Category Champions: How To Create A New B2B Category
Influence PodiumHow do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
| Publishes | Weekly | Episodes | 8 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Mark Kilens is the CEO and Co-founder of TACK, a media and marketing firm helping businesses align and accelerate their go-to-market using People-first GTM strategies.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform.... more
Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA).
His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the i... more
Anthony Kennada is the former CMO of Gainsight and the Co-Founder & CEO at AudiencePlus.
AudiencePlus is a first-of-its-kind software platform for owned media that enables marketing teams to build, engage, and monetize their audience.
--------... more
Jared Robin is the co-founder of RevGenius, a digital community of sales, marketing, revenue operations, and customer success professionals. It serves as a platform for these professionals to learn, share, support, and collaborate on various topics r... more
Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video.
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact o... more
Ken Babcock is the Co-founder and CEO of Tango, a free-to-use Chrome Extension that automatically creates written, step-by-step how-to guides in real time without the need for video recording. Users complete their process in the browser while Tango t... more
Mike Taylor is a data-driven, technical marketer with 10 years of experience and $50M managed across paid and organic channels. He's the author of Marketing Memetics, a book that aims to help marketers and founders reverse-engineer creativity to driv... more
Andrew Gazdecki is the CEO and founder of Acquire.com (formerly MicroAcquire), the world's largest startup acquisition marketplace that helps startups find buyers and get acquired. Acquire.com has helped 100s of startups get acquired and has facilita... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #87 |  Netherlands/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About This Podcast
Where can I find podcast stats for this podcast?
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does this podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for this podcast?
Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does this podcast have?
To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for this podcast?
Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for this podcast?
Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.