Brain Friendly Marketing
Rhiannon-Amber LeavettMost marketing strategies are still built on assumptions, opinions, and outdated focus groups.
But here’s the problem: 96% of all decisions happen subconsciously. Which means your customers can’t even explain why they buy.
This podcast cuts through the noise and shows you how to use neuroscience, behavioural science, and decision-making psychology to create marketing that actually works.
From i... more
| Publishes | Weekly | Episodes | 5 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging.
In this episode, I’m... more
No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy.
No one is excited to renew their car insurance...
But that’s exactly what makes insurance marketing so fascinating to a marketing nerd lik... more
In this episode, I’m breaking down how Apple gets inside your head and how you can (ethically) steal their neuromarketing playbook for your own business.
Apple doesn’t just sell technology. They sell identity.
They don’t tell you what their produc... more
Marketing is about working with the brain, not against it, and once you get that, everything gets easier. Most marketing feels invisible. It’s not that your product or service isn’t good enough it’s that you’re aiming at the logical brain when 95% of... more
Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works.
In this first episode, I’m laying the foundations for Brain-Friendly Marketin... more
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Brain Friendly Marketing launched 2 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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