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Books That Rule Podcast

Dane Golden
How Not To Hate Advertising
Advertising Industry
Diversity In Advertising
Artificial Intelligence In Advertising
Cothink
Software Development
Content Creation
Stop Marketing, Start Belonging
Covid-19
Strawberry Frog
Nike
Mini
Digital Marketing
Local Businesses
Unforgettable, the Art and Science Of Creating Memorable Experiences
Event Management
Project Management
Networking
Community Engagement
Traditional Marketing

Awesome books by incredible authors. Interviews by Dane Golden. Focus on Business, Marketing, and Motivational.

PublishesWeeklyEpisodes4Founded7 months ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Books That Rule Podcast

Latest Episodes

Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experience... more

Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that... more

Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging."

Special Guest: Desiree Martinez

Book: "Stop Marketing, Start Belonging"

Visit MrsDesireeRose.com | Buy Direct | LinkedIn | Amazon

HOSTS: The Books That Rule ... more

Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI."

Special Guest: Alberto Fernandez

Author of: "CoThink: A New Way of Thinking About AI"

Get the book on Amazon.

Visit CoThink.Pro.

Host: Dane Golden

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Phil Mershon
Author of Unforgettable, The Art and Science of Creating Memorable Experiences
Author, Consultant
Episode: He Wrote the Book on Unforgettable Events
Desiree Martinez
Author and marketer with a focus on local businesses
Desiree Rose Marketing
Episode: Stop Marketing, Start Belonging, By Desiree Martinez [Books That Rule]

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Talking Points

Recent interactions between the hosts and their guests.

He Wrote the Book on Unforgettable Events
Q: How should organizers handle feedback from attendees who are unhappy, especially about costs or content?
Engage directly with the person, offer a corrective action (like meeting the chef or providing a voucher), and use the feedback to adjust future offerings; this personal touch can turn a complainer into a loyal advocate who promotes the event later.
He Wrote the Book on Unforgettable Events
Q: What's a memorable, low-cost tactic that paid off during your events?
Proactively introducing highly actionable content and encouraging live Q&A or short, on-the-spot discussions when attendees arrive can capture attention, foster engagement, and set a positive tone for the rest of the day.
He Wrote the Book on Unforgettable Events
Q: How can speakers maximize their value to attendees and organizers?
Speakers should be responsive, tailor content to the audience, stay for the event to engage with the community, and coordinate with organizers to help attendees meet the right experts and get more from the sessions.
He Wrote the Book on Unforgettable Events
Q: What did you notice about attendees when they arrive at a conference and how can organizers improve that first impression?
Attendees often feel overwhelmed by scale and information; organizers should focus on clear pre-event communication, orientation, and creating spaces that guide newcomers to connect with the right people and sessions, rather than just listing everything. Staff should be trained to direct attendees to specific experts who can help them with their goals.
How Not to Hate Advertising, by Nick Sonderup [Books That Rule]
Q: Is it better for creatives to be at the office or work from home?
Being around creative people in the office provides invaluable experience that you can't get from home.

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Books That Rule Podcast launched 7 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Books That Rule Podcast?

Recent guests on Books That Rule Podcast include:

1. Phil Mershon
2. Desiree Martinez

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