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BuzzStream Digital PR and Link Building Podcast

BuzzStream
Digital PR
Artificial Intelligence
Search Engine Optimization
Public Relations
Google
Buzzstream
Link Building
Reactive PR
SEO
Reddit
Journalists
GEO
AI Citations
Branding
Content Marketing
United Kingdom
Brand Mentions
Topical Authority
Journalism
Beauty Industry

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

PublishesWeeklyEpisodes105Founded2 years ago
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Artwork for BuzzStream Digital PR and Link Building Podcast

Latest Episodes

Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it.

In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake person... more

YouTube

In this episode of the BuzzStream Podcast, host Vince Nero sits down with Mike Fahey, founder of Fahey Communications and a 15-year newsroom veteran (Boston, Baltimore, four Emmys) turned political press secretary and PR agency owner. Mike breaks dow... more

How do you show up in AI answers when there's no keyword to rank for and no click to track?

Vince Nero talks with Dixon Jones — Majestic brand ambassador and CEO of Inlinks and Waikay ("What AI Knows About You") — about measuring and improving how ... more

YouTube

Kevin Indig — growth advisor and author of the Growth Memo newsletter — joins the Buzzstream Podcast to break down two of his biggest recent findings:

* the "ghost citation" problem

* why proprietary research is becoming one of the most powerful... more

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Recent Guests

Michael E. Fahey
Founder, Fahey Communications; former news director/producer with extensive newsroom experience
Fahey Communications
Episode: Inside the Newsroom with Mike Fahey
Dixon Jones
CEO of Inlinks
Inlinks
Episode: What Does AI Know About Your Brand? w/Dixon Jones
Kevin Indig
Growth advisor and AI/SEO expert
Growth Memo / Independent
Episode: What We've Learned About AI Mentions & Citations w/ Kevin Indig
Mark Williams-Cook
Marketing Director at Candour; founder of Also Ask
Candour
Episode: Winning SEO Strategies for Chaotic Times with Candour
Jack Chambers-Ward
Marketing and Partnerships Manager at Candour; host of Search With Candour
Candour
Episode: Winning SEO Strategies for Chaotic Times with Candour
Irina Karelina
Founder of Fungi PR, a boutique health and wellness PR agency
Fungi PR
Episode: PR for the Topics Everyone's Afraid to Pitch
Cyrus Shepard
SEO consultant, speaker, researcher; founder at Zyppy
Zyppy
Episode: AI Citation Ranking Factors with Cyrus Shepard
Lily Ray
SEO expert, VP of SEO Strategy at Amsiv, consultant at Algorithmic
Amsiv; Algorithmic
Episode: Lily Ray on the AI Search Tactics That Will Bite You Later
Kevin Gibbons
Founder of Resignal
Resignal
Episode: How SEO and Digital PR Work Together | Kevin Gibbons & Darren Kingman

Host

Vince Nero
Host of BuzzStream Digital PR and Link Building Podcast

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Talking Points

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What We've Learned About AI Mentions & Citations w/ Kevin Indig
Q: What do you think is more important for a brand to pay attention to—citations or mentions?
AI mentions tend to have greater impact on consumer behavior than citations, because people often rely on the AI's short lists and aren't clicking through to citations. So brands should prioritize being mentioned by AI and ensuring their presence is recognizable across multiple sources, while still maintaining credible citations where possible.
PR for the Topics Everyone's Afraid to Pitch
Q: What are some common mistakes you see PR people make with these sensitive topics, and how can they avoid them?
Mistakes include pitching evergreen problems without tying to current events, lacking a clear news hook, and presenting the product as the centerpiece; instead, researchers should identify surprising data or counterintuitive insights and frame stories around a bigger context and consumer-friendly narrative.
PR for the Topics Everyone's Afraid to Pitch
Q: Yeah, but what about that though makes it tougher? What makes it harder to pitch these topics compared to more traditional topics?
The topics are evergreen and emotionally sensitive, requiring careful framing, news hooks, and avoidance of jokes; journalists look for changes or trends, not just a long-standing issue, so you must connect the topic to timely, dynamic elements to gain coverage.
Inside the Newsroom with Mike Fahey
Q: What are practical steps to avoid sending poorly aligned pitches to the wrong reporters or outlets?
Develop a disciplined process: map top outlets, research writers and producers whose beat matches the story, avoid generic bios, use precise search queries, and ensure tone and data align with the reporter's past coverage; follow up with authenticity and relevance to improve odds of response.
Inside the Newsroom with Mike Fahey
Q: What differentiates pitching for TV versus online articles, and how should a PR pro prepare for both?
TV pitches require strong video-friendly elements, clear visual hooks, and a compelling sizzle reel, while online pitches favor adaptable copy, strong data points, and easier-to-access media assets; in both cases, showcasing proof of performance and relevant clips is crucial.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused series centered on digital PR, link building, and SEO for modern outreach and coverage. Episodes typically feature experienced guests from agencies, in-house teams, and journalism, discussing topics like newsroom collaboration, ethical link-building, AI-assisted sourcing, creative campaigns, and measurable impact beyond backlinks. The host tends to surface actionable tactics for pitching editors, crafting data-driven stories, and aligning PR with business goals, often weaving in real-world case studies and industry trends such as AI citations, Google's evolving ecosystem, and multi-channel storytelling. Notably, the show often blends strategic guidance with tactical playbooks, making it valuable for teams r... more

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These podcasts share a similar audience with this podcast:

1. Market Movers: Building Brands & Links with Linkifi
2. The Rebooting Show
3. The Grill Room
4. Channels with Peter Kafka
5. Startups For the Rest of Us

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this podcast launched 2 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Michael E. Fahey
2. Dixon Jones
3. Kevin Indig
4. Mark Williams-Cook
5. Jack Chambers-Ward
6. Irina Karelina
7. Cyrus Shepard
8. Lily Ray

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