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Built To Lead

TBC Studios
Leadership
Artificial Intelligence
Culture
Australia
Hyro
Delegation
Kinso
Sparrow Studios
Kivari
Personal Branding
Cub
BOA
Mykavoodle
Claude
Di Bella Coffee
Betts Shoes
The Entourage
Founders
Melbourne
Brisbane

We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the b... more

PublishesWeeklyEpisodes25Founded5 months ago
Number of ListenersCategories
EducationManagementSelf-ImprovementBusiness

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Artwork for Built To Lead

Latest Episodes

Most founders think the answer to "I need to grow" is to work harder. But Matt Srama learned the opposite.

Matt Srama went from wrestling 100 kilo men on an NRL field to running Srama Property, the 2026 Buyers Agency of the Year and when his growth ... more

Three multimillion-dollar businesses. One very expensive lesson in letting go.

Lisa Jones is a best-selling author, keynote speaker and founder of SHE-com, a powerhouse community of 40,000 women backing female founders of product-based businesses. S... more

Most brands don’t survive one trend cycle, let alone 20+ years.

But Nikita Sernack has built Nookie through the pre-social media days, the rise of founder-led brands, international stockists, COVID, AND the launch of a second label (Rumer).

In this... more

Some business owners seem to always know the right person.

The person with the answer, the intro, the opportunity, the client, or the advice you didn’t even know you needed.

That’s what happens when you stop treating networking like awkward small t... more

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Recent Guests

Nikita Sernack
Founder of Nookie and Rumer
Nookie, Rumer
Episode: What it Takes to Keep a Brand Alive, Relevant AND Profitable for 20+ Years with Nikita Sernack from Nookie
Daniel Hakim
CEO of Cub and co-founder of BOA
Cub / BOA
Episode: What Could Change For You in Business if You Knew the Right People? A Conversation with Daniel Hakim & Kirsten Scott
Kirsten Scott
Co-founder of BOA, later CEO of BOA
BOA
Episode: What Could Change For You in Business if You Knew the Right People? A Conversation with Daniel Hakim & Kirsten Scott
Michael Breckler
CEO and Managing Director of Betts Group
Betts Shoes
Episode: The Betts Rebrand: Why They Closed Half Their Stores and Cut EVERY Brand But One (With CEO Michael Breckler)
Steve Chapman
Founder of Hyro, building a $100M brand with a small team
Hyro
Episode: Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team
Frank Greef
Co-founder of Kinso; former Real Base/Real Hub leader in Australia
Kinso (founder)
Episode: We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy
Tahlia Kennedy
Co-founder of Kinso; early team member and marketing/content lead
Kinso
Episode: We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy
Luke Heka
Founder of Sellr AI, experienced in building AI automations for hundreds of businesses
Sellr AI
Episode: The First AI System Every Founder Should Build with Specialist Luke Heka
Grace Miller
Head of Experimentation and Failure, Diary of a CEO/Flight Story
Diary of a CEO / Flight Story
Episode: Build a Team That Tests, Fails and Grows Faster Than Your Competition with Grace Miller

Host

Jess
Host of Built To Lead

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The Betts Rebrand: Why They Closed Half Their Stores and Cut EVERY Brand But One (With CEO Michael Breckler)
Q: What was the biggest leadership lesson learned during the transformation?
The hardest part was moving from being hands-on and in the weeds to effectively leading a company by empowering key players, aligning them with a clear vision, and avoiding micromanagement to let them execute.
How to Build a Team That Doesn’t Need You Every Day With Jack & Amanda Delosa
Q: What three roles would you hire for right at the start if you had to rebuild the business?
Head of delivery, head of sales, and head of marketing are the top priorities to establish a scalable delivery and revenue engine, with Amanda offering a contrasting emphasis on visibility and content to fuel growth.
How to Find A-Players (and keep them) with Taylor Fielding
Q: What's your advice for someone listening who has never taken a holiday without their laptop?
The advice is to start small with breaks, implement robust measures and checks so operations can run without you, and gradually empower others to lead, recognizing that mistakes will happen but are manageable with systems in place.
How to Find A-Players (and keep them) with Taylor Fielding
Q: What does your leadership team look like?
Taylor describes a four-person leadership team including CEO, head of client service, head of investment, and head of growth, with clear roles feeding into regional offices and a plan to scale leadership as the business expands.
What It Takes to Keep a Business Steady AND Growing During Your Hardest Year with Em Sparrow
Q: What processes ensure client briefs come to life and align with the brand?
They conduct foundational discovery with the client, have designers participate early to define a creative direction, and ensure the team understands the client deeply before execution, which streamlines alignment across photographers, copy, and graphics.

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Frequently Asked Questions About Built To Lead

What is Built To Lead about and what kind of topics does it cover?

This show centers on leadership, team building, and scalable growth for founders and managers. Across recent episodes, guests share real-world playbooks for hiring A-players, developing leadership pathways, and fostering culture that survives rapid growth. Topics span personal branding, offshore versus AI-enabled operations, remote teams, and how to balance craftsmanship with systems to drive sustainable performance. Noteworthy throughlines include practical frameworks for delegation, governance, and talent density, plus how leaders navigate crises, restructure teams, and align culture with business goals. The conversations tend to blend hands-on tactics (hiring pipelines, onboarding, leadership development) with candid origin stories and c... more

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Which podcasts are similar to Built To Lead?

These podcasts share a similar audience with Built To Lead:

1. The Diary Of A CEO with Steven Bartlett
2. The GaryVee Audio Experience
3. BigDeal
4. The Martell Method w/ Dan Martell
5. The Game with Alex Hormozi

How many episodes of Built To Lead are there?

Built To Lead launched 5 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Built To Lead?

Recent guests on Built To Lead include:

1. Nikita Sernack
2. Daniel Hakim
3. Kirsten Scott
4. Michael Breckler
5. Steve Chapman
6. Frank Greef
7. Tahlia Kennedy
8. Luke Heka

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