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Artwork for BuzzStream Digital PR and Link Building Podcast

BuzzStream Digital PR and Link Building Podcast

BuzzStream
Digital PR
Artificial Intelligence
Search Engine Optimization
Google
Public Relations
Link Building
Buzzstream
Reactive PR
Reddit
Journalists
GEO
SEO
AI Citations
Branding
Content Marketing
United Kingdom
Brand Mentions
Topical Authority
Journalism
Beauty Industry

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

PublishesWeeklyEpisodes101Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for BuzzStream Digital PR and Link Building Podcast

Latest Episodes

Mark Williams-Cook and Jack Chambers-Ward from Candour join the show to dig into what's actually changing in SEO and digital PR right now.

They are not the recycled takes, the mechanics underneath them: how AI query fan-outs actually work, why brand... more

There's a narrative in PR that sensitive health topics — fertility, hormones, menopause, infant health — are just harder to pitch, full stop.

Irina Karelina, founder of Fungi PR, has spent a decade proving that's not quite right.

In this episode, ... more

YouTube

Cyrus Shepard is back on the BuzzStream Podcast to break down his AI Citation Ranking Factors study, a deep dive into dozens of research papers on what actually gets a brand cited by AI.

We talk through why URL accessibility still trips people up, ... more

YouTube

There's a lot of noise right now about how to show up in AI search. Listicles, prompt injection widgets, fake expert commentary — a lot of it is working.

For now.

Lily Ray (VP of SEO Strategy at Amsiv, named #1 most influential SEO expert by USA T... more

YouTube

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Recent Guests

Cyrus Shepard
SEO consultant, speaker, researcher; founder at Zyppy
Zyppy
Episode: AI Citation Ranking Factors with Cyrus Shepard
Lily Ray
SEO expert, VP of SEO Strategy at Amsiv, consultant at Algorithmic
Amsiv; Algorithmic
Episode: Lily Ray on the AI Search Tactics That Will Bite You Later
Kevin Gibbons
Founder of Resignal
Resignal
Episode: How SEO and Digital PR Work Together | Kevin Gibbons & Darren Kingman
Darren Kingman
Founder of Root Digital
Root Digital
Episode: How SEO and Digital PR Work Together | Kevin Gibbons & Darren Kingman
Libby Windle
Head of International PR at Connective3
Connective3
Episode: Why Your PR Campaigns Flop Outside the UK (And How to Fix It)
Eirini Theodoridou
Head of International PR at Connective3
Connective3
Episode: Why Your PR Campaigns Flop Outside the UK (And How to Fix It)
Sam Forrester
Acting Head of Content at Marketing Signals
Marketing Signals
Episode: What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester
Jade Denby
Head of Digital PR at Marketing Signals
Marketing Signals
Episode: What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester
Claire Coleman
Freelance editor and journalist in the beauty space
Episode: Beauty PR Masterclass: How to Build Real Relationships and Get Coverage

Host

Vince Nero
Host of BuzzStream Digital PR and Link Building Podcast

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Talking Points

Recent interactions between the hosts and their guests.

How to Value Links in the AI Era
Q: How should link-building evolve with AI and what should practitioners focus on moving forward?
Focus on brand mentions, editorial-quality content, and engagement signals, while maintaining a healthy mix of content types; use AI as a tool but optimize for known ranking factors and user signals, not speculative AI-only strategies.
How to Value Links in the AI Era
Q: What are the risks of Haro overuse and how can teams use it responsibly?
Haro can yield healthy links when used selectively and with strong targeting, but overusing it or relying on exact-match phrases across many publications can create suspicious patterns and low-context links that may harm credibility and rankings.
How to Value Links in the AI Era
Q: What is the impact score and how should it guide strategy in practice?
The impact score is a flexible framework that combines measurable and qualitative factors (traffic, engagement, conversions, context, relevance, search intent) to evaluate backlinks, helping teams prioritize quality over chasing a single metric.
How to Value Links in the AI Era
Q: Why do you view DR and DA as vanity metrics rather than the core of a link-building strategy?
Because they can be easily manipulated and don't necessarily reflect the actual value a backlink provides in terms of traffic, engagement, or conversions; they should be used sparingly and in context rather than as the sole success metric.
Rewriting PR for the AI Era: From Links to Brand Signals
Q: Why is PR having a moment now, and how has the landscape changed?
PR is gaining momentum because audiences search across platforms beyond Google, making a consistent, trusted presence across channels essential. The shift toward brand signals, sentiment, and third-party validation, rather than relying solely on links, reflects a broader move to meet customers where they are and to work with AI and LLMs that prioritize relevance and credibility over backlink quantity.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused series centered on digital PR, link building, and SEO for modern outreach and coverage. Episodes typically feature experienced guests from agencies, in-house teams, and journalism, discussing topics like newsroom collaboration, ethical link-building, AI-assisted sourcing, creative campaigns, and measurable impact beyond backlinks. The host tends to surface actionable tactics for pitching editors, crafting data-driven stories, and aligning PR with business goals, often weaving in real-world case studies and industry trends such as AI citations, Google's evolving ecosystem, and multi-channel storytelling. Notably, the show often blends strategic guidance with tactical playbooks, making it valuable for teams r... more

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1. The Ross Simmonds Show
2. Better Offline

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this podcast launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cyrus Shepard
2. Lily Ray
3. Kevin Gibbons
4. Darren Kingman
5. Libby Windle
6. Eirini Theodoridou
7. Sam Forrester
8. Jade Denby

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