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Built To Lead

TBC Studios
Leadership
Artificial Intelligence
Culture
Australia
Hyro
Delegation
Sparrow Studios
Mykavoodle
Kivari
Personal Branding
Kinso
Claude
Di Bella Coffee
Founders
The Entourage
Public Speaking
Remote Work
Cash Flow
TOA Global
Philippines

We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the bigg... more

PublishesWeeklyEpisodes22Founded4 months ago
Number of ListenersCategories
EducationManagementSelf-ImprovementBusiness

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Artwork for Built To Lead

Latest Episodes

Some business owners seem to always know the right person.

The person with the answer, the intro, the opportunity, the client, or the advice you didn’t even know you needed.

That’s what happens when you stop treating networking like awkward small t... more

Betts have just had a rebrand and chances are, you’ve seen it pop up on your social media.

Behind that rebrand is Michael Breckler, the fifth-generation CEO of the 133-year-old Australian footwear brand, who has spent the last few years making some ... more

What does it actually take to build a brand people trust, talk about and buy from before you have a huge team behind you?

Steve Chapman is the founder of Hyro, the Australian electrolyte brand growing fast with high-profile investors including Sarah... more

Build the product. Find the team. Then go to market. That's the playbook everyone follows. Frank Greef did it completely differently when building Kinso AI.

After founding Real Hub, merging with his biggest competitor Campaign Track and exiting Real... more

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Recent Guests

Steve Chapman
Founder of Hyro, building a $100M brand with a small team
Hyro
Episode: Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team
Frank Greef
Co-founder of Kinso; former Real Base/Real Hub leader in Australia
Kinso (founder)
Episode: We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy
Tahlia Kennedy
Co-founder of Kinso; early team member and marketing/content lead
Kinso
Episode: We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy
Luke Heka
Founder of Sellr AI, experienced in building AI automations for hundreds of businesses
Sellr AI
Episode: The First AI System Every Founder Should Build with Specialist Luke Heka
Grace Miller
Head of Experimentation and Failure, Diary of a CEO/Flight Story
Diary of a CEO / Flight Story
Episode: Build a Team That Tests, Fails and Grows Faster Than Your Competition with Grace Miller
Marissa Kos
Founder of MXM and leading voice in the AI space, sharing practical use cases and leadership insights for integrating AI into business
MXM
Episode: Should You Hire Offshore… or Replace It All With AI? What You Need to Know Before You Do ANYTHING with Marissa Kos
Dain Walker
Founder and CEO of Rivyl; author of The 90 Day Brand Plan; host of Agency Podcasts
Rivyl
Episode: The Personal Brand Playbook for Time-Poor Founders with Dain Walker
Taylor Fielding
Founder and CEO of TFM Digital
TFM Digital
Episode: How to Find A-Players (and keep them) with Taylor Fielding
Kiki Keysers
Founder of Kivari, the Label
Kivari
Episode: Hiring a CEO: The Decision That Changed Everything at Kivari for Kiki Keysers

Host

Jess
Host of Built To Lead

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Talking Points

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How to Build a Team That Doesn’t Need You Every Day With Jack & Amanda Delosa
Q: What three roles would you hire for right at the start if you had to rebuild the business?
Head of delivery, head of sales, and head of marketing are the top priorities to establish a scalable delivery and revenue engine, with Amanda offering a contrasting emphasis on visibility and content to fuel growth.
How to Find A-Players (and keep them) with Taylor Fielding
Q: What's your advice for someone listening who has never taken a holiday without their laptop?
The advice is to start small with breaks, implement robust measures and checks so operations can run without you, and gradually empower others to lead, recognizing that mistakes will happen but are manageable with systems in place.
How to Find A-Players (and keep them) with Taylor Fielding
Q: What does your leadership team look like?
Taylor describes a four-person leadership team including CEO, head of client service, head of investment, and head of growth, with clear roles feeding into regional offices and a plan to scale leadership as the business expands.
What It Takes to Keep a Business Steady AND Growing During Your Hardest Year with Em Sparrow
Q: What processes ensure client briefs come to life and align with the brand?
They conduct foundational discovery with the client, have designers participate early to define a creative direction, and ensure the team understands the client deeply before execution, which streamlines alignment across photographers, copy, and graphics.
What It Takes to Keep a Business Steady AND Growing During Your Hardest Year with Em Sparrow
Q: How do you manage cash flow with a project-based agency and ensure you don't fire people due to financial constraints?
She emphasizes a disciplined three-to-four month cash flow cycle, close monitoring of numbers, having an accounting and CFO support, and making hires only when the cycle can accommodate it. They have avoided firing due to cash flow by staying on top of finances and planning ahead.

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Frequently Asked Questions About Built To Lead

What is Built To Lead about and what kind of topics does it cover?

This show centers on leadership, team building, and scalable growth for founders and managers. Across recent episodes, guests share real-world playbooks for hiring A-players, developing leadership pathways, and fostering culture that survives rapid growth. Topics span personal branding, offshore versus AI-enabled operations, remote teams, and how to balance craftsmanship with systems to drive sustainable performance. Noteworthy throughlines include practical frameworks for delegation, governance, and talent density, plus how leaders navigate crises, restructure teams, and align culture with business goals. The conversations tend to blend hands-on tactics (hiring pipelines, onboarding, leadership development) with candid origin stories and c... more

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1. Bothsides Podcast
2. Keegan and Company
3. You Beauty
4. The Mindset Mentor
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Built To Lead are there?

Built To Lead launched 4 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Built To Lead?

Recent guests on Built To Lead include:

1. Steve Chapman
2. Frank Greef
3. Tahlia Kennedy
4. Luke Heka
5. Grace Miller
6. Marissa Kos
7. Dain Walker
8. Taylor Fielding

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