Backcountry Marketing
Port SideGo behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
| Publishes | Twice monthly | Episodes | 231 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
What is the value of great creative, and what happens when brands let marketing metrics dictate the work before the idea is even fully formed?
In this episode, Cole sits down with Rafael Oliveira, former Creative Director at Tracksmith, to talk abo... more
Episode Description
Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increase, something often gets los... more
Episode Description
In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake of impressions is dead.
Rya... more
Every company has a brand, but very few have built one intentionally or with differentiation. We use the word "brand" interchangeably with "company," when in reality most companies have never done the work required to intentionally shape what their b... more
Key Facts
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Reviews
- Insightful and Entertaining
I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.
Apple Podcasts5Brendan O'B
United States2 years ago - Strong host. Interesting guests and topics
Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.
Apple Podcasts5SsredlocksUnited States2 years ago - So much info!
As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!
Apple Podcasts5MegCarneyUnited States2 years ago - Great conversations
Good interviewer and great conversations. Relevant to anyone in consumer marketing.
Apple Podcasts5handandeyeUnited States3 years ago - Great Marketing Mic-Drops
The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!
Apple Podcasts5Outdoor MarketerUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #210 |  Canada/Business/Marketing |
Apple Podcasts | #57 |  France/Business/Marketing |
Apple Podcasts | #105 |  Finland/Business/Marketing |
Apple Podcasts | #170 |  Norway/Business/Marketing |
Apple Podcasts | #174 |  Denmark/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Backcountry Marketing
What is Backcountry Marketing about and what kind of topics does it cover?
The show centers on practical, brand-building conversations tailored to outdoor-focused businesses. Episodes frequently explore authentic storytelling, differentiating brands beyond cliché origin stories, and balancing brand with product marketing. Guests span outdoor manufacturers, retailers, and creative agencies, with emphasis on actionable strategies—content differentiation, platform-specific asset diversification, and tying brand work to measurable goals. Notable is the emphasis on authenticity, community, and real-world examples from established outdoor brands, plus a strong focus on integrating marketing with product development and customer insight.
Overall, it's a go-to for marketers in the outdoor space seeking insider perspectiv... more
Where can I find podcast stats for Backcountry Marketing?
Rephonic provides a wide range of podcast stats for Backcountry Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Backcountry Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Backcountry Marketing get?
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What are the audience demographics for Backcountry Marketing?
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How many subscribers and views does Backcountry Marketing have?
To see how many followers or subscribers Backcountry Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Backcountry Marketing?
These podcasts share a similar audience with Backcountry Marketing:
1. Outside Podcast
2. Uphill Athlete Podcast
3. The Dirtbag Diaries
4. Adventure Sports Podcast
5. How I Built This with Guy Raz
How many episodes of Backcountry Marketing are there?
Backcountry Marketing launched 6 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Backcountry Marketing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Backcountry Marketing?
Rephonic pulls ratings and reviews for Backcountry Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Backcountry Marketing?
Rephonic provides full transcripts for episodes of Backcountry Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Backcountry Marketing?
Recent guests on Backcountry Marketing include:
1. Ryan Andrist
2. Alex Maier
3. Shelby Rossi
4. Trent Marsh
5. MJ Carroll
6. Charlie Grinnell
7. Myles McCutcheon
8. Robin Thurston
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.