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Artwork for Backcountry Marketing

Backcountry Marketing

Port Side
Outdoor Industry
Storytelling
Outdoor Marketing
Gore-Tex
Brand Storytelling
Breaking Trails
Video Production
Younger Consumers
Customer Trust
Marketing Strategy
Covid-19
Emotional Storytelling
Marketing
Return On Investment
Market Research
Content Marketing
Social Media
Marketing Strategies
Loyalty
Tourism

Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side

PublishesWeeklyEpisodes217Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Backcountry Marketing

Latest Episodes

Altra’s Head of Marketing, Reyna Alishio, and Backbone Media’s Senior Director of Strategy, Andy Ralston, take us behind the brand’s seasonal campaign, Experience a New High. We unpack the core insight tying mental wellbeing, social connection, and r... more

Ready to jump start your creativity? Cole Heilborn breaks down Port Side’s playbook for developing ideas that work in the wild. From setting guardrails and asking “why” three times, to building a culture of candor and using constraints, music, boredo... more

In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience is already exhausted. They don’t want to be disrupted... more

In this episode, I’m joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today’s marketing output has become the equivalent of “yellow page ads.”

We unpack why so much creative feels homogenized, how overe... more

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Recent Guests

MJ Carroll
Brand director for HEST, responsible for guiding the brand's vision and community engagement.
HEST
Episode: The Art of Letting Go: Building a Brand with Your Community
Charlie Grinnell
Co-founder and CEO of Right Metric
Right Metric
Episode: Your Outdoor Brand is Competing for Attention—And Losing
Myles McCutcheon
Director of Content for the Vancouver Canucks
Vancouver Canucks
Episode: Content in Motion: Traditional vs. Outdoor Sports
Robin Thurston
CEO and founder of Outside Interactive
Outside Interactive
Episode: Inspire, Activate, Celebrate: Outdoor Storytelling with Robin Thurston
Steve Holmberg
17-year veteran at Nike and professor of consumer research at University of Oregon
Insight Accelerator
Episode: A Field Guide to Designing Product Based on Consumer Needs
Marc Bock
Global content leader at Gore-Tex
Gore-Tex
Episode: Fireside: Creating Relevant Content with Gore-Tex
Mark Bock
Global Content Leader at Gore-Tex
Gore-Tex
Episode: Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex
Will Truettner
Brand marketing creative working in the sports tech startup space
Episode: How Constraints Fuel Creative Innovation
Kristin Gavin
Director of Production at Cotopaxi
Cotopaxi
Episode: Navigating the Congested Outdoor Media Landscape

Host

Cole Heilborn
Host of discussions with outdoor industry experts, providing insights into creativity and marketing strategies.

Reviews

5.0 out of 5 stars from 99 ratings
  • Insightful and Entertaining

    I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.

    Apple Podcasts
    5
    Brendan O'B
    United Statesa year ago
  • Strong host. Interesting guests and topics

    Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.

    Apple Podcasts
    5
    Ssredlocks
    United States2 years ago
  • So much info!

    As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!

    Apple Podcasts
    5
    MegCarney
    United States2 years ago
  • Great conversations

    Good interviewer and great conversations. Relevant to anyone in consumer marketing.

    Apple Podcasts
    5
    handandeye
    United States3 years ago
  • Great Marketing Mic-Drops

    The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!

    Apple Podcasts
    5
    Outdoor Marketer
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise the engaging format and the host's ability to elicit valuable insights from guests.
Listeners appreciate the insightful discussions on outdoor marketing strategies and creative processes.
The podcast is considered a go-to resource for marketing professionals in the outdoor industry, with a focus on practical advice and actionable ideas.
Feedback highlights the strong community aspect and the platform's ability to address relevant industry challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Experience a New High: The Strategy Behind Altra’s Latest Campaign
Q: How much of the impact was from the in-person activations and how much was through everything else?
We believe the success stems from a combination of broad reach digital marketing and engaging in-person experiences, providing both awareness and emotional connection.
Experience a New High: The Strategy Behind Altra’s Latest Campaign
Q: What was that one leading campaign insight, if you could summarize it?
The need to disrupt the traditional running shoe market by creating an emotional connection while also offering a functional product that appeals to both new and existing runners.
Experience a New High: The Strategy Behind Altra’s Latest Campaign
Q: What insights did you find as you were researching your audience?
We looked at syndicated research and conducted focus groups to understand consumer sentiments around running, mental health, and the need for social connections.
Great Creative is Risky with Chris Burkard
Q: What's the greatest risk you've taken in the outdoors?
Riding the Tour Divide, a challenging bike race that spans 2,700 miles from Canada to Mexico, which taught me about embracing discomfort and risk management.
How Finisterre Uses a Brand Muse to Guide Creative Strategy
Q: What's one of your biggest failures or lessons learned on the job?
Allow other people to contribute to your success; it's tempting to make it about you.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Backcountry Marketing

What is Backcountry Marketing about and what kind of topics does it cover?

Focusing on the outdoor marketing industry, discussions traverse various facets of creativity, brand storytelling, and audience engagement. Episodes often feature insights from industry leaders who share unique strategies, challenges in marketing, and evolving trends specific to outdoor brands. The content emphasizes the importance of authentic connections and emotional resonance in storytelling, coupled with actionable advice for marketing professionals looking to make a significant impact in this niche. Offering a mix of expert opinions and personal anecdotes, the show highlights the distinctive culture and values within the outdoor community, making it a must-listen for anyone involved in outdoor marketing or seeking to understand its in... more

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How many listeners does Backcountry Marketing get?

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Which podcasts are similar to Backcountry Marketing?

These podcasts share a similar audience with Backcountry Marketing:

1. A Bit of Optimism
2. Freakonomics Radio
3. Hidden Brain
4. The Dirtbag Diaries
5. The Freetrail Podcast with Dylan Bowman

How many episodes of Backcountry Marketing are there?

Backcountry Marketing launched 6 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Backcountry Marketing?

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What guests have appeared on Backcountry Marketing?

Recent guests on Backcountry Marketing include:

1. MJ Carroll
2. Charlie Grinnell
3. Myles McCutcheon
4. Robin Thurston
5. Steve Holmberg
6. Marc Bock
7. Mark Bock
8. Will Truettner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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