我是Valen 老師,Sizakaya 策略居酒屋 是一個學習策略與探索產業趨勢的Podcast 頻道。歡迎大家與我一起在 Sizakaya 品嚐策略餐酒食。 (一般週六或週日晚間播出) Contact: sizakayacast@gmail.com|IG: @sizakayacast|FB: sizakayacast Powered by Firstory Hosting
Publishes | Weekly | Episodes | 17 | Founded | 4 years ago |
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Language | Categories | BusinessManagement |
虛實整合趨勢下談兩個 “O” 的故事 - O2O & OMO
延續上一集數位轉型與數位體驗的話題,Sizakaya 在本集的節目裡討論新零售浪潮來臨,線上電商與線下實體的虛實整合, 並以O2O(Online-to-Offline/ Offline-to-Online)的虛實整合模式為開始,逐步帶出 OMO (Online-merge-Offline) 在所謂實體電商的討論議題。Sizakaya並且以「星巴克」#WhiteCupContent、「全家便利商店」,以及「全聯」的成功案例說明OMO... more
COVID-19 ,這隻突如其來的黑天鵝,讓那些數位化程度相對成熟的企業得到了出乎預料的利基;也讓許多尚未從事數位化營運的企業認識到了數位轉型的重要性。在面對消費者,數位轉型的首要工作就是要形塑數位服務流程,提供完善的數位體驗與服務。
Sizakaya 以行銷與數位體驗為題,播主 Valen 以他自己在任職機構中不好的數位體驗開始,帶入「體驗」對消費者(或使用者)的影響。同時 Valen 以此為題,闡述體驗行銷相關理論,並且從所謂的五感體驗策略切入以數位媒介為體驗渠道的個案,進而說明(1)消費... more
蝴蝶效應之中國大陸限電風暴
中國大陸各地限電措施已從東南沿海往華北擴散,對經濟和產業造成嚴重衝擊。因應「能耗雙控」大陸各地上半年用電超標,加上煤炭價格飆升,各工業重鎮在中秋節之前實施大規模限電。美經濟學家擔憂,中國大陸限電可能會引起全球供應鏈斷鏈的危機,更恐怕會引爆美國停滯性通膨。
Sizakaya 以中國大陸能源轉型的觀點來討論中國大陸限電相關的事件,並且帶出企業策略外部環境的層級分析模式的討論。最後建議台資企業應該要審慎觀察「能耗雙控」對大陸產經環境的影響,以及美中貿易博奕是否往能源限... more
本周Sizakaya 從振興數位五倍劵聊到水資源管理,政府如何以數位科技來呈現或涉入公共政策的施行。根據OECD 的定義,數位政府,是一種以資料為主體的政府治理模式,是指政府善用數位科技與新興技術,為社會創造公共價值。數位政府的發展會隨著科技創新而不斷演化,而在不同階段,其數位發展的策略也會有所不同。在本周討論中,我們以數位政府評比亞洲第一,全球第二的新加坡,如何從事水資源數位化轉型與管理為主要的案例來說明,政府如何通過運用數位科技應用來發展智慧水廠、智慧水務網絡與相關的整合系統,進而促使水資源... more
用淺顯易懂的話語談併購策略,用14分鐘即可獲得深度學習。大推!何時還有下一集?
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #209 |
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Sizakaya 策略居酒屋 launched 4 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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