月球背面的經濟學
馮勃翰✨第四季登場✨ 「影視幕後同學會」主持人馮勃翰老師全新打造的Podcast節目 月球背面的經濟學 探索創意和娛樂的產業幕後―― 那些天天影響我們卻不易被察覺的商業運作。 主持｜馮勃翰 製作｜月球背面 x 散時間 關注馮老師：www.facebook.com/pohan.fong 與馮老師聯絡：pohan.fong@gmail.com 關注散時間：sandshour.com 節目合作邀約：sandshour.2022@gmail.com Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 48 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | ManagementBusinessTV & Film |
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自己辛苦創作的文章、插畫、音樂，被 AI 公司拿去訓練模型，結果 AI 不只學會了你的風格，還能大量生成類似作品。這樣真的合法嗎？
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Anthropic... more
這一集，我從自己的實務經驗出發，分享我如何替台大開放式課程設計一套真正合適的量化指標：
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YouTube 的觀看次數與平均觀看時長，是在「廣告」商業模式下發展出來的。但如果我們關心的是「有多少人來學、又學了多少」，該看的還是同一批數字嗎？
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這一集，我們深入解析日本上市公司 AnyMind 如何在東南亞市場發展 AI 直播，從韓國三星到法國 Evian，都已成為它的合作品牌。
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過去不論是出版還是影視，傳統做法往往是作品做完才交給市場「見光死」。但我們能不能更早一步，找到自己的讀者與觀眾？
這集我們繼續邀請出版集資學的林小義，一起聊聊如何用「數據」提早理解市場！
小義拆解了出版集資的三個步驟，包括前置、前測和集資，並以親自操盤過的書為例，分享如何透過廣告和問卷驗證目標受眾。有時候，真正會對作品感興趣的讀者，可能和你想的不一樣！
我們也討論到出版社累積自己讀者名單的重要性，以及台灣出版業迫切需要的是「實銷數據」與讀者樣貌。
立即收聽最新一集，我們節目裡聊！
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Reviews
- 好聽實用
馮老師加油
Apple Podcasts5橘橘貓貓
Taiwan9 months ago - 忠實聽眾的反饋
從影視幕後同學會到月球背面的經濟學，我都被馮老師分享的各種分析與洞見懾服，真的受益良多!
Apple Podcasts5Gene ChangTaiwan10 months ago - 最讓人聽得懂的娛樂經濟學podcast
希望老師能多分享表演相關的數據
Apple Podcasts5Winston love musicalsTaiwan10 months ago - 非常有水準的內容
馮教授的專業水平毋庸置疑，podcast 的內容深入淺出，聽的人必能獲益良多！我自己也在大學任教，也推薦學生必聽！
Apple Podcasts5Dan1119Taiwan10 months ago - 讚
好好看喔！
Apple Podcasts5小小非洲探險家Taiwana year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #6 | Taiwan/Business/Management |
Apple Podcasts | #29 |  Netherlands/Business/Management |
Apple Podcasts | #120 | Taiwan/Business |
Apple Podcasts | #144 |  Hong Kong/Business/Management |
Apple Podcasts | #194 | Netherlands/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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月球背面的經濟學 launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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