Fandom and Fan Culture
Globalization Of Korean Pop
Brazil
United States
Streaming

A podcast exploring K-pop, global music industry trends, fan culture, and artist marketing. Hosted by a journalist covering K-pop, Latin music, and pop culture in the U.S.

PublishesMonthlyEpisodes7Founded7 months ago
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Artwork for Chasing K-pop: Music Industry & Fan Culture

Latest Episodes

Graduation season is here.

For Brandon Yoon, graduating from UCLA is not just the end of college.

Before he became one of the most beloved Korean American creators online, there was a kid at school opening a lunchbox filled with kimchi, jjigae, or ... more

Graduation season is here.

For Brandon Yoon, graduating from UCLA is not just the end of college.

Before he became one of the most beloved Korean American creators online, there was a kid at school opening a lunchbox filled with kimchi, jjigae, or ... more

BTS took over Mexico this weekend. and the reaction showed just how powerful K-pop has become across Latin America.

The excitement grew so intense that Mexico’s president reportedly even asked BTS to add more concert dates.

When the group appeared ... more

What does it mean to grow up Korean American, and build a career bridging two cultures through K-pop?

Skyler was nine years old when she moved from Korea to Omaha, Nebraska. With no Korean friends or culture around her, she had only a laptop, sketch... more

HYBE announced on Tuesday that Heeseung would be departing from ENHYPEN to pursue a solo career, catching fans off guard. In this emergency episode, ENGENEs from Argentina, Australia, Canada, and the U.S. come together to share how they’re processing... more

BTS songs are mostly in Korean. So how did women in their 40s, 50s, and even 80s become deeply connected ARMYs?

In this episode of Chasing K-pop, host Chase talks with Carol, founder of the BTS ARMY Over 40 Club, a global community of 5,000+ fans th... more

What makes K-pop blow up in the West? We’re breaking it all down.

This episode wasn’t even supposed to happen. Over Christmas, I threw together a last-minute coffee chat in San Jose. And somehow, we ended up recording a full episode right there.

We... more

In this first episode, Chase revisits the questions behind her Genius article, “What’s the K in K-pop?” and sits down with industry professional Hwang to dig into the stories that never made it to print. From the quiet forces shaping today’s global K... more

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Recent Guests

Caroline Peregrino
President of BTS ARMY Over 40 Club
Episode: BTS Comeback Season: Too Old to Be a K-Pop Fangirl? ARMY Over 40 Speak Out
Ana Euse
Fan participant from San Jose
Listener
Episode: What Makes K-pop Popular in the West | Why KATSEYE Is Dominating Right Now

Host

Chase
Host of the show with journalism experience in K-pop and music industry coverage

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Talking Points

Recent interactions between the hosts and their guests.

BTS Comeback Season: Too Old to Be a K-Pop Fangirl? ARMY Over 40 Speak Out
Q: What differences do you notice between older fans and younger fans, and how does age influence engagement or spending?
Carol and Caroline discuss financial bandwidth, life responsibilities, and the ability to attend concerts, suggesting older fans may have more resources but different priorities, while affirming that anyone can be ARMY regardless of age.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on K-pop and its place in the global music industry, with recurring discussions on how fan cultures intersect with branding, localization, and media strategy. Across episodes, the conversations span Latin American fan dynamics, cross-cultural storytelling, and the influence of streaming, live events, and corporate communications on artist marketing. Notable angles include the experiences of older fan communities, bilingual and cross-border perspectives, and how authentic storytelling and localization shape audience engagement for brands and creators in music culture.

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How many episodes of this podcast are there?

this podcast launched 7 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Caroline Peregrino
2. Ana Euse

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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