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Artwork for Building The Brand

Building The Brand with James Burtt

Phonic Content
Leon
John Vincent
Yo! Sushi
Branding
Brand Building
Beyondplay
Entrepreneurship
The Turmeric Co
Property Empire
Igaming
Grenade
Hytro
Reflo
Rob Moore
Brand Relaunch
Business Turnaround
Yotel
Thomas Hal Robson-Kanu
United Kingdom
James Burtt

Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons be... more

PublishesWeeklyEpisodes27Founded5 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Building The Brand

Latest Episodes

Can a frustrated dad with no fashion experience build one of the biggest brands in women’s football?

Connor Stanbridge is the founder of Footballher, a women’s football clothing and sportswear brand created specifically for women and girls.

Connect... more

Can one self-taught editor change how an entire industry promotes its content?

Anthony Smith is the former Diary Of A CEO trailer editor who helped transform podcast promotion from simple social media clips into cinematic, emotionally charged miniat... more

Can losing your father, losing the business you built in his honour and taking a job you never expected become the foundation for your biggest opportunity?

Danny Gray is an entrepreneur, commercial strategist, former Commercial Partnerships Director... more

Can a working-class entrepreneur build a £50 million revenue business from his spare bedroom, sell it for $100 million and still hold on to the things that matter most?

Andrew Hulbert is the founder of Pareto Facilities Management, the bootstrapped ... more

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People also subscribe to these shows.

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Recent Guests

Anthony Smith
Trailer editor and creative lead behind Diary Of A CEO trailers
Diary Of A CEO (DOAC)
Episode: Diary Of A CEO Trailer Editor Anthony Smith: 450+ Trailers, 1.5B Views & Why Going Viral Is A Trap
Danny Gray
Entrepreneur behind Hyde, LVLS, and health-focused ventures
Founder/Entrepreneur in health and wellness brands
Episode: Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One
Andrew Hulbert
Founder of Pareto (Facilities Management)
Pareto
Episode: Bedroom Startup To $100M Exit In Under 10 Years… But What Is The Cost Of Success?
Benjy Leslie
Founder of a top UK social-first talent agency
[Not explicitly stated in transcript]
Episode: PREVIEW: Benjy Leslie On Building a 3.3B View Creator Agency
Simon Woodroffe
Founder of YO! Sushi, Yotel; entrepreneur and author
YO! Sushi; Yotel
Episode: YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands
Charles Gay
Entrepreneur who rebuilt a brand after a fashion business collapsed and later started a gluten-free organic vegan beer venture
Favela? (Beers)/Beers segment mentioned
Episode: PREVIEW: Can you lose a multi-million-pound fashion business almost overnight… and still come back to build a brand in a completely different industry?
James Martin
Entrepreneur, founder of Ruskins, Ground Control, Ruskins Ground and other property ventures
Founder/Owner (various entities); Baddow Park Estate
Episode: He Got Ripped Off For Millions But Still Built a £50M+ Property & Business Empire - James Martin On Dyslexia, Shame and Making A Fortune
Karolina Pelc
Founder of BeyondPlay, investor and author
BeyondPlay / FanDuel (acquirer)
Episode: Built & Sold A Multi-Million Tech Startup In Just 3 Years: Karolina Pelc Made A Fortune Without Luck!
Caroline Strawson
Trauma-informed coaching and leadership expert; founder of The Mental Wellbeing Company and TIDAL
The Mental Wellbeing Company; Tidal
Episode: From Repossession To £1.9 Million Launch: Caroline Strawson On Narcissistic Abuse, Debt & Repossession To Building The UK's Fast-Growing Franchise

Host

James Burtt
Host of Building The Brand

Reviews

4.8 out of 5 stars from 24 ratings
  • JB is a legend!

    JB you are beyond impressive. I listened to you for a long time on the James Sinclair podcast. You were the making of that show! Without you, it’s a shadow of its former self. I love this podcast. It’s just what we all needed. And I’m so pleased to see how fast you’re making waves in the entrepreneurship podcast space. You make my full support to make it to No.1!!!

