Blue Light Special Podcast
Blue Light Special PodcastBlue Light Special: the podcast for CPG brand marketers who want to lighten up their hustle in retail and real life. Presented by InStore Design Display with hosts Christine Wright and Trevor Lewis.
| Publishes | Weekly | Episodes | 14 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Summary
In this episode, Christine & Trevor discuss RFPs and the increasing need for them in the retail industry. They also talk about the trend of product glorifiers, which are displays that highlight specific products. The guest, Quentin Vowells... more
Summary
In this episode, the Blue Light Special podcast explores the influence of Gen Alpha on retail and brand marketing. They discuss the impact of social media, influencer marketing, and the purchasing power of Gen Alpha. The conversation also ... more
Summary
In this episode, Christine & Trevor discuss the importance of cost-consciousness in the retail industry and the need for more cost-effective solutions. They also explore the trend of offshore production and blended manufacturing as ways to r... more
Summary:
In this episode, Christine & Trevor discuss brand collaborations in the CPG industry. They share recent examples of brand collaborations, such as influencers launching their own CPG brands and partnerships between McDonald's and nail polis... more
Summary
In this episode, the hosts discuss the growing trend of storefront portals in retail, which are being used to control spend, manage brand integrity, streamline approvals, and consolidate purchasing power. They also explore the rise of brand... more
Summary
In this episode, Christine and Trevor delve into the sporting goods sector, exploring its challenges and opportunities. They discuss the seasonality of the market, the diverse range of retailers that stock sporting goods, and the critical r... more
Summary
In this episode, hosts Christine Wright and Trevor Lewis discuss the sporting goods category and the challenges and opportunities it presents for retail. They talk about the seasonality of the category, the diverse range of retailers that c... more
Summary
In this episode, the hosts discuss the role of consultants in the CPG industry, both for emerging brands and established brands. They highlight the growth of consultants after the pandemic and the need for specialized expertise in different... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #91 |  Finland/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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How many episodes of Blue Light Special Podcast are there?
Blue Light Special Podcast launched 2 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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