Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
Publishes | Weekly | Episodes | 217 | Founded | 6 years ago |
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Number of Listeners | Categories | BusinessMarketing |
Altra’s Head of Marketing, Reyna Alishio, and Backbone Media’s Senior Director of Strategy, Andy Ralston, take us behind the brand’s seasonal campaign, Experience a New High. We unpack the core insight tying mental wellbeing, social connection, and r... more
Ready to jump start your creativity? Cole Heilborn breaks down Port Side’s playbook for developing ideas that work in the wild. From setting guardrails and asking “why” three times, to building a culture of candor and using constraints, music, boredo... more
In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience is already exhausted. They don’t want to be disrupted... more
In this episode, I’m joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today’s marketing output has become the equivalent of “yellow page ads.”
We unpack why so much creative feels homogenized, how overe... more
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I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.
Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.
As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!
Good interviewer and great conversations. Relevant to anyone in consumer marketing.
The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #227 | |
Apple Podcasts | #238 | |
Apple Podcasts | #239 |
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Focusing on the outdoor marketing industry, discussions traverse various facets of creativity, brand storytelling, and audience engagement. Episodes often feature insights from industry leaders who share unique strategies, challenges in marketing, and evolving trends specific to outdoor brands. The content emphasizes the importance of authentic connections and emotional resonance in storytelling, coupled with actionable advice for marketing professionals looking to make a significant impact in this niche. Offering a mix of expert opinions and personal anecdotes, the show highlights the distinctive culture and values within the outdoor community, making it a must-listen for anyone involved in outdoor marketing or seeking to understand its in... more
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These podcasts share a similar audience with Backcountry Marketing:
1. A Bit of Optimism
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3. Hidden Brain
4. The Dirtbag Diaries
5. The Freetrail Podcast with Dylan Bowman
Backcountry Marketing launched 6 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Backcountry Marketing include:
1. MJ Carroll
2. Charlie Grinnell
3. Myles McCutcheon
4. Robin Thurston
5. Steve Holmberg
6. Marc Bock
7. Mark Bock
8. Will Truettner
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.