    Apple Podcasts
    5
    Antony Cornish
    United Kingdoma month ago
  • How dull is Rob moore

    A good podcast. Juliet Barrett grenade. Great.

    But Rob Moore. “How great am I. I have so much money and so many followers. I love myself”. Well done. If success is measured by money and followers, you’ve done well.

    If it’s measured by being a nice empathetic modest kind person….

    I agree with a lot that he says, but geez isn’t he just so great. Yawn

    Apple Podcasts
    1
    ABC 2003
    United Kingdom3 months ago
  • The Podcast King is BACK 👑

    We’re one episode in & JB is taking no prisoners with this relaunch! I’ve been waiting for a podcast like this since, well since the first run of BTB! Welcome back! 👏🏻

    Apple Podcasts
    5
    StoWs Window Cleaning
    United Kingdom4 months ago
  • Very well done 🏆

    Absolutely brilliant job with the launch episode mate. I’m half way through and absolutely loving it!

    As good as you are on helping others with their podcasts you BELONG on the mic 🎙️

    Especially like the pause and deep dive reflections 🏆

    Great story too, as good as any I’ve heard for some time!

    Apple Podcasts
    5
    Olly HG
    United Kingdom5 months ago
  • Congratulations

    Great start, loved it 👍

    Apple Podcasts
    5
    Steve glass repairs
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical, no-nonsense approach to brand growth and founder storytelling.
Feedback often highlights high-quality guests and actionable insights that listeners can apply quickly.
Some posts mention strong episode momentum after relaunch and consistent quality across guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One
Q: How did you decide to pivot from a single restaurant to a broader health and wellness platform?
It was driven by a mix of ambition, health experiences from my father, and a strategic reading of market demand. I wanted to expand beyond hospitality into products and retail, using the restaurant as a proof point to show people how nutrition can be both delicious and nourishing.
YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands
Q: What advice would you give to entrepreneurs who feel they're early to a market and might be wrong about the demand for their idea?
Trust your gut, back yourself with real knowledge, over-deliver to customers, and be prepared to pivot while maintaining authenticity and enthusiasm.
YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands
Q: How did you know sushi would work in the UK when it seemed so alien at the time?
It was a gut feeling supported by observing how American trends informed British tastes; the mystery and fascination with Japanese culture plus a strong belief in the concept drove the bet.
YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands
Q: What was the moment you decided to return to business after prison and how did that shape YO! Sushi's founding?
The detour into theatre and show production provided the skills to design experiences, which, when combined with a bold concept like conveyor-belt sushi, created a magnetic brand proposition.
YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands
Q: Simon, you're a man of many talents, but if you had to pin you down to one trait that you could only attach to your success, what would that one trait be?
Enthusiasm for life and ideas, tempered with experience, which fuels constant experimentation and a willingness to push forward even when the path is unclear.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Building The Brand

What is Building The Brand about and what kind of topics does it cover?

This show leans into hands-on brand building and growth strategies from founders who have shifted industries, scaled to national or global reach, and navigated the realities of funding, partnerships, and go-to-market pivots. Episodes regularly unpack how purpose, storytelling, and operational decisions intersect to drive distribution, revenue, and lasting brand value—from fresh consumer goods pivots and health-focused brands to sportswear and tech-enabled ventures. A standout throughline is the emphasis on practical lessons: navigating funding rounds, aligning team culture with mission, and leveraging partnerships and performance marketing to accelerate growth, often with a candid look at setbacks and recovery. The format tends to feature f... more

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How many listeners does Building The Brand get?

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To see how many followers or subscribers Building The Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Building The Brand?

These podcasts share a similar audience with Building The Brand:

1. James Sinclair's Business Broadcast
2. High Performance Business
3. The High Performance Podcast
4. Entrepreneur Conversations
5. Making Money

How many episodes of Building The Brand are there?

Building The Brand launched 5 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Building The Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Building The Brand?

Rephonic pulls ratings and reviews for Building The Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Building The Brand?

Recent guests on Building The Brand include:

1. Anthony Smith
2. Danny Gray
3. Andrew Hulbert
4. Benjy Leslie
5. Simon Woodroffe
6. Charles Gay
7. James Martin
8. Karolina Pelc

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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