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Artwork for BuzzStream Digital PR and Link Building Podcast

BuzzStream Digital PR and Link Building Podcast

BuzzStream
Digital PR
Reddit
Artificial Intelligence
Link Building
Search Engine Optimization
Public Relations
Journalism
Google
Scams
Beauty Industry
Journalists
Clearscope
Google Zero
United Kingdom
Chatgpt
Bottled Imagination
Hily
Citation Labs
Digital Media
Reach PLC

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

PublishesWeeklyEpisodes97Founded2 years ago
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Artwork for BuzzStream Digital PR and Link Building Podcast

Latest Episodes

In this episode, SEO veteran Kevin Gibbons (founder of Resignal) and digital PR expert Darren Kingman (founder of Root Digital) share why they joined forces and how SEO and digital PR work better together.

Discover practical insights on tying campa... more

International digital PR is something I don't have much experience with, so this was a fun one to record.

I sat down with Libby Windle and Eirini Theodoridou of Connective3 to dig into what it actually takes to run digital PR across borders.

We ta... more

YouTube

Most digital PR professionals have never sat inside a newsroom.

That gap in understanding is where many great campaigns quietly die.

In this episode, Vince sits down with Jade Denby (Head of Digital PR, Marketing Signals) and Sam Forrester (former... more

If you're in the beauty industry and want to get coverage, listen up!

In this episode, Claire Coleman, a seasoned freelance editor and journalist in the beauty industry, shares insights on PR strategies, relationship building, pitching techniques, a... more

YouTube

Lars Lofgren joins the BuzzStream podcast to pull back the curtain on some of the shadiest corners of the modern web — from e-commerce scams to Reddit reputation attacks to the link building tactics making a comeback.

⏰ Timestamps

00:05 – Intro

02... more

Veteran journalist and freelancer Rob Waugh joins Vince Nero to pull back the curtain on what's really happening in media and digital PR right now.

With nearly 30 years in the industry — from the Daily Mail to The Telegraph to Yahoo News — Rob has ... more

YouTube

Traditional PR pro Carly Martinetti (co-founder of Notably) joins Vince to break down what good PR actually looks like — and what digital PR practitioners can learn from it.

They get into the real differences between traditional and digital PR, why ... more

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Is Google killing the news industry — or are publishers doing it to themselves?

SEO veteran Barry Adams (Polemic Digital, FT Strategies) joins Vince Nero to challenge the "Google Zero" narrative: the growing belief among publishers that Google traff... more

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Recent Guests

Sam Forrester
Acting Head of Content at Marketing Signals
Marketing Signals
Episode: What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester
Jade Denby
Head of Digital PR at Marketing Signals
Marketing Signals
Episode: What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester
Claire Coleman
Freelance editor and journalist in the beauty space
Episode: Beauty PR Masterclass: How to Build Real Relationships and Get Coverage
Lars Lofgren
Enterprise SEO consultant, fractional VP of content
Self-employed / Access to Brain Trust (as described in show)
Episode: Scams, Spam, and the Future of Link Building with Lars Lofgren
Rob Waugh
Journalist, editor, freelancer
Press Gazette, Daily Mail (past); journalist in digital PR space
Episode: Veteran Journalist shares the SECRET to Landing Media Coverage in 2026
Carly Martinetti
Co-founder of Notably, a traditional PR firm
Notably
Episode: How to Pitch Journalists Like a PR Pro with Carly Martinetti
Barry Adams
SEO consultant and industry commentator; advisor to FT Strategies; co-founder of Ness
Polemic Digital; Ness; FT Strategies
Episode: Is Google *Really* Killing the News Industry?
Garrett French
Founder of Citation Labs, AI Tracker, Xofu, Zip Sprout
Citation Labs; Zip Sprout; Xofu; AI Tracker
Episode: The Secret to Building Links That Impact Revenue from Garrett French
Amanda Milligan
Founder of Brand Authority Club; former content/PR leader and writer
Brand Authority Club; Semrush (current/transitioning)
Episode: Why You Don't Need to Panic About AI Citations

Host

Vince Nero
Host of BuzzStream Digital PR and Link Building Podcast

Talking Points

Recent interactions between the hosts and their guests.

What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester
Q: What is something that digital PR professionals consistently misunderstand about how newsrooms work?
Newsrooms are KPI-driven with strict page-view targets; understanding that focus helps PRs tailor pitches to be inherently more compelling and traffic-driving.
Why You Don't Need to Panic About AI Citations
Q: How should a brand approach messaging to stay visible in LLMs?
Start with solid, consistent messaging across owned and third-party channels, ensure strong entity associations, and use both retrieval-based and knowledge-base strategies to keep the brand accurately represented.
Why You Don't Need to Panic About AI Citations
Q: What KPI should clients use in this AI world?
KPIs vary by client, but a nuanced approach is needed; for many, traditional metrics like placements and brand mentions remain relevant, while others may measure visibility and sentiment across AI-augmented signals.
Why You Don't Need to Panic About AI Citations
Q: Can you just give like a quick synopsis of this piece?
The piece argues that despite scary changes in AI sources, practitioners should not overhaul their strategies but instead focus on core PR fundamentals, authority, and selective, well-placed citations that survive AI shifts.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused series centered on digital PR, link building, and SEO for modern outreach and coverage. Episodes typically feature experienced guests from agencies, in-house teams, and journalism, discussing topics like newsroom collaboration, ethical link-building, AI-assisted sourcing, creative campaigns, and measurable impact beyond backlinks. The host tends to surface actionable tactics for pitching editors, crafting data-driven stories, and aligning PR with business goals, often weaving in real-world case studies and industry trends such as AI citations, Google's evolving ecosystem, and multi-channel storytelling. Notably, the show often blends strategic guidance with tactical playbooks, making it valuable for teams r... more

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1. The AI Daily Brief: Artificial Intelligence News and Analysis

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this podcast launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sam Forrester
2. Jade Denby
3. Claire Coleman
4. Lars Lofgren
5. Rob Waugh
6. Carly Martinetti
7. Barry Adams
8. Garrett French

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