月球背面的經濟學
馮勃翰✨第四季登場✨ 「影視幕後同學會」主持人馮勃翰老師全新打造的Podcast節目 月球背面的經濟學 探索創意和娛樂的產業幕後―― 那些天天影響我們卻不易被察覺的商業運作。 主持｜馮勃翰 製作｜月球背面 x 散時間 關注馮老師：www.facebook.com/pohan.fong 與馮老師聯絡：pohan.fong@gmail.com 關注散時間：sandshour.com 節目合作邀約：sandshour.2022@gmail.com Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 45 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | ManagementBusinessTV & Film |
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過去不論是出版還是影視，傳統做法往往是作品做完才交給市場「見光死」。但我們能不能更早一步，找到自己的讀者與觀眾？
這集我們繼續邀請出版集資學的林小義，一起聊聊如何用「數據」提早理解市場！
小義拆解了出版集資的三個步驟，包括前置、前測和集資，並以親自操盤過的書為例，分享如何透過廣告和問卷驗證目標受眾。有時候，真正會對作品感興趣的讀者，可能和你想的不一樣！
我們也討論到出版社累積自己讀者名單的重要性，以及台灣出版業迫切需要的是「實銷數據」與讀者樣貌。
立即收聽最新一集，我們節目裡聊！
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群眾集資只是「預購」嗎？這集邀請出版集資學的林小義，顛覆你對賣書的想像！
傳統出版業習慣 B2B 模式，銷售靠通路；但是當通路式微，出版社必須學會 B2C 直接「找讀者」。
從單賣一本書，到搭配獨家周邊、推出限額體驗，出版集資如何透過「策展」與「差別取價」，讓不同需求的讀者各取所需，把平均客單價從傳統的幾百元，大幅拉高到 2,500 元？當好書需要策展和介紹才能被看見，持續的折扣戰是否會壓縮出版業投入行銷的空間？
我們表面上聊集資，但真正想談的是如何呈現文化內容的價值，讓人願意買單。出版集... more
面對 AI 寫作，我們常陷入一種微妙的矛盾：覺得人寫的才有情感、有深度，但一份短篇小說研究發現，排除作者標籤的影響，讀者反而給了 AI 小說更高的評價。到底我們是低估了 AI，還是誤解了自己的喜好？
另一份關於《華爾街日報》的研究也違反直覺：新聞前面的 AI 摘要，未必讓讀者看完重點就離開，反而可能幫助大家理解全文、吸收更多，甚至主動搜尋相關資訊。
從小說到新聞，AI 寫作究竟強在哪裡？為什麼實際效果和我們原本的想像差這麼多？而這些出乎意料的優勢，又會在哪些情況下失效？
這一集，我們從以上... more
在網路與智慧型手機出現之後，我們有了條漫、YouTube，以及許多過去想像不到的內容形式與平台。那麼生成式 AI 來了之後呢？
難道就只是 AI 短劇、AI 廣告，或是把原本由人做的事情交給 AI？
這一集，我想從自己追蹤兩年多的 AI 語音獨角獸 ElevenLabs 出發，帶大家看看另一種可能：當已故明星可以重新開口說話，當人的聲線和說話方式可以授權，甚至連玩具和桌遊角色都開始擁有自己的「聲音」，AI 正在創造哪些過去不存在的新事物、新平台與新商機？
而這些改變，究竟會取代配音員的工作... more
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- 好聽實用
馮老師加油
Apple Podcasts5橘橘貓貓
Taiwan8 months ago - 忠實聽眾的反饋
從影視幕後同學會到月球背面的經濟學，我都被馮老師分享的各種分析與洞見懾服，真的受益良多!
Apple Podcasts5Gene ChangTaiwan9 months ago - 最讓人聽得懂的娛樂經濟學podcast
希望老師能多分享表演相關的數據
Apple Podcasts5Winston love musicalsTaiwan9 months ago - 非常有水準的內容
馮教授的專業水平毋庸置疑，podcast 的內容深入淺出，聽的人必能獲益良多！我自己也在大學任教，也推薦學生必聽！
Apple Podcasts5Dan1119Taiwan9 months ago - 讚
好好看喔！
Apple Podcasts5小小非洲探險家Taiwana year ago
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Apple Podcasts | #9 | Taiwan/Business/Management |
Apple Podcasts | #91 |  Hong Kong/Business/Management |
Apple Podcasts | #125 | Taiwan/Business |
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| Listeners per Episode | Gender Skew | Location | |||
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月球背面的經濟學 launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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