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Artwork for Called to Both

Called to Both - Balancing Motherhood and Business for Photographers

Joy Michelle, Coach for Photographers
Photography
Business Coaching
Entrepreneurship
Business Growth
Content Creation
Freelance Pricing
Pricing Strategy
Client Experience
Visibility Marketing
Small Business
Productivity
Work-Life Balance
Google Business Profile
Blogging
Social Media
Podcasting
Profit First
Branding
Wedding Photography
Social Media Posting

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these t... more

PublishesWeeklyEpisodes214Founded4 years ago
Number of ListenersCategories
BusinessEducationEntrepreneurshipSelf-Improvement

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Artwork for Called to Both

Latest Episodes

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm ... more

I’m pulling back the curtain on real coaching conversations—and what I found might surprise you.

This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are ex... more

Ever wondered if there’s a way to make money in your photography business without taking on more clients or working more hours? In this episode, I’m diving into one of my favorite revenue streams—affiliate marketing. I'm breaking down exactly how pho... more

What do you do when your industry feels different, inquiries feel slower, and the strategies that used to work don’t hit the same way anymore?

In this episode, I’m sharing a conversation that originally aired on Laura Esmond’s podcast, where we talk... more

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Recent Guests

Joy Michelle
Founder of the PhotoBoss community, host of Called to Both, educator and coach for photographers
PhotoBoss, JoyMichelleCo
Episode: 173: Building Stability for Photographers in 2026 ft. Laura Esmond
Kim Perez
Functional nutritionist and mother of two
Owner of Root and Branch Nutrition
Episode: 150: How to Reclaim Your Energy & Focus as a Mom & Entrepreneur with Kim Perez
Rachel Lee
Career dancer, wedding videographer, and YouTuber based in Orlando, Florida.
Episode: 149: How to Turn Your Slow Season into Revenue with Rachel Lee
Nata Salvatori
The founder of the Accidental CEO Podcast and an advocate for sustainable business practices through effective delegation.
Accidental CEO Podcast
Episode: 148: Let It Go to Grow: The Real ROI of Delegation for Entrepreneurs with Nata Salvatori
Sabrina Gebhardt
A business coach and photographer with over 14 years of experience, based in Fort Worth, Texas.
Episode: 147: Burnout, Boundaries & Business: How Slowing Down Can Help You Thrive Again ft. Sabrina Gebhardt
Tara Whitaker
A book editor, business coach, podcast host, and mom of two.
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Episode: 145: How to Transform Your Business and Motherhood through Tiny Habits® ft. Tara Whitaker
Carli LeBlanc
Content creator, marketing strategist, founder of CD Creative Co.
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Episode: 144: How to Plan a Month of Content in Just 6 Hours (Without Burning Out) ft. Carli LeBlanc
Lydia Fine
Lifestyle photographer with over 22 years of marketing experience and an MBA.
Apollo and Ivy Photography
Episode: 142: Systems That Actually Work: Thrive in Business and at Home ft. Lydia Fine
Elizabeth McCravy
Showit website designer, business educator, and mom
Breakthrough Brand Podcast
Episode: 141: 3 Ways to Optimize Your Business (WITHOUT Overworking) So You Can Spend More Time With Your Kids ft. Elizabeth McCravy

Host

Joy Michelle
Host of Called To Both Podcast, Photoboss, and founder of Photoboss; focuses on helping mompreneurs balance motherhood with business and diversify revenue.

Reviews

5.0 out of 5 stars from 164 ratings
  • For every phase of my business and motherhood!

    Long time fan of the Called to Both podcast and Joy’s work. I started listening as a new mom, taking my baby on walks, and now with two toddlers and a thriving business I come back every week. Joy’s content fits with any season I’m in with my business or motherhood and I love that I’ll never feel behind or anxious listening. I always leave with so many ideas and feel encouraged.

    Apple Podcasts
    5
    Meredith MacKenzie
    Canada5 months ago
  • I love Joy!

