Backcountry Marketing
Port SideGo behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
| Publishes | Twice monthly | Episodes | 245 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In Episode 2 of The Relevance Project, Cole continues working with Kitworks, Loon'r, and SkyGOAT to move from brand strategy into actual content strategy.
The episode starts by pressure-testing the idea of treating a brand like a character. For eac... more
Creative is often treated as an expense. Joe Prebich, the VP of Benchmade Knife Company, believes the best creative can become one of a brand's most valuable growth assets.
In this episode, Joe shares lessons from his time at Red Bull and Benchmade... more
In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish, and how they'll measure progress along the way.
... more
Professor Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute, Adelaide University, breaks down the science behind how brands are remembered.
We explore why memory is at the heart of effective marketing, why on... more
Key Facts
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Recent Guests
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Reviews
- Insightful and Entertaining
I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.
Apple Podcasts5Brendan O'B
United States2 years ago - Strong host. Interesting guests and topics
Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.
Apple Podcasts5SsredlocksUnited States3 years ago - So much info!
As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!
Apple Podcasts5MegCarneyUnited States3 years ago - Great conversations
Good interviewer and great conversations. Relevant to anyone in consumer marketing.
Apple Podcasts5handandeyeUnited States4 years ago - Great Marketing Mic-Drops
The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!
Apple Podcasts5Outdoor MarketerUnited States4 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #34 |  Canada/Business/Marketing |
Apple Podcasts | #197 |  France/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Backcountry Marketing
What is Backcountry Marketing about and what kind of topics does it cover?
The show centers on practical, growth-focused conversations for outdoor brands, emphasizing durable organic content, audience-first strategies, and the balance between brand-building and performance. Episodes frequently feature brand leaders and practitioners sharing frameworks for point-of-view development, content systems, and real-world experiments with organic vs. paid media. A standout theme is treating the brand as a character and building long-term audience relationships through edutainment, creator ecosystems, and transparent case studies from the outdoor industry. This mix offers actionable guidance for marketers, founders, and creative leads looking to scale with authentic storytelling.
Noteworthy is the recurring emphasis on pub... more
Where can I find podcast stats for Backcountry Marketing?
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How many listeners does Backcountry Marketing get?
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What are the audience demographics for Backcountry Marketing?
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How many subscribers and views does Backcountry Marketing have?
To see how many followers or subscribers Backcountry Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Backcountry Marketing?
These podcasts share a similar audience with Backcountry Marketing:
1. Operators
2. How I Built This with Guy Raz
3. Modern Wisdom
4. Outside Podcast
5. The Diary Of A CEO with Steven Bartlett
How many episodes of Backcountry Marketing are there?
Backcountry Marketing launched 7 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Backcountry Marketing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Backcountry Marketing?
Rephonic pulls ratings and reviews for Backcountry Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Backcountry Marketing?
Rephonic provides full transcripts for episodes of Backcountry Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Backcountry Marketing?
Recent guests on Backcountry Marketing include:
1. Andy Pearson
2. Greg Randolph
3. Bridget Noonan
4. Rafa Oliveira
5. Ryan Andrist
6. Alex Maier
7. Shelby Rossi
8. Trent Marsh
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.