月球背面的經濟學
馮勃翰✨第三季閃亮登場✨ 「影視幕後同學會」主持人馮勃翰老師全新打造的Podcast節目 月球背面的經濟學 探索創意和娛樂的產業幕後―― 那些天天影響我們卻不易被察覺的商業運作。 主持｜馮勃翰 製作｜月球背面 x 散時間 關注馮老師：www.facebook.com/pohan.fong 與馮老師聯絡：pohan.fong@gmail.com 關注散時間：sandshour.com 節目合作邀約：sandshour.2022@gmail.com Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 22 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessTV & FilmManagement |
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如果比較過去兩年半 Netflix 上的觀看數據，你會發現泰國、印尼甚至是菲律賓的電影，在 Netflix 上的平均觀看次數和上榜國家數，已經穩穩超越台灣一個數量級了！本集我們從數據和案例出發，帶大家破解「東南亞電影」成功輸出的密碼，以及 Netflix「在地內容全球化」的經營邏輯。
無論是泰拳打殭屍，還是把聽覺恐懼放大到極致的鬼片，泰國電影精準掌握了讓「原始人」都能懂的人物動機，並套上極具在地風味的故事背景與視覺呈現。反觀台灣，我們是否太常把電影當作探討社會議題的說教工具，反而犧牲了吸引... more
「狐假虎威」，
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狐狸到底怎麼活下去的？
搜尋《胡說成語》， 從這一集開始聽。
—— 以上為 Firstory Podcast 廣告 ——
挪威電影《情感的價值》剛在奧斯卡拿下最佳國際影片，但你知道嗎，北歐國家人口雖少，影視作品卻屢屢在Netflix創下神話！例如《山怪巨魔》甚至在三個月內突破全球一億次觀看，成為 Netflix 史上最熱門非英語電影第一名。本集我就從Netflix數據出發... more
台灣超經典的療癒零食—【新貴派】！
首度聯名【白沙屯媽祖】推出限量版包裝！
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——以上廣告由 Firstory 與【月城南廣告】共同執行——
做數位音樂串流起家的 Spotify，竟然宣布要跨產業在英美市場賣起紙本書！在實體書市萎縮的今天，這其實隱藏著對抗亞馬遜霸權的精彩商業策略... more
省下六位數的市調預算！現在，你只需要一杯咖啡的時間，就能聽見市場的真實聲音？
這集節目要分享我這學期在台大課堂上的全新嘗試，讓 AI 模擬消費者來幫我們做市調！
根據微軟的最新研究指出，只要設定好人設與提示詞，大型語言模型就能夠模擬大眾的消費偏好。不過，如果你問的是像「鬆餅口味牙膏」或「內建投影機的筆電」這種前所未見的創新產品，AI 可是會產生幻覺、過度樂觀的。
究竟該如何運用「聯合分析法」以及模型微調，讓 AI 不會胡說八道，成為我們超省時省錢的市調「初篩神隊友」？
收聽最新一集，我們... more
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Reviews
- 好聽實用
馮老師加油
Apple Podcasts5橘橘貓貓
Taiwan2 months ago - 忠實聽眾的反饋
從影視幕後同學會到月球背面的經濟學，我都被馮老師分享的各種分析與洞見懾服，真的受益良多!
Apple Podcasts5Gene ChangTaiwan3 months ago - 最讓人聽得懂的娛樂經濟學podcast
希望老師能多分享表演相關的數據
Apple Podcasts5Winston love musicalsTaiwan3 months ago - 非常有水準的內容
馮教授的專業水平毋庸置疑，podcast 的內容深入淺出，聽的人必能獲益良多！我自己也在大學任教，也推薦學生必聽！
Apple Podcasts5Dan1119Taiwan3 months ago - 讚
好好看喔！
Apple Podcasts5小小非洲探險家Taiwan5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #9 | Taiwan/Business/Management |
Apple Podcasts | #117 |  Hong Kong/Business/Management |
Apple Podcasts | #146 | Taiwan/Business |
Apple Podcasts | #216 |  Japan/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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月球背面的經濟學 launched 6 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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