Blueprints in Marketing: Learning from the Classics
Dietmar FischerDo you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great market... more
| Publishes | Twice weekly | Episodes | 16 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode take... more
Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup ... more
Dive into the captivating tales of TechTonic and MotoZoom as we explore the timeless 4 Ps of Marketing: Product, Price, Promotion, and Place. From the luxury radios of the 60s to the thrilling motorcycle races in Japan, discover how these brands leve... more
In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Matt... more
In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the s... more
Dive into the world of the Nike 'Swoosh' in this episode of "Blueprints in Marketing Learning from the Classics". We explore how a simple logo, conceived for just $35, turned into a globally recognised symbol of athletic excellence. Our journey uncov... more
In this episode of "Blueprints in Marketing: Learning from the Classics", we dive deep into the captivating narrative of Old Spice's "The Man Your Man Could Smell Like" campaign. Learn how this bold marketing move repositioned the traditional brand, ... more
In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we unravel the surprising marketing strategies behind the Beanie Babies craze of the '90s. As we delve into the world of these iconic stuffed animals, we explore the p... more
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Apple Podcasts | #13 |  Belgium/Business/Marketing |
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this podcast launched 3 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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