Breaking Marketing Insights (BMI)
Department of Marketing-Royal Holloway, University of LondonWelcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!
| Publishes | Infrequently | Episodes | 9 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
In this ninth episode, we are thrilled to welcome Pauline Maclaran, an Emeritus Professor of Marketing and a consumer culture expert at Royal Holloway, University of London. Pauline’s research explores the fascinating intersections of marketing, cult... more
In this eighth episode of BMI, we sit down with Dr. Lucy Gill-Simmen, Vice-Dean for Education & Student Experience at Royal Holloway Business School, to explore her recent publication in the European Journal of Marketing. We discuss how marketing edu... more
In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He is also a contributor to the b... more
In this sixth episode, Dr. Paul Haynes from Royal Holloway Business School discusses "cultural appropriation" as a timely topic in the contemporary marketing discipline. Paul first explains what is meant by cultural appropriation with real-life examp... more
In this fifth episode, we sit down with Dr. Xing Fang, who is a Lecturer in Marketing at Royal Holloway-University of London and recently published a research article in the Journal of Marketing. His research explores how information cues within reco... more
In this fourth episode, Marketing Professor Andreas Chatzidakis from Royal Holloway-University of London discusses “care” and “carewashing” as a growing concern in the marketing field. Andreas first explains what are meant by care and carewashing and... more
In this third episode, Dr. Mikael Andéhn from Royal Holloway-University of London talks about his research on online counter-culture. Mikael discusses how these groups use technology to create emotional responses and social cohesion, often resisting ... more
In this second episode, Marketing Professor Alan Bradshaw from Royal Holloway-University of London shares insights from his recent publication, Could commodities themselves speak? An introduction to the agnotology of the spectacle, which explores the... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #16 |  South Korea/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Breaking Marketing Insights launched a year ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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