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Breakdown - A Gravity Forms Podcast

Gravity Forms
Gravity Forms
Wordpress
Artificial Intelligence
API Alchemist
Rocketgenius
Outer Space
Storytelling
Crew Collective
Siren Affiliates
Woocommerce
MCP (claude-Based Server)
Leadgen For Agencies
Shopify
Big File Form Uploads
Replit
Clickit
Infinite Uploads
Big File Uploads
Populate Anything
REST API

Discover new WordPress opportunities through stories told using Gravity Forms. WordPress developers and agency owners rely on Gravity Forms to solve complex problems for their clients. Breakdown explores their stories to extract the most useful lessons for our listeners. Join podcast host Matt Medeiros with special guest appearances from the team behind Gravity Forms to stay up to date on the next... more

PublishesMonthlyEpisodes52Founded3 years ago
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Artwork for Breakdown

Latest Episodes

GravityView has always been one of the most powerful ways to turn Gravity Forms into custom applications, and version 3.0 takes that idea even further. In this episode of Breakdown, Casey from GravityKit joins Matt Medeiros to unpack the biggest feat... more

In this episode of Breakdown, Matt talks with Karen from Guppy Fish Web about building websites that do more than just look good—they work hard for the organizations behind them. Karen shares how her agency evolved from taking any client who would pa... more

What does it actually take to run a healthy WordPress agency in 2026 — when AI is rewriting the rules, clients expect more strategic value, and the "build a site, ship it, move on" model no longer pays the bills? In this episode of Breakdown, Matt Me... more

In this episode, Amber Hinds, CEO of Equalize Digital, discusses the importance of web accessibility, the role of AI in enhancing accessibility efforts, and the upcoming Global Accessibility Awareness Day. She shares insights on how individuals and o... more

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Recent Guests

Jesse Brede
Owner of LionShare Digital, Austin-based digital media agency
LionShare Digital
Episode: Building the Agentic Agency: Service + Software with Jesse Brede
Amber Hinds
CEO of Equalize Digital, accessibility advocate
Equalize Digital
Episode: Building dynamic pages with Gravity Forms for Global Accessibility Awareness Day
Logan Greenhaw
Founder/Owner of TrailMix Creative
TrailMix Creative
Episode: Building Lead Generation for Agencies with Gravity Forms & AI
Jon Schroeder
Founder/Designer at Elodin Design
Elodin Design
Episode: How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design
Toby Cryns
Founder of The Mighty Mo, a WordPress design, development and SEO firm
The Mighty Mo
Episode: When Boring is Good in WordPress
Alex Standiford
Returning guest
Siren Affiliates
Episode: Build Affiliate & Incentive Programs with Gravity Forms
Laurie Barron
Founder of Pursu Agency; co-owner of Simply Styled Sites
Pursu Agency
Episode: From Accountant to Agency Owner: Building a Profitable WordPress Business
Dave Smith
Founder/CEO, Gravity Wiz
Gravity Wiz
Episode: This Plugin Connects Gravity Forms to any API
Blake Whittle
Founder/Owner of ClickIt, administrator of Infinite Uploads plugins
ClickIt; Infinite Uploads
Episode: Blake Helps You Upload Big Files to Gravity Forms

Host

Matt Medeiros
Host of Breakdown – A Gravity Forms Podcast (Gravity Forms / Breakdown)

Reviews

5.0 out of 5 stars from 5 ratings
  • Love it!

    Great episode with my web design coach Laurie with Pursu Agency/SimplyStyled Sites.

    She’s been a huge advocate of gravity forms since Day 1 🙌🏽 so I’m happy to hear her on this show.

    Great conversation led by a great host. I’m excited to learn more about Gravity Forms.

    Apple Podcasts
    5
    Btguillen
    United States9 months ago
  • Insightful and well produced podcast!

    Just wanted to say thank you to Matt and the Gravity Forms team for bringing us this podcast. I use Gravity Forms everyday for my client’s websites and it’s great to hear about what’s happening behind the scenes.

    Apple Podcasts
    5
    MartinCoombes
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well-produced show with actionable insights into Gravity Forms and agency workflows.
Listeners appreciate the host's clear guidance and real-world examples from the Gravity Forms ecosystem.
Loved the episode with Laurie from Pursu Agency—she's a gravity forms advocate and shared practical growth strategies.

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Talking Points

Recent interactions between the hosts and their guests.

When Boring is Good in WordPress
Q: Why is Gravity Forms a trusted choice for lightweight e-commerce in your practice?
Gravity Forms provides a transparent, no-frills way to collect payments and manage orders; its compatibility with simple invoicing workflows and clear integration options with other tools makes it a reliable glue for client projects.
When Boring is Good in WordPress
Q: How has the WordPress agency landscape changed over the years?
The ecosystem has become more mature and business-oriented, with agencies focusing on stability, scalable processes, and long-term client relationships rather than just exploring new tech, and larger clients demand proven WordPress capabilities.
How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design
Q: What about the trust factor of code bases when AI-generated or AI-assisted builds are involved?
The core trust comes from having a reliable, maintainable codebase. AI can help with scaffolding, but for long-term projects clients still need predictable behavior and a stable foundation, which WordPress provides when properly structured.
How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design
Q: How do you think about where AI will get data and how it answers end-user questions when searching?
AI may reduce direct visits to landing pages as search results get more self-contained, but this shifts how we prove value. The challenge is ensuring the AI can cite sources and still drive meaningful, context-rich experiences for users.
How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design
Q: Sum it up for us. How are you doing now that we've ticked the first month and a half through 2026?
Business is pretty normal, but there's a noticeable shift: agency work has slowed a bit, and clients are asking for projects that are either simpler or more ambitious—often full apps that would have required a large budget, whereas in the past there were more mid-sized site builds.

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Frequently Asked Questions About Breakdown

What is Breakdown about and what kind of topics does it cover?

A tech-forward show focused on the practical uses of Gravity Forms within WordPress and broader agency workflows. Episodes consistently explore how developers and agencies leverage Gravity Forms, AI tooling, and related integrations to build scalable solutions, automate tasks, and productize services. Notable angles include accessibility, AI-assisted development, API integrations, and real-world use cases for lead generation, e-commerce, and data workflows. The format often features practitioners and founders sharing concrete tactics, tool stacks, and success stories, making it useful for listeners seeking actionable insights and partnership opportunities. A standout trait is the strong emphasis on open-source WordPress ecosystems, practica... more

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Which podcasts are similar to Breakdown?

These podcasts share a similar audience with Breakdown:

1. The WP Minute
2. Syntax - Tasty Web Development Treats

How many episodes of Breakdown are there?

Breakdown launched 3 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Breakdown?

Recent guests on Breakdown include:

1. Jesse Brede
2. Amber Hinds
3. Logan Greenhaw
4. Jon Schroeder
5. Toby Cryns
6. Alex Standiford
7. Laurie Barron
8. Dave Smith

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