    Joy is beautiful inside and out! She is so authentic on her podcasts and truly has a desire to help others grow in both their personal and professional lives! No matter what season of life you are in, Joy’s podcasts are relatable and always bring sunshine to my day. ♥️

    Apple Podcasts
    5
    Momostache
    United States6 months ago
  • PERFECT for moms in business

    Finding Joy’s podcast completely helped me turn things around when it came to my approach to both motherhood and business. Everything about her advice is geared towards the REALITIES of motherhood and never seem too far off to reach for or achieve, even while raising babies at home. Her episodes are incredible tangible with take away tips you can implement immediately and she truly is a cheerleader in your corner. I will always recommend her podcast for other moms with aspirations, and she is th... more

    Apple Podcasts
    5
    Duchegeudud
    United States6 months ago
  • For all professional mamas!

    Becoming a mom while owning a business is hard, and so much of the world will tell you it’s just not possible to do both! I love listening to other mamas who said: Yes, you CAN do both and this is how I do it. I appreciate the episodes are short, easy to listen and full of actionable advice. Thank you Joy Michelle for sharing your journey.

    Apple Podcasts
    5
    RebNov
    United States6 months ago
  • Awesome and fresh tips

    Joy’s podcast is one I listen to all the time as it’s full of practical tips about running a photography business. I love her take o min everything business.

    Apple Podcasts
    5
    julietteDC
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners describe the host as relatable, actionable, and supportive, with practical tips you can apply immediately.
The show's mix of solo and guest episodes is praised for staying focused and valuable.
Many cite inspiration for balancing motherhood with entrepreneurship and growing sustainable revenue streams.

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Talking Points

Recent interactions between the hosts and their guests.

173: Building Stability for Photographers in 2026 ft. Laura Esmond
Q: How much time does it take to start affiliate income, and what should photographers prioritize?
Setting up affiliate links is quick; the majority of effort goes into content creation and optimizing content for search and relevance. Prioritize high-value, relevant products and services that fit your audience, and consider recurring payouts for long-term revenue.
173: Building Stability for Photographers in 2026 ft. Laura Esmond
Q: What counts as diversification beyond booking new clients?
Diversification includes affiliate marketing, brand deals, creating and selling digital products, and using evergreen content (blog posts, YouTube, Pinterest) that continue to generate income over time. The focus is to align these revenue streams with what your audience already wants and to leverage your personal brand.
166: 5 Minute Mindset Reset: For When You Feel Stuck Under Old Expectations of You
Q: How would you show up and how would you make content if you had to start your business today?
You would likely show up differently than you currently do, shedding past expectations and embracing authentic content creation.
154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices
Q: How much do you lean on virtual learning in your curriculum?
We primarily use physical books, with some online math learning, but I aim to keep screen time limited, focusing on tactile learning.
154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices
Q: What resources have helped you prepare for homeschooling?
I recommend Thrive Homeschool with Christy Faith and books like The Brave Learner and In Vital Harmony.

Audience Metrics

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Frequently Asked Questions About Called to Both

What is Called to Both about and what kind of topics does it cover?

A practical, Mama-first business show focused on helping photographers and creative small business owners grow revenue while balancing motherhood. Episodes stress multi-stream income, short, actionable tips, and strategies to work under 20 hours weekly, with topics ranging from revenue diversification, coaching, and systems to time management and marketing for sustainable growth. Notable strengths include a clear emphasis on real-world tactics, a warm, encouraging host voice, and a consistent mix of solo guidance and guest experiences that resonate with “mompreneur” listeners seeking tangible steps without sacrificing family life.

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What are the audience demographics for Called to Both?

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How many episodes of Called to Both are there?

Called to Both launched 4 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Called to Both?

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Where can I see ratings and reviews for Called to Both?

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What guests have appeared on Called to Both?

Recent guests on Called to Both include:

1. Joy Michelle
2. Kim Perez
3. Rachel Lee
4. Nata Salvatori
5. Sabrina Gebhardt
6. Tara Whitaker
7. Carli LeBlanc
8. Lydia Fine

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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