月球背面的經濟學
馮勃翰✨第三季閃亮登場✨ 「影視幕後同學會」主持人馮勃翰老師全新打造的Podcast節目 月球背面的經濟學 探索創意和娛樂的產業幕後―― 那些天天影響我們卻不易被察覺的商業運作。 主持｜馮勃翰 製作｜月球背面 x 散時間 關注馮老師：www.facebook.com/pohan.fong 與馮老師聯絡：pohan.fong@gmail.com 關注散時間：sandshour.com 節目合作邀約：sandshour.2022@gmail.com Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 25 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | ManagementTV & FilmBusiness |
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Latest Episodes
電視機也能成為匯集數據和媒合廣告的數位市集？繼上一集的精彩討論，我們今天再度邀請到 LiTV 董事長錢大衛，帶我們從「硬體」的角度切入，揭開電視螢幕背後的千億廣告大戰！
現在的電視機大廠如果只賣硬體，利潤可能只有微薄的 3%，但如果透過電視機作業系統內建免費頻道、經營CTV廣告，硬體廠商竟可以創造 20% 到 30% 的驚人毛利！
這集，大衛將以 LiTV 與韓國家電巨頭 LG 的策略聯盟為例，分享他們如何幫 LG 打造台灣專屬的免費頻道。我們甚至發現，只要內容夠強，連畫質模糊的經典台劇《包... more
其實我們家裡的電視，早就不是傳統的電視機，而是一台為影音娛樂設計的超大螢幕手機了！隨著「聯網電視(CTV)」的普及，加上 Apple 與 Google 為了隱私權關閉廣告追蹤標籤與 Cookie，竟意外讓美國每年高達 400 億美元的數位廣告商機大舉湧向 CTV 戰場。
這集節目，我特別邀請到台灣串流影音與廣告科技的先驅——LiTV 董事長錢大衛。大衛將分享他從美國超級電腦、數位錄影機一路做到 OTT 的精彩歷程；並為我們深度解析，為什麼美國觀眾現在超愛看免費的「FAST頻道」？CTV 又是如... more
三月中，我有機會接待兩位來台灣訪問的矽谷創業家 Nathan 和 Ryan，他們是十年前催生 IG 限動的產品經理和工程師，卻在 IG 變得愈來愈像 TikTok後，選擇轉身離開，一起成立了全新的社群平台「Retro」。
Retro 是一款極度「反骨」的照片日誌社群：沒有網紅、沒有演算法推薦、不賣廣告，而且最多只能加 250 位摯友！沒想到這款逆勢而為的產品，竟然在台灣爆紅，累積了 43 萬名用戶，成為他們全球最大的市場。
這集節目我就要來和大家聊聊 Ryan 的故事，以及 Retro 這家... more
如果比較過去兩年半 Netflix 上的觀看數據，你會發現泰國、印尼甚至是菲律賓的電影，在 Netflix 上的平均觀看次數和上榜國家數，已經穩穩超越台灣一個數量級了！本集我們從數據和案例出發，帶大家破解「東南亞電影」成功輸出的密碼，以及 Netflix「在地內容全球化」的經營邏輯。
無論是泰拳打殭屍，還是把聽覺恐懼放大到極致的鬼片，泰國電影精準掌握了讓「原始人」都能懂的人物動機，並套上極具在地風味的故事背景與視覺呈現。反觀台灣，我們是否太常把電影當作探討社會議題的說教工具，反而犧牲了吸引... more
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Reviews
- 好聽實用
馮老師加油
Apple Podcasts5橘橘貓貓
Taiwan3 months ago - 忠實聽眾的反饋
從影視幕後同學會到月球背面的經濟學，我都被馮老師分享的各種分析與洞見懾服，真的受益良多!
Apple Podcasts5Gene ChangTaiwan4 months ago - 最讓人聽得懂的娛樂經濟學podcast
希望老師能多分享表演相關的數據
Apple Podcasts5Winston love musicalsTaiwan4 months ago - 非常有水準的內容
馮教授的專業水平毋庸置疑，podcast 的內容深入淺出，聽的人必能獲益良多！我自己也在大學任教，也推薦學生必聽！
Apple Podcasts5Dan1119Taiwan4 months ago - 讚
好好看喔！
Apple Podcasts5小小非洲探險家Taiwan5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #192 |  United States/Business/Management |
Apple Podcasts | #188 |  Canada/Business/Management |
Apple Podcasts | #191 |  United Kingdom/Business/Management |
Apple Podcasts | #3 | Taiwan/Business/Management |
Apple Podcasts | #49 | Taiwan/Business |
Apple Podcasts | #61 |  Mexico/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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月球背面的經濟學 launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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