Backcountry Marketing
Port SideGo behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
| Publishes | Twice monthly | Episodes | 236 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like an afterthought, how creator ecosystems outperfor... more
Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is critical?
Resilient businesses are built by building an audience.
In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or high-production content, and instead argues that attention... more
In this episode, Greg Randolph, VP of Marketing at DECKED, and Bridget Noonan, Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance.
We talk about the rise of performance marketing, why i... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Insightful and Entertaining
I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.
Apple Podcasts5Brendan O'B
United States2 years ago - Strong host. Interesting guests and topics
Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.
Apple Podcasts5SsredlocksUnited States3 years ago - So much info!
As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!
Apple Podcasts5MegCarneyUnited States3 years ago - Great conversations
Good interviewer and great conversations. Relevant to anyone in consumer marketing.
Apple Podcasts5handandeyeUnited States3 years ago - Great Marketing Mic-Drops
The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!
Apple Podcasts5Outdoor MarketerUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #117 |  Finland/Business/Marketing |
Apple Podcasts | #214 |  Japan/Business/Marketing |
Apple Podcasts | #231 |  Switzerland/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Backcountry Marketing
What is Backcountry Marketing about and what kind of topics does it cover?
The show centers on practical, industry-specific marketing for outdoor brands, with a focus on durable brand-building, creator ecosystems, and the tension between brand storytelling and performance. Listeners typically get actionable frameworks for social, content strategy, and integrated marketing, often illustrated with real-world brand cases from the outdoor sector. A standout trait is the emphasis on authentic storytelling, community, and long-term value over short-term campaigns, making it a strong resource for marketers, brand leaders, and creative teams in outdoor businesses who want tangible takeaways and inspiration.
Where can I find podcast stats for Backcountry Marketing?
Rephonic provides a wide range of podcast stats for Backcountry Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Backcountry Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Backcountry Marketing get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Backcountry Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Backcountry Marketing?
Rephonic provides comprehensive predictive audience data for Backcountry Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Backcountry Marketing have?
To see how many followers or subscribers Backcountry Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Backcountry Marketing?
These podcasts share a similar audience with Backcountry Marketing:
1. The Rich Roll Podcast
2. Finding Mastery with Dr. Michael Gervais
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. Outside Podcast
How many episodes of Backcountry Marketing are there?
Backcountry Marketing launched 6 years ago and published 236 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Backcountry Marketing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Backcountry Marketing?
Rephonic pulls ratings and reviews for Backcountry Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Backcountry Marketing?
Rephonic provides full transcripts for episodes of Backcountry Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Backcountry Marketing?
Recent guests on Backcountry Marketing include:
1. Greg Randolph
2. Bridget Noonan
3. Rafa Oliveira
4. Ryan Andrist
5. Alex Maier
6. Shelby Rossi
7. Trent Marsh
8. MJ Carroll
